E-Business
Holistic Approach to e-Commerce Website Deployment

We all think e-commerce is just building a website forgetting the most important aspect which is building a business. Ecommerce should often be thought has a business foremost then the website has a delivery channel for the commerce.
For a successful ecommerce website to be achieved it all begins by understanding and defining the business strategy, goals and metrics for the site, and then crafting a website that is tailored to meet those site objectives.
You wouldn’t build a house without a plan or a blueprint to follow, same as you shouldn’t build a website without having a proper plan. Using a Holistic Ecommerce Website Deployment approach to ecommerce will ensure you come in prepared and do it once, right; avoiding common mistakes.
To ensure that failure online and wasted untold time and money is eliminated you need a Holistic Ecommerce Website Deployment. It is as simple as the 5Ps of online success: Proper Preparation Prevents Poor Performance.
The Holistic Ecommerce Website Deployment involves:
The Research and Strategy: This is the foundation of a successful ecommerce site that clearly states the articulated strategy.
Knowing what you want your site to accomplish for both your business and users using informed data to make informed decisions about every aspect of your business.
This phase involves customer interview, understanding target audience, competitive analysis, SEO keyword and research, managing objectives and client expectations.
The outcome of this phase ensures you understanding what the users want and you are providing what they really want or need. Nothing is as bad as providing what nobody wants.
The Planning Phase: After we know what the users are looking for and they want, you need to translate the needs and wants of your user into specific requirements for the content and functionality of the site. Here you have to think about prioritizing the target audience, functional requirement, search content requirement, user experience and creative brief.
This phase gives you a clear define scope and requirement of the final ecommerce.
The Information Architecture: It is now time to fit together the requirements and develop a functional design for the ecommerce site.
The functional design gives you a defined scope and requirement identifying specific aspect of interface, navigation and information design. This makes it easy for a clear prototype visualization.
Measure your Success: How will you know if your ecommerce site is successful at meeting your business needs? The key success metrics for ecommerce sites include:
1. Traffic: The number of visitors that are coming to your site
2. Stickiness: The amount of time users spend on the site and the number of pages they view
3. Conversion: The percent of visitors who become customers and the size of the average sales ticket
4. Customer Retention: The number of customers who return to your site and the frequency of their purchases
Holistic Ecommerce Website Deployment achieve real Economic Benefits for Your Business, what will you gain from a successful Holistic Ecommerce Website Deployment? A successful ecommerce business that delivers real economic value, including:
Attracting New Customers: By planning and implementing a search-engine friendly architecture from the start, your ecommerce site gains relevant and targeted traffic.
Increasing Sales: By streamlining the sales process and improving the shopping experience we increase the conversion rate and the average ticket price.
Increasing Customer Loyalty and Retention: An enhanced, usable, and pleasing ecommerce experience generates greater user satisfaction and trust which translates into returning customers.
Providing Superior Customer Service and Communications: Helps your customers to communicate, engage and ultimately identify themselves with your business through ecommerce tools, user communities, online support, and by providing them with comprehensive and timely product information.
Reducing Operating Costs and Increasing Efficiency: Reduces your customer acquisition, customer service and fulfillment costs by leveraging the website for client communications and process automation.
Promoting Your Brand and Enhancing Your Brand Image: We ensure you display a consistent corporate identity online with a professional style guide.
Moreover, our ecommerce Marketing solutions promote your products to the right audience, resulting in enhanced Brand Recognition and demand.
Preparing for Future Needs: With a proper plan and scalable architecture, your ecommerce site can accommodate additional requirements, features and functionality in the future.
tobi asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
They help to setup ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: tobi.asehinde@vibewebsolutions.com
E-Business
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites

Nigerian Copyright Commission (NCC) has pledged to enforce its legal obligations to combat online intellectual property infringement and urged commercial music users to obtain proper licences from rights holders or their representatives.
The Commission stated that this ensures creators are fairly compensated, supporting the music industry’s sustainable growth.
In a statement commemorating the 2025 World Intellectual Property Day, themed “IP and Music: Feel the Best of IP,” the NCC announced plans to enforce the Copyright Act 2022, which allows for the takedown of infringing materials and blocking of websites hosting illegal content.
Signed by Mrs Ijeoma Egbunike, director of Public Affairs, the statement outlined an aggressive anti-piracy campaign in collaboration with the private sector, targeting the online environment.
Egbunike affirmed the NCC’s commitment to establishing enforceable standards for transparency, digital audits, and real-time royalty reporting to protect creators’ rights. She stated, “The NCC will continue to champion policies that support the growth of the music industry, improve the livelihoods of Nigerian musicians, and foster a culture of creativity and respect for intellectual property.”
Despite the global success of Afrobeats and other Nigerian genres, the NCC noted that many musicians face low royalty returns due to rampant digital piracy.
To address this, the Commission revised its Collective Management Regulations to enhance transparency and accountability among Collective Management Organisations (CMOs).
The NCC emphasised that proper licensing is a legal obligation and vital for Nigeria’s creative economy, stating, “Music must feel the beat of intellectual property for the full potential of creativity to be realised.”
The Commission highlighted that creators’ livelihoods depend on fair royalty compensation.
Recent enforcement measures include the NCC’s designation by the Attorney-General of the Federation as an authority under the Proceeds of Crime (Recovery and Management) Act 2022.
This, combined with the Copyright Act 2022, empowers the NCC to order takedowns and block illegal music distribution websites.
E-Business
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa

