HP’s Deskjet Ink Advantage Printers Unveiled

Hewlett-Packard (HP), the world’s largest technology company has launched an expanded portfolio of HP with offers more choices for affordable, HP-quality printing and first-to-market features with new Deskjet Ink Advantage printers

With the new Ink Advantage printing systems, HP is making quality printing more affordable for home users and micro-business customers, enabling them to print up to two times the amount of pages for the same cost.

Rita Amuchienwa, channel development manager, HP IPG English Africa said, the new products showcase the company’s commitment to customers as HP used it’s printing expertise and knowledge of local market printing requirements to develop the system which combines the quality and reliability customers expect from them.

“This launch also signifies the availability of HP wireless direct printing together with HP ePrint, an innovation we launched a few years back, and which is now available in six of the new printers, designed for the home and micro business user.

“It simply means HP is making quality printing more affordable for home and micro-business customers, enabling them to print up to twice the amount of pages for the same cost,” she said.

Amuchienwa added that research conducted by HP which also incorporated Nigeria suggests that the price of the hardware is less important in the final purchasing decision when compared with the total running costs of the printing.

“For HP blended customers who are looking for home versatility and creativity for themselves, as well as for their kids, the new Ink advantage printing systems will provide significant savings,” she maintained.

While explaining features of the new products, Janet Thiong’o, category manager, ink and Web Solutions, West, East and South Africa at HP, said the HP Deskjet Ink Advantage 2515, an all-in-one printer now comes with an intuitive graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs

She said: “The new HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers offer HP wireless direct printing that allow users to easily print from wireless-enabled mobile devices without a network or router.

“The HP Deskjet Ink Advantage 4615 all-in-one and 4625 e-all-in-one printers allow users to print, scan, copy and fax, and save up to 40% on energy consumption with Scheduled On/Off, while the HP Deskjet Ink Advantage 3515 e-all-in-one produces brilliant borderless documents and photos, plus eye-catching flyers and more at home.

“HP has an unrivalled track record of bringing industry-leading innovation and choice to our customers. Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability.

Janet maintained that HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society.