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How to Capture Nigeria’s Online Holiday Shoppers Early

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By Reuben Kalu

To effectively position your business and attract new traffic, it’s crucial to start early and strategically plan your holiday campaigns. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online sales in Nigeria:

Start Early: October to Mid-November

Planning and Preparation (Early October)

  • Market Research: Understand the trends, customer preferences, and bestsellers from previous years.
  • Inventory Management: Ensure you have enough stock of your bestselling items to meet the anticipated demand.
  • Website Optimization: Make sure your website or your online store mobile-friendly, loads quickly, and is easy to navigate.
  • Email Marketing Setup: Start gathering email subscribers and segment your email list for targeted campaigns.

Initial Engagement (Mid-October to Early November)

  • Teaser Campaigns: Begin with teaser ads and email campaigns to build anticipation for your holiday offers.
  • Social Media Engagement: Increase your social media activity, showcasing sneak peeks of your Christmas bestsellers and engaging with your audience.
  • Content Marketing: Publish blog posts, videos, and social media content related to holiday gift ideas, usage tips, and the benefits of your products.

Key Sales Periods

Black Friday (Late November)

  • Sales Launch: Kick off your major sales with Black Friday deals. Offer significant discounts to attract early shoppers.
  • Email Blasts: Send out emails highlighting your best deals and special offers.
  • Ad Campaigns: Run targeted ads on Google, Facebook, and Instagram to drive traffic to your store or your online store.

Cyber Monday (Early December)

  • Online Exclusives: Offer special online-only deals to capture the online shopping surge.
  • Retargeting Campaigns: Use retargeting ads to reach customers who visited your site during Black Friday but didn’t make a purchase.
  • Limited-Time Offers: Create urgency with limited-time offers and flash sales.

Green Monday (Second Monday in December)

  • Last-Minute Deals: Target last-minute shoppers with attractive discounts and free shipping offers.
  • Social Proof: Showcase customer reviews and testimonials to build trust and encourage purchases.
  • Gift Guides: Promote gift guides to help shoppers find the perfect gifts easily.

Super Saturday (Saturday before Christmas)

  • Final Push: Offer last-minute deals and emphasize quick shipping options to capture the final wave of holiday shoppers.
  • Local Marketing: Use geo-targeted ads to attract local customers who can benefit from same-day delivery or in-store pickup.

Driving Traffic and Conversion Strategies

Search Engine Optimization (SEO)

  • Holiday Keywords: Optimize your website and product pages with holiday-specific keywords like “Christmas gifts,” “holiday deals,” and “best Christmas offers.”
  • Content Updates: Regularly update your blog and product descriptions with fresh, holiday-themed content.

Social Media Advertising

  • Targeted Ads: Use demographic and interest-based targeting to reach potential customers on platforms like Facebook, Instagram, and Twitter.
  • Influencer Partnerships: Collaborate with influencers to showcase your products and reach a broader audience.

Email Marketing

  • Personalized Emails: Send personalized product recommendations and special offers to your subscribers.
  • Abandoned Cart Reminders: Use automated emails to remind customers of items left in their cart, offering a discount to incentivize the purchase.

Pay-Per-Click (PPC) Advertising

  • Google Ads: Run PPC campaigns on Google to capture high-intent shoppers searching for holiday gifts and deals.
  • Retargeting: Use retargeting ads to bring back visitors who showed interest but didn’t convert initially.

Conversion Optimization

  • User Experience: Ensure a seamless and intuitive shopping experience on your website.
  • Clear Calls-to-Action (CTAs): Use prominent and compelling CTAs to guide customers through the purchasing process.
  • Trust Signals: Display trust badges, secure payment icons, and customer reviews to build credibility.

Promotions and Incentives

  • Discount Codes: Offer exclusive discount codes for your email subscribers and social media followers.
  • Free Shipping: Provide free shipping on orders above a certain amount to encourage higher cart values.
  • Bundle Deals: Create bundle deals of your bestsellers to increase average order value.