The Federal Government, has warned Nigerians against the growing threat of cyber slavery within the West African sub-region.
The Ministry of Foreign Affairs, in a statement issued in Abuja by Kimiebi Imomotimi Ebienfa, acting spokesperson, noted with grave concern the alarming rise of cyber slavery across parts of West Africa, targeting Nigerian citizens, particularly vulnerable youths.
The government said many young Nigerians, including underage teenagers, were lured out of the country under the false promise of lucrative employment opportunities abroad, particularly in crypto-related operations.
According to the government, “In reality, these individuals are trafficked into sophisticated scam operations and enslaved to work in criminal “call centres” — often referred to as “419 cyber-scam factories.” There, they are forced under coercive and inhumane conditions to send thousands of fraudulent emails, text messages, and calls aimed at defrauding victims worldwide.”
The government also noted with dismay, a recent incident where the Economic and Organised Crimes Office (EOCO) in Accra, Ghana, rescued and detained a group of Nigerians forced to engage in cybercrime activities under inhumane conditions.
“This incident highlights the severe exploitation and abuse associated with cybercrime operations. It also underscores the need for enhanced efforts to combat such multibillion-dollar criminal networks and mitigate the susceptibility of victims.
“The Ministry strongly warns all Nigerians, especially the youths and parents, to exercise the utmost caution when presented with job offers, particularly those promising easy money, overseas travel, or remote work involving cryptocurrencies.
“Nigerians are therefore advised to verify all employment offers through official channels and report suspicious cases to relevant authorities for necessary investigation and action to curtail the activities of the perpetrators.
“The Ministry wishes to assure the general public that, as a precautionary measure to address this unfortunate situation, the Federal Government is working closely with regional partners, law enforcement agencies, and international organizations to tackle this heinous crime, rescue victims, and bring perpetrators to justice.
“The Ministry remains committed to protecting Nigerian citizens at home and abroad and will continue to raise awareness about emerging threats to the welfare and dignity of our people,” the statement read.
E-Business
ALX Nigeria Launches 2025 Ventures Incubator, Premieres Pan-African “Do Hard Things” Finale

ALX Nigeria is once again proving that when African talent meets the right opportunity, magic happens. In a celebration of innovation, grit, and ambition, ALX officially launched its 2025 Ventures Incubator Cohort, an elite group of startup founders handpicked from across the country, while simultaneously premiering the grand finale of the pan-African “Do Hard Things Challenge” at its Lagos hub.
From tech founders solving community challenges to creatives turning ideas into global solutions, ALX is backing the bold and building the infrastructure to help them scale. The ALX Ventures Incubator is the next big leap for graduates of the Founder Academy, providing them with hands-on mentorship, investor access, and the resources to grow sustainable businesses that shape the future of the continent.
“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive,” said Ruby Igwe, Country General Manager at ALX Nigeria. “We witnessed incredible potential at our Founder Academy, and this next step ensures that these promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact.”
These new ventures are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative that saw ALX travel to eight African cities in search of the continent’s most inspiring entrepreneurs. The final stop? Mauritius, where top finalists pitched in a high-stakes finale, now screened live for the Lagos tech and media community.
The challenge took ALX across Lagos, Nairobi, Johannesburg, Kigali, Accra, Cairo, Casablanca, and Addis Ababa, shining a spotlight on resilience, creativity, and unstoppable drive.
“The ‘Do Hard Things Challenge’ embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” said Joshua Ebinabo, ALX Ventures Country Entrepreneurship Development Manager.
“Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem.”
The event brought together founders, business leaders, creators, and media influencers—all gathered to witness what happens when African talent is seen, celebrated, and supported. The energy was electric, the vision was bold, and the mission was clear: empower Africa’s brightest minds to build global solutions from right here on the continent.
Whether you’re a startup founder looking to scale or a dreamer looking for your big break, ALX continues to be the launchpad for Africa’s digital and entrepreneurial revolution.
Learn more about ALX’s tech and business programmes at alxafrica.ng, and follow the movement on YouTube, TikTok, LinkedIn, and Instagram via @alxnigeria.
- Telecom2 days ago
Meta Challenges Nigerian Tribunal’s $220M Fine over Data Breaches
- Broadcasting2 days ago
AI and Cybersecurity: Balancing Innovation with Caution
- E-Financial2 days ago
Supreme Court Sets Aside N22 Trillion Judgement against Union Bank
- E-Business2 days ago
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa
- News2 days ago
EFCC Bans Cash above $10,000 from Leaving Nigeria without Declaration
- E-Financial2 days ago
UBA Envisions Footprint in over 100 Countries
- E-Business2 days ago
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites
- Telecom13 hours ago
MTN’s Talent Hunt Returns: A Stage for Nigeria’s Next Creative Stars