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How Technology has Changed in the Past Ten Years

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By Michael Björn

Predicting the future is easy – we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual 10 Hot Consumer Trends – our tenth anniversary of the report – let us look back at a decade of consumer technology trends.

Late in 2011, Ericsson Consumer Lab released the first 10 Hot Consumer Trends report and I remember quickly piecing it together on a plane on the way to a customer meeting. I have been the main author of all our trend reports since then, but this one certainly was written in a different and more innocent age.

Nevertheless, with the trend “Social media redefining news reporting” it already pointed to a world ruled by Tweet. And this wasn’t just about gossip columns, the report was crystal clear about serious news reporting being redefined by social networking.

The build out of 4G LTE networks formed much of our thinking back then, and the mobile technologies which would be built on top of them. The smartphone app industry and, in particular, the social media industry was already exploding around this time.

Take Twitter, for example. In 2007, Twitter users were sending around 20,000 tweets per day. By 2010, the numbers had spiked up to about 50 million tweets per day. Between 2014 and 2018, the average time spent on social media apps increased by almost 60 percent, as we found in our social media consumer report.

However, innovation in this space moves fast which makes it difficult to predict what will happen next. In the same report, we found that of the ten most popular social media platforms of 2008, five no longer existed ten years later and only two remained in the top ten.

In late 2012, we launched our second report which more or less exactly repeated a trend from the previous year, something that hasn’t happened since. It was about women driving the smartphone market, signifying that internet use was now massively mass market and no longer a “tech” thing.

The third report in 2013 launched the idea that biometrics would be everywhere, with a trend called “your body is the new password”, something to think about the next time you authorize an online purchase by showing your face to your phone. Four years later, Apple announced FaceID for the first time, based on depth-sensing infrared technology which also formed the basis of Xbox Kinect, launched some years earlier.

In late 2014 we took a big leap into the future with the launch of our 10 Hot Consumer Trends 2015 report and the trend “Mind Sharing” predicting that a wearable device to communicate with others directly through thoughts would be available by 2020. How wrong one can be! Or maybe just a bit too early, given that Neuralink in 2020 showed a pig with a brain implant and OpenBCI announced a brain sensing device that seamlessly attaches to VR goggles.

But the biggest media headlines came with the 2016 report and the trend “AI ends the screen age”. Ericsson says the smartphone will be dead in 5 years, yelled the press in what became almost like a global meme.

“What we really wanted to highlight was the early signs towards a paradigmatic shift where our everyday internet device eventually sits on our heads instead of in our palms. Hence, we followed that up in the 2017 trends with the idea that we are moving into a world of subjective experiences where AR glasses immerse us in an “augmented personal reality” and we eventually live in a “merged reality” without differing between physical and digital experiences.

In fact, the trend reports of the five last years have been quite much focused on this coming paradigmatic shift, with the 2018 trends highlighting the need for a fundamentally new user interface with “your body is the user interface” and the 2019 trends adding the idea of “my digital twin” before we wrapped all these predictions into a unified concept as the Internet of Senses in the most recent report.

While we firmly believe that physical reality will continue to merge with a multisensory digital experience going forward, we have decided to focus on a completely different development in our next report.

Michael Björn is Head of Research Agenda and Quality at Consumer & IndustryLab


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NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

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Nigerian Communications Commission (NCC) is in talks with the Central Bank of Nigeria (CBN) over the Unstructured Supplementary Service Data (USSD) debt totalling N250 billion between the telecom operators and the commercial banks in the country.

NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

USSD, known as quick or feature codes, is a global system for mobile communications (GSM) protocol used to send text messages and initiate financial transactions such as cash transfers, balance inquiries, payments for services and others.

However, the USSD platform, which is widely relied upon by millions of Nigerians for quick and efficient mobile transactions, has become a point of disagreement between the banks and telecom operators.

The crisis dates back to 2019 when telcos proposed charging N4.50 per 20 seconds of USSD usage in order to cover operational costs after years of providing the service for free.

