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How Konga is Revolutionizing Agriculture in Nigeria through e-Commerce

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Konga, Nigeria’s foremost composite retail giant, has once again led from the front, revolutionizing agriculture in Nigeria by leveraging e-Commerce in helping rural farmers access better agricultural inputs such as crop seedlings, fertilizers and much more at highly competitive prices.

The initiative, a first in Africa, is a partnership with UKAid-funded Frontier Technology Livestreaming established in 2016 to help innovators apply frontier technologies to the biggest challenges in development.

The programme, which commenced in March 2019, has seen Konga – arguably the most trusted player in Africa’s biggest market – leverage its e-Commerce engine, huge technology backbone, Central Bank of Nigeria-licensed payment system – KongaPay, considerable network of branches across the nook and crannies of Nigeria, advanced delivery capabilities through an internally owned logistics outfit – KXpressand effortless ability to reach the last mile in empowering rural, smallholder farmers to overcome obstacles faced in their agricultural practices.

Konga emerged as the technology partner for the project after it came out tops in a rigorous selection process.

Through Konga, the agricultural sector – one of the most important in Nigeria in view of the fact that it provides livelihoods for about 70 per cent of the rural population – is receiving a much-needed turnaround aided by technology.

Part of the challenges that have for long held back this critical sector is that of reduced yields attributed to limited use of modern agricultural inputs by farmers, sub-optimal delivery times and limited information on availability and price.

This problem confronts about 80 per cent of farmers in the rural population, the overwhelming majority of whom are small-scale farmers who contend with low productivity, resulting in severely reduced incomes. In addition, these farmers are often excluded from the formal sector and find it difficult to access capital or credit facilities. Also, most agriculture input suppliers are based in the urban areas, with limited presence in rural areas due to high transaction costs.

However, Konga is bringing its suite of advanced competencies to bear in revolutionizing this sector.

Specifically, Konga is making it easy for these rural, smallholder farmers to purchase agricultural inputs online, meeting demands that have for long defied government and other allied agencies.  Further, the e-Commerce giant is providing farmers in hard-to-reach, far-flung and under-served locations in Nigeria with an easy to use platform for listing and purchasing agricultural inputs and products, as well as providing logistics through KXpress and a reliable payment solution through KongaPay within the ecosystem.

Konga’s e-Commerce platform is accessible to rural farmers with low internet connectivity, allowing them to buy inputs at competitive prices from agro-dealers and suppliers, with pre and post-pay options.

So far, Konga has recorded commendable success with the initiative, onboarding 12 merchants, recording over 7000 hits on the website and successfully delivering scores of orders.

GaniatEttu, an Independent Technical Expert on the project, has hailed Konga for its sterling work.

‘‘The biggest challenge has been onboarding the suppliers, the agro dealers. Konga is used to doing business with dealers, but they found that in this space, it’s not business as usual given that their customers (the farmers) operate in rural or peri-rural areas…Physical sales are what works for them. If farmers can access agricultural inputs they require at the right price and when they need them, this will increase their yields and productivity will rise significantly.’’

Meanwhile, the pilot initiative, which has seen a fruitful marriage of e-Commerce and agriculture, has also seen potential talks of Konga making additional critical investments in agri-tech.

This was confirmed by Nick Imudia, Co-CEO, Konga Group, who described the experience garnered from the project as very insightful and useful.

‘‘The agricultural sector in Nigeria requires government to better channel its resources in helping it to scale. There are fears of famine or food insecurity in Nigeria in the next six months as recently predicted by the United Nations. But our experience shows that Nigerian rural farmers have the capacity to feed the nation and even have some left over for export. All they need is the right support.

‘‘We are doing our best in this area as well but we cannot do it alone. What determines whether we grow the category or invest is the number of customers we get. Do we get unique requests for products? Do we see growth in specific regions that would mean opening warehouses or new logistical hubs?’’ he concluded.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NITDA Fixes Date for Inaugural Meeting of the Startup Consultative Forum

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The National Information Technology Development Agency (NITDA) is pleased to announce the inaugural meeting of the Startup Consultative Forum, scheduled for Monday April 28, 2025 This milestone event marks a significant step in deepening stakeholder engagement within Nigeria’s growing startup ecosystem.

The Forum will serve as an interactive platform for startup founders, innovators, ecosystem enablers, and intermediaries to actively shape national policies that foster growth, attract investment, and drive digital innovation.

Convened under the framework of the Nigeria Startup Act (NSA), this initiative reflects the government’s commitment to making startups not just stakeholders but key contributors in building an enabling environment for innovation.

