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How Have Podcasts Contributed to the Rise of Afrobeats? 

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By Ncebakazi Manzi Podcast Manager: Spotify Sub-Saharan Africa

The rise of Afrobeats over the past decade or so has been nothing short of remarkable. From the streets of Nigeria and Ghana, it has become a global phenomenon, with some of the world’s biggest artists collaborating with Afrobeats icons and emerging artists alike.

In a sign of how rapid the ascent of Afrobeats has been, Spotify recently held events in Nigeria celebrating 13 billion streams of the genre. The growth of Afrobeats is unlikely to slow down anytime soon either, especially as streaming continues to grow across Africa.

According to research firm Statista, the continent’s streaming market is set to grow from US$362.5 million this year to US$513.2 million in 2027. Combine that expansion with significant diaspora populations and you have the ingredients for further inter-continental pollination and growth.

But there are other forces advancing the growth of Spotify. Podcasts in particular are playing an increasingly important role. That’s true not just on the African continent, but around the world too.

Africa’s podcast growth

Before looking at how podcasts and music streaming services have complemented each other to drive Afrobeats’ growth, it’s worth providing some additional context around the evolution of podcasts in Africa.

Thanks to rising smartphone adoption and increasingly affordable connectivity, the medium has seen significant growth across the continent. In fact, podcast listenership in Nigeria grew by an astonishing 222% between 2021 and 2022.

Unsurprisingly, it’s not just listenership that’s grown but production too. While it’s difficult to get an exact idea of how many African-produced podcasts there actually are, you only need to open your podcasting app and type a few continent and country-specific search terms in to see how much choice there is today. These podcasts cover a growing number of niches too, including Afrobeats.

At the recent Afrobeats celebration events that were held in Lagos, Nigeria, the first day featured Spotify for Podcasters sessions which were focused on empowering creators and showcasing top podcasts. These events included a workshop on the basics of podcasting followed by a panel discussion with Nigerian podcasters. Next were live podcast recordings of a Spotify for Artists Masterclass on “Afrobeats Intelligence” and “I Said what I Said” featuring Afrobeats artists, Pheelz and Nissi. The day ended with a surprise performance by Pheelz bringing Afrobeats lovers and the expanding community of podcasters together.

Spreading the word about Afrobeats 

There are a number of high quality podcasts with an Afrobeats focus that not only highlight tracks from the genre but also delve into meaningful discussions related to the music.

Take Afrobeats Intelligence, for example. Founded by award-winning Nigerian music journalist Joey Akan, the podcast is a spin-off of his newsletter of the same name. And while it may be rooted in Nigeria, the podcast celebrates creative excellence from across the African continent.

Terms and Conditions by Pulse, meanwhile, dissects worthy culture-related conversations with insights and varying perspectives. Hosted by Neo Akpofure, ex BBNaija housemate, Oyindasola Chekwa ESQ, a lifestyle influencer and content creator and Sayo AK an artist, planner, and entrepreneur. The podcast was launched in 2021 and also provides invaluable insights into the music industry from people who’ve been in the thick of it.

An older offering comes in the shape of Loose Talk, hosted by the trio of veteran media and music journalists Osagie Alonge, Steve Dede, and Ayomide Tayo. Founded in 2016, when the African podcasting scene was still in its infancy, the show discusses all things music and culture. After a three year hiatus, Loose Talk started putting out new episodes this year.

Complementary mediums 

That these and other shows have built sustainable offerings not only demonstrates the hunger to learn more about Afrobeats as a genre but also their potential to grow the genre’s popularity both in Africa and around the world. That shouldn’t be too surprising either. Being audio-driven mediums primarily, podcasts and music can be incredibly complementary mediums.

This ability to act as a promotional vehicle is underlined by our own Spotify data. It shows that the country with the highest number of Afrobeats podcast listeners is the UK, beating out Nigeria, with the US in third spot.

For listeners, it’s easy to imagine how this symbiosis between streaming and podcasts comes about. They might have a friend recommend an Afrobeats artist or have their curiosity sparked by a song featured on the soundtrack for a movie or series. Once they’ve listened to those songs, they’ll likely want to find out more about the artist or to discover other, similar artists.

Podcasts offer them a convenient way of doing that (especially if they can access said podcasts from the same app), while also providing insights into the genre and news on the latest artist releases, collaborations, and developments.

