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How MultiChoice is Transforming the TV Entertainment Experience with its Step Up, Top Up Campaign Offers

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MultiChoice Nigeria, leading TV entertainment provider has embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.

 

The offer is open to both active and disconnected DStv customers on access, family and compact bouquet while Top Up is open to all active and disconnected customers on GOtv Lite, Value and Plus.

 

Essentially, DStv customers on the Access package who pay for Family package get a boost to view programmes on the Compact package, while customers on the Family package who pay for Compact package get rewarded with Compact Plus package programming.

 

Likewise, Compact customers who pay for Compact Plus package, in turn, get Premium package programming.

 

In the same regard, existing and potential customers on GOtv; including GOtv Plus, Value and Lite get upgraded to GOtv Max at a reduced-price of 2500 Naira while GOtv tops up with 700 Naira, giving customers access to exciting content on GOtv Max package.

 

These upgrades are made within a 48-hour window upon subscription and runs from January 15th to April 15th, 2019.

 

According to MultiChoice Nigeria, this was a never-been-done campaign offer in over 25 years of operation birthed by its commitment to continually seek new ways of improving customers’ experience on its platforms.

 

Already, many Nigerians have keyed into this offer to enjoy a whole new different viewing experience with more exciting programming ranging from sports, entertainment, lifestyle, movies, to mention a few.

 

Still on its customer experience streak, the company has in the last three months churned out new content and new channels as evidenced by the launch of NTA 2, NTA Parliament and NTA News 24 on DStv and GOtv; POP Central on DStv in February.

 

There have also been specially curated pop-up channels that focus on specific movie genres. For example, the M-Net Movies Game On pop-up channel which ran from February 22nd till March 10th featured an abundance of riveting sports movies of all time.

 

Then there was also the hugely popular Big Brother Naija Recap: See GoBBe and Double Wahala in the entire month of March which was available on DStv and GOtv.

 

Kids were not left out in this entertainment spree as a Cartoon Network SuperHeroHQ channel ran from March 15th till the 31st.

 

Meanwhile, DStv Premium customers with an appetite for the greatest cinematic battles of all time can get a filling with the M-Net Movies Epic pop-up channel which opened March 22nd and will run till April 14th.

 

Of course, there’s the unlimited football entertainment from the Premier League, Champions League, Emirates FA Cup, LaLiga and Serie A; two of the latter which are big-ticket content on GOtv Max.

 

Away from football, there is also wrestling entertainment with WWE as well as the Ultimate Fighting Championship (UFC) available for customers.

 

At the press conference to announce the start of the offer, Mr Martin Mabutho, Chief Customer Officer of MultiChoice Nigeria, said: “It’s our desire to make great content more accessible and this desire drives all our offerings.

 

“With the DStv Step Up and GOtv Top Up offers, we are giving our customers the opportunity to experience the exciting programming available across higher packages, at the price of a lower package”.

 

As the countdown to the end of this campaign draws closer, customers on both GOtv and DStv platforms are encouraged to remain on the upgraded package after the campaign to get the most out of the exciting channels and quality entertainment lined up by MultiChoice for the rest of the year.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

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Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.

Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.

The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.

The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.

“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.

“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.

“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.

“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.

“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.

“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.

The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.

He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.

Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.

 

 


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FCCPC to Review Multichoice’s Tariff Hike

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Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.

FCCPC to Review Multichoice’s Tariff Hike

Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.

Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.

The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’

The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.

The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”

But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.

He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.

 


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NCC Seeks Media Collaboration on Copyright Infringement

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The Nigerian Copyright Commission (NCC) has called for effective collaboration with the media in the country towards tackling the menace of copyright infringements.

The Director-General of the commission, Dr. John Asein, who made the call at a media parley in Ibadan, said while the commission has the power to arrest and prosecute people involved in copyright infringements, it still needs the support of journalists to achieve its aims, maintaining that copyright infringements have negative impact on authors and the society as a whole.

He said: “We need your support to stamp out copyright infringements. This means we all have responsibility.

“We have the power to search, arrest and prosecute. But, we rely on police, NSCDC and other security agencies so as to get it done. We have a good working relationship with the security agencies. The problem of enforcement is real.”

The Executive Secretary, Nigerian Publishers Association (NPA), Mr. Emmanuel Abimbola, in his contributions, urged governors of Southwest states to reduce fees charged on book review for publishers, stating that this will reduce cost of books in the markets which has become a burden to most parents in the country.

He insisted that fees charged on book review by government agencies particularly in the region is becoming exorbitant.

According to him, an official of one of the states once said that the exorbitant fee charged was a means of generating revenue which should not be so because education must be seen as a social service.

He said: “We don’t really have much problem with the government of other region because some of them only charge flat rate for the book review which we publishers are ready to cope with.

“However, we are calling on the government of states in the Southwest to stop the exorbitant fee, it is becoming too much, a situation whereby we are asked to pay N10,000 or N12,000 per book title, by the time you calculated it, it will be going to N2 to N3 million.


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