But the banks kicked against this, saying a 450% increase in transaction costs will significantly grow the debt and strain relations between the two vital industries.

However, Dr Ikechukwu Adinde, director of Consumer Affairs Bureau, NCC, who disclosed this move, said commission was hopeful the issue would soon be settled.

According to him, “The NCC remains committed to ensuring that the interests of all stakeholders—consumers, telcos, and banks—are protected.”

He insisted that a resolution is critical to maintaining the seamless operation of mobile financial services that millions of Nigerians depend on daily.

Adinde, who also said plans are on to introduce reforms at enhancing tariff transparency in the telecommunications industry, believed the new move between the NCC and the CBN would put the debt issue finally to rest.

On transparency and responsibility policy, Adinde said the changes, set to roll out in the coming months, will require telecom operators to provide consumers with clear, easily accessible tables outlining tariff plans, billing rates, and the terms and conditions associated with their services.

Indeed, Karl Toriola, chief executive officer (CEO) of MTN Nigeria, had said in October that banks might be disconnected from the USSD platform due to debt arising from the use of the quick codes by their customers.

Toriola had said mobile network operators (MNOs) might, subject to regulatory approval, suspend use of the service on the network for banking operations, as the debt had continued to pile up and was becoming unsustainable to the operators.

Also, Gbolahan Awonuga, executive secretary of the Association of Licensed Telecommunication Operators of Nigeria (ALTON), said in October that the debt between telecoms operators and commercial had hit N250billion.

Earlier, the telcos had lamented that they could no longer provide the services free, proposing a cut of N4.50k per 20 seconds from the charges paid by customers to the banks.

But the banks kicked against this, adding that it would raise costs by 450 percent.

 

Credit: Daily Post

 

 


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9mobile CEO Highlights Key Solutions for Securing Electronic Money Transfers in Africa

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Obafemi Banigbe, CEO of 9mobile, recently shared his expertise at the Alliance for Innovative Regulation (AIR) virtual conference, tackling the pressing issue of digital payment fraud in West Africa.

His insightful perspectives offered valuable insights into combating identity theft, a major threat to electronic money transfer security across the African continent.

Speaking as a panellist in a session moderated by Nick Cook, Chief Innovation Officer at AIR, Banigbe outlined how telcos play a pivotal role in protecting financial transactions.

“Fraud is fundamentally a human challenge, not just a technological one,” he remarked, emphasising that identity theft remains central to electronic money transfer fraud and requires a community-driven, human-centred approach.

He emphasized the critical role of telecommunications companies as guardians of security in the financial ecosystem. He outlined the proactive measures 9mobile and other telcos are taking to fortify financial systems, focusing on several key areas.

Banigbe highlighted the integration of Know Your Customer (KYC) systems, which leverage collaborations with national ID databases, banking records, and mobile number registries to enhance customer verification.

He also stressed the importance of robust security tools, including SIM registration, Biometric authentication (fingerprint and facial recognition) and One-Time Password (OTP)-based authentication. These measures he said collectively strengthen verification processes, ensuring a more secure financial ecosystem.

Banigbe reiterated the importance of partnerships between financial institutions and payment platforms. These collaborations enable the secure sharing of intelligence, ensuring compliance with data protection laws.

This, in turn, facilitates the detection of suspicious activities while maintaining privacy. He also highlighted the need to address delays in fraud tracking. To achieve this, he advocated for the deployment of real-time blacklisting mechanisms. This would enable swift action on reported incidents, preventing fraudsters from exploiting time gaps.

While highlighting the need for industry-wide collaboration, Banigbe pointed to the cost-effectiveness of shared investments in advanced security architecture. “No single organisation can tackle this alone. A united effort among telcos, financial institutions, and regulators is key to safeguarding our financial systems,” he asserted.

The panel discussion, which featured other notable speakers, including Ikenna Ndugbu (Moniepoint), Sheila Senfuma (Consumers International), and Modupe Ladipo (Prosperar Consulting), explored diverse aspects of combating digital payment fraud.

