Connect with us

News

How Ecommerce Market leader Opened up Food Delivery Service in Nigeria

Published

on

Kindly share this post

By Adedoyin Giwa

If there’s any industry that has witnessed tremendous growth, impact and success in recent years, it is the online food delivery sector. Thriving on technology and digitalization, online food service delivery is proving to be one of the best business ideas in recent times. With mergers and acquisitions, the global online food delivery market is estimated to reach $215 billion in 2024.

Robust Market

In Nigeria, what makes the sector enticing is the fact that there’s a huge market awaiting investors. Food is crucial for all, especially the working class in an ever busy environment like Lagos. And any service that can make it available without stress and hassle will be in good business.

With an estimated population of 200 million, the Nigerian food segment is estimated to be yielding a revenue of about $33.7 billion. According to data by National Bureau of Statistics (NBS) Lagos residents spent N830 billion eating out in 2019.

This is coupled with the increasing adoption of smartphones which allows customers access services via mobile apps. According to a report by Allied Market Research, the global food delivery mobile app market is expected to hit $16.6 billion by 2023.

Market leader

The investment of the likes of Jumia in food service delivery is helping to meet the yearnings of customers. Deploying Jumia logistics and technology infrastructure, the platform has been able to drive the reach of online food delivery in Nigeria. Jumia’s impact has further opened up for more investors, with the likes of Gokada and OyaNow feeding some segments of the market. The exploits of these players are shaping the supply chain and are growing the market for new entrants.

Industry innovation

Being the market leader, Jumia is also contributing to the growth of the industry with innovative thinking and implementation. In 2020, Jumia launched the Nigeria Food Index Report which is the first of its kind in the segment.

The report captured the growing popularity of fast food in Nigeria, and the positive impact as well as prospect for the Nigerian Agricultural sector. According to Jumia, the report will be a continuum as it will be released yearly.

Boost for local restaurants

More importantly, a marketplace like Jumia is having a positive impact on restaurants  by giving them access to a wider audience. The platform is also enabling restaurants to stay ahead of their competitors. This was evident during the lockdown imposed by  covid-19, when restaurants partnering with Jumia Food were able to sustain their businesses through the Jumia delivery network.

“Sales dropped drastically, companies shut down, and a lot of people lost their jobs. We’re grateful that Jumia kept their operation going; it was reassuring to customers, helped give them options for food at a very uncertain and difficult time, and for vendors like us, it was a huge help to still be able to keep sales going during that period. The sales we got through Jumia helped greatly in keeping our employees paid, and our operation running,” said Pop Singer and CEO, Sooyah Bistro, Bankole Wellington.

Interestingly, the Nigerian Food Index Report also revealed that local Nigerian cuisines lead the preference on Nigerians compared to continental dishes, with 64% of orders being placed for lunch.

Market Expansion

In a bid to further drive the growth of online food and beverage delivery in the Nigerian market, Jumia Food expanded its food delivery service to five additional states in Nigeria. The new additions regarded as tier-2 cities on the Jumia Food map, are Minna, Benin City, Kaduna, Abeokuta, Kano, and Ilorin.

In 2020, Jumia also recorded a major service improvement in its existing footprints in Lagos, Port Harcourt, Abuja and Ibadan by increasing its speed of delivery, with an average delivery time as fast as 26 minutes in Port Harcourt, 27 minutes in Lagos, 28 minutes in Ibadan, and 30 minutes in Abuja.

It is an open secret that the food industry is very relevant to the Nigerian economy. With today’s covid-19 realities, the growing popularity of fast food, the crave for convenience, safety and value for money, has opened up opportunities for the food market in Nigeria.

