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How Mobile Devices Are Impacting eCommerce

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By Adeniyi Ogunfowoke,

In the earliest days of the internet, people had to do their shopping and transactions on desktops and laptops. Now, mobile phones have high market penetration in Nigeria that a large chunk of transactions is now performed on mobile devices: smartphones and tablets. This was what was discovered in the Jumia Mobile Report 2019 where 57% of Jumia customers visited the website via mobile web, 28% via the mobile app and 15% via the Desktop in 2018. Here are some of the ways mobile devices are impacting eCommerce.

Shop on-the-go

With mobile devices always in their purse or pocket, consumers increasingly use them to shop while they’re in motion. They can even begin shopping at home or at work with their PC, and then pick up where they left off when they head out the door on their mobile device.

Expanded opportunity

The biggest impact of mobile on e-commerce may be that it has dramatically expanded opportunity. Until smart-devices became prevalent, online purchases were constrained by location, you really only could shop while at a desktop/laptop computer that had an Internet connection. Today that’s all changed. Always-connected mobile devices allow you to shop from anywhere, and have fundamentally changed shopping behaviour.

Functionality

User experience and functionality are a crucial part of mobile commerce and in many ways the most simple to understand. Basically, your site must work well on a device for a sale to occur. That means both the small things and the big things must be done right. In particular, consumers expect that core e-commerce functions such as “add to cart” work smoothly and error free. This mobile-optimized functionality can make or break an e-commerce offering.

Geomarketing

Companies can push targeted ads to customers based on their location, such as encouraging them to take advantage of a flash sale. The GPS technology in mobile devices lets companies locate consumers when they approach their physical location and then send them special offers on the spot. Paying close attention to how consumers use mobile devices for ecommerce is essential for any company that is trying to boost mobile site engagement. You will see higher conversion rates when you make it easy for customers to learn about your company via their mobile devices and make connections with your sales team or customer service reps via Live Chat.

Reliability

Consumers expect the same mobile shopping experience wherever they go. They want the technology to work securely and safely, each and every time they make a purchase. If an e-commerce entity violates that trust (i.e. with slow page-load times, security warnings, etc.), it can translate to lost revenue. This is true on desktops as well but to a lesser extent. On a mobile device, both bandwidth and time are extremely precious, making reliability an absolute essential.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FCCPC, NCC Ink MoU to Protect Nigerians from Exploitative Practices

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To safeguard telecom consumers and streamline regulatory operations, the Federal Competition and Consumer Protection Commission (FCCPC) and the Nigerian Communications Commission (NCC) have signed a Memorandum of Understanding (MoU).

The agreement, finalized on Tuesday in Abuja, establishes a unified approach to addressing telecom-related issues, benefiting both consumers and operators while enhancing collaboration between the two regulatory bodies.

The MoU was signed by the Executive Vice Chairman/Chief Executive of the FCCPC, Mr. Tunji Bello, and the Executive Vice Chairman/Chief Executive of the NCC, Dr. Aminu Maida.

Speaking at the event, Mr. Bello emphasized the importance of the partnership, aligning it with President Bola Tinubu’s vision of promoting economic growth through regulatory collaboration, market efficiency, and prioritizing consumer welfare.

“This partnership will benefit both operators and consumers. It will foster harmonious collaboration between our organisations, streamline operations for telecom operators through a one-stop-shop approach, and ensure robust consumer protection, fair competition, and the eradication of exploitative practices,” Bello stated.

He highlighted the MoU as a critical milestone, noting that it represents the convergence of two diligent regulatory agencies to eliminate gaps in oversight while complying with legal requirements.

He called on other sector regulators to emulate this framework as mandated by Section 105 of the FCCPA.

Dr. Aminu Maida, the NCC’s Executive Vice Chairman, described the agreement as the result of extensive engagements aimed at protecting Nigerian consumers, especially within the telecom sector.

“In an era of rapid technological advancements, the significance of collaboration between regulatory bodies cannot be overstated.

“The telecommunications sector has become the cornerstone of Nigeria’s economic and social development, making it imperative to ensure a level playing field for all stakeholders while protecting consumers who depend on reliable and affordable communications services,” Maida said.

He added that the MoU symbolizes a shared vision of fostering a transparent, competitive, and consumer-focused telecommunications industry. By aligning efforts, the NCC and FCCPC aim to avoid regulatory uncertainty, promote clarity, and further the Federal Government’s Ease of Doing Business objectives.

The agreement also underscores the necessity of synergy in addressing challenges such as market abuses, consumer rights violations, and the complexities of a digital economy.

Maida commended the FCCPC’s leadership for its dedication to consumer protection and fair competition and urged all stakeholders to embrace the spirit of collaboration represented by the partnership.

