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How MultiChoice is Transforming the TV Entertainment Experience with its Step Up, Top Up Campaign Offers

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MultiChoice Nigeria, leading TV entertainment provider has embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.

 

The offer is open to both active and disconnected DStv customers on access, family and compact bouquet while Top Up is open to all active and disconnected customers on GOtv Lite, Value and Plus.

 

Essentially, DStv customers on the Access package who pay for Family package get a boost to view programmes on the Compact package, while customers on the Family package who pay for Compact package get rewarded with Compact Plus package programming.

 

Likewise, Compact customers who pay for Compact Plus package, in turn, get Premium package programming.

 

In the same regard, existing and potential customers on GOtv; including GOtv Plus, Value and Lite get upgraded to GOtv Max at a reduced-price of 2500 Naira while GOtv tops up with 700 Naira, giving customers access to exciting content on GOtv Max package.

 

These upgrades are made within a 48-hour window upon subscription and runs from January 15th to April 15th, 2019.

 

According to MultiChoice Nigeria, this was a never-been-done campaign offer in over 25 years of operation birthed by its commitment to continually seek new ways of improving customers’ experience on its platforms.

 

Already, many Nigerians have keyed into this offer to enjoy a whole new different viewing experience with more exciting programming ranging from sports, entertainment, lifestyle, movies, to mention a few.

 

Still on its customer experience streak, the company has in the last three months churned out new content and new channels as evidenced by the launch of NTA 2, NTA Parliament and NTA News 24 on DStv and GOtv; POP Central on DStv in February.

 

There have also been specially curated pop-up channels that focus on specific movie genres. For example, the M-Net Movies Game On pop-up channel which ran from February 22nd till March 10th featured an abundance of riveting sports movies of all time.

 

Then there was also the hugely popular Big Brother Naija Recap: See GoBBe and Double Wahala in the entire month of March which was available on DStv and GOtv.

 

Kids were not left out in this entertainment spree as a Cartoon Network SuperHeroHQ channel ran from March 15th till the 31st.

 

Meanwhile, DStv Premium customers with an appetite for the greatest cinematic battles of all time can get a filling with the M-Net Movies Epic pop-up channel which opened March 22nd and will run till April 14th.

 

Of course, there’s the unlimited football entertainment from the Premier League, Champions League, Emirates FA Cup, LaLiga and Serie A; two of the latter which are big-ticket content on GOtv Max.

 

Away from football, there is also wrestling entertainment with WWE as well as the Ultimate Fighting Championship (UFC) available for customers.

 

At the press conference to announce the start of the offer, Mr Martin Mabutho, Chief Customer Officer of MultiChoice Nigeria, said: “It’s our desire to make great content more accessible and this desire drives all our offerings.

 

“With the DStv Step Up and GOtv Top Up offers, we are giving our customers the opportunity to experience the exciting programming available across higher packages, at the price of a lower package”.

 

As the countdown to the end of this campaign draws closer, customers on both GOtv and DStv platforms are encouraged to remain on the upgraded package after the campaign to get the most out of the exciting channels and quality entertainment lined up by MultiChoice for the rest of the year.

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Yetunde Ayeni-Babaeko’s White Ebony Raises Awareness of Albinism

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SMO Contemporary Art is delighted to present White Ebony, an exhibition of twenty thought-provoking photographs by social activist photographer Yetunde Ayeni-Babaeko, which captures the complexity of life that Persons with Albinism (PWAs) face daily.

 

White Ebony is being showcased by Temple Muse for the next two months to support the recognition and protection of persons with albinism in commemoration of the International Albinism Awareness Day, which comes up on June 13th every year.

 

White Ebony challenges preconceived notions on albinism with powerful images which reflect a Renaissance beauty through sensitive lighting, composition, and layered stylistic interpretations.

 

White Ebony takes the viewer on an emotional journey that is filled with nuance as well as controversial in its stark positioning and challenging suggestions.

 

Each work reflects both internal struggles while working through layers of identity and self-actualization, and points to the urgent need to stop the stigmatisation of persons with albinism.

