General News
How Tech Companies Can Help Reverse Talent Erosion in Rural Communities
By Andrew Bourne, Regional Manager, Africa, Zoho Corporation
For decades, companies, especially tech providers, have followed a certain operational pattern. They start out in a major city, raise funding from investors, attract talent from nearby towns and villages, and then repeat the model in another major city as they expand. However, the events of the last 12 months have shown us that this workforce model may actually be inefficient and detrimental to the world at large, in that it’s causing talent erosion in rural communities. Youth emigration, encouraged by scarcity of choice and opportunity in remote areas, is rendering these communities unstable and helpless in the long run.
One of the countermeasures to address rural decline is for tech companies to recognise that talent can operate from anywhere and provide employees the option of working from anywhere. By allowing skilled tech workers to work from their rural home towns, we can help previously struggling communities to become self-sufficient economic clusters and reduce many of the inequalities that have caused so much societal unrest over the past few years.
At Zoho, we refer to this approach as ‘transnational localism,’ which is all about the organisation’s growth being rooted in closely working with and serving the local communities around the world, all while staying globally connected through shared knowledge, capabilities, and culture. In line with this vision, when it comes to building human capital with a community-level impact, we believe that it’s important for tech companies to take the jobs right where the majority of the talent is – rural towns and villages.
The problem with concentrated resources in the urban landscape
Today, the majority of the resources and opportunities are concentrated in urban areas across the world. That’s why it’s common for tech graduates and entrepreneurial minds to flock to San Francisco, Tel-Aviv, Cape Town, Nairobi and other urban capitals to get a high-paying job or build their startups. The cities are home to top universities (providing the best tech talent), large reserves of capital (needed for investment), established entrepreneurial communities (having the much-needed support networks), and bustling tech hubs. The same holds true for other industries in other cities as well (finance in London, New York, and Johannesburg, for example).
Reversing the impact with rural tech offices, with the help of cloud connectivity
Over the past year or so, however, the uptick in digital adoption (owing to the pandemic) has shown us that remoteness does not limit exposure any more. Even as other supply chains were shut down or disrupted by COVID-19, businesses were able to carry on operating because connectivity and collaboration were unaffected by the pandemic.
Thanks to digital technologies like the cloud, pervasive broadband and virtual networking services, many employees who moved to their native locales (either to be closer to family or for a more relaxed pace of living owing to uncertain times) were able to continue working remotely without any interruptions.
This was also the time when Zoho decided to open small satellite offices to provide our employees, who had returned to their home towns, with an official working space nearby. The rural offices, which we first established in India, received such positive feedback from our employees that we accelerated our plans and opened many offices over the last year.
As of now, there are more than 30 Zoho offices in rural and non-urban areas around the world (most of them are in India; other regions include the US and Mexico). We will continue to build more of these offices across the world, to enable willing employees to relocate to their home towns and villages.
When skilled professionals return to their home towns, it results in a cross-pollination of ideas. Deep knowledge sharing networks slowly emerge and skill transfers become easier, leading to continual upskilling of the rural youth. This, coupled with new job opportunities created by rural tech offices, can contribute towards a better future for smaller communities and also promote holistic economic growth.
Embracing a better way
Today, we are clearly past the times when the only way for tech companies to maintain their corporate culture and build globally-competitive solutions was through city-centre monolithic office towers with sleeping pods and ping pong tables. There’s a better, more sustainable option now, facilitated by digital connectivity – a remotely distributed workforce strategy underpinned by a ‘hub-and-spoke’ model, with hub offices in secondary cities/towns and smaller ‘hubs’ in neighbouring villages that are instrumental in local community development and wealth creation.
National Space Research and Development Agency (NASRDA) has signed a Memorandum of Understanding (MoU) with Galaxy Space, Chinese LEO satellite player, to deploy direct‑to‑device (D2D) satellite services nationwide by the end of this year.
According to media reports, Galaxy Space will integrate its LEO satellite constellation into Nigeria’s telecom grid, which will allow existing smartphones and laptops to link directly to the satellites.
The MoU also covers technology‑transfer programmes, joint R&D labs and the co‑production of a CubeSat by Nigerian engineers.
Apart from the benefit of enabling mobile coverage outside of terrestrial network range, Dr Matthew Adepoju, director- general, NASRDA, said the deal with GalaxySpace would enable Nigeria to build up its domestic space technology sector.
“It is no longer acceptable that we must import every single device we need,” he told the News Agency of Nigera. “The time has come for us to produce our own technologies here at home.”
GalaxySpace, which designs and manufactures its own LEO satellites, currently has a test constellation of seven LEO satellites in orbit, and has said its “Mini-Spider” constellation will eventually comprise up to 1,000 satellites.
GalaxySpace said it has also signed multi-tier partnerships in Thailand, the United Arab Emirates, Saudi Arabia, Indonesia, and Malaysia.
Last year, it also signed a deal with Hong Kong carrier PCCW Global to integrate its LEOsat connectivity with PCCW’s worldwide network, giving it access to over 3,000 cities across the Americas, Europe, Africa, the Middle East and Asia-Pacific.
General News
IHS Nigeria, United Nations Global Compact Host High-Level Dialogue on Sustainability and Greener Business Practices in Nigeria
IHS Nigeria, in collaboration with the United Nations Global Compact Network Nigeria, hosted a high-level private sector dialogue themed “Collaborative Strategies for Greener Business Practices, Innovation and Sustainable Development”.