Afrobeats and beyond 

While Afrobeats has undoubtedly been one of the biggest beneficiaries of Africa’s podcasting explosion, there is no doubt that other genres are benefitting and will benefit in the future too. As more and more African producers launch their own podcasts and smartphone penetration and connectivity continue to grow across the continent, that symbiotic influence will only keep growing.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Afrobeats and Amapiano Lead Africa’s Musical Revolution

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Africa’s music scene is no longer just a regional sensation, it has become the pulse of global pop culture.

As African music continues to enchant global audiences, Spotify Wrapped 2024 unveils the diverse range of genres that people now enjoy all over the world. While Afrobeats and Amapiano often dominate headlines, this year’s Wrapped data sheds light on other emerging sounds that define Africa’s music.

Reimagined histories

Hiplife and Highlife from Ghana, rooted in the country’s rich cultural history, remain highly exported due to their fusion of traditional Highlife melodies with contemporary beats that keep them globally relevant.

Artists like King Paluta, Fameye, and KiDi are leading the way in blending traditional Highlife melodies with modern sounds. Fameye’s Very Soon and King Paluta’s Aseda—a heartfelt song of gratitude—are examples of how the genre is evolving. Their fresh take on Highlife has helped drive a 54% increase in global streams, a sign of the genre’s appeal to both local and international audiences.

In Kenya, Arbantone, mainly characterized by beats from samples of Kenyan old school hits. This sound combines elements of Gengetone and old Jamaican riddims, led by a wave of young rappers who bring the raw lyricism of Gengetone. Captivating young audiences, Arbantone is quickly rising on local music charts.

Arbantone grew significantly in 2024, partially thanks to viral dance challenges on social media. Artists like Dyana Cods’ “Set It”, harnessed the genre’s infectious beats and catchy lyrics to connect with her fans. The song became one of the most popular Arbantone tracks in Kenya, securing the number 3 most streamed Arbantone track in Kenya as revealed by the 2024 Spotify Wrapped data.

Embracing experimental sounds

Nigeria’s Alté is becoming more popular abroad where it’s now the country’s fourth-most exported genre in 2024. Pronounced “uhl-teh”, a shorthand for alternative, you may have heard the experimental mix of Afrobeats, R&B, and hip-hop, with electronic influences on tracks like Soh-Soh by Odeal or Amaarae’s Wanted. The likes of Amaarae, Lady Donli and Odunsi (The Engine) paved the way for a new generation of artists like DEELA, DETO BLACK and brazy to tap into Alté’s rebellious, bold and unconventional brand of self-expression. The global success of Alté-influenced musicians like Tems, Rema and Odeal symbolises how the genre is taking its place in mainstream music culture. Countries like Ghana have embraced the sound with over 60 billion Spotify streams, and Alté now has 41% more global plays than it did a year ago.

South Africa’s Afro House, known for its deep rhythms and soulful vocals, has become a favourite in electronic music circles around the world. DESIREE and DJ Shimza have been instrumental in influencing the growth of Afro House. DESIREE sets blend African rhythms with modern electronic sounds, while DJ Shimza’s electrifying global performances have propelled the genre to new heights. As more artists from around the world incorporate African sounds into their music, the genre has influenced global dance floors.

Household names

Afrobeats continues to lead Africa’s music revolution, evolving rapidly and driving the movement forward. In 2024, the genre saw a significant 28% increase in global streaming. Tracks like Santa by Ayra Starr, Rauw Alejandro, and Rvssian highlight the genre’s versatility, while Calm Down by Rema and Selena Gomez underscore its widespread international appeal. Collaborations like Skillibeng and Tyla’s Jump, Gunna showcase Afrobeats’ adaptability and its growing dominance on global charts.

Amapiano, meanwhile, has emerged as Africa’s fastest-growing genre, with a phenomenal 59% increase in global streaming in 2024.

Another sign that the future of global music will undoubtedly feature even more beats, grooves, and melodies from the continent.


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NERC Discloses $5.7 Million Debt Owed by International Customers for Q3 2024 Electricity Supply

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Nigerian Electricity Regulatory Commission (NERC) has disclosed that international customers owe $5.7 million for electricity supplied in the third quarter (Q3) of 2024.

