Connect with us

E-Business

How Small Business Can Utilize Big Data

Published

on

Kindly share this post

Big data has traditionally only existed in the domain of large enterprises who have used data insights to make smarter business decisions likewise increasing their bottom lines.

For the average small business, the process of capturing, storing, extracting and analyzing large quantities of data is daunting and has always required far too many IT resources and expertise. This has changed.

The fact that SMBs do not want to maintain servers, hire data scientists or pay for expensive analytics suites does not mean they cannot benefit from business insights hiding in their own data.

Power BI is Microsoft’s new business analytics service designed to help SMB’s uncover valuable insights to make more informed decisions about their business.

According to Oluwamuyemi Orimolade, communications Lead, Microsoft Nigeria, There is no doubt that cloud technology is of huge benefit to small business because it provides the advantages of large-scale IT without the cost and complexity. Power BI is a good example of exactly how the cloud is leveling the technology playing field for businesses of all sizes.

“Assuming a small online retail shop in Nigeria wants to run a flash sale on a certain product to a specific set of customers. To do this effectively they need to have access to data that depicts their customer set to gather demographic information, online traffic that shows their most active customers, likely times to buy and historical sales data that shows them what worked well and what didn’t with the last flash sale they ran.

“Rather than searching each data set in its respective location and digging through everything manually, they could view all the information in one simple dashboard that illustrates trends and easy-to-spot insights, enabling fast and informed decisions about when to run the sale and who to market it to.”

“Business insights and intelligence are useless if a company is not flexible and agile enough to act on them with speed and efficiency. Small business have the advantage of being nimble and best of all, small business owners don’t need to learn a whole new set of skills or become a data scientist to use Power BI,” Orimolade Added.

Learning what competitors were up to used to be difficult to achieve. However, big data allows access to huge amounts of up-to-date information about other companies and other relevant data in your industry or region.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

TD Africa Dangles Discounts on Mercury Inverters

Published

on

Kindly share this post

In response to Nigeria’s epileptic power supply and the need for a cost-effective back-up, TD Africa, the authorised distributor of Mercury Inverters on the continent, is encouraging Nigerians to take control of their power needs with a discounted offer on all Mercury inverters.

This offer will not only reduce overdependence on the exorbitant fuel-powered generating option widely used, but also offer a seamless and uninterrupted power supply while cutting operational cost by more than 50%.

“Mercury Inverters are a game-changer for Nigerians seeking to overcome the challenges of frequent power outages,” said Toyin Adeniji, TD Africa’s Business Manager for Mercury Inverters.

According to her, the inverters exceptional performance, durability, and affordability, makes it a reliable and sustainable solution that can enhance both personal and business productivity.

TD Africa’s move to discount these Inverters will make the product accessible to more  Nigerians, providing an affordable and reliable power backup option that promises to improve the overall quality of life for individuals and businesses.

The inverters which come in 10KVA and 7.5KVA with a 120V, also contribute to environmental sustainability by minimizing carbon emissions.

While this discounted offer is for a limited time, how to take advantage of this offer can be obtained at  [email protected].

 


Kindly share this post
Continue Reading

E-Business

FG to Train 5, 000 Data Protection Officers

Published

on

Kindly share this post

Federal government has granted the Institute of Information Management permission to conduct examinations and certify data protection specialists on a local level.

FG to Train 5, 000 Data Protection Officers

As the demand for data management grows throughout Africa, Nigeria’s Federal Ministry of Youth Development has signed a Memorandum of Understanding (MoU) with the Nigeria Data Protection Commission (NDPC) to train 5,000 Nigerian youths to become data protection specialists.

The agreement is part of the NDPC’s ambition to create 10,123 data management related jobs in Nigeria.

Dr. Vincent Olatunji, CEO of the NDPC, stressed the growing demand for data protection officers in Nigeria during the signing event.

He stated that there are a large number of data controllers in the country, each of which must have at least one data protection officer.

According to the government, young people can now pursue data management careers and fill expected new roles in the ecosystem.

Olatunji also stated that the NDPC has granted the Institute of Information Management permission to conduct examinations and certify data protection specialists on a local level.

He stated that the goal of this move is to improve local knowledge while also reducing the foreign exchange expenses connected with international training.

“In addition, the certification provided by our in-country body will carry global recognition, ensuring our professionals are competitive on the international stage,” he explained.


Kindly share this post
Continue Reading

E-Business

Kaspersky Warns that Scammers Hide Phishing Links behind Images

Published

on

Kindly share this post

At the end of August, Kaspersky experts discovered a phishing campaign with an unusual attack vector – through an image. This scam targeted organisations in the fields of online retail, distribution, transportation, and logistics. The cyber attackers aimed to steal corporate email credentials from potential victims.

Within the phishing scheme, the cyber attackers send emails in English, allegedly on behalf of a South Korean company. Pretending to be employees of this organisation, the cybercriminals email about sending instructions to their bank for transferring a payment.

They ask potential victims to check the details in the scanned document, which is added to the body of the letter. According to the legend, this must be done quickly in order to receive payment as soon as possible.

“The image in these phishing emails is poorly visible – this is what the attackers are counting on. Even if a person does not expect an email, he may be interested in looking at the details. However, in reality, the image hides a phishing link.

If the users click on the scan, they will be redirected to a fake resource that mimics a file sharing service from Adobe. There, they will be asked to enter the credentials for a corporate email account to gain access to the document.

However, this should never be done, otherwise this information will go to the cybercriminals,” comments Roman Dedenok, a cybersecurity expert at Kaspersky.

To avoid becoming a victim of such phishing attacks, Kaspersky recommends that users do not trust emails from unknown mailboxes, especially when it comes to confidential data, financial transactions and suspicious attachments, even if it visually looks like the email came from an organisation with a good reputation.

Kaspersky also recommends that companies install a reliable security solution that will automatically send such emails to spam, such as Kaspersky Secure Mail Gateway, and also regularly conduct cybersecurity training for employees, teaching them how to recognise social engineering techniques, for example, using the Kaspersky Automated Security Awareness Platform.

 


Kindly share this post
Continue Reading

Trending