How Oracle Empowers Modern Businesses in Cloud Era

Oracle remains an ‘unchallenged’ leader with integrated, best-in-class, end-to-end solution of intelligent software and powerful hardware designed to meet every financial service, customer relations management and other sought after solutions, the Company said.

Oracle offers world’s most complete customer relationship management (CRM).

From sales force automation to socially-enabled business intelligence, Oracle offers the broadest and deepest portfolio of CRM solutions that address all customer touch-points and provide rich functionality to support the specific business needs for organizations of every size to deliver a superior customer experience.

Aside that, Oracle’s financial services enterprise risk management helps financial institutions to manage risk and address compliance issues, especially those that demand a close operational synergy between finance and risk functions.

Oracle reiterated that implementing the right Customer Relationship Management (CRM) solution that addresses everything from customer segmentation to the performance of sales representatives, for instance, has become critical to beating competition in every giving economic industry in Nigeria.

They noted that successful businesses across the globe have been adopting CRM strategies for years, allowing them to understand, connect with and serve their customers across the entire customer experience lifecycle in-spite in high competition in various sectors of the economy.

According to the experts such businesses in Nigeria are challenged with maintaining their customer-centric focus while dealing with the rise of digital disruptions, like mobile and social media, which have changed the way employees and customers communicate and interact with one another and with a brand.
Speaking at a Forum organized by Oracle in Lagos, under the theme: ‘Empowering Modern business in the Cloud’, Austine Oshodi, senior CRM manager, Oracle, explained that the Oracle Siebel CRM software application helps organizations to differentiate their businesses to achieve maximum top-and bottom-line growth.

He said: “It’s designed to help businesses meet the overall goals of customer relationship management is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer’s known history and prior interactions with your business.”

Oshodi advised SMEs to maintain competitive advantage through the ingenuities CRM solution offers.

In her presentation titled, “Modern Human Resources in the Cloud”, Temiloluwa Majekodunmi, an application consultant, said that Oracle has extended the power of Modern Human Resources in the Cloud with updates to Oracle HCM Cloud stating that the functionality helps global enterprises deliver talent-centric, collaborative, insightful, engaging and mobile employee experience.

She said, “Oracle HCM cloud is a highly intuitive enhancements to the user interface for HR,  and end users deliver a more mobile and engaging experience to; unify the employee experience, manage HR On-The-Go, it better align recruiting and core HR, speed recruiting process, streamline performance management: revamped performance management tools.

“Tapping the power of social networks with new social sourcing features it enables organisations to better identify internal talent, convert more leads from social media for productivity, optimize resources and manage a large workforce.”

Through the Forum, Oracle with informed the participants on its various industry tailored solutions, embedded real-time business intelligence, and as an industry recognized leader in CRM it promises to continue its strides in end-to-end business processes and broadest choice of deployment options.