The event, held in Lagos, brought together key players from different sectors including finance, law, telecommunications, biodiversity, and corporate sustainability to explore actionable pathways to achieve meaningful environmental stewardship in Nigeria.
The panel session offered bold perspectives on integrating sustainability into business frameworks across different sectors, whilst dispelling myths, and highlighting opportunities for organizations, and calling for collective action from all players within the business value chain.
Delivering a keynote address, Titilope Oguntuga, Director, Sustainability at IHS Nigeria, emphasized the urgency of environmental consciousness: “Sustainability is not a destination — it’s a collective journey.
“It requires courage to transform, vision to lead, and collaboration to scale. Nigeria stands at a crossroads. We can either be overwhelmed by the risks or rise to become a beacon of green innovation and inclusive growth in Africa. The choice is ours — and the time is now.”
Sylvie Josel, Lead, Biodiversity and Nature-Based Solutions at the United Nations Global Compact, joined virtually from New York and spotlighted nature as a strategic asset:
“Nature must no longer be treated as an afterthought. It underpins everything, from human rights to supply chains. Embedding biodiversity into a company’s core strategy isn’t just a risk mitigation measure; it’s a smart, future-forward business imperative”.
Lanre Babalola, Group Head, Climate Finance and Sustainability at the Bank of Industry (BOI), provided insights into how BOI is funding sustainable ventures and driving innovation: “We look beyond profitability; we look at environmental and social impact. Whether it’s plastic roads, biogas, or solar transitions, we support businesses that are not only bankable but capable of reshaping the future.”
From the legal perspective, Oyeronke Oyetunde, General Manager, Regulatory Affairs, MTN Group, drew attention to the regulatory challenges hindering sustainability adoption: “Our legal frameworks are trailing behind today’s sustainability realities. We need forward-thinking laws, reduced regulatory silos, and incentives that reward the right behavior. Sustainability can’t thrive where enforcement is weak, and taxation is excessive.”
Abimbola Agbejule, Head, Corporate Sustainability and Responsibility at Wema bank, spoke passionately about inclusiveness in sustainable development: “You don’t need to start big to make impact. MSMEs make up a huge part of our economy. Sustainability should be embedded in their day-to-day activities, and we must democratize access to knowledge, tools, and partnerships.”
The session was moderated by Gloria Okorie, Head of Programs at the United Nations Global Impact Center.
The event closed with a resounding call to action for stronger legal frameworks, deeper collaborations, and inclusive capacity building across sectors. The event further reinforces IHS Nigeria’s position as a leader in corporate sustainability and innovation in Nigeria.
“At IHS Nigeria, we recognize that true progress happens when sustainability is not an obligation, but a culture, lived every day, across every unit,” Titilope Oguntuga added.
Through initiatives like this dialogue, IHS Nigeria and its partners continue to champion solutions that protect the planet, empower people, and ensure long-term business viability.
Paradigm Initiative (PIN), a leading digital rights and inclusion nonprofit, has revealed in its 2024 Annual Impact Report that over 707 young individuals across 11 African countries have been empowered through its flagship LIFE Legacy Programme.
The initiative delivers training in life skills, ICT, financial literacy, and entrepreneurship—transforming underserved communities across the continent.
In 2024, the LIFE Legacy Programme ran 25 training cohorts across Cameroon, DRC, Ghana, Kenya, Senegal, South Sudan, Liberia, Uganda, Tanzania, Zambia, and Zimbabwe. In Senegal, 60 laptops were distributed to local partners, while digital literacy programmes were launched in schools in Cameroon and Tanzania through the LIFE@School initiative.
PIN advanced its advocacy by supporting 29 legal cases in Ghana, Kenya, and Nigeria. A notable success was the landmark judgment in Molehin v. UBA, where the bank was found guilty of violating data privacy laws.
PIN’s research and media efforts made powerful waves. The Londa digital rights report, covering 26 countries, was downloaded 8,457 times. Its fourth short film, Undersight, recorded nearly one million views on YouTube. PIN also developed an AI strategy report with TrustLaw and collaborated with the Centre for Democratic Technology to assess content moderation policies for Kiswahili across Kenya and Tanzania. A separate report highlighted the troubling deployment of surveillance technologies across Africa, which was referenced in direct advocacy engagements with a telecom operator.
The organisation’s advocacy also contributed to the adoption of the African Commission’s Resolution 580, which urges governments to avoid Internet shutdowns during elections—strengthening digital freedom across the continent.
Meanwhile, the Digital Rights and Inclusion Forum (DRIF) convened in Accra attracted 1,004 delegates from 61 countries, strengthening regional collaboration and amplifying the voice of civil society. PIN’s strategic communications pushed its media reach to 1.43 billion and social media engagement to 8.8 million.
Alongside training and policy efforts, the organisation inspired young changemakers through youth-focused campaigns and hosted seven fellows under the Digital Rights and Inclusion Learning Lab (DRILL) fellowship.
Crowning a year of impact, PIN earned the maiden PrivCon Privacy Award in Nigeria and was recognised in the Social Innovation Category at the Nigeria Innovation Awards for its work connecting African youth to digital opportunity.
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