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How Konga is Bridging E-Commerce Gap for Millions of Unreached, Under-Served Nigerians
For a population of over 190 million, it is perhaps shocking to countenance the fact that about 70% of Nigerians – a whopping 130 million – are still skeptical of shopping online and yet to be captured in the e-Commerce net – an anomaly that Konga’s futuristic business model is gradually catering to.
According to latest estimates from the United Nations Conference on Trade and Development (UNCTAD), the global e-commerce market is worth around $22.1 trillion.
Data from research firm Statista also indicates that e-Commerce in Africa accounted for $16.5 billion in revenue in 2017, with forecasts estimating revenue in the sector to gross the $29 billion mark by 2022.
Interestingly, Africa’s share of the global e-commerce market is expected to grow even more significantly in the years ahead, backed by factors such as increasing levels of literacy, fall in average smartphone prices, mobile adoption, growing internet penetration and innovative payment solutions.
The foregoing has seen projections of Africa as the next emerging market to make significant strides in online shopping.
Perhaps justifying its status as the continent’s biggest market and most populous country, Nigeria is further estimated to play home to about 40% of the continent’s e-Commerce ventures within its shores – a positive development that has, nevertheless, failed in ensuring that the bulk of the country’s under-served or unreached millions partake in the e-Commerce revolution.
A number of factors are responsible for the current state of affairs.
Despite the sweeping changes caused by the e-Commerce bug which has bitten a lot of savvy Nigerians, shopping in Nigeria is still largely traditional and the issue of trust has further hindered the pace of growth.
Further adding to the dire situation is the sheer proportion of Nigerians who are left out of the equation.
Indeed, to millions of Nigerians who reside outside the cosmopolitan cities such as Lagos, Abuja and Port Harcourt, for instance, online shopping is a hard sell.
Through a realistic and well-thought out business model, Konga is gradually changing the narrative in the following ways:
Growing chain of nationwide physical retail stores: With over 30 brick-and-mortar stores spread nationwide and many more springing up all over Nigeria’s vast landscape, Konga has given millions of unreached Nigerians a reason to smile. A bold, ambitious plan to spread its tentacles across the length and breadth of the nation, with the establishment of at least one store in each of Nigeria’s 774 local government areas, will unleash the power of the country’s booming population and see e-Commerce finally achieving its huge potential in Nigeria and beyond.
Improved Logistics means swift delivery: Through Kxpress, its in-house logistics company, Konga boasts a considerable and growing fleet of line-haul trucks, vans, buses and motorbikes through which it has bridged the distance between the average shopper in the hinterlands and a taste of the e-commerce experience. Kxpress not only handles last-mile deliveries but has also received huge investment which has expanded its network. Also available are pick-up points and distribution centres in every part of Nigeria, further ensuring that more Nigerians can join the e-Commerce train.
Suite ofCutting-edge Payment Solutions: Riding on KongaPay, an internally-owned Central Bank of Nigeria (CBN) licensed payment system — Konga offers all classes of Nigerians a secure and reliable e-wallet that works with all banks in Nigeria. The app ensures that the customer’s money is held in escrow until a sales transaction is completed successfully. Through strategic partnerships with world-class payment solutions providers such as Visa, Konga has also ensured that this recurring pain-point is becoming a thing of the past. It is, however, through the other options it offers shoppers that Konga has distinguished itself. These include payment on delivery which it re-introduced in August 2018, payment on pick-up of items and cash payment in all of its stores nationwide.
Opportunity to self-fulfil: Nigerians love the physical touch that an offline or brick-and-mortar store offers. Through its nationwide network of retail stores, Konga has given millions of skeptical or under-served Nigerians a platform on which to play an active participatory role in e-Commerce. Shoppers in all nooks and crannies of Nigeria can visit a Konga store of their choice to pay and collect any item of their choice, while for many others, the store represents a useful pick-up location for self-fulfilling their online orders. What’s more, a visitor to any of the stores can choose to place an order for a physically unavailable item(s) for delivery to their homes/locations or personally pick-up at a later date.
Adedapo Segun, chief financial officer (CFO), Nigerian National Petroleum Company Limited (NNPC), has explained why there is a missing sum of N210 trillion in the company’s audited financial statement spanning from 2017 to 2023.
According to Segun, the missing funds are cash calls requested by joint venture (JV) partners and settlement to the JVs.
He spokeat a session of the Senate Committee on Public Accounts chaired by Aliyu Wadada.
Segun was responding to an alarm raised by the committee over missing N210 trillion in NNPCL’s audited financial statement.
Recall that Wadada issued a one-week ultimatum to NNPCL to account for the missing N210 trillion.
