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E-Business

How Businesses can Navigate Inflation by Adopting Cloud Technology

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Kehinde Ogundare, Country Manager, Zoho Nigeria
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Kehinde Ogundare, Country Manager, Zoho Nigeria

In recent years, the global economy has faced and continues to face numerous challenges, including a pandemic, war, climate change, and inflation. Businesses have had to adapt and find new ways of working to tackle these challenges. Nigeria is no exception.

Kehinde Ogundare, Country Manager, Zoho Nigeria

According to the National Bureau of Statistics of Nigeria, the annual inflation rate accelerated to 24.08% in July 2023, the highest since September 2005. This has affected everything from electricity tariffs to transportation, all crucial to the performance of Nigerian enterprises.

Fortunately, by adopting the right technologies and using them the right way, enterprises can ensure that they’re in the best possible position to tackle these challenges head-on. Technology does not only enable enterprises to cut costs, find efficiencies, and unlock higher productivity levels; it also allows them to engage with customers better and find new avenues for growth.

Hybrid work model backed by robust collaboration tools as a means to cut costs

Embracing remote and hybrid work models can exponentially decrease the costs associated with maintaining an office space. Think reduction in the costs of diesel or fuel, WiFi, office leases, facility management, and so on. Collaboration and communication tools have also substantially evolved to support distributed workforces, helping enterprise teams stay connected from afar and sustain efficiency and productivity. Video conferencing, project management, and various collaboration tools help ensure that team members can work together regardless of their physical location.

Remote and hybrid work can also make it easier to expand into new regions. There are, for example, companies in Nigeria that now work with team members in Kenya, South Africa, and other parts of the world with ease.

Embracing cloud-based storage

Another factor to consider is the ability to work and save more information to the cloud, eliminating the need for excess paperwork and large machinery that often leads to extensive hardware maintenance. Moving paperwork like payroll processing, salary disbursement, customer records, and support inquiries to the cloud opens up further potential to analyse available data and automate repetitive tasks where necessary. This can significantly reduce the manual labour of data entry for staff, thereby making them more efficient and productive. The cost benefits that emerge from cloud-based storage and software are numerous, ranging from reduction in material (like paper) costs, cost savings from clearing up office space, and cost optimisation by proper resource utilisation towards important tasks rather than monotonous labour.

Understanding what the customer wants

Most businesses also deal with retail and distribution in one form or another. As such, there is a need for businesses to maximise their online presence to reach out to target audiences and have access to a wider customer base while reducing the costs and labour associated with physical marketing. Data analytics and similar tech tools can help determine the level of attention that a campaign or product is getting and what type of audience demographic is engaging with it. Analytical tools will further help track relevant information and lead to better decision-making as well as allocation of resources.

From customer relationship management to energy efficiency, and improved cybersecurity to financial management, cloud technology has played a huge role in establishing a better work environment, and it is definitely the way to go in today’s business world. Cloud technology vendors have also adapted and modernised their offerings across multiple business areas to suit today’s landscape and help companies scale and improve efficiency. Zoho, for instance, has over 55 products as part of its cloud portfolio, which caters to an array of business needs from sales, marketing, and business intelligence to employee collaboration, HR, and finance.

To implement these technologies successfully, Nigerian enterprises should additionally consider conducting a thorough cost-benefit analysis, investing in training employees, and ensuring that their IT infrastructure is secure and well-maintained. These are equally crucial for achieving long-term competitiveness and cost optimisation through technology.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Gold Hits Record High Amid U.S. Dollar Weakness and Trade Tensions

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Gold prices surged to a fresh record high on Monday, April 21, while the dollar weakened and global stock markets presented a mixed picture, as concerns mounted over former President Donald Trump’s escalating tariff strategy and his ongoing confrontation with the Federal Reserve.

Amid subdued activity due to continued Easter holiday closures in several markets, investors focused on the potential fallout from Trump’s latest trade moves and looked ahead to key economic data releases later this week that may shed light on the broader impact of the evolving U.S.-led trade war.

The administration’s tariff campaign has triggered swift responses from major economies. While some, like Japan, are reportedly seeking accommodations to ease Washington’s trade levies, China issued a sharp warning to governments not to negotiate at the expense of its interests. A spokesperson for China’s commerce ministry said Monday that appeasement and compromise would fail to win peace or respect, calling on nations to avoid sacrificing broader interests for temporary gains.

Beijing’s tone contrasted with Trump’s comments last Thursday in which he signaled ongoing discussions with China, expressing optimism about reaching a deal. However, tensions remain high, with China facing tariffs of up to 145 percent on some goods, and retaliating with duties of 125 percent on U.S. exports.

The growing uncertainty over the global economic outlook has driven investors toward safe haven assets. Gold climbed above $3,384 per ounce, buoyed both by the geopolitical instability and a weakening U.S. dollar. The dollar’s decline has been exacerbated by concerns over Trump’s comments directed at Federal Reserve Chair Jerome Powell, who warned that the tariffs could lead to a temporary rise in inflation and downplayed prospects for interest rate cuts.

Trump criticized Powell for his remarks and hinted at the possibility of removing him from office, stating: “If I want him out, he’ll be out of there real fast, believe me.” Powell has maintained that he will not step down and emphasized the legal foundation of the central bank’s independence.

The dollar fell against major currencies, with the yen and euro gaining strength. France’s finance minister Eric Lombard said Trump’s tariff policies had already damaged the credibility of the U.S. currency and warned that undermining the Federal Reserve would further shake investor confidence. Chicago Fed President Austan Goolsbee underscored the importance of central bank independence, calling it a near-universal principle among economists.