No doubt that the contribution of Jumia, the leading ecommerce platform in Nigeria and Africa is helping to explore the food segment of the Nigerian Agricultural sector which has the potential of huge contribution to the Nigerian economy.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

News

Social Impact Champions Call for Business Investment in African Women and Girls

Published

on

Speakers from the 'Reimagining the Business Case for investing in Africa' Goals House event (21st January 2025) World Economic Forum, Davos, Switzerland pictured together left to right: Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission; Sophie Hodder, Director and Pillar Lead, Girl Capital Africa at the Children’s Investment Fund Foundation (CIFF); The Honourable Dr. Jumoke Oduwole, Minister of Trade, Investment, and Industry of Nigeria; Paul Polman, Business Leader, climate and equalities campaigner; Nicola Galombik, Executive Director of Yellowwoods and Payal Dalal, Executive VP of Global Programs at the Mastercard Center for Inclusive Growth
Kindly share this post

Social impact and industry leaders have called on Global Conglomerates, African Businesses, Philanthropies and Foundations meeting in Davos to support the advancement of social progress for African women and Girls.

Speakers from the ‘Reimagining the Business Case for investing in Africa’ Goals House event (21st January 2025) World Economic Forum, Davos, Switzerland pictured together left to right: Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission; Sophie Hodder, Director and Pillar Lead, Girl Capital Africa at the Children’s Investment Fund Foundation (CIFF); The Honourable Dr. Jumoke Oduwole, Minister of Trade, Investment, and Industry of Nigeria; Paul Polman, Business Leader, climate and equalities campaigner; Nicola Galombik, Executive Director of Yellowwoods and Payal Dalal, Executive VP of Global Programs at the Mastercard Center for Inclusive Growth

Leaders who attended the two events organised by Brands on a Mission (BoaM), Children’s Investment Finance Foundation (CIFF) and Tiko – a non-profit leveraging technology to transform sexual and reproductive health – emphasised the social and economic advantages that can be won through investment in African women and girls.

BoaM Founder and Chief Mission Officer Professor Myriam Sidibe said, “as a woman and a lifelong advocate for sustainable business practices, I have witnessed the transformative power of investing in Africa’s greatest resource: its girls. They are not only the future of our continent but also the untapped potential that can drive unprecedented economic and social change.”

Investment in women and girls, who make up 50 percent of Africa’s population – makes good business sense with African women and girls driving up to 70 percent of consumer spend and acting as key decision-makers for four out of five products purchased in their households. Protecting the interests of women and girls also protects the interests of economic growth on the African continent.

According to the World Health Organisation, poor access to Sexual and Reproductive Health and Rights services and products is to blame for approximately 73 million induced abortions that take place in Africa while over one million sexually transmitted infections (STIs) are acquired every day. Almost one in three women, across their lifetime have been subjected to physical or sexual violence by an intimate partner, or sexual violence by a non-partner and almost half of all abortions are unsafe.

Professor Sidibe said, “in a rapidly evolving global landscape, businesses are increasingly challenged to find meaningful ways to align profit with purpose. Investing in African girls offers a unique opportunity to bridge this gap. By empowering young women through education, skills development, and access to critical resources, we lay the foundation for vibrant markets, resilient communities, and innovative ecosystems.”

The organisers of the two events held at the Goals House and SDG (Sustainable Development Goals) tent called for a world in which private sector investment in evidence-based, impact-first initiatives in service of African girls and young women is the norm and not the exception.

The World Economic Forum in Davos brings together government, business, and civil society to address key global and regional challenges such as responding to geopolitical shocks, the climate crisis and stimulating growth to improve living standards.

Speakers at the first event held at the Goals House included moderation by Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission with speakers including Paul Polman, Business Leader, climate and equalities campaigner; The Honourable Dr. Jumoke Oduwole, Minister of Trade, Investment, and Industry of Nigeria; Nicola Galombik, Executive Director of Yellowwoods; Payal Dalal, Executive VP of Global Programs at the Mastercard Center for Inclusive Growth; and Sophie Hodder, Director and Pillar Lead, Girl Capital Africa at the Children’s Investment Fund Foundation (CIFF).

The second event at the SDG tent included moderation by Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission and speakers including Sophie Hodder, Pillar Lead and Director, Girl Capital Africa – Children’s Investment Fund Foundation (CIFF), Ndidi Okonkwo Nwuneli, President/CEO – One Campaign, Hermann Betten, Chief Corporate Affairs & Communications Officer, Flora Food Group and Benoit Renard, Co-founder & CEO – Tiko.


