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How 3rd Platform will Bring Disruption, Other Top 10 IDC ICT 2015 Predictions

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International Data Corporation (IDC) has announced its top ten predictions for the worldwide information and telecommunications technology (ICT) industry in 2015.

The driving force behind all of IDC’s predictions is the industry’s accelerating transition to the 3rd Platform for innovation and growth, built on the technology pillars of mobile computing, cloud services, big data and analytics, and social networking.

“IDC first identified the 3rd Platform in 2007 and predicted that it would eventually become the new core of ICT market growth.

In 2015, the 3rd Platform will account for one third of global ICT spending and 100% of spending growth,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “The industry is now entering the most critical period yet in the 3rd Platform era: the ‘Innovation Stage.’ Over the next several years, we expect to see an explosion of innovation and value creation on top of the 3rd Platform’s foundation. This stage will be driven by a new wave of core technologies – Innovation Accelerators – that radically extend the 3rd Platform’s capabilities and applications across all industries.”

IDC’s predictions for 2015, presented by Gens in a Web conference on Tuesday and detailed in an accompanying report, include the following:

1.  Worldwide ICT spending will grow 3.8% in 2015 to more than $3.8 trillion.

Nearly all of this spending growth will be focused on 3rd Platform technologies, with spending on the 2nd Platform expected to slip into recession by the end of the year.

On a geographic basis, ICT spending in emerging markets is forecast to grow 7.1% year over year while mature markets poke along at 1.4% growth.

2.  Telecommunications services will see wireless data emerge as the largest ($536 billion) and fastest growing (13%) segment of telecom spending.

To avoid being marginalized as little more than infrastructure providers, carriers will scramble to develop platform- and API-based services that add value and attract developers to their networks.

They will also seek rapprochement with over-the-top (OTT) cloud services providers through innovative performance and revenue-sharing arrangements.

3.  Mobile devices and apps will continue to charge ahead in 2015, but not at the frenzied pace seen in recent years. Sales of smartphones and tablets will reach $484 billion, accounting for 40% of all IT spending growth (excluding telecom services), while Chinese vendors capture a significant share of the worldwide market. Wearables will see an explosion of innovation, although unit sales will underwhelm.

And mobile app downloads will start to slow in 2015, but enterprise mobile app development will double.

4.  Cloud services will remain a hotbed of activity in 2015 with $118 billion in spending on the greater cloud ecosystem.

Adoption of cloud Infrastructure as a Service (IaaS) will grow briskly (36%) as market leader Amazon comes under attack from all directions as challengers attempt the “Amazoning of Amazon”.

Similarly, look for heightened competition among Platform as a Service (PaaS) providers as competitors engage in death match battles to attract developers and their apps and Software as a Service (SaaS) players accelerate their adoption of PaaS and cloud marketplaces.

“Cloud is also where we expect to see new partnerships forming among ‘strange bedfellows’, such as Facebook with Microsoft and/or IBM or Amazon partnering with HP, to expand market opportunities,” added Gens.

5.  Big data and analytics will see important developments in 2015 as worldwide spending on big data-related software, hardware, and services grows to $125 billion.

Rich media analytics (video, audio, and image) will emerge as an important driver of big data projects.

And big data supply chains (i.e. Data as a Service) will grow in importance as cloud platform and analytics vendors offer clients value-added information from commercial and open data sets.

Elsewhere, IDC expects to see important new developments in cognitive/machine learning and Internet of Things (IoT) analytics.

6.  The Internet of Things is one of the most important Innovation Accelerators for growth and expansion of IT-based value in the 3rd Platform era.

The invention of more and more intelligent and connected “things” will drive the development of thousands of new 3rd Platform solutions.

One third of IoT spending in 2015 will be focused on intelligent embedded devices outside the IT and telecom industries helped by partnerships among leading IT companies seeking to kickstart the market for industry solutions. Predictive maintenance will emerge as an important IoT solutions category.

