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How Business and Government Can Put Trust at the Centre of Our AI Future
Zuko Mdwaba, Salesforce Area VP / Africa Executive
Generative AI is revolutionising the way we live and work. Across industries, leaders and users alike are experimenting and tapping into the power of these technologies to their advantage.
Nearly 7 in 10 workers say generative AI will help them better serve customers.
But like any new technology, generative AI is not without risks. Unlike consumer AI, like Apple’s Siri and Amazon Alexa, enterprise customers require higher levels of trust and security, especially in regulated industries.
When working with the world’s leading businesses, it’s critical to explore this technology in an intentional and responsible way so that ethics remain top of mind for customers, addressing concerns around data ethics, privacy and control of their data.
It’s encouraging to see governments begin to take definitive action to ensure trustworthy AI. Businesses are eager for guardrails and guidance and are looking to the government to create policies and standards that will help ensure trustworthy and transparent AI.
Helping users understand when and what AI is recommending, especially for high risk or consequential decisions, is critical to ensuring that end users have access to information about how AI-driven decisions are made.
Creating risk-based frameworks, pushing for commitments to ethical AI design and development, and convening multi-stakeholder groups are just a few key areas where policymakers must help lead the way.
It’s not just about asking more of AI. We need to ask more of each other — our governments, businesses, and civil society — to harness the power of AI in safe, responsible ways.
We don’t have all the answers, but we understand that leading with trust and transparency is the best path forward.
There are numerous ways that business and government can deepen trust in AI, providing us with the technical know-how and muscle memory to handle new risks as they emerge.
Protect people’s privacy
The AI revolution is a data revolution, and we need comprehensive privacy legislation to protect people’s data.
At Salesforce, we believe companies should not use any datasets that fail to respect privacy and consent.
By creating a separation of the data from the Large Language Model (LLM), organisations can be confident that their data is being protected from access via third parties without customer and user consent. When that data is accessed by the LLM, it’s important it is kept safe through a number of methods like secure data retrieval, dynamic grounding, data masking, toxicity detection, and zero retention.
When collecting data to train and evaluate models, it’s important to respect data provenance and ensure that companies have consent to use that data.
For governments, protecting their citizens while encouraging inclusive innovation means creating and giving access to privacy-preserving datasets that are specific to their countries and cultures.
Policy should address AI systems, not just models
A lot of attention is being paid to models, but to address high risk use cases we must take a holistic view: on data, models, and apps. Every entity in the AI value chain must play a role in responsible AI development and use.
A one-size-fits-all approach to regulation may hinder innovation, disrupt healthy competition, and delay the adoption of the technology that consumers and businesses around the world are already using to boost productivity.
Regulation should differentiate the context, control, and uses of the technology and assign guardrails accordingly. Generative AI developers, for instance, should be accountable for how the models are trained and the data they are trained on. At the same time, those deploying the technology and deciding how the tool is being used should establish rules governing that interaction.
When it comes to model sizes, bigger is not always better. Smaller models offer high quality responses and can be better for the planet. Governments should incentivise carbon footprint transparency and help scientists advance carbon efficiency for AI.
Appropriate guardrails will unlock innovation
Trust in AI is as important as functionality. Enterprises increasingly require on-demand availability, highly solid uptime, and reliable security. For example, when companies offer a service, customers expect it to be available most of the time. This powers trust.
Organisations need AI tools that are available, fault-tolerant, secure, and sustainable – this is ultimately how they build trust both within their organisation and with their customers.
Broadcasting
First Women Radio Virtual Assistant Makes a Debut in Nigeria
Women Radio 97.1, in partnership with the Centre for Journalism Innovation and Development (CJID) and the Voice of Women Empowerment Foundation, has made history by unveiling “NIM”, Nigeria’s first Women Radio Intelligent Virtual Assistant.’
The unveiling took place during the 2024 Women Radio Summit, signalling a transformative era for radio broadcasting in Nigeria.
The initiative, which integrates artificial intelligence into traditional radio broadcasting, represents a paradigm shift in how radio content is created, distributed, and consumed. In her welcome message, Toun Okewale Sonaiya, CEO of Women Radio 97.1, shares her aims to inspire others into AI’s future, expand access to reliable information, and enhance the listener experience by blending advanced technology with human-centred communication.
The event featured some keynote speeches from:
Toyosi Akerele-Ogunsiji, founder of Rise Network, emphasised the role of science and technology in empowering women and reshaping media landscapes.
Adedeji Adekunle, programmes director of the Nigeria Media Innovation Program, discussed the critical intersection of AI, innovation, and media development in Nigeria. As well as
Sam Onigbanjo, managing director of AI Academy for Beginners, enumerates ways to upskill for maximum integration.
The summit featured an insightful panel discussion on how artificial intelligence can enhance journalism and broadcasting while upholding ethics and professionalism. Esteemed panellists included:
Motunrayo Alaka, executive director of the Wole Soyinka Centre for Investigative Journalism, stressed the need for maintaining ethical standards in AI-driven journalism.
Kayode Okikiolu, a Channels TV anchor, discussed the integration of AI in traditional media formats to engage broader audiences and highlighted AI’s potential in diversifying content delivery and improving inclusivity in media.
A highly recommended fact-checking resource was the Dubawa.ai chatbot, an app that was showcased at the summit to verify and debunk misinformation, analyse, transcribe, and document files in archives. It is the radio monitoring feature, an initiative of the Centre for Investigative Journalism Innovation and Development (CJID).
‘NIMI’, the Women Radio Intelligent Virtual Assistant, is the brainchild of technical engineer Tayo Kalejaiye.
This revolutionary AI radio host is designed to provide seamless interactions with listeners, offering valuable resources, news updates, and support for both on-air and online delivery. By combining AI with traditional broadcasting, ‘NIMI’ aims to enhance accessibility, ensuring that diverse voices are amplified and underserved communities are reached.
Broadcasting
51-Year-Old QNET User Breaks World Record with 20 Back Handsprings
QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.
Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.
On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.
His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.
“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.
“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.
Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”
QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.
“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.
“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”
QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.
Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.
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House of Reps Calls for N500bn Recapitalization of DisCos
House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.
The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.
This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.
Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.
He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.
Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.
The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.
The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.
They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.
The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.
Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.
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