The meeting will emphasize collaborative dialogue, with a primary focus on nominating and selecting representatives for the National Council for Digital Innovation and Entrepreneurship (Startup Council)—Nigeria’s highest advisory body for the startup ecosystem. Decisions from this Forum will lay the foundation for inclusive policy development, amplifying the voices of Nigeria’s tech and innovation community.

NITDA invites all Labelled Startups, Verified Entrepreneurial and Innovation Support Organisations, Angel Investors, Venture Capitalists, and other relevant stakeholders to join the Forum and actively participate in the nomination and voting process.

Join us in shaping the future of digital innovation in Nigeria. Together, we can build a thriving ecosystem that supports and celebrates the pioneering spirit of Nigerian startups.


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IMF Downgrades Nigeria’s Economic Growth Forecast Amid Oil Price Decline

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International Monetary Fund (IMF) has revised downward its economic growth forecast for Nigeria in 2025 to 3.0%, a 0.2 percentage point cut from its earlier projection of 3.2%.

The downgrade is attributed to a decline in global crude oil prices, which remain a significant driver of Nigeria’s economy.

The updated figures were published in the IMF’s April 2025 World Economic Outlook (WEO) report, released in Washington, DC, during the ongoing Spring Meetings of the IMF and the World Bank.

The report outlines global and regional economic trends, highlighting continued vulnerability among oil-dependent economies.

According to the IMF, growth across sub-Saharan Africa is also expected to experience a modest decline, with projections falling from 4.0% in 2024 to 3.8% in 2025. However, a slight recovery is anticipated in 2026, with growth forecasted at 4.2%.

Nigeria, Africa’s largest economy, was singled out in the report as among the major economies affected by falling oil prices. The IMF noted that the country’s 2026 growth forecast has also been revised downward by 0.3 percentage points.

The IMF further reported similar economic challenges in other African countries. In South Africa, growth projections were adjusted downward by 0.5 percentage point for 2025 and 0.3 percentage point for 2026.

These revisions reflect weakening economic momentum following a lacklustre 2024, growing uncertainty, a rise in protectionist economic policies, and the impact of a broader global slowdown.

In a more severe adjustment, the IMF slashed South Sudan’s 2025 economic growth forecast by a staggering 31.5 percentage points.

The sharp decline is linked to delays in the resumption of oil production after a major pipeline sustained damage, significantly impacting the country’s revenue and export capacity.

The IMF’s outlook underscores the fragility of economies heavily reliant on natural resources and the ongoing risks posed by global market volatility.


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UN Says Billion-Dollar Cyberscam Industry spreading Globally

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Crime syndicates have made billions scamming victims in Asia and are now expanding their operations to Africa, Europe, South America and further, according to a United Nations report on Monday.

UN Says Billion-Dollar Cyberscam Industry spreading Globally

The UN said Chinese and Southeast Asian gangs were targeting victims through investment, cryptocurrency, romance and other scams.

According to the United Nations Office on Drugs and Crime (UNODC), cyberscams are now a sophisticated global industry, featuring sprawling compounds housing tens of thousands of mostly trafficked workers who are forced to con other people online.

“It spreads like a cancer,” said Benedikt Hofmann, UNODC Acting Regional Representative for Southeast Asia and the Pacific said. “Authorities treat it in one area, but the roots never disappear; they simply migrate.”

While the activity had largely been focused on the border areas in Myanmar, a country torn by civil war, and dubious “special economic zones” set up in Cambodia and Laos, UNODC reported networks are expanding their operations to South America, Africa, the Middle East, Europe and some Pacific islands.

“This reflects both a natural expansion as the industry grows and seeks new ways and places to do business, but also a hedging against future risks should disruption continue and intensify in Southeast Asia,” Hofmann added.

Countries in east and southeast Asia lost an estimated $37 billion  (€32.5 billion) to cyber fraud in 2023, while the United States reported more than $5.6 billion  (€4.9 billion) in losses the UNODC report said.

There were also raids in Cambodia, but they prompted the crime syndicates to move to “more remote locations” and border areas.

Cambodian government spokesman Pen Bona said the country is among the victims of the cyberfraud industry and is committed to fighting it.

According to Bona, the government has established an ad-hoc commission chaired by Prime Minister Hun Manet which seeks to boost law enforcement and legal tools while working with international partners and the UN.

UNODC urged the international community to act, saying it was at a “critical inflection point.”

According to the UN, staying aside would have “unprecedented consequences for Southeast Asia that reverberate globally.”

 


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