News
How Konga is Bridging E-Commerce Gap for Millions of Unreached, Under-Served Nigerians
For a population of over 190 million, it is perhaps shocking to countenance the fact that about 70% of Nigerians – a whopping 130 million – are still skeptical of shopping online and yet to be captured in the e-Commerce net – an anomaly that Konga’s futuristic business model is gradually catering to.
According to latest estimates from the United Nations Conference on Trade and Development (UNCTAD), the global e-commerce market is worth around $22.1 trillion.
Data from research firm Statista also indicates that e-Commerce in Africa accounted for $16.5 billion in revenue in 2017, with forecasts estimating revenue in the sector to gross the $29 billion mark by 2022.
Interestingly, Africa’s share of the global e-commerce market is expected to grow even more significantly in the years ahead, backed by factors such as increasing levels of literacy, fall in average smartphone prices, mobile adoption, growing internet penetration and innovative payment solutions.
The foregoing has seen projections of Africa as the next emerging market to make significant strides in online shopping.
Perhaps justifying its status as the continent’s biggest market and most populous country, Nigeria is further estimated to play home to about 40% of the continent’s e-Commerce ventures within its shores – a positive development that has, nevertheless, failed in ensuring that the bulk of the country’s under-served or unreached millions partake in the e-Commerce revolution.
A number of factors are responsible for the current state of affairs.
Despite the sweeping changes caused by the e-Commerce bug which has bitten a lot of savvy Nigerians, shopping in Nigeria is still largely traditional and the issue of trust has further hindered the pace of growth.
Further adding to the dire situation is the sheer proportion of Nigerians who are left out of the equation.
Indeed, to millions of Nigerians who reside outside the cosmopolitan cities such as Lagos, Abuja and Port Harcourt, for instance, online shopping is a hard sell.
Through a realistic and well-thought out business model, Konga is gradually changing the narrative in the following ways:
Growing chain of nationwide physical retail stores: With over 30 brick-and-mortar stores spread nationwide and many more springing up all over Nigeria’s vast landscape, Konga has given millions of unreached Nigerians a reason to smile. A bold, ambitious plan to spread its tentacles across the length and breadth of the nation, with the establishment of at least one store in each of Nigeria’s 774 local government areas, will unleash the power of the country’s booming population and see e-Commerce finally achieving its huge potential in Nigeria and beyond.
Improved Logistics means swift delivery: Through Kxpress, its in-house logistics company, Konga boasts a considerable and growing fleet of line-haul trucks, vans, buses and motorbikes through which it has bridged the distance between the average shopper in the hinterlands and a taste of the e-commerce experience. Kxpress not only handles last-mile deliveries but has also received huge investment which has expanded its network. Also available are pick-up points and distribution centres in every part of Nigeria, further ensuring that more Nigerians can join the e-Commerce train.
Suite ofCutting-edge Payment Solutions: Riding on KongaPay, an internally-owned Central Bank of Nigeria (CBN) licensed payment system — Konga offers all classes of Nigerians a secure and reliable e-wallet that works with all banks in Nigeria. The app ensures that the customer’s money is held in escrow until a sales transaction is completed successfully. Through strategic partnerships with world-class payment solutions providers such as Visa, Konga has also ensured that this recurring pain-point is becoming a thing of the past. It is, however, through the other options it offers shoppers that Konga has distinguished itself. These include payment on delivery which it re-introduced in August 2018, payment on pick-up of items and cash payment in all of its stores nationwide.
Opportunity to self-fulfil: Nigerians love the physical touch that an offline or brick-and-mortar store offers. Through its nationwide network of retail stores, Konga has given millions of skeptical or under-served Nigerians a platform on which to play an active participatory role in e-Commerce. Shoppers in all nooks and crannies of Nigeria can visit a Konga store of their choice to pay and collect any item of their choice, while for many others, the store represents a useful pick-up location for self-fulfilling their online orders. What’s more, a visitor to any of the stores can choose to place an order for a physically unavailable item(s) for delivery to their homes/locations or personally pick-up at a later date.
The Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA) and the Tertiary Education Trust Fund (TETFund) have agreed to a new strategic partnership aimed at driving innovation, entrepreneurship, and workforce readiness.
Led by its National President and Chairman of the Organized Private Sector of Nigeria (OPSN), Engr. Jani Ibrahim, a high-level NACCIMA delegation visited the TETFund headquarters in Abuja today.
The team was received by the Executive Secretary of TETFund, Arc. Sonny S.T. Echono, during what both parties described as a milestone engagement.
Discussions during the meeting focused on collaborative initiatives including entrepreneurship development, support for the green economy, commercialization of academic research, industry–academia synergy, and skills development to better equip graduates for the evolving demands of the labour market.
A key outcome of the meeting was the mutual agreement to sign a Memorandum of Understanding (MoU) and establish a NACCIMA–TETFund Joint Technical Committee that will oversee the implementation of agreed initiatives.
Both sides also expressed commitment to developing additional partnership frameworks that will bolster Nigeria’s competitiveness and economic resilience.
Also present at the engagement, Prof. Umar Bindir lauded the collaboration, highlighting the need for structured, long-term partnerships between academia and the private sector to generate practical solutions to Nigeria’s socio-economic challenges.
Arc. Echono, in his remarks, praised NACCIMA’s leadership in promoting enterprise and innovation, and reaffirmed TETFund’s readiness to work closely with the Organized Private Sector to foster research, innovation, and economic transformation.
This collaboration positions NACCIMA as a key driver of national development, helping to bridge the gap between education, enterprise, and policymaking, while empowering young Nigerians and strengthening the foundation of the country’s knowledge economy.
PalmPay, a digital banking platform, in partnership with Nigeria’s telecom giant, Glo, is celebrating winners in the ongoing PalmPay & Glo Recharge. The exciting campaign, which kicked off on June 19, 2025, will run until August 23, 2025, rewarding loyal customers with fantastic prizes and exclusive bonuses.
Since the promo commenced, users have won prizes ranging from Oraimo Earbuds to Infinix Hot 40i.
The ongoing weekly campaign has recorded 20 winners, which include:
- Michael Emmanuel from Lagos emerged as the winner of an Infinix Hot 40i
- Perpetual Amos, winner of an Infinix Hot 40i
- Semiu Adekunle Abegunde, winner of an Infinix Hot 40i
- Josiah Oluwasegun Adewale, winner of an Oraimo Earbuds
Michael Emmanuel from Lagos recounted his experience as the lucky winner of the Infinix Hot 401 as he couldn’t hide his excitement. He noted, “I am so excited! I didn’t even expect it. I received a call while I was sleeping, informing me that I’d won, and I went live immediately to confirm it was real. I’ve been using PalmPay for about two years now, and winning this is such a great feeling. I’ll keep using PalmPay, and I encourage everyone to recharge their Glo line on the app; you could win too.”
The campaign, which is in its last week, has winners revealed every Friday during a live raffle draw streamed across PalmPay’s social media channels. The campaign gives customers the chance to get amazing prizes, including an iPhone 15 Pro, an Infinix Hot 40, and many other exciting rewards. Users also enjoy up to 6% cashback when purchasing Glo airtime or data via the PalmPay app.
New Glo data subscribers who have not signed up for a plan in the past 90 days will also receive a 100% bonus on their recharge during the promo period.
How to participate:
- Download the PalmPay app.
- Link your Glo number in the app.
- Purchase airtime or data via PalmPay; every transaction increases your chances of winning.
- Join the live draw
Engr. Gbenga Adebayo, Chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), has said that the telecommunications sector in Nigeria is once again on a strong growth trajectory.
Engr. Gbenga Adebayo, Chairman, ALTON
Engr. Adebayo stated this over the weekend on the side-lines of the unveiling of Nigeria’s first Digital Museum, an initiative that preserves and showcases the nation’s history and cultural heritage.
