Technology has changed the world and our individual lives in a virtually countless list of ways. Despite this, it is still common for people to bemoan these achievements.
Things previously deemed impossible are today made possible by technology, imagine making purchases from location you haven’t visited from the comfort of your home through smartphone and get it delivered to your doorstep.
Today, countless number of Nigerians hardly visits their bank but make safe and secured transactions from the comfort of their sitting room.
These among other convenient lifestyles are what Quickteller provides for Nigerians as long as they register with Quickteller platform.
Since launching as digital financial services provider, Quickteller has continually pioneered innovation in making payment seamless.
In this vein, the company recently launched a new campaign showcasing how Quickteller can assist subscribers create big ideas as well as world of possibilities.
Quickteller financial service application allows you purchase airtime, pay bills, send and receive money via the web or mobile App.
More so, most people use Quickteller for basic payments but don’t know the breadth of other services and payments solution that are possible on Quickteller.
You can make payments, pay toll fees and state government payments. You can buy airtime, send money and book flight tickets. Pay cable TV bills, to electricity bills, to shopping from over 100 global stores, take a quick loan, buy event tickets and everything in between. In fact: EVERYTHING IS POSSIBLE with Quickteller.
The new Quickteller television commercial demonstrates the ubiquitous nature of the Quickteller platform.
The commercials are in two versions: ‘The Big Idea’ and ‘Possibility’. Both versions are in furtherance of the previous Quickteller campaign – “One less thing to worry about” – and reiterate the ease and universality of the Quickteller platform. The commercials deploy the use of humour and creativity to subtly drive in the point that on Quickteller, a user can pay for almost anything they can imagine.
Both commercials are a body of great creative thinking and drive home the overarching message that everything is possible on the Quickteller platform. The commercials both depict the importance of a platform that makes payment possible irrespective of person, location and needs. Quickteller enables everyone to make transactions on the go, with a few clicks.
However, for organisations to receive payments from subscribers or members they need to sign on to Quickteller. For instance, a church that signs on to Quickteller can receive payments such as tithe, offering among others from her members. Same goes for educational institutions, Real estate, among others.
The convenience offered by Quickteller as a payment platform is demonstrated in the ‘Everything is Possible’ TVC.
The ‘Big Idea’ commercial concept is to observe a humorous meeting at which a group of popular comedians or social media acts, enact a sort of ‘pitch discussion’ where they present a series of ‘big’ ideas to show people how it’s possible to do absolutely everything using Quickteller. The notion is that they are trying to outdo each other through the scale of their imaginations.
In fact, Quickteller can help you pay for almost anything you can imagine. The humour comes from the craziness of their ideas.
This commercial features well known and loved celebrities like Bovi (a leading Comedian), Ini Dima Okojie (well respected Nollywood actress) and Eric Omondi (a Comedian based in Kenya, who is one of the best Comedians in Africa).
On the other hand, the concept for the “Possibility” commercial is to show one, single, unbroken shot of a man doing a fairly impressive trick; that slowly pulls back to reveal – as the frame gets wider and wider – that the man is actually performing, what appears to be, a near-impossible stunt.
It illustrates the compelling point that Quickteller makes almost anything possible!
This TVC is a natural flow from the last ‘Contortionist’ TVC where a skilled Contortionist was able to demonstrate how easy and convenient it is to use Quickteller. It is a visual metaphor for everyday payments made easy by Quickteller.
There is no barrier to the use of Quickteller payment platform anytime anywhere.
Olawale Akanbi, Group Head, Quickteller Marketing, highlighted the importance of transacting on a platform that provides a vast number of services in the digital payment space.
He said: “It’s amazing to know that you can pay for almost anything on Quickteller. At Quickteller, we are committed to making all payments possible on our platform. This is why we are continuously expanding the services available on Quickteller. From just a platform where you could transfer money, customers can now perform more transactions that speak to their lifestyle, businesses, passion and even their careers”.
According to Akanbi, “This campaign illustrates the compelling point that Quickteller makes almost anything possible. Both versions of the campaign are a natural flow from the previous campaign and consistent with our messaging that payments are easier and most convenient on the Quickteller platform. It is simply a visual metaphor for everyday payments made easy by Quickteller”.
These new TVCs are really quirky, and we believe that it creates a truly fresh and funny spot that, while highly entertaining, is actually saying a lot about the practical benefits of Quickteller.