HotelOga, Savanna Sunrise Agree On Merger Deal

HotelOga and Savanna Sunrise have decided to align their expertise, signing an agreement to merge, creating an African giant in hospitality marketing technology, shifting their focus to global frontier and emerging markets.

HotelOga was founded by Marek Zmysłowski and Maciej Prostak with an initial backing from Polish VC SpeedUP and a prominent Indian Garg family.

In less than a year HotelOga contracted more than 500 hotels, taking a lead in the Nigerian market. Their customer portfolio features reputable brands as: Lagos Oriental Hotel, Protea Hotels or Golden Tulip. HotelOga‘s technology was recognized by global players like Google and awarded by Expedia.

Savanna Sunrise, on the other hand, is a travel and hospitality marketing group, launched in Kenya in 2014 by experienced hoteliers and managers Endre Opdal and Havar Bauck.

The company grew organically to become a market leader in Eastern and Central Africa, with more than 400 hotel partner across 14 African countries. Savanna Sunrise was built without external funding, and has been running a profit since day 1.

The merger will create the biggest Hospitality Marketing Technology group in Online Travel in Africa. HotelOga and Savanna Sunrise are changing the way hotels utilize technology and online marketing in their operations.

With already inked partnerships with Expedia, Booking.com, TripAdvisor, HotelBeds, CTrip and many more, the group will be also the most preferred business partner for any new Online Travel company with Africa on their agenda.

 Both companies are in agreement to merge at similar valuations. Marek Zmysłowski will take the role of the CEO of newly established entity, and Håvar Bauck will be the Executive Chairman. The group will retain both brands initially, until a unified marketing strategy is rolled out in the near future.

On the merger, Marek Zmysłowski, said: “We are so happy to join forces with Savanna Sunrise. This merger will enable us to become the leading company in our sector. Our next goals include: unifying operations within the group and strengthening our dominant position in Africa. We are also preparing our expansion to certain markets in Asia and Eastern Europe, where we can take implement our learnings from Africa”.

Also speaking, Håvar Bauck said: “With this merger, we are writing a new chapter in the evolution of the hospitality sector in Africa.  From the position we are building, we are now well poised to expand our footprint to Frontier and Emerging Markets globally. The challenges facing the hospitality sector across these markets are very similar, and we are eagerly preparing to tap into the immense opportunities that exist.”