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Huawei set Sights on Africa’s Mid-to-Low Range Device Market

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Huawei has launched the mid-range P smart device as part of its new 2018 strategy that emphasises Africa’s mid-to-low range smartphone market.

Likun Zhao, General Manager for Huawei Consumer Business, said the latest smart device (and others to be launched over the next 12 months in the mid-to-low range segment) will bring user experience, camera quality and operating system technology associated with high-end smartphones to a broader group of consumers.

“The P smart consumer target group is mainly younger people who will be attracted to the beautiful design, beautiful photos and cost effectiveness. This year we will bring more mid-tier and low tier smartphones with high technology and better experience. P smart is only a start,” said Zhao.

The P smart has a full view display, dual camera and an Android 8 operating system for the recommended retail price of R3999 in what Zhao says is a first for the industry in the mid- level price range.

According to Zhao the company has decided to broaden its focus to the lower and middle segments, mainly because of its solid performance within the high-end market in 2017.

“Last year we paid more attention to the flagships and the high-end market, but for Africa maybe mid-tier and low-tier is more important for the consumer. Our performance in the high-end market was very good because at the end of last year our market share (for prices exceeding US$600) was 15.5%.

At the beginning of last year it was only 7%, which means we doubled it and that is a good performance. We want to make progress within the high-end, but for the mid-tier we want to enlarge that market by bringing (in) more low-end consumers. At the same time we want to catch up on market share in the mid-tier. For the low-end we will come back and play an important role.”

Zhao, who has been at the helm of Huawei Consumer Business Group in the Sub Saharan Africa region for just over a year, says only South Africa has large volumes for high-end smartphones, while the difference is marginal for the middle and low-end segments for the entire region.

“For the middle level we will select some important countries like Kenya, Zambia, Nigeria and Ghana, but for the low-end we will distribute them across the entire region.”

He adds that while cooperation with African operators is an important part of the strategy, the intention is to establish closer working relationships with retailers.

“For the low-end and middle-end in Africa the retailers play a more important role. That is why we want to enhance that relationship.”

Dominique Friedl, Head of Corporate Sales for South and Sub Saharan Africa at fabless semiconductor company MediaTek agrees that the way Africans use their smartphones has evolved.

“Today, end-users expect innovation and invention from every smartphone, regardless of price. Call it the new premium – the expectation that every device will deliver flagship-quality technology, performance and experiences in an affordable package. Mid-tier smartphones are recognised as the new premium, meaning exciting technology growth is happening here and not at the high-end.”

The GSMA Mobile Economy report for Sub-Saharan Africa, published in July 2017, found that the region accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years.


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Keystone Bank Seeks to Join Suit in Tussle over 9Mobile Shares Ownership

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Keystone Bank has brought a motion seeking to be joined as a party to the suit over the ownership and control of Emerging Markets Telecommunication Service (EMTS), which is the holder and operator of 9Mobile Telecommunication licence.

Keystone Bank Seeks to Join Suit in Tussle over 9Mobile Shares Ownership

The messy turnaround came as a Federal High Court sitting in Abuja resumed hearing in the suit.

At the hearing, Keystone Bank, brought a motion seeking to be joined as a party to the suite, a proposed statement of defence and counter-claim which discloses triable issues and also demonstrates applicant’s interest in the subject of this suit.

The bank in its counter-claim is seeking among other reliefs that the resolution of the 5th defendant passed on December 7, 2023, increasing the share capital of the 6th defendant to counter-claim from N90, 000,000 to N2, 000,000,000 and reducing the 3rd defendant’s percentage stake/interest/shareholding in the 6th defendant to counter-claim to approximately 4.5 percent is null and void.

Abubakar Funtua, the plaintiff, had dragged General Theophilus Danjuma (retd) and his company LH Telecommunication Limited, as well as the other defendants to court over the ownership and control of EMTS trading under the name of 9Mobile.