 

According to the United Nations, “people with albinism face multiple forms of discrimination worldwide.

 

Albinism is still profoundly misunderstood, socially and medically. The physical appearance of persons with albinism is often the object of erroneous beliefs and myths influenced by superstition, which foster their marginalization and social exclusion.”

 

Ayeni-Babeko, worked closely with members of The Albino Foundation in Lagos, and after in-depth interviews and insightful group discussions, began interpreting their reality through photographs which explore both the alienation and struggles experienced by persons with albinism, as well as celebrates their lives and achievements.

 

“As in her previous exhibitions, which have tackled issues such as the challenges survivors of breast cancer face, or photographing dancers performing within slums to highlight the needs of populations living in shantytowns,  Ayeni-Babaeko’s amazing artistry is heightened by her commitment to social change and supporting marginalized communities,” said Sandra Mbanefo Obiago, the exhibition curator and expert in development communications, who has worked on three previous shows with the photographer.

 

“It’s easy to create a striking image of a person with albinism because of how unique they are.

 

“But these models were not just put in front of my camera for me to photograph them. I was able to really connect with them through long conversations about their daily struggles, sharing with me what their life is like and all this knowledge translated into this new body of work,” explained Yetunde Ayeni Babaeko while presenting White Ebony.

 

“My work is not there to make you feel good, its purpose is to trigger you to think and expand your knowledge.”

 

Jake Epelle, Founder and President of the Albino Foundation, said “Working with a sensitive photographer like Yetunde has been a great creative approach to raising awareness about the challenges people with albinism face every day,”

 

“Much more needs to be done to advocate for the recognition and respect of the rights and socio-economic inclusion of people living with albinism.

 

“The Foundation works with governments and development institutions to improve the health and social wellbeing of PWAs in Nigeria.”

 

“Hogan Lovells is committed to supporting important social causes such as raising global awareness of albinism, as well as celebrating the arts as a way of strengthening society,” commented Andrew Skipper, Partner and Head of Africa Practice of the international law firm, Hogan Lovells, which sponsored the exhibition.

 

“Yetunde’s work is a powerful example of art for social change and we are delighted to showcase her work,” said Avinash Wadhwani, CEO of Temple Muse, the design luxury concept store.

 

White Ebony runs from May 25th until July 19th, and a portion of the income from sales will go towards supporting people with albinism.

 

Yetunde Ayeni-Babaeko was born in Enugu, eastern Nigeria in 1978 to a Nigerian father and a German mother.

 

She graduated in photography from Macromedia, a school for art and design in Osnabrueck, Germany.

 

After working for a number of companies in Germany and Nigeria in advertising photography, she opened her own company, Camara Studios in 2007.

 

Besides her fashion and documentary photography, Ayeni-Babaeko has facilitated numerous workshops in partnership with the Goethe Institute, mentoring young female photographers.

 

Ayeni-Babaeko has published work in Germany, has had three solo exhibitions and taken part in numerous group shows in Nigeria including The Collectors Series, Eko Moves and Wanderlust curated by SMO Contemporary Art.

 

 

 

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Ayeni Adekunle, BHM Founder to Speak At 2019 Africa Communications Week

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Ayeni Adekunle, CEO, Black House Media (BHM) has been confirmed to speak at a masterclass during the 2019 Africa Communications Week.

 

The masterclass which is themed “Strategies for Driving Disruptive Innovation In Communications” will see Ayeni share his wealth of experience with the audience.

 

The event will hold at Oriental Hotel on Thursday, May 24, 2019.

 

Africa Communications Week is the premier gathering for communications professionals and thought leaders looking to impact the current narrative on Africa.

 

The organisation hosts a series of conferences, workshops and webinars around the world to encourage Africa focused communications professionals connect, engage and impact Africa’s economic transformation through strategic communication.

 

Ayeni was listed as one of the top 30 communications professionals in Africa in a report released by the organisation on April 16, 2019.