“This MoU ensures that our respective mandates are harmonized to achieve maximum impact. Together, the NCC and FCCPC can drive innovation, inclusivity, and sustainability in Nigeria’s telecommunications sector and beyond,” Maida concluded.

The signing of this MoU marks a pivotal step in protecting telecom consumers and fostering a robust telecommunications ecosystem in Nigeria.


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FG Rolls Out Digital Literacy Programme for Federal Civil Servants

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In a bid to enhance the skills and competencies of government employees in navigating digital tools and technologies, the Federal Government has launched a digital literacy training programme for federal civil servants. This initiative is a collaborative effort between the National Information Technology Development Agency (NITDA) and the Office of the Head of Civil Service of the Federation.

The programme aims to equip civil servants with the necessary skills to effectively utilise digital technologies, thereby improving their productivity and efficiency. This is particularly important as digital transformation is fundamentally about people, and having a workforce that is proficient in digital tools is crucial for driving economic growth and development.

The Director General, of NITDA, Kashifu Inuwa, at the launch of a 3-day workshop on digital literacy training and certification for federal civil servants in Abuja, emphasised that digital transformation is a journey, not a destination, and it is fundamentally about people, not technology.

He stressed that without the active involvement and engagement of individuals, technology alone will not drive meaningful change. He said, “Technology makes our lives better, the government cannot accomplish that without you, as you are the one who creates the policies, designs the services, and delivers them to citizens”

The NITDA boss revealed that to reach the ambitious goal of 70% digital literacy by 2027, NITDA has launched an innovative initiative called Digital Literacy for All (DL4ALL) aims to empower Nigerians with essential digital skills, making them digitally literate and proficient in navigating the digital landscape.

He said, “The first initiative to work with the Ministry of Education to develop digital literacy skills curriculum has been approved and we started the implementation this month.

“We are working now on training all teachers and collaborating with National University Commission, National Board for Technical Education, and National Commission for Colleges of Education, to infuse it in all tertiary institutions curriculum.

“The second one is working with NYSC to recruit 80 champions in each NYSC stream, every year we will train at least Ten million and three hundred thousand Nigerians on digital literacy. And the third one is the workforce readiness. According to world Bank, by 2030 between 35 to 45 percent of work in Nigeria will need digital competency,” he added.

The representative of Head of Service of the Federation and Permanent Secretary, Career Management Office, Mrs. Fatima Sugra Tabi’a Mahmood, emphasised the importance of transforming the civil service into a dynamic, technology-driven, and globally competitive workforce, adding that the vision is a cornerstone of the Federal Service Commission’s strategy and implementation plan, which prioritises the journey towards a digitally literate civil service.

She maintained that the workshop is not just a training exercise, but a pivotal opportunity to shape the future of Nigeria’s public service. “By acquiring cutting-edge tools and knowledge, participants will be empowered to deliver their mandate more effectively, driving meaningful change and progress in the country, she averred.

While acknowledging that the partnership between the Office of the Head of Service of the Federation and NITDA, serves as a shining example of collaboration in achieving shared goals, she expressed her gratitude to NITDA and other participating organisations for their roles in bringing this vision to life.

“This collaboration underscores the importance of working together to harness the power of digital technology and drive meaningful change in Nigeria’s public service,” she added.


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Enterprise Development Fund Launched to Bridge Capital Access Gap

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Godman Akinlabi, Leadership coach has launched the Godman Akinlabi Enterprise Development Fund to bridge capital access gap for entrepreneurs.

This initiative followed a recent report by the International Trade Centre (ITC) that the vast majority of Nigerian SMEs remain underfunded, with only 15 percent able to access formal credit.

Akinlabi who unveiled the fund in commemoration of his 50th birthday celebration in Lagos, stated that the fund, initially endowed with N50 million would financially empower faith-based entrepreneurs, drive innovation, and champion sustainable business practices.

He disclosed further that the fund was a realisation of a long-held vision to raise leaders who will build profitable enterprises, transform industries, and inspire tangible change.

“I believe true leadership is not just about personal success but about creating platforms for others to thrive. This Fund is that platform: a vehicle to empower courageous, faith-driven entrepreneurs to break barriers, innovate boldly, and redefine the future of business,” he added.

The fund will offer seed capital ranging from N250,000 to N2,000,000 for small and early-stage businesses, as well as growth capital of up to N5,000,000 for enterprises with proven potential. Beneficiaries will also receive mentorship and strategic guidance to ensure they are well-equipped to navigate business growth.

“By equipping individuals with resources, mentorship, and opportunities, we are not only creating economic prosperity but also fostering a legacy of leadership and positive impact that will reverberate across generations,” he reckoned.

Also held on the sidelines of the launch of the fund was an exclusive leadership lecture featuring renowned thought leader, Leke Alder.

Akinlabi remarked that the lecture underscores the importance of visionary leadership, ethical governance, and strategic innovation in creating a sustainable and prosperous future.

 


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