The other Defendants are Seltrix Limited (sued as the 1st defendant), the Corporate Affairs Commission, CAC, Nigerian Communications Commission, NCC, Hayatu Hassan Hadeija, Teleology Nigerian Limited and one Mohammed Edewor, a Director in Teleology Nigeria Limited.

At the resumed hearing in the case, parties were confronted with a motion by Keystone Bank seeking to be joined as a party to the suit with a statement of defence, counter-claim and allegation of fraud against some parties in the suit No. /ABJ/CS/1971/2024.

The motion states among other things that: “The applicant, Keystone Bank, also intends to present a counter-claim and has prepared a proposed statement of defence and counter-claim which discloses triable and fecund issues and also demonstrates applicant’s interest in the subject of this suit.

“The case of the applicant, is that the resolution passed by the 3rd defendant on May 9, 2023, approving the change of control/ownership of the 5th defendant from the 3rd defendant to the 8th defendant, in violation of the facilities agreements (Deed of Share charge) between the applicant and 3rd defendant, and the orders of the court made on February 20, 2023, in suit No. FHC/L/CS/297/2023 is illegal, null and void.

“The case of the applicant, as set out in the proposed statement of defence and counter-claim, is that the resolution passed by the 3rd defendant on May 9, 2023, approving the change of control/ownership of the 5th defendant from the 3rd defendant to the 8th defendant, in violation of the facilities agreements (Deed of Share charge) between the applicant and 3rd defendant, and the orders of the court made on February 20, 2023, in suit No. FHC/L/CS/297/2023 is illegal, null and void.

“The applicant also asserts in the proposed statement of defence and counter-claim that the resolution of the 5th defendant passed on December 7, 2023, increasing the share capital of the 6th defendant to counterclaim from N90,000,000 to N2,000,000,000 and reducing the 3rd defendant’s percentage stake/interest/shareholding in the 6th defendant to counterclaim to approximately 4.5 perceent is null and void.

“The applicant intends to seek the following reliefs, endorsed on the proposed statement of defence and counter-claim, at the hearing of the case: “A declaration that the 1st defendant to counterclaim is not a shareholder, either directly or indirectly, of the 6th defendant to counterclaim.


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MTN Nigeria’s Go MAD Campaign Inspires Innovation and Resilience in Aba

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L-R: Joseph Ogbuka, Manager, Go-To-Market, MTN Nigeria; Micheal Chinedum Ogbonna, CEO, Mua Couture; Dr. Precious Uche, CEO, Tonatel Beauty & Spa and MacDaniels Enwemuche, Regional Manager, Sales & Trade Development, MTN Nigeria at the Go MAD regional activation at Sugarland, Luxury City Hotels, Aba on Sunday March 23, 2025.
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MTN Nigeria’s Go Make A Difference (Go MAD) campaign brought its message of innovation and empowerment to Aba, the renowned hub of enterprise, on Sunday, March 23, 2025.

L-R: Joseph Ogbuka, Manager, Go-To-Market, MTN Nigeria; Micheal Chinedum Ogbonna, CEO, Mua Couture; Dr. Precious Uche, CEO, Tonatel Beauty & Spa and MacDaniels Enwemuche, Regional Manager, Sales & Trade Development, MTN Nigeria at the Go MAD regional activation at Sugarland, Luxury City Hotels, Aba on Sunday March 23, 2025.

The event, held at Sugarland, Luxury City Hotel, celebrated local creativity and resilience while encouraging Nigerians to take bold steps toward transforming their communities.

Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria had earlier the inspiration behind the Go M.A.D initiative. “The Go M.A.D. campaign is rooted in the belief that MTN data gives you the power to take on the world, to achieve the extraordinary, and to make a meaningful difference, in your community, your family, and your workplace.”

The campaign has already made stops in cities like Abuja, Enugu, Calabar, Ibadan, and Benin, showcasing changemakers who embody the spirit of progress. In his opening remarks, MacDaniels Enwemuche, Regional Manager, Sales & Trade Development at MTN Nigeria, emphasised the importance of resilience during challenging times. He stated: “MTN is here to remind us that every great achievement starts small. We’re providing a platform for Nigerians to showcase their skills and products, not just locally but globally, removing limitations and amplifying their impact.”