 

Speaking ahead of the Masterclass, Ayeni said, “Over the years, the African Communications Week has offered communication professionals like me, the chance to meet, network and rub minds.

 

“This also gives us the opportunity to discuss the impact of communication of Africa’s development.

 

I’m excited to be part of this year’s event and I look forward to speaking and sharing ideas with the audience”.

 

Africa Communications Week is an annual event which hosts various marketing communications professionals from all over the continent.

 

With various industry stakeholders in attendance, the event provides the opportunity for like minds to convene, connect, engage and impact economic transformation in the continent through strategic communication.

 

 

 

 

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World Cultural Day: Ariya Repete Returns, Introduces New Afro-Pop Category

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Nigeria’s foremost talent hunt competition for indigenous Yoruba music is back for yet another edition.

 

The 2019 Edition of Ariya Repete was announced on the 21st of May at a media briefing hosted at the Nigerian Breweries Headquarters in Lagos.

 

The day, which also marked the World cultural & diversity day, provided the perfect incentive for Goldberg Lager to unveil the beloved talent hunt competition.

 

The media briefing featured an excellent roundtable conversation by some veterans in traditional genres of Yoruba music (i.e Juju, Fuji) as well as some new generation artists whose music has been influenced by the Yoruba culture.

 

Moderated by leading on-air personality – Adebayo Faleke, the panelists included veterans like Dr Saheed Osupa, Sir Shina Peters, Yinka Davis, President of FUMAN, Alhaji Sikiru Agboola as well as Tolu Obey, who is a PMAN executive and the son of Legendary Juju artist, Ebenezer Obey.

 

The new generation was ably represented by the likes of Sound Sultan and renowned music producer ID Cabasa.

 

The panel discussion which was themed around the topic – “One Culture, One Voice, New Sound” provided the perfect platform to announce the return of one of the most revered initiatives that celebrate the Yoruba culture.

 

The panelists discussed the evolution of indigenous Yoruba genres of music, highlighting the roles played by both the older and younger generation of artists.

 

The exciting roundtable conversations were an eye opener as the artists shared various insights into the past and potential future of the industry.

 

This year’s edition of Ariya Repete is set to up the ante and will be the first ever to be aired on television with the aim to reach an even wider audience.

 

This is particularly exciting for fans of the show as the 2019 Ariya Repete will be introducing an all-new category tagged ‘Afro Pop’.

 

The introduction of Afro-Pop has already got fans eagerly anticipating the selection parties which will be kicking off in various cities across western Nigeria on the 11th of June.

 

Maria Shadeko, Senior Brand Manager of Goldberg & Life Lager who spoke at the round table session expressed delight at the return of the talent hunt,

 

“Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in South-Western Nigeria.

 

“Over the years, we have been able to continually delight our consumers with this initiative as well as provide unforgettable memories for winners of past editions.

 

“This year we are taking it further by not only increasing the prize money but also adding an all-new category.

 

“The theme of this year’s competition is ‘The Fusion’, and in light of this, we are looking for the next big artist who will dominate the Nigerian music scene.

 

“We, at Goldberg, applaud the innovative and inspiring fusion of traditional Yoruba music with contemporary music.

 

“This year, with Ariya Repete we want to celebrate this blend of both worlds.

 

“We believe that the 2019 Ariya Repete will be the best ever, which is why we are taking the experience to TV, to show all of Africa that Goldberg Lager believes and celebrates the amazing indigenous talents from southwestern Nigeria.”

 

The regional auditions are set to kick-off on the 11th of June as Goldberg takes the auditions and selection parties to 8 western cities in two weeks.

 

The selected talents will then head down to Lagos for mentorship sessions by some of the respected acts in their genres before returning to the contest to slug it in the quarterfinals from 5th of July.

 

The Semi-Final will be hosted on the 12th of July while the grand finale is slated for 19th of July.

 

Ariya Repete is proudly sponsored by Goldberg lager; Goldberg lager is renowned for conceptualizing and executing initiatives such as these, which highlights the beauty of tradition and culture.

 

With a wide array of exciting consumer engagement activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the beer industry.

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