The debtors include Paras-SBEE and Transcorp-SBEE from the Benin Republic, Mainstream-NIGELEC from Niger, and Odukpani-CEET from Togo.

Under an international treaty, Nigeria exports electricity to neighbouring countries like Benin Republic, Togo, and Niger.

In its latest quarterly report, NERC stated that market operators (MO) issued invoices totaling $12.19 million to six international firms for services rendered in Q3, out of which $6.49 million was paid.

“In 2024/Q3, the six (6) international bilateral customers purchasing power from the grid-connected GenCos made a cumulative payment of $6.49 million against the $12.19 million invoice issued to them by the MO for services rendered in 2024/Q3,” the report said.

“Similarly, the domestic bilateral customers made a cumulative payment of ₦1,566.51 million against the ₦2,100.79 million invoice issued to them by the MO for services rendered in 2024/Q3.”

NERC highlighted that some bilateral customers—both domestic and international—made payments in Q3 2024 to settle outstanding invoices from previous quarters. “Odukpani-CEET made a payment of $1.33 million towards outstanding invoices from previous quarters,” the report revealed.

“Similarly, the MO received ₦31.51 million from the domestic bilateral customers (North-South/Star Pipe; ₦9.50 million and Trans-Amadi (OAU/FMPI); ₦22.01 million) towards outstanding invoices from previous quarters.”

However, NERC noted that its special customer, Ajaokuta Steel Co. Ltd, along with the host community, failed to make any payments towards the ₦1.26 billion (NBET) and ₦0.11 billion (MO) invoices received in Q3 2024.

“This continues a longstanding trend of non-payment by this customer, and the Commission has communicated the need for intervention on this issue to the relevant FGN authorities,” the commission said, warning that continued non-payment could lead to total disconnection from the national grid.

In September, Shuaibu Audu, the Minister of Steel Development, signed a memorandum of understanding (MoU) with Messrs Tyazhpromexport (TPE) for the rehabilitation, completion, and operation of the Ajaokuta Steel Plant and the National Iron Ore Mining Company (NIOMCO).

By December, Natasha Akpoti-Uduaghan, chairperson of the Senate Committee on Local Content, announced plans to commence the revitalisation of the Ajaokuta Steel Company plants in the first quarter (Q1) of 2025.


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QNET Collaborates with Lagos Food Bank to Aid Vulnerable Children

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QNET, a global lifestyle and wellness-focused direct-selling company, has partnered with the Lagos Food Bank Initiative (LFBI), a non-profit organization dedicated to nutrition and hunger relief, to provide nutritious food and gifts to 1,000 vulnerable children in Makoko, Lagos.

This initiative is part of QNET’s end-of-year social impact activities.

Supported by QNET’s legal partner, Transblue Limited, the project is part of LFBI’s Education Enhancement Intervention for Food Insecure Students (EDUFOOD) program that addresses malnutrition and food insecurity among underserved students by providing healthy meals and essential educational resources.

A report by the United Nations International Children’s Emergency Fund (UNICEF) highlights that Nigeria has the second-highest burden of stunted children globally, with a national prevalence rate of 32% among children under five.

Furthermore, an estimated 2 million Nigerian children suffer from severe acute malnutrition (SAM).

Biram Fall, QNET’s Regional Manager for Sub-Saharan Africa, highlighted the importance of this initiative: “Guided by our principle – Raise Yourself To Help Mankind (RYTHM), we believe that education and good health for children are the cornerstones of a thriving society.

Partnering with LFBI allows us to make a tangible impact on vulnerable children’s lives, reflecting our mission to empower youths and improve communities.”

Akeem Ajisafe, Managing Director of Transblue Limited, shared his thoughts: “This collaboration not only addresses food insecurity but also brings joy to young hearts, allowing them to truly experience the spirit of Christmas. Together, we are fostering hope, joy, and a brighter future fo r all.”

Michael Sunbola, Executive Director of LFBI, expressed gratitude for the partnership:“QNET’s support empowers us to reach even more children during this season of celebration, improving their health and unlocking their potential. Together, we are building a foundation for a brighter future.”

The partnership underscores QNET’s commitment to sustainable development, aligning with the United Nations Sustainable Development Goals (SDGs), particularly Zero Hunger (SDG 2) and Quality Education (SDG 4).


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