Nigerian CommunicationWeek

How Ericsson’s Market Based Solutions Spur Socio-Economic Development

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Ericsson is a company that believes the transformational power of Information and Communications Technology (ICT) can help spur socio-economic development.

This is has pursued through its ongoing efforts to apply innovation to market-based solutions that empowers people and society create a more sustainable world.

These were made bare as innovative technologists, influential minds and passionate activists gathered at the renowned Strathmore Business School (SBS) on September

24, 2013 to add their voices to this year’s Social Good Summit. Now in its fourth year, the SGS has started to investigate how key individuals are pioneering social efforts that will leave lasting impacts.

Ericsson together with other partners had key speakers and panelists on various topics where they showed the power of broadband making a difference in the lives of people as well as discussing creative ways to tackle issues like democracy, conservation, health and food security.

The Social Good Summit “family” already includes over 1.5 million people who have participated in person, online, or as part of the +SocialGood platform.

The Summit has explored the power of technology to instantly connect us together, donate to a charity in one click, disseminate news as its happening, and break barriers of access in the most remote parts of the world.

In 2013, however, the focus challenged the nature of instant gratification and the current digital culture. This year’s theme supports the United Nation’s post-2015 development agenda by asking: how do we use innovation now to build our future?

While holding a global conversation of this nature holds certain challenges in terms of coverage and reporting, it has also given Ericsson the opportunity to create a ‘Digital Lounge’ – at the same venue – where print and online journalists will be able to follow the panels, alongside social media enthusiasts and digital activists alike.

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