E-Business
How to Accelerate the Growth of Your Startup

By Adeniyi Ogunfowoke,
Launching a startup is one thing; accelerating growth and expanding it is an entirely different challenge. While patience is certainly a virtue, it’s not necessarily the best skill for entrepreneurs to adopt. Instead, the focus should be on rapid growth, return on investment and long-term success. How do you accelerate or boost the growth of your business? The following tips offer some insights.
Monetize early
Monetization may be the most important aspect for all startups. Many founders battle with the idea of whether to build an audience or monetize first. Don’t hesitate to monetize as early as possible. Put your revenue model to the test early and see if your idea holds weight in real market conditions. People only value what they pay for. And paying customers is the quickest way to validate your idea. Growing your audience to high numbers is comforting, but the product/service remains an unvalidated idea until you monetize it.
Experiment with pricing
Pricing should evolve as your company evolves. Only by charging money and testing pricing strategies can you truly understand how your audience values your product and their readiness to pay for it. You’ve found your optimal price when: a relatively small percentage of people complain that you are too expensive, another small percentage that doesn’t hesitate at all before paying and the biggest segment says the product is quite expensive but they are ready to buy because they see its value.
Add new streams of revenue
After you’ve been in business long enough, you’ll likely begin to understand your customers more and be able to hone in on what they really want. This gives you the unique opportunity to add additional streams of revenue. Jumia, Nigeria’s no 1 shopping destination started as a platform for ordering electronics, gadgets and other household items. Today, the ecommerce platform is earning revenue from logistics, hotel and flight booking, payment gateway and online food ordering.
Increase capacity
The problem for most startups is that they quickly reach capacity and can’t perform at a higher level. If a startup can only hire enough employees to remain open 12 hours a day, it’s going to be difficult to increase revenues. The obvious answer to increase capacity is by hiring additional employees and staying open another five or six hours.
Narrow down customer acquisition efforts
Sometimes, time, effort, and money don’t bring about desired results. In fact, it may be a targeting problem, not a product problem. You can’t be all things to everyone so if you’re trying to market to everyone it’s simply a waste of resources. To accelerate growth focus on a niche audience that has expressed genuine interest in your brand.
E-Business
NIMC to Prosecute Nigerians Printing ‘NIN Cards’, Says Only Slip is Legal

National Identity Management Commission (NIMC) yesterday said that it has mandated security agencies to arrest and prosecute Nigerians printing what it described as ‘NIN cards’ ahead of its planned General Multipurpose Card (GMPC).
NIMC in a statement by Kayode Adegoke, head, Corporate Communications Unit, reiterated that the NIN slip is the only legal document authorized as a means of identification.
NIMC said it has observed that “some unscrupulous individuals, cyber cafes, and organizations” are indiscriminately printing unauthorized NIN cards and charging unsuspecting members of the public exorbitant fees.
Such activities, it warned, are a direct violation of the NIMC Act No. 23 of 2007.
NIMC urged the public and organizations to refrain from printing or accepting these unauthorized cards, emphasising that they are not legally recognised.
On no account should these counterfeit NIN cards be presented as valid means of identification.
The security agencies have been notified and mandated to apprehend those involved, with offenders set to face legal consequences.
The commission reaffirmed that the only valid document for identification is the NIN slip, which must be verified before accessing services.
To address public demand, NIMC has concluded plans to launch the Improved GMPC, a multifunctional card serving as both a physical identification document and a payment card, powered by the AfriGO local payment platform.
E-Business
Unleashing Nigeria’s Business Potential: The Cloud as Catalyst for Growth