Conclusion

Starting your holiday campaign early, from October to mid-November, allows you to build momentum and attract new traffic to your business and online stores. By strategically leveraging key sales periods like Black Friday, Cyber Monday, Green Monday, and Super Saturday, you can drive significant traffic to your store. Combine this with effective SEO, social media advertising, email marketing, PPC campaigns, and conversion optimization strategies to ensure you get a substantial share of the N1 billion online sales in Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations

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Nigeria Data Protection Commission (NDPC) has fined MultiChoice Nigeria ₦766,242,500 for breaching the Nigeria Data Protection Act (NDPA).

NDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations

NDPC is a public institution that processes data in furtherance of its mandate as Nigeria’s data protection authority and relies on recognised lawful bases for data processing, such as consent, legal obligation, and contract.

The fine was contained in a statement signed by Mr Babatunde Bamigboye, head Legal, Enforcement & Regulations, NDPC.

According to him, the investigation, which commenced in the second quarter of 2024, was triggered by suspected breach of privacy rights of Multichoice subscribers and illegal cross-border transfer of personal data of Nigerians.

“The NDPC found, among others, that Multichoice violated the data privacy rights of subscribers and their friends who are not necessarily subscribers.

The Commission also found that Multichoice carries out illegal cross-border transfer of personal data relating to data subjects in Nigeria.

The depth of data processing by Multichoice is patently intrusive, unfair, unnecessary, and disproportionate.

This is a grave affront to fundamental right to privacy as enshrined in Section 37 of the 1999 Constitution of the Federal Republic of Nigeria.

In line with its standard remediation procedure, the Commission directed Multichoice to carry out appropriate remedial measures.

However, the Commission found the measures undertaken by Multichoice in this regard unsatisfactory.

For want of cooperation, the Commission has directed Multichoice to pay ₦766,242,500 for violating the Nigerian Data Protection Act.

“Nigeria is entitled to protect her citizens and data sovereignty under both international and extant municipal laws, as these have far-reaching implication for rule of law, national security, and economic growth.” the statement said.

Babatunde also revealed that, Vincent Olatunji, national Commissioner, NDPC, has directed that all outlets through which Multichoice is collecting personal data of Nigerian citizens should be investigated for non-compliance.

He added that any outlet that processes personal data in violation of the NDP Act is liable to penalty under the Act.

 


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IFC, AfDB Collaborate with EbonyLife Media to Explore Supporting the African Film Industry to Drive Job Creation

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As part of their ongoing efforts to support the growth of Africa’s creative industries and drive job creation in the region, IFC and the African Development Bank have announced a collaboration with EbonyLife Media, Nigeria’s leading media company, to explore the conditions for the creation of a pan-African investment vehicle targeted at the region’s film sector.

The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.

The company has produced some of the highest-grossing movies in the region and enjoys strategic collaborations with global media companies, including Sony Pictures Television, Westbrook Studios, Starz, Macro Film Studios and Idris Elba’s 22 Summers.

This effort is in line with IFC’s strategy to expand Africa’s creative industries, recognizing the sector’s potential to drive job creation – especially for youth – promote inclusive narratives, and stimulate economic growth across emerging markets.

Despite the growth of film production across the continent over the last few years, Africa’s film sector remains untapped. According to UNESCO, the sector currently supports approximately 5 million jobs and contributes $5 billion to the continent’s GDP.

However, the industry faces significant challenges that inhibit its growth potential, including persistent financing gaps, policy barriers and lack of a robust intellectual property regulatory framework and implementation, which results in up to 50 percent revenue loss to piracy by film producers in the region.

In this context, IFC, AfDB and Ebony Life are exploring ways in which they can crowd in more capital into African film productions and support the expansion of the film industry at scale in the continent, while working with governments to introduce protection of intellectual property and film incentives, essential to strengthen the economics of film production in the continent.

“Africa’s creative economy is a cultural asset and an engine for inclusive growth, youth employment, and global influence. Through this partnership, we aim to unlock new capital for the continent’s storytellers, helping them bring authentic African voices to international platforms while boosting job creation in one of the most dynamic sectors of the future,” said Dahlia Khalifa, Regional Director for Central Africa and Anglophone West Africa at IFC.

