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ID Africa Named Best Digital PR Agency of 2019

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Info Digital Africa (ID Africa), Innovative marketing, media and technology company has been named Best Digital PR Agency for a second consecutive year by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter.

 

The award presentation took place at the annual Lagos PR Industry Gala and Awards (LaPRIGA) night, which held at the Grand Ballroom, Civic Center, Ozumba Mbadiwe, Victoria Island, Lagos on Thursday, December 19, 2019.

According to Olusegun McMedal, chairman, NIPR Lagos State Chapter, an extensive industry survey showed ID Africa as  an outstanding performer in the professional use of digital  media, and is deserving of the honour which is the highest recognition of excellence in public relations practice in Nigeria by individuals, corporate and public organisations.

 

In his words, “ID Africa is highly rated in proficiency in using new media to engage minds, build relationships and shapen perception on a variety of communications projects that positively impact the brands and bottom lines.

 

“The agency has consistently raised the bar and continues to challenge the status quo in delivering the best quality of work for clients through smart, innovative creative communication campaigns,” he added.

Receiving the award, Femi Falodun, ceo ID Africa, said, ‘This further encourages us to get even better at creatively deploying digital technology and social tools for Public Relations and Marketing Communications.

“We truly appreciate the recognition by the Lagos Chapter of NIPR and promise to  continue  adding value to the industry.

 

“This award is dedicated to the talented, hard working women and men of ID Africa, and the wonderful clients that we serve.’

Also recognised for its fantastic work and contribution to the PR industry with the use of new media is ID Africa’s sister company, BHM, a Nigerian media and public relations consultancy which was awarded Best Innovation In PR Practice Award.

 

In 2015, ID Africa launched the Nigerian Twitter Map, putting together some of the most popular topics that arise everyday on Nigerian Twitter and identifying some of the most prominent voices and notable influencers regularly found creating original content on Twitter.

 

The agency, in partnership with influencer marketing and content trading platform, Plaqad, has also trained over 150 journalists and bloggers at Social4Media Masterclass over a three year period – first in November 2017 and more recently in September 2019.

The two editions of the free digital training event have been facilitated by content and marketing experts such as Ali Baba, M.I Abaga, Frank Donga, Tosin Ajibade of Olorisupergal, Osagie Alonge, SLKomedy, Femi Bakre of Kraks Media, Fu’ad Lawal of Zikoko, Gbemi Olateru-Olagbegi of Beat FM, Princess Abumere of BBC, Ized Uanikhehi of CNN Africa, John Adewusi of Funny Africa and many others.

 

ID Africa specialises in using cutting-edge innovation and creative storytelling strategies to help individuals, brands and businesses connect with the people they care about, whilst optimizing their influence, growth and revenues online and offline.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

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Airtel Nigeria has said the telecom operators could not go on without tariff adjustment as the cost of operation has gone up by 300 percent.

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

According to Dinesh Balsingh, chief executive officer of the company, the call for the upward review of tariffs in the telecom sector has to be honoured of the operator must do their business in the country without many problems.

Balsingh, who stated this in an op-ed, said the adjustments are critical for maintaining high-quality services and enabling further advancements in Nigeria’s digital transformation journey.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities,” Balsingh said.

The Airtel CEO also underscored the significant investments required to maintain and expand telecom infrastructure, which is pivotal to supporting Nigeria’s digital economy.

“The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality.

“These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he said.

 

 


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Telecom Consumers to Gain from Tariff Update as Airtel Nigeria Prioritizes Enhanced Services

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As conversations intensify around tariff adjustments in Nigeria’s telecommunications sector, Airtel Nigeria CEO Dinesh Balsingh has reaffirmed the telecom giant’s commitment to delivering superior connectivity and fostering digital inclusion.

In response to the economic realities of rising operational and capital costs, Balsingh noted that the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

In an op-ed authored by Balsingh in which he contextualized the necessity of the tariff adjustments, he explained that “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.”

Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure. “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he observed.

The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery, adding: “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians.

“Our priority is to ensure that no one is left behind in the country’s digital transformation journey.”

Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

“Our commitment to quality service remains unwavering,” said Balsingh. “While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions.

“This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape.”

 


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MTNers Stand Hand in Hand to Combat Gender-Based Violence

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In a powerful display of solidarity, MTN Nigeria staff (fondly called MTNers) joined hands—literally and figuratively—to say #NoExcuse to gender-based violence (GBV). As part of the company’s efforts during this year’s 16 Days of Activism Against Gender-Based Violence, which happened between November 25 to December 10, 2024, MTNers gathered at the MTN’s rooftop event center in Lagos to form a united front against this pervasive societal issue.

The striking image of MTNers standing hand in hand sent a strong message: the fight against GBV requires collective action, compassion, and unwavering commitment. The gesture was both symbolic and actionable, echoing the core values of respect, equality, and inclusion that MTN champions as part of its corporate ethos.

This demonstration occurred after a recent exclusive screening of Deafening Silence, a powerful film highlighting the harsh realities of GBV, hosted on December 10, 2024. The event and the united gesture reflect the company’s drive to amplify awareness and inspire action among its workforce and beyond.

“Gender-based violence is not just a women’s issue; it’s a human rights issue that requires all of us to act,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value at MTN Nigeria.

MTN’s participation in the global 16 Days of Activism campaign reflects its belief that businesses must take responsibility in shaping a better society. Through the #NoExcuse initiative, the company encourages open dialogue, education, and proactive measures to challenge the attitudes and systems that enable gender-based violence.

While the Deafening Silence screening sparked conversation and reflection, the unity gesture from MTNers served as a visual commitment to turn awareness into action.

The company is calling on Nigerians everywhere to join the movement by speaking out, standing with survivors, and working to eliminate the root causes of GBV.


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