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HMD Global Unveils Nokia 8.1 in Nigeria

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HMD Global, the home of Nokia phones, has announced the Nokia 8.1, the newest addition to its value flagship range in Nigeria. As with other Nokia smartphones in the same category, including the award-winning Nokia 7 plus, the Nokia 8.1 punches above its weight with extraordinary imaging achieved by its highly sensitive, industry-leading camera sensor, ZEISS Optics and Optical Image Stabilization (OIS).

Proprietary PureDisplay screen technology with HDR 10 support along with highly accurate colour reproduction delivers enhanced viewing experiences even in bright sunlight, while the chipset ensures smooth performance for up to two days per charge.

All of this comes in a contemporary package with the precise craftsmanship expected from a Nokia smartphone.Running the latest Android software, Android 9 Pie, the Nokia 8.1 delivers the best Android experience with thelatest innovations right out of the box.

Joseph Umunakwe, General Manager, West, East and Central Africa at HMD Global said “We’ve seen great success in the value flagship category with each of our smartphones in this class consistently introducing new premium experiences to our fans.

With the Nokia 8.1, we are further pushing the boundaries in this segment. We offer accelerated performance with a first-class processor architecture, dual cameras with an industry-leading sensor, OIS and ZEISS Optics for great low light imaging, and our new PureDisplay HDR screen technology.

“As well as delivering the meticulous craftsmanship and build quality of the renowned Nokia smartphone design, we have also brought the Android 9 Pie experience to our fans, so they can enjoy the latest Android innovationsincluding new Digital Wellbeing features. Our fans are at the heart of every design and engineering decision.  We want to give them premium experiences – we hope they agree that the Nokia 8.1 embodies engineering excellence at great value.”

The Nokia 8.1’s great low light imaging performance comes from a perfect blend of software and hardware. Its 12MP main camera with ZEISS Optics has an industry-leading 1/2.55” super sensitive sensor with large 1.4 micron pixels for precise light capture, delivering exceptionally detailed images.

With its combination of Optical Image Stabilisation (OIS) technology and superfast autofocus, the Nokia 8.1 doesn’t let shaky hands stop you from capturing crisp images and videos. A wide aperture ensures you can capture sharp pictures even in low light conditions, allowing longer exposure times that can be manually controlled with the Pro Camera mode.

With smartphones rapidly becoming the default device for watching videos, you need a display tailored to the content you’re enjoying in the environment you’re in. The Nokia 8.1 is the second Nokia smartphone to come with PureDisplay screen technology for an enhanced viewing experience.

To watch all that vivid content on the go, you need exceptional battery life. The Nokia 8.1 lets you effortlesslyenjoy up to two days with one charge. Long-lasting power combined with the Snapdragon 710 Mobile Platform means the Nokia 8.1 can get through any task without breaking a sweat, with 35% faster graphics and 20% higher performance than the previous generation, the Snapdragon 660.

Heralding a new era of precision craftsmanship and obsession with detail, the Nokia 8.1 has been designed with less than a hair’s width between materials, achieving the build quality and structural integrity expected from a Nokia smartphone, as well as making a true statement of clean, elegant European design.

The Nokia 8.1 is the first Nokia smartphone to launch with Android 9 Pie out of the box. It joins the comprehensive line-up of Nokia smartphones in the Android One family, which means it delivers the best versionof Android innovations and software experiences. Nokia smartphones with Android One offer great storage and battery life right out of the box and come with three years of monthly security patches and two major OS updates.

The Nokia 8.1 is available in the Nigerian market in Iron, Steel and Blue colour combination starting from 3rd January, 2018.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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