MTN Nigeria has proudly announced the rebranding of its fibre broadband service to FibreX, marking a significant stride in delivering next-generation internet solutions across the nation.

Formerly called MTN Fibre Broadband, FibreX embodies the company’s commitment to providing ultra-fast, reliable, and accessible internet services, aligning seamlessly with Nigeria’s National Broadband Plan (NBP) 2020–2025.

The NBP aims to achieve 70% broadband penetration by 2025, ensuring minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural regions.

“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey,” said Egerton Idehen, Chief Broadband Officer, MTN Nigeria. “By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth.”

FibreX is set to play a pivotal role in the Federal Government’s initiative to expand the nation’s fibre-optic network by an additional 90,000 kilometers, aiming to increase fibre capacity from 35,000 km to 125,000 km.

FibreX promises ultra-fast and reliable internet connectivity, aiming to meet the diverse needs of Nigerians, from bustling urban centres to remote rural areas.

While the service itself retains its powerful FTTH (fibre to the home) infrastructure, the new name embodies a more modern, relatable, and emotionally resonant brand that is positioned to lead the conversation around what premium internet should feel like.

The new name, FibreX, was adopted to create a more customer-friendly brand. The goal is to educate and excite consumers within home-passed locations (the potential number of premises within a service area that can be connected to an FTTH network) about the benefits of the product.

As Nigeria strides towards a digitally inclusive future, initiatives like FibreX are crucial in bridging the digital divide and fostering nationwide connectivity.

For more information about FibreX and its offerings, please visit www.mtn.ng/fibrex.

Chinese-founded e-commerce platforms Temu and Shein have announced upcoming price increases for U.S. customers, citing higher operating expenses due to tariffs imposed during former President Donald Trump’s administration.

These tariffs include a 145% import tax on most goods made in China and the elimination of the “de minimis provision,” which previously allowed goods valued under $800 to enter the U.S. duty-free.

The changes, effective May 2, have disrupted the business models of both companies, known for their ultra-low prices and extensive digital marketing campaigns.

Temu and Shein, which specialize in affordable products ranging from clothing to electronics, have urged customers to shop before the price adjustments take effect.

The companies aim to minimize the impact on consumers while adapting to the new trade rules.

These developments come amid concerns from U.S. lawmakers and business groups about the competitive advantage of inexpensive Chinese goods and the potential entry of counterfeit products through the now-canceled exemption.