By Kehinde Ogundare, Country Head, Zoho Nigeria
Nigeria’s entrepreneurial spirit is undeniable. Amidst a dynamic and competitive market, businesses are brimming with potential, poised to become regional and even global powerhouses. However, realising this potential requires navigating a challenging landscape—one marked by limited IT resources, complex operational hurdles, and the inertia of traditional business practices. For Nigerian businesses, the path to sustainable growth lies in digital transformation, with cloud-based technologies serving as a key enabler.
With a burgeoning middle class and a tech-savvy population, Nigeria offers fertile ground for innovation and expansion. Yet, many businesses remain tethered to manual processes, limiting their ability to scale and compete effectively. This is where cloud technology and comprehensive digital toolsets become indispensable.
The need for digital transformation
Traditional growth models lack the agility needed to keep pace with an evolving market. Manual processes lead to inefficiencies, limited data insights hinder informed decision-making, and restricted IT resources stifle innovation. To overcome these hurdles, businesses must adopt digital tools that streamline operations, automate workflows, and provide actionable insights.
Digital transformation isn’t about adopting technology for its own sake—it’s about scaling efficiently. In today’s digital economy, scaling is critical for businesses seeking to expand their market reach, remain competitive, and meet evolving customer demands. Digital tools enable businesses to amplify their impact, drive revenue growth, and optimise costs, ensuring long-term sustainability.
The power of cloud-based solutions
Cloud-based platforms eliminate the need for costly infrastructure investments, offering businesses access to cutting-edge technology on a flexible, scalable basis. By automating repetitive tasks, streamlining workflows, and enhancing productivity, these platforms free up valuable resources, allowing businesses to focus on strategy and customer engagement.
An integrated SaaS platform offers a unified ecosystem to manage all facets of a business. By providing a centralised suite of applications, it automates workflows, reduces manual data entry, and improves team collaboration. Businesses can reduce operational costs and accelerate decision-making, ultimately enabling faster expansion into new markets.
With Zoho software, the emphasis is on contextual intelligence, leveraging AI to provide genuine customer value. In a market where customer experience is paramount, Zoho’s AI-powered insights enable businesses to personalise interactions, anticipate needs, and strengthen customer relationships. Zoho’s unwavering commitment to customer privacy also ensures that businesses can leverage data responsibly, fostering trust and long-term loyalty.
A holistic approach to business growth
Zoho’s philosophy of optimising the entire technology stack—from hardware to software—ensures seamless integration and optimal performance. This holistic approach translates into better technology for Nigerian businesses, enabling them to focus on their core competencies without being weighed down by technical complexities.
For Nigerian businesses, digital transformation is no longer optional—it’s a necessity. By embracing cloud-based technology, they can overcome traditional growth barriers, scale efficiently, and unlock their full potential.
The future of Nigerian business is digital. By adopting the cloud, businesses can transform challenges into opportunities, paving the way for sustainable growth in an increasingly competitive global marketplace.
E-Business
Otti, Abia State Gov Promises Internet Access for all Abia Communities in 9 Months

All communities in Abia State are to be connected to Internet Service within the next 9 months, according to Dr. Alex Otti, state governor.
All communities in Abia State are to be connected to Internet Service within the next 9 months, according to Dr. Alex Otti, state governor.
Otti stated this at the Nnamdi Azikiwe State Secretariat premises at Umuahia, the state capital, while flagging off the first phase of the Umuahia Dedicated Internet Access/Wide Area Network And Managed Network Services Project (Project), saying that it promises to re-engineer efficiency and flexibility in operations and interactions within and amongst institutions, enhance policy execution, and engender a culture of outcome-oriented competition amongst civil servants.
The Project is being handled by iPNX, a major internet service provider.
At the ceremony, Otti, said the project includes distributing high-performance digital tools, laying fibre optic cables in public institutions, and installing infrastructure for high-speed data transmission.
He added that the initiative focuses on improving leadership efficiency, empowering civil servants with digital tools, and enhancing service delivery.
Transitioning to digital platforms would streamline government processes, enable faster communication among Ministries, departments, and Areas (MDAs), and improve engagement with development partners and the global community.
The governor also announced a mandatory digital literacy requirement for civil servants, making proficiency in technology essential for career growth.
Assuring that while the government would provide training, those unwilling to embrace technology risk becoming uncompetitive in the evolving civil service structure.
Plans are underway to expand digital access across Abia, with an agreement already in place to lay fiber optic cables in Aba, Umuahia, and Ohafia.
Otti directed Mr. Gerald Ilukwe, chief information officer to ensure that within nine months, every community in Abia must have reliable network service, enabling businesses to thrive virtually.
The Governor urged the people of Abia to embrace technology as a tool for empowerment rather than a replacement for human roles as the use of technology ought to be on enhancing service delivery and economic development, as well as keeping human decision-making at the core of governance.
The commencement of the initiative marks a major milestone in Abia’s journey towards a fully digital economy.
Ilukwe, described the project as a critical foundation for a digital government, emphasising its role in modernising service delivery.
Ilukwe said Phase I of the initiative prioritises multi-tenant buildings and complexes housing multiple MDAs and assured that MDAs not included in this phase would be covered in subsequent stages.
“Even as we are rounding off this phase, we are already preparing for the next, by the end of this service year, the entire government offices in Umuahia will be interconnected on a single network,” Ilukwe said.
Mr Ejovi Aror, group managing director, ipNX, expressed gratitude to Gov. Alex Otti for the opportunity to be part of the state’s digital transformation journey.
“This partnership signals the beginning of a new chapter in the journey towards building a digitally connected, technologically advanced, and economically empowered Abia State,” Aror said.
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