Kindly share this post
Continue Reading

News

AfDB to Partner LAMATA to Expand Existing Rail System

Published

on

Kindly share this post

The African Development Bank (AfDB), has disclosed plans to work with the Lagos Metropolitan Area Transport Authority (LAMATA), to boost the state’s transport system with the development of another rail line.

This was contained in a statement signed by, the Head, Corporate Communication, LAMATA, Mr. Kolawole Ojelabi in Lagos.

Ojelabi said that the AfDB Vice President, Private Sector Infrastructure and Industrialisation, Mr. Solomon Quaynor, gave the assurance during a visit to LAMATA.

He added that the bank was interested in partnering LAMATA to expand the capacity of the existing rail system.

“Quaynor was also in the company of the Non-Sovereign Operations and Private Sector Equity Specialist, Mr Mayowa Ayodele ahead of a visit of the technical team to assess the Purple line,” he said.

The Purple Line is a 60-kilometre railroad along the Redemption Camp in Ogun State, traversing Berger, Agege and Alimosho and terminate at Volkswagen to join the Blue Line.

“The visit follows a recent pitch for investment on 60-kilometre Lagos Rail Mass Transit (LRMT) Purple Line at the African Development Bank forum in Morocco, where the Lagos delegation was led by Governor Babajide Sanwo-Olu.

“This is to further discuss collaboration on the project and other lines outlined in the Lagos Strategic Transport Master Plan. The delegation toured the LRMT Blue Line and expressed satisfaction with the progress of the Blue Line rail system,” he said.


Kindly share this post
Continue Reading

News

SERAP Drags FG, Govs to ECOWAS Court over ‘Misuse of Cybercrimes Act’

Published

on

Kindly share this post

Socio-Economic Rights and Accountability Project (SERAP), has filed a lawsuit against the Nigerian government the 36 states over the Cybercrimes (Amendment) Act 2024.

Lagos, NIPOST Partner to Transform e-Commerce Delivery

SERAP is arguing that “the repressive use of the Cybercrimes (Amendment) Act 2024 by the government to criminalize legitimate expression violate the human rights of Nigerians, including activists, journalists, bloggers and social media users”.

In a statement on Sunday, Kolawole Oluwadare, deputy director, SERAP, explained that the suit was filed to stop the Tinubu administration and Nigeria’s 36 governors from using the Cybercrimes (Amendment) Act 2024 to criminalize legitimate expression and punish Nigerians, including social media users.

He said: “Rather than using the amended legislation to make cyberspace and its users safer, Nigerian authorities are routinely weaponizing it to curb Nigerians’ human rights and media freedom.

“The suit no: ECW/CCJ/APP/03/2025 was filed last week before the ECOWAS Court in Abuja.”

Recall that Economic Community of West African States (ECOWAS) Court had on March 25, 2022, declared Section 24 of Nigeria’s original Cybercrimes Act 2015 as “arbitrary, vague, and repressive.”

The court ordered Nigeria to repeal the provision, citing non-compliance with human rights obligations under the African Charter on Human and Peoples’ Rights and the International Covenant on Civil and Political Rights.

Although the Cybercrimes (Amendment) Act 2024 repealed Section 24, the Socio-Economic Rights and Accountability Project (SERAP) argues that the reworded provisions still infringe upon freedom of expression and information.

SERAP’s concerns center around the ambiguity of “causing a breakdown of law and order” in Section 24(1)(b), which they believe threatens peaceful and legitimate expression and leaves room for abuse.

SERAP highlighted several instances where the law was allegedly misused to target government critics, including activist Dele Farotimi, journalist Agba Jalingo, and social media user Chioma Okoli.

The organization emphasized that the amended legislation has a chilling effect on human rights and media freedom.

SERAP stressed that the amended Act contravenes international human rights law, which requires restrictions on freedom of expression to serve a legitimate purpose and be strictly proportionate.

The organization seeks a declaration that Section 24 of the Cybercrimes (Amendment) Act 2024 is unlawful and an order directing the government to repeal or amend the legislation in compliance with international standards.

However, a hearing date has not been set for the suit.


Kindly share this post
Continue Reading

Trending