They discussed the role of robust compliance frameworks and transaction monitoring tools; addressed accessibility challenges for vulnerable populations, including people with disabilities like visual impairment that disallows them from baseline financial literacy; highlighted the specific vulnerabilities faced by women in informal financial systems and advocated for culturally sensitive financial inclusion strategies.

Banigbe further remarked on the need for proper access control within organisations to combat possible internal staff collusion with external fraudsters to make security systems more vulnerable.

“Regulating access will help prevent fraudulent activities within organisations,” he said, pointing to the need for stronger internal controls to safeguard sensitive processes.

He spotlighted the crucial role of telcos in creating a secure and inclusive digital financial ecosystem. Collaboration, Banigbe stressed, is essential to achieving lasting results in the fight against fraud.

“It is an ecosystem, and there should be a joint effort to enlighten the public on digital payment fraud and advocate for victims of fraud,” he concluded, calling for unified action among telcos, financial institutions, and regulators.

With over 100 participants attending the conference, the collective commitment to combat digital payment fraud is evident. Discussions continue to focus on leveraging technology, driving public awareness, and strengthening collaborative frameworks to address the pervasive threat of identity theft.


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Prof. Adewale Obadare Shares Key Insights on Breaking into Cybersecurity

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Professor Adewale Obadare, a renowned cybersecurity expert and the first Professor of Practice in Cybersecurity in Nigeria, shared his valuable insights on how to break into the cybersecurity industry. With over 58 professional certifications and numerous awards, including the Outstanding Digital Trust Leader Award, Obadare’s expertise is unparalleled.

Dr. Obadare Peter Adewale

Dr. Obadare Peter Adewale

Speaking at FirstBank’s Cybersecurity Career Webinar that was held over the weekend, Prof. Obadare emphasized that cybersecurity is a field with numerous opportunities, including job security, competitive salaries, and global recognition.

However, he noted that many individuals struggle to break into the industry due to a lack of understanding of their strengths and weaknesses.

To succeed in cybersecurity, Obadare advised individuals to identify their cognitive strengths and choose a career path that aligns with their skills.

He emphasized that there are two primary paths in cybersecurity: technical and governance, risk, and compliance (GRC).

Obadare debunked the myth that certifications are unnecessary, stating that they provide a structured way of learning and are essential for building cognitive competence.

He defined cognitive competence as the acquisition of knowledge and theoretical understanding, which is synonymous with knowledge and mastery of concepts and theoretical knowledge.

Obadare shared a personal anecdote to illustrate the importance of cognitive competence. He recalled a situation where a colleague, who was practically skilled but lacked cognitive competence, deleted a critical system file (NTLDR) while backing up a critical system.

Obadare, who had acquired cognitive competence through certification, knew that deleting the file would prevent the system from booting up. He intervened, recovered the file, and restored the system.

He further emphasized that cognitive competence is essential for making informed decisions and taking effective actions in cybersecurity.

He encouraged individuals to acquire certifications, such as CompTIA Security+, to build their cognitive competence and provide a structured way of learning.

In addition to cognitive competence, Obadare highlighted the importance of functional competence, which is the ability to translate theoretical knowledge into practical skills.

He emphasized that individuals need to strike a balance between cognitive and functional competence to succeed in cybersecurity.

While advising prospective Nigerians seeking to take up career in cybersecurity, Obadare advised them to be humble, open-minded, and willing to learn from others.

According to him, “My advice to individuals seeking to break into cybersecurity is to acquire certifications to build cognitive competence. Cultivate behavioral competence by being humble, open-minded, and willing to learn from others. Continuously learn and self-improve, as cybersecurity education and career is a journey, not a destination”.

In conclusion, Obadare’s insights provided a valuable roadmap for individuals seeking to break into the cybersecurity industry. By acquiring certifications, developing practical skills, and cultivating a positive attitude, individuals can set themselves up for success in this rapidly evolving field.


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