7.  Datacenters are undergoing a fundamental transformation in the 3rd Platform era as the majority of raw compute capacity and raw storage capacity moves to cloud-, mobile-, and big data-optimized hyperscale datacenters operated by cloud service providers.

This shift will spark a burst of “cloud first” hardware innovations and drive greater consolidation among server, storage, software, and networking vendors.

IDC expects to see two or three major mergers, acquisitions, or restructurings among the top-tier IT vendors in 2015.

8.  The 3rd Platform is transforming not just the technology industry; but every industry on the planet. IDC believes a number of industry disruptions, driven by 3rd Platform developments, will emerge in 2015.

Examples include alternative payment networks in financial services, expansion of IoT technologies into city safety, public works and transportation systems, and the expansion of location-based services in the retail industry.

The number of industry platforms – industry-specialized cloud-based data and services platforms, usually created by leaders within the industry – will expand rapidly, easily doubling in 2015.

9.  In addition to the Internet of Things and cognitive/machine learning systems, two other Innovation Accelerators will become important growth drivers in 2015.

“3rd Platform-optimized” security solutions will help to secure the edge of the cloud (i.e. biometric security on mobile devices) and the core (i.e., encryption in the cloud will become the default practice).

And threat intelligence will emerge as a killer Data as a Service category with a rapidly growing number of enterprises receiving tailored threat intelligence information.

Elsewhere, 3D printing will see significant activity among conventional document printing companies as they lay the groundwork for a looming battle for commercial and industrial markets in 2016.

10.  China will experience skyrocketing influence on the global ICT market in 2015 with spending that will account for 43% of all industry growth, one third of all smartphone purchases, and about one third of all online shoppers.

With a huge domestic market, China’s cloud and ecommerce leaders (Alibaba in ecommerce, Tencent in social, and Baidu in search) will rise to prominence in the global marketplace.

Similarly, Chinese branded smartphone makers will capture more than a third of the worldwide smartphone market.

“To say that 2015 will be a pivotal year in the ICT industry is a gross understatement,” said Gens. “We’ll see the 3rd Platform finally reach massive scale, along with lots of vendor consolidation and drop outs, ‘strange bedfellow’ partnerships, death match battles for developers (and their apps), expanding cognitive/machine learning and IoT offerings, a growing focus on data supply chains, and skyrocketing influence for China.”‎


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Kaspersky Contributes to Joint INTERPOL-AFRIPOL Operation Combating Cybercrime Across Africa

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Kaspersky has recently assisted its partner law enforcement agencies INTERPOL and AFRIPOL in a joint effort to disrupt cybercrime across the African region.

Dubbed “Serengeti,” the operation has led to the arrest of more than 1,000 individuals suspected of links to cybercrimes such as ransomware operation and business email compromise (BEC) attacks, resulting in nearly US $193 million in financial losses worldwide.

As Africa is going through a rapid digitisation, the threat of cybercrime on the continent is also escalating. In the African region in general and West Africa in particular, ransomware emerges as one of the most prominent attack vectors, targeting critical infrastructure, financial institutions, and manufacturing facilities, among others.

During the first 10 months of 2024, ransomware detections in West Africa surged by 36% year-on-year, according to Kaspersky data. Other noticeable cyberthreats targeting users and organisations in the region include spyware and password stealers.

Conducted from September 2 to October 31, operation Serengeti dismantled 134,089 malicious infrastructures and networks linked to cybercrimes including ransomware operations, BEC attacks, digital extortion and online scams — all identified as prominent threats in INTERPOL’s 2024 Africa Cyber Threat Assessment Report.

Kaspersky has contributed to the operation by sharing information on threat actors, data on ransomware attacks and malware targeting the region, as well as up-to-date indicators of compromise (IoCs) for malicious infrastructure across Africa.

Among the malware targeting African countries was also a well-known Brazilian banking trojan Grandoreiro – Kaspersky recently released new findings on this trojan at its Security Analyst Summit. Additionally, ransomware families detected in attacks on African organisations among others included LockBit, Rhysida, and Medusa.