Reacting, Segun said, “The N103 trillion and N107 trillion are made up of joint venture cash calls that have been requested by the JV operators and JV cash call payments made by NNPCL, which are yet to be reconciled because governance procedures were not done at that time.
“That is why you see the description reflecting those two items would be washed out because they are two sides of the same transaction, which is the cash calls by JV partners and the settlement by NNPCL.”
However, Habu Sadeik, a financial analyst, in a post on X on Thursday, said Segun’s response was unsatisfactory.
Saidik faulted NNPCL’s response about the fund discrepancies, noting that something is not right with the audited financial statement.
“Forget about the senators’ lack of knowledge.
“The CFO’s response is not satisfactory. Are you saying that cash calls worth hundreds of trillions are just appearing on your FS only in 2024 without 31 disclosure?
“If it’s a cash call, why hasn’t the disclosure said so?
“Which cash call is over 100 trillion?
“Something is definitely not right, and I hope they retrospectively correct that FS.
“Someone somewhere did a chef’s work,” he wrote on X.
PalmPay, Nigeria’s leading fintech company, has partnered with Globacom to launch the second edition of the “Recharge and Win Bonanza” campaign. The promotion, which runs from June 19th to August 8th, 2025, offers Nigerians the chance to win amazing prizes when they purchase Glo airtime and data via the PalmPay app.
According to a joint statement by PalmPay and Globacom, “A weekly live raffle draw will be held and streamed on PalmPay’s official social media channels throughout the campaign. Customers who make Glo transactions through the PalmPay app will be eligible to win prizes, including the iPhone 15 Pro, Infinix Hot 40, and other exciting items”.
To participate, interested customers can log onto http://bit.ly/PalmPaySms .
The statement added that all transaction above N500 gives participants an extra shot at winning, adding that daily social media challenges will also offer participants a chance to win cash prizes.
Additionally, PalmPay users can enjoy up to 6% cashback when they buy Glo airtime and data through the PalmPay app. As an added bonus, customers who have not subscribed to a Glo data plan in the last 90 days will receive a 100% bonus on their recharge during the campaign period.
Wayne Ruppel, Head of Billers at PalmPay Limited expressed excitement about the partnership, stating that, “This collaboration is a major step in our mission to deliver MORE – more support, more rewards, and more innovation to our customers.
Partnering with Glo, a leader in the telecommunications sector, is a testament to our shared commitment to improving everyday experiences for all Nigerians. We are excited to reward our users and encourage everyone to take full advantage of this exciting opportunity.
Globacom also expressed delight at creating additional value for its subscribers through unique customer-appreciation schemes.
“Our partnership with PalmPay on the “Recharge and Win Bonanza perfectly underscores our commitment to delivering exceptional value and experiences. Over the years, we have always sought innovative ways to enrich the lives of our customers. We, therefore, enjoin our subscribers to utilize the opportunity provided by the bonanza and enjoy the many benefits it offers”, the company stated.
PalmPay and Glo will collaborate throughout the campaign period to deliver exceptional customer experience, reward loyalty, and reinforce their shared mission to make digital transactions more accessible, rewarding, and secure for millions of Nigerians.
News
UK Reaffirms 99% Duty-Free Access for Nigerian Exports Under Developing Countries Trading Scheme
United Kingdom has reiterated its long-term commitment to strengthening economic ties with Nigeria, confirming that 99% of Nigerian goods will continue to enjoy duty-free access to the UK market under the Developing Countries Trading Scheme (DCTS).
Dr. Richard Montgomery, British High Commissioner to Nigeria
The announcement reinforces the UK’s intention to bolster sustainable trade with Nigeria, boost export competitiveness, and promote inclusive economic growth across both nations. Introduced in June 2023, the DCTS is designed to reduce tariffs and simplify export rules for developing economies. It currently benefits 37 African countries, with Nigeria being a key player.
Nigerian exporters are set to gain substantial advantages from the scheme, which allows over 3,000 products—ranging from cocoa, plantain, and shrimp to processed items like cocoa paste, palm oil, and cotton garments—to enter the UK duty-free or with reduced tariffs. This shift supports value addition in Nigeria’s export ecosystem, encouraging the move from raw to processed exports.
British High Commissioner to Nigeria, Dr. Richard Montgomery, said: > “Nigeria stands at the heart of the UK’s global trade ambitions. This isn’t just about improved market access—it’s about building a fairer, freer global trading system that supports economic growth and job creation, both in developing countries and in the UK.”
He further noted that through the UK-Nigeria Enhanced Trade and Investment Partnership (ETIP), the UK continues to work closely with the Federal Ministry of Industry, Trade and Investment (FMITI) to tackle export challenges and maximise opportunities under the scheme.
The DCTS aligns with broader UK efforts to expand trade relations across the globe, complementing recent agreements with nations such as India and the United States.
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