Asian stock markets reflected the uncertainty, with Tokyo’s Nikkei falling 1.2 percent, while gains were seen in Shanghai, Seoul, Singapore, Manila, and Jakarta. Oil prices declined amid renewed fears over global demand, with West Texas Intermediate and Brent crude both dropping 1.7 percent.

Investors are now watching closely for April manufacturing data from key economies, which are expected to provide early signals about the tangible effects of the tariffs. Analysts warn that U.S. fiscal and monetary policy are increasingly being viewed as volatile geopolitical forces rather than stable economic anchors. Stephen Innes of SPI Asset Management said the reputational damage to the U.S. economic brand is becoming entrenched, with global markets and allies adjusting expectations accordingly.


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Google Blocks 5.1Bn Harmful Ads in 2024, Suspends 39m Accounts

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Google’s 2024 Ads Safety Report revealed how artificial intelligence is now a frontline defense against harmful online content, blocking 5.1 billion ads, restricting 9.1 billion more, and suspending over 39 million advertiser accounts, most before a single ad was shown.

Google Blocks 5.1Bn Harmful Ads in 2024, Suspends 39m Accounts

The crackdown comes as scams become more sophisticated, with many leveraging AI-generated content or impersonating public figures.

Google’s advanced AI models, powered by Gemini, helped detect fraud faster than ever, spotting signs like stolen payment info, fake businesses, or coordinated scam networks.

In Africa, including Nigeria, the impact is especially important. Impersonation scams and misleading political ads remain a major concern.

In response, Google updated its Misrepresentation policy, deployed a team of 100+ global experts, and took down over 700,000 scam-related advertiser accounts, leading to a 90 percent drop in reported impersonation scams.

With nearly half the world voting in 2024, Google also removed over 10 million election-related ads for failing to meet transparency rules requiring verified identities and clear sponsorship disclosures.

In his reaction, Alex Rodriguez, general manager for Ads Safety at Google,  said these numbers show what AI can do when it’s focused on safety.

“We rolled out more than 50 AI model upgrades in 2024, helping us act faster and smarter—stopping threats before users even saw them,” Rodriguez added.

While AI handles large-scale enforcement, human reviewers now focus on complex cases.

Google continues working with global regulators, industry partners, and organizations like the Global Anti-Scam Alliance to keep ahead of evolving threats.

 

 

 

 

 


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DG NITDA Tasks Africa to Lead the AI Revolution Through Strategic Leadership, Inclusive Innovation

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The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa CCIE, has urged industry leaders across the continent to integrate Artificial Intelligence (AI) into their business, organisational, and operational models to unlock new opportunities, redefine leadership, and drive smarter decision-making toward making Africa deeply rooted in AI-driven innovation.

Inuwa made this call when he spoke on “Harnessing AI for Strategic Leadership” during a panel session at the Main State of the GITEX Africa 2025 held in Marrakech, Morocco.

The aim of the panel session was essentially to explore how data-driven and intelligence-led strategies can transform business models, optimise resources, and unlock new opportunities through AI-powered processes across various nations.

Speaking to an international audience of policymakers, technologists, and investors, the DG positioned Africa, particularly Nigeria as a rising force in the global AI landscape, championing a people-first and strategy-led approach to AI development and governance.

The DG argued that to be effective in today’s dynamic environment, leaders must evolve into AI-driven leaders and leverage technology not just as a tool, but as a partner in decision-making.

“AI is shifting the skills we value today, as well as the processes we use to do our daily work, so to drive strategic leadership, you need to be an AI-driven leader and find a way to use AI as a tool to create co-intelligence whereby you bring people and computers to work together to deliver your strategic vision as a leader,” he noted.

While urging leaders to combine AI with the unique strengths of their teams to deliver real business value, Inuwa stated that “Strategy must always come first, and technology second.”

He outlined four principles for effectively utilising generative AI which are inviting AI to the tale, maintaining human oversight, designing models with guardrails, and adopting a mindset of continuous improvement.

Inuwa explained that AI is invited to the table by giving it a role in organisational tasks, maintaining human oversight to correct bias and misjudgment, designing guardrails to ensure privacy ethics, and inclusivity, and adopting a mindset of continuous improvement by treating today’s AI as the least capable version that can be used.

He however warned against the risks of deploying AI systems built on data that fails to represent the diverse realities of global societies. Stressing the need for digital visibility of all cultures and citizens, he cautioned that if data doesn’t see a community, the system won’t see it either.

Introducing NITDA’s approach to governance in regulating AI through the Regulatory Intelligence Framework that is anchored on the 3 pillars of Awareness, Intelligence and Dynamism.

“In our approach to regulating AI in governance, we have a framework we call Regulatory Intelligence Framework, which as a regulator we need to be aware of the environment, we need to be dynamic because things change, and we also need to be intelligent. We need to know the data and make sense out of it,” he disclosed.

“Then we have 2 approaches, the first one is a rule-based where you can come up with certain guidelines and expect people to comply with them and we have a non-rule based, which allows them to build use cases, and based on those use cases, put the guard rails and agree on the best practices, which is always the best when it comes to AI governance,” he added.

Envisioning Africa’s AI future in the next 5 years, Inuwa painted a visionary picture where the continent will integrate AI into solving real-world challenges in every economic sector thereby leapfrogging development gaps.

Inuwa firmly averred that by augmenting human capability with AI, the continent can unlock unprecedented levels of innovation, efficiency, and inclusive growth.

“We missed the first, second, and third industrial revolutions, but this fourth one, we must lead it and not just follow.” He concluded.

Other industry leaders who shared their experiences and insightful ideas at the panel session were the Special Envoy on Technology, Republic of Kenya, Philip Thigo, CEO Pesalink, Gituku Kirika, and the Head of Africa, Open AI, Emmanuel Lubanzadio.


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