Chinese hardware manufacturer Huawei has created its own app store, and all new devices coming into the country will come with it pre-installed.
The company says the Huawei mobile service platform will not replace the Google Play Store, but rather focus on localised apps.
"Huawei's consumer mobile services in Africa will include an app store for locally developed games, music, movies, books and other content; we are also planning to launch African themes and cloud storage," says Cobe Li, Huawei's co-operation and alliance director of consumer cloud service southern Africa.
Li says Huawei's app store is not aiming to compete with the likes of Google Play, but aims to supplement existing Android apps.
The company plans to partner with innovation incubators to support local developers and bring their content onto the platform.
