Broadcasting
How Low-code Development Can Help Small Businesses

By Hyther Nizam, President – MEA, Zoho Corp
No-code and low-code software development platforms are gaining popularity in recent times—especially among SMBs and SMEs—for their dynamic ability to quickly meet customisation and automation needs within limited budgets.
According to Gartner, the market demand for software application development will double by 2021, with low-code platforms accounting for more than 65 percent of application development by 2024.
What is low-code development? Designing and building web and mobile applications with little or no coding is called low-code development. Visual builders, intelligible code, snippets, and templates are all included to make business apps quickly and easily.
Because of the ease of use of low-code, they can function as a platform for small and medium businesses to automate and run their entire back-office operations. Anyone from a project manager to an IT specialist can create and deploy cross-platform apps for multiple functions like sales, marketing, finance, HR, internal administration, employee collaboration, etc. Further, low-code platforms can even help set up front-end applications like customer portal apps for users to log in and get access to information.
Benefits for using low-code are as follows:
1. It’s cost-efficient
Low-code platforms are naturally designed for business users. This allows Nigerian businesses to empower functional teams and users to build applications quickly, which without low-code can sometimes take months or years to develop. Moreover, low-code projects require minimum programming expertise and, because most platforms are cloud-based, organisations save money on overhead costs. Businesses that adopt low-code also save money that would otherwise be spent on hiring and training app developers.
2. It’s easy to use – for everyone
Low-code platforms allow business and IT functions to work together to meet organisational needs. The platforms utilize visual interfaces through flexible drag and drop features, making them user-friendly and accessible to professionals from varying proficiency levels.
3. Works for both simple and comprehensive processes
Low-code is suitable for both simple and complex solutions. The development platforms support not only one-off projects and ad-hoc needs, but also major strategic programs like ERPs that integrate with a company’s existing processes.
4. The options are unlimited
Companies can leverage low-code platforms to build applications that cover a range of uses. They can do everything from modernizing and automating processes, constructing process automation solutions, business process management applications, and more. Additionally, the flexibility of the low-code platforms allows business teams to stay ahead of changing market needs by modifying live applications and applying changes quickly.
5. Low-code facilitates growth
Low-code offers scalability, enabling businesses to adjust their processes, add new functionality, and remove existing ones as they grow and become more complex, all without having to migrate from one solution to another.
This allows you to begin by managing a small codebase and steadily progress at your own speed. The rapid roll-out of apps is made possible by a comprehensive ecosystem of intuitive visual builders, ready-to-use code snippets, form and report templates, and built-in connectors.
Grow at your own pace
In the past year, SMBs and SMEs have learned the importance of digitisation as well as being able to pivot and adapt at need. Adding low-code development platforms to their long-term digital toolkit will provide businesses the customization, flexibility, and resilience needed to thrive in unpredictable futures.
Small businesses can make low-code a formal, self-sustaining function, but to do that means crafting a vision, setting clear goals, and putting a plan in place to execute methodically. Even if businesses start small, over time those micro apps and apps built on the platform grow in scope and complexity and end up becoming a sustainable growth engine for business.
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
Broadcasting
NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
Broadcasting
ACAMB Champions Bankers Wellness with Aerobics Fitness Session

As part of its commitment to promoting a healthier and more resilient banking workforce, the Association of Corporate Affairs Managers of Banks (ACAMB) is organizing a special Aerobics Fitness Session on Saturday, May 31, 2025 at the Lagoon Front of the Eko Atlantic City.
The session is open to all bankers and marketing communication professionals within the industry and will feature a lineup of fun and energizing activities aimed at boosting physical and mental wellbeing.
With stress levels and burnout on the rise in high-pressure sectors like banking, ACAMB is taking, as it has done over the years, proactive steps to encourage lifestyle habits that support overall wellness and productivity.
Participants will begin the morning with a body warm-up and short walk to get their energy flowing, followed by an exciting dance aerobics session designed to elevate heart rates and lift spirits.
The day will continue with interactive fitness games that promote movement and team bonding, and will wrap up with a friendly but motivating fitness challenge to inspire healthy competition and personal bests.
“Bankers are vital to the financial ecosystem, and their wellness must be a priority,” said Rasheed Bolarinwa, President of ACAMB.
“This aerobics session is a powerful way to foster a culture of health, team bonding, and preventive care. It reflects our belief as ExCO that a strong mind and body, are essential for long-term professional excellence.”
The session is expected to kick off early in the morning to take advantage of the fresh morning air, allowing participants to start their weekend with energy, movement, and connection. It also presents an opportunity to unwind and build camaraderie amongst colleagues outside the traditional office setting.
This initiative is one of several wellness-focused programms ACAMB is rolling out to reinforce the importance of employee wellbeing in corporate and marketing communication and the broader banking ecosystem.
The Association of Corporate Affairs Managers of Banks (ACAMB) is the recognized professional association for marketing communications and public affairs executives in Nigeria’s banking industry.
ACAMB drives ethical communication standards, promotes internal and external stakeholder engagement, and supports member banks in advancing reputation, trust, employee growth and wellbeing.
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