Ousmane Fall, The African Development Bank Group’s Director for Private Sector Operations, said: “This collaboration reflects the African Development Bank Group’s growing interest in creative industries as a growth sector supporting entrepreneurship and job creation for young people and women in Africa.

“By joining forces with EbonyLife, Nigeria’s premium media conglomerate, and IFC, a like-minded DFI institution, we are seeking to support the creation of a sustainable investment vehicle for film production in Africa”.

“This has been a long time coming. For nearly two years, I’ve been quietly laying the groundwork—defining and building an ecosystem designed to scale, to unlock opportunity, and to provide the vital capital African filmmakers need to create stories that resonate across borders and generations.

“Today, I am thrilled and deeply proud to welcome the IFC and AfDB on this journey. Together, we will identify ways in which we can catalyze a new era of African storytelling that can thrive on the global stage” said Mo Abudu, CEO, EbonyLife Media.

 


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Prioritising Security: The Bedrock of Stronger Workplace Collaboration in Nigeria

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By Kehinde Ogundare, Country Head, Zoho Nigeria

In Nigeria’s dynamic and often demanding business landscape, robust workplace collaboration is no longer a luxury—it is a necessity for sustainable growth and resilience. As per a study, 86% of employees believe that a lack of collaboration can lead to workplace failures; its significance cannot be overstated. As enterprises in 2025 increasingly adopt digital tools to enhance teamwork, one critical foundation must support this transformation: unwavering security.

Today, the need to prioritise security goes far beyond protecting sensitive data. It is about fostering trust and laying a solid foundation upon which effective, innovative collaboration can thrive—especially in an era marked by ever-evolving cyber threats.

Security: The Hidden Pillar of Effective Collaboration

Collaboration flourishes in an environment grounded in confidence and safety. When employees trust that their tools are secure against the sophisticated cyber threats of 2025, they are more likely to share information freely and engage deeply. A secure environment nurtures the psychological safety required for open and meaningful contribution.

Conversely, environments that lack adequate security measures not only deter open collaboration but also expose businesses to data breaches, operational disruptions, and the erosion of client and stakeholder trust—risks no forward-thinking enterprise can afford.

Therefore, security must be treated as a core strategic priority rather than an afterthought. This involves implementing best practices such as strict data access controls based on the principle of least privilege and comprehensive data protection measures—encryption, vulnerability management, and safeguarding data at rest, in transit, and in use. Such a commitment becomes the foundation for enduring, high-performing collaboration.

Integrated Platforms: Enabling Secure, Seamless Collaboration

Striking the right balance between agile collaboration and stringent security requires a deliberate, policy-driven approach. Nigerian businesses should adopt integrated platforms where security is built into the very core of the solution. These platforms offer a unified environment for communication, project management, and data sharing—underpinned by a comprehensive data security policy that includes clear protocols for data handling, processing, and privacy.

Here, the value of an all-in-one, inherently secure software suite becomes evident. Solutions that are both affordable and designed with embedded security features empower businesses to protect critical data while facilitating efficient teamwork. Features like data classification, minimal storage of sensitive information, and built-in compliance tools ensure that security is always active—shielding organisations from complex modern threats.

Moreover, these platforms streamline communication and task management, reducing meetings considered ineffective. By providing coordination and information flow, they foster stronger collaboration and drive sustainable growth in Nigeria’s competitive market.

Building a Secure Future for Collaboration

The path to truly collaborative workplaces begins with an unshakable commitment to security. It is an investment that yields significant returns in the form of increased efficiency, stronger team cohesion, and increased stakeholder trust.

For business leaders, the mandate is clear: make security an integral, non-negotiable element of your collaboration strategy. Doing so not only protects your present operations from an increasingly hostile cyber landscape but also establishes a resilient foundation for future innovation and growth.

The future of work in Nigeria is undoubtedly collaborative. Its long-term, however, will be determined by how securely that collaboration is built and maintained.


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