General News
How Mobile Devices Are Impacting eCommerce
By Adeniyi Ogunfowoke,
In the earliest days of the internet, people had to do their shopping and transactions on desktops and laptops. Now, mobile phones have high market penetration in Nigeria that a large chunk of transactions is now performed on mobile devices: smartphones and tablets. This was what was discovered in the Jumia Mobile Report 2019 where 57% of Jumia customers visited the website via mobile web, 28% via the mobile app and 15% via the Desktop in 2018. Here are some of the ways mobile devices are impacting eCommerce.
Shop on-the-go
With mobile devices always in their purse or pocket, consumers increasingly use them to shop while they’re in motion. They can even begin shopping at home or at work with their PC, and then pick up where they left off when they head out the door on their mobile device.
Expanded opportunity
The biggest impact of mobile on e-commerce may be that it has dramatically expanded opportunity. Until smart-devices became prevalent, online purchases were constrained by location, you really only could shop while at a desktop/laptop computer that had an Internet connection. Today that’s all changed. Always-connected mobile devices allow you to shop from anywhere, and have fundamentally changed shopping behaviour.
Functionality
User experience and functionality are a crucial part of mobile commerce and in many ways the most simple to understand. Basically, your site must work well on a device for a sale to occur. That means both the small things and the big things must be done right. In particular, consumers expect that core e-commerce functions such as “add to cart” work smoothly and error free. This mobile-optimized functionality can make or break an e-commerce offering.
Geomarketing
Companies can push targeted ads to customers based on their location, such as encouraging them to take advantage of a flash sale. The GPS technology in mobile devices lets companies locate consumers when they approach their physical location and then send them special offers on the spot. Paying close attention to how consumers use mobile devices for ecommerce is essential for any company that is trying to boost mobile site engagement. You will see higher conversion rates when you make it easy for customers to learn about your company via their mobile devices and make connections with your sales team or customer service reps via Live Chat.
Reliability
Consumers expect the same mobile shopping experience wherever they go. They want the technology to work securely and safely, each and every time they make a purchase. If an e-commerce entity violates that trust (i.e. with slow page-load times, security warnings, etc.), it can translate to lost revenue. This is true on desktops as well but to a lesser extent. On a mobile device, both bandwidth and time are extremely precious, making reliability an absolute essential.
Nigeria has plans to launch a $40 million fund to support early-stage tech startups, aiming to strengthen the country’s entrepreneurial ecosystem and reduce young companies’ reliance on private investors.
The fund will be equally financed by the Japan International Cooperation Agency (JICA) and the Nigeria Sovereign Investment Authority (NSIA), which manages the national sovereign wealth fund.
Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency (NITDA), confirmed the final agreement would be signed within the next month.
The initiative is part of Nigeria’s Startup Act, adopted in October 2022, which aims to create a favorable environment for startups through tax incentives and financial support.
The act established a 10 billion naira (approximately $8.6 million) annual fund to finance certified startups through seed funding, grants, or loans.
According to Disrupt Africa, Nigeria’s startup ecosystem attracted over $2 billion in investments between January 2015 and August 2022, positioning the country as Africa’s leader.
Companies like Flutterwave, Andela, and Opay achieved multi-billion-dollar valuations.
, fundraising dropped to $224 million in 2023, down from $531 million in 2022 and over $1 billion in 2021.
This decline highlights the need for government intervention to revitalize the tech ecosystem amid investor caution.
The new fund marks a significant step for Nigeria, which aims to foster local innovation.
Currently, 12,948 companies are registered as startups, benefiting from a three-year tax exemption. Low awareness of the law’s benefits has prompted the government to plan a nationwide information campaign.
By facilitating access to funding, the initiative could strengthen support for existing startups and stimulate new tech ventures, reinforcing Nigeria’s position as a leading hub for digital innovation in Africa.
Eight countries – six of them in Africa, including Nigeria, Kenya and Lesotho – could soon run out of HIV drugs following the US government’s recent decision to pause foreign aid, the World Health Organization (WHO) has said.
US President Donald Trump announced the freeze on his first day in office in January as part of a review into government spending.
“Disruptions to HIV programmes could undo 20 years of progress,” Tedros Adhanom Ghebreyesus, WHO chief warned.
It could also lead to more than 10 million additional cases of HIV and three million HIV-related deaths, he added, noting this was “more than triple the number of deaths last year”.
Nigeria, Kenya, Lesotho, South Sudan, Burkina Faso and Mali – as well as Haiti and Ukraine – would run out of live-saving anti-retroviral (ARV) medicines in the coming months, Dr Tedros said at a press conference on Monday.
Trump’s executive order paused foreign aid support for an initial duration of 90 days in line with his “America First” foreign policy.
It has affected health programmes around the world, leaving shipments of critical medical supplies, including HIV drugs, greatly hampered.
The majority of the US Agency for International Development’s (USAID) programmes have since been terminated.
Despite a waiver issued in February for the US’s ground-breaking HIV programme, its work has severely impacted.
Known as the US President’s Emergency Plan for Aids Relief (Pepfar), it relies on logistical support from USAID and other organisations hit by the turmoil.
It has led to the “immediate stop to services for HIV treatment, testing and prevention in more than 50 countries”, Dr Tedros said.
Launched in 2003, Pepfar has enabled some of the world’s poorest people to access anti and has been credited with saving more than 26 million lives worldwide.
During his first days in office, Trump also announced that the US would pull out of the WHO, affecting funding for the global health agency.
“The US administration has been extremely generous over many years. And of course, it’s within its rights to decide what it supports and to what extent,” Dr Tedros said.
“But the US also has a responsibility to ensure that if it withdraws direct funding for countries, it’s done in an orderly and humane way that allows them to find alternative sources of funding.
An estimated 25 million people are living with HIV in sub-Saharan Africa, which is more than two-thirds of the global total 38 million people living with the disease.
In Nigeria, nearly two million people are living with HIV, with many relying on receiving aid-funded medicines.
Kenya has the seventh-largest number of people living with HIV in the world, at around 1.4 million, according to WHO data.
“We ask the US to reconsider its support for global health, which not only saves lives around the world, it also makes the US safer by preventing outbreaks from spreading internationally,” Dr Tedros said.
National Identity Management Commission (NIMC) has announced that as of February 28, 2025, the number of Nigerians enrolled in the National Identification Number (NIN) database has reached 117.3 million.
This marks a significant increase of over seven million registrations since September 2024, when the figure stood at 110 million.
Gender and State Distribution
The latest statistics reveal that 56.5% of registered individuals are male, totaling 66.2 million, while 43.5% are female, at 51.07 million.
Among states, Lagos leads with 12.6 million registrations, followed by Kano with 10.2 million and Kaduna with 6.9 million.
This is consistent with the high populations in Lagos and Kano.
Other states with notable enrolment numbers include:
Ogun (4.9 million),
Oyo (4.5 million),
Katsina (4 million).
In contrast,
Bayelsa (758,111),
Ebonyi (990,775),
have the lowest enrolment figures.
The government has been emphasising the need for citizens to link their NIN to access essential services, including social services, financial transactions, and telecommunications.
A well-developed and accessible digital ID system is seen as vital for effective digital governance.
Beyond strengthening security and promoting transparency, this initiative aims to enhance the efficiency of service delivery across the country.
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