Describing Aba as Nigeria’s “Silicon Valley”, Enwemuche explained the need to activate this campaign in Aba, due to the city’s industrious spirit and alignment with the Go MAD philosophy: “Aba is already making a difference. Every person — doctor, teacher, shoemaker — has a role to play in our ecosystem. Do it well.”

The event featured inspiring stories from local changemakers. Like chessmaster Tunde Onakoya, the campaign’s ambassador, these stories reflected how small steps can lead to global impact. Onakoya rose from humble beginnings to become a Guinness World Record holder for the longest chess marathon. His journey exemplifies the transformative power of determination and digital connectivity.

Local talents also took centre stage in a vibrant showcase. A body painter, tailor, and mechanical engineer demonstrated their crafts live, while fashion designer Prinna Nnanna unveiled an athleisure line sewn overnight and modelled on-site.

The Icons of Impact session highlighted changemakers using MTN data to drive social change. Dr. Precious Uche, CEO of Tonatel Beauty and Spa, shared her mission to redefine beauty standards:

“My business fights bleaching and promotes ‘black is beautiful.’ MTN data has helped me spread this message across Owerri and Aba.”

Fashion entrepreneur Michael Chinedu Ogbonna, CEO of Mua Couture, discussed how digital tools have expanded his reach: “The internet has made the world a global village. I now create clothes for clients in Malaysia, the US, and Canada — all thanks to data.”

Through storytelling, cultural showcases, and real-life examples, the Go MAD Aba activation reminded attendees that even small acts of courage can spark significant change. The campaign continues to celebrate resilience and innovation across Nigeria while empowering communities with digital tools.

With upcoming activations planned for cities like Jos, Lagos, and Kano, MTN remains committed to inspiring Nigerians to make a difference, one bold step at a time.


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Open Access Fabrics Set to Drive Connectivity to Achieve a Digital Economy

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Ayotunde Coker, chief executive officer of OpenAccess Data Centre has described Open Access fabric, the company’s Africa-led interconnection platform as key driver of a digital economy, offering a range of virtual connectivity services from Open Access Data Centres (OADC) facilities.

 

Empowered by West Indian Ocean Cable Company (WIOCC), extensive digital backbone, OAfabric offers enterprises and service providers access to diverse digital ecosystems, supporting user-to-service, user-to-user and site-to-site connectivity.

Coker stated this during a tour of Open Access Data Centre facility in Lagos by some journalists recently.

According to him, “designed as a future-ready foundation, OAfabric unites cloud and local connectivity with OADC’s market-leading colocation solutions, establishing an innovative, scalable African infrastructure platform that addresses both local and global digital transformation demands.

“OA fabric offers a reliable, adaptable interconnection platform to support Africa’s growing digital needs and hybrid infrastructures for local and global providers

“Enabling secure, direct cloud connections, OA fabric supports data sovereignty and fosters local provider growth, OA fabric provides IX peering, virtual interconnection, and tailored IP services for Africa’s digital landscape.

“It’s not about a particular service provider, it’s about everybody. Once you have a network and you are able to route traffic, even if you are not live yet, and you are hoping to come in the future, we are waiting for you to come on board. So, that platform converges everybody.

“With Open Access fabric, everyone is expected to interconnect. You are collaborating with the government. You are collaborating with the banks. We are collaborating with all these guys to interconnect everyone, Microsoft, Google, all the cloud companies connect into it, because we already have the connectivity business”.

He noted that, “Through OA fabric, all the other connectivity providers have access to any content on OA fabric, so SMB, SMEs, MSMEs, who probably doesn’t have a registered business, but on social media, selling clothes and things like that, can have cost effective access to resources on the internet.

Speaking on Metro fiber project which OADC is partnering with WBT, Coker explained that they have covered over 5 million homes in Lagos. “The job of the Internet Service Provider or MNO in the project is to maintain relationship with the residents of that area, make sure that the infrastructure is secured”.

 


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