HiTV, Arab Media Corporation Ink Partnership Deal

Nigeria’s pay TV Company, Hi Media Limited, owners of  HiTV has signed a partnership deal with Arab Media Corporation.
The $30 million  deal that was concluded recently in Beruit, Lebanon between Mr. Toyin Subair, Hi Media’s group managing director, and the Middle Eastern company will include a stake in HiTV via its recently opened 100 million dollar private placement, a Set Top Box financing arrangement and a technical support agreement.
Subair, in a statement said the deal will enable HiTV grow its subscriber base to over 600, 000 before the beginning of the new football season. The company reputed to be Africa ’s fastest growing Pay TV Company recently became the 100 per cent exclusive broadcaster of both the Barclays Premier League and the UEFA Champions League. “HiTV will on the back of the deal begin transmitting in MPEG 4, thereby allowing it to increase its channels from 30 to 50 channels. This is part of our goal aimed at delivering world class entertainment to Nigerians at an affordable price,” Subair said.
The Arab Media Corporation is a worldwide media group and the largest single Arab media holding company globally with interests in satellite tv operations. They also own the Arab Radio and Television network (ART) which has operations in the Middle East, Europe and North America . ART produces over 6,000 live and recorded shows every year including family oriented dramas, series, programs, music videos and documentaries.
The company launched two satellite channels from Jordan in the second half of last year and also recently sold its sport channels to Al Jazeera.
HiTV since it came unto the Pay TV scene in Nigeria, has revolutionised the sector, a development that has brought about the new mindset that Pay TV is not an exclusive preserve of the rich. With its premium sports and entertainment content at an affordable monthly subscription, HiTV became a darling of all Nigerians irrespective of his class or status in the society.