He commended IHS Towers for spearheading the project, describing it as another clear demonstration of the industry’s commitment to the Nigerian project. He noted that by investing in the preservation of Nigeria’s past while building the infrastructure of the future, IHS has set a remarkable example of corporate citizenship.
Speaking on the state of the telecoms sector, Engr. Adebayo said: “After addressing sustainability concerns earlier in the year, we are now witnessing significant new investments in the sector: the highest we have seen since before the COVID-19 pandemic. Members of ALTON are optimising networks, building new sites to meet rising capacity demands, upgrading existing infrastructure, and migrating more sites from old radio links to high-speed fibre connections.”
He further noted that Tower Companies (TowerCos) are enhancing security across telecom sites to mitigate against vandalism and theft. “Removable batteries and generators are now fitted with trackers to trace stolen items, and we strongly advise the public to desist from buying equipment suspected to have been stolen from telecom sites,” he cautioned.
Engr. Adebayo also highlighted ongoing capacity development within the sector: “We are training and retraining our workforce to adapt to emerging technologies. The Nigerian Communications Commission (NCC) has set strict service level requirements, and we are committed to not only meeting but surpassing them. Though network optimisation may occasionally cause service disruptions, we appeal to the public for understanding as these efforts will ultimately deliver a much-improved user experience nationwide.”
On industry governance, the ALTON Chairman expressed delight at the inauguration of the new Board of the NCC, chaired by Mr. Idris Olorunimbe.
“We are very excited about the appointment of Mr. Idris. His reputation as a man of excellence precedes him. Working with the competent and visionary Executive Management Team led by the Executive Vice Chairman, Dr. Aminu Maida, and the other Executive Commissioners, we are confident the sector is set on the right path to sustainability and growth. The new Board will strengthen the remarkable progress already achieved.”
Engr. Adebayo further welcomed the rebranding of Emerging Markets Telecommunications Services (EMTS) from 9Mobile to T2, describing it as an important milestone for the industry.
“EMTS is a very important member of ALTON, and we are pleased to see their rebirth as T2. This rebranding enhances investor confidence and underscores the value of collaboration. It assures the public that there are good times ahead for our industry, and we are very excited about what the future holds,” he stated.
Turning to issues of Right of Way (RoW), Engr. Adebayo stressed that investments can only thrive in enabling environments:
“The digital train is moving very fast. States that create hostile conditions for telecom operations risk being left behind. We will not continue to solicit endlessly for cooperation. Where deployment is unwelcome, investments will move to more supportive neighbouring states, and citizens of unfriendly states will inevitably suffer limited connectivity. We urge all state actors to partner with us so that no one is left behind in this rapid transformation.”
On the issue of multiple taxation, Engr. Adebayo commended the Federal Government under the leadership of President Bola Ahmed Tinubu, particularly the Presidential Tax and Fiscal Policy Reform Committee, for its ongoing reforms. Engr. Adebayo described the reforms as a pivotal step toward streamlining Nigeria’s tax system and eliminating the burden of multiple taxation. He highlighted the positive impact on small and medium-sized businesses, noting that the changes will promote entrepreneurship, attract investment, and foster a more business-friendly environment.
“We eagerly await the commencement of the implementation in January 2026. We are confident that the over 56 taxes and levies currently borne by our members across various jurisdictions will soon become a thing of the past.”
Engr. Adebayo concluded by appreciating all industry stakeholders and reaffirming ALTON’s commitment to the Nigeria project:
“The transformation we are witnessing in our sector has not been experienced in recent years. We thank the leadership of the NCC for their commitment, we congratulate and welcome the new Board under the leadership of Mr. Idris Olorunimbe, and we look forward to even greater milestones ahead.
The industry is on the march again, and together, with the support of the public in protecting our critical infrastructure, there is no stopping Nigeria’s telecommunications sector as a driver of national economic stability and growth.”
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