The operation has also resulted in the identification of more than 35,000 victims of cyber offenses investigated.

Valdecy Urquiza, Secretary General of INTERPOL, said: “From multi-level marketing scams to credit card fraud on an industrial scale, the increasing volume and sophistication of cybercrime attacks is of serious concern.

Operation Serengeti shows what we can achieve by working together, and these arrests alone will save countless potential future victims from real personal and financial pain. We know that this is just the tip of the iceberg, which is why we will continue targeting these criminal groups worldwide.”

Ambassador Jalel Chelba, AFRIPOL’s Acting Executive Director said: “Through Serengeti, AFRIPOL has significantly enhanced support for law enforcement in African Union Member States. We’ve facilitated key arrests and deepened insights into cybercrime trends. Our focus now includes emerging threats like AI-driven malware and advanced attack techniques.”

“We are proud to contribute to this multi-stakeholder operation orchestrated by INTERPOL and AFRIPOL,” comments Yuliya Shlychkova, Vice President, Global Public Affairs, Kaspersky. “The emerging dynamics of the threat landscape in Africa requires a stronger regional dialogue on mitigating acute cybersecurity risks.

Kaspersky firmly supports INTERPOL’s and AFRIPOL’s efforts to prevent and disrupt cybercrime attacks across Africa and shares the holistic approach towards creating a more cyber-resilient environment within the continent.”

Thanks to the cooperation with INTERPOL and AFRIPOL, Kaspersky has been an active contributor to fostering a more cyber-savvy environment in the African region.

In addition to the vast record of joint operations in Africa, with the latest being INTERPOL-led operation Synergia II, Kaspersky has recently sealed a five-year cooperation agreement with AFRIPOL to further strengthen its role in creating a more cybersafe climate on the continent by sharing Kaspersky’s extensive data on local cyberthreats and cybercrime trends with the organisation.


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NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

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National Information Technology Development Agency (NITDA) has issued a public alert warning Nigerians about a cybersecurity threat involving the use of Spotify to promote malicious activities.

NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

The agency, in a public notice issued on Tuesday, disclosed that threat actors are exploiting the popular music streaming platform to advertise game hacks, pirated software, and spam links that could expose users to cyber threats.

According to NITDA, cybercriminals embed malicious promotions in playlist names and podcast descriptions on Spotify, explaining that these promotions are used to advertise game hacks for popular video games such as Fortnite, GTA, Apex, and Roblox. Additionally.

They also promote pirated software (commonly referred to as ‘cracks’), spam links, and other malicious sites.

This abuse is said to leverage Spotify’s web player results to improve the search engine visibility of these harmful websites, putting unsuspecting users at risk of malware, scams, and other cyber threats.

NITDA warned that the exploitation of Spotify could lead to exposure to scams and phishing attacks, downloading of malware that can compromise user devices and Loss of personal and financial data through interactions with malicious websites.

To manage the risks, NITDA advised users to exercise Caution with suspicious playlists and podcasts and avoid engaging with playlists or podcasts that feature unusual or suspicious text in their descriptions.

It also warned users not to click Unknown Links, and also ensure the Spotify app is updated to the latest version to minimise vulnerabilities.

The agency further advised Spotify users in Nigeria to remain vigilant and adhere to cybersecurity best practices to safeguard their personal information and devices.

According to the agency, the websites posing as OpenAI’s popular AI, ChatGPT, are tricking users into downloading malicious files or software to their devices.


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Konga Yakata’s Last Week: Don’t Miss Out on Incredible Deals

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Excitement is reaching a fever pitch among shoppers as the Konga Yakata Black Friday shopping fiesta enters its final week. Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.

The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.

In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.

The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29. Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.

Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said, “Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched.

“I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”

Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.

Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings. With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.

Speaking on the heightened anticipation, Kunle Ajani, Group Head of Marketing at Konga, stated, “We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet.

“We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”

As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30. From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.

Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.


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