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Ideas, Startups That Could Benefit From #ProudlyMadeInAba Campaign



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Except you live in the Mass – you’d have noticed the renewed push for ‘Made In Aba’ support. TBWA with Support from The Ford Foundation is currently running a ‘Proudly Made in Aba Campaign.’

Aba is a cosmopolitan industrial city in the South-Eastern State of Abia in Nigeria. While Nigerians were more comfortable with imported products, not so many of them knew that perhaps some of the ‘foreign products’ were indeed ‘Made in Aba.’

In the ’80s, Aba was one of the industrial powerhouses of Nigeria. Years of neglect and lack of vision from leaders led to the decay of infrastructure and public utilities. This, in turn, led to many of the factories shutting down.

The factories could shut down but not the families who had no place to go. On the heels of the departing factory owners and devastation, ruin and oblique future, rose a generation of innovators and industrialists who fought neglect and lack of support to produce world-class goods/products fitting enough for the foreign market but not for Nigeria!

The story continued until Nigerians – beaten by the hard times occasioned by the loss of value from the recession and inflation arising from global oil price slump – suddenly realized that dependence on oil was a big mistake and started the #BuyNaijaToSaveTheNaira Campaign on Social Media.

The timing of the #BuyNaija Campaign coincided with the ascendance of Governor Okezie Ikpeazu who quickly seized the moment to launch the Made in Aba campaign.

However, it is TBWA in partnership with The Ford Foundation that have taken the campaign to heights hitherto unimagined.

Everywhere you turn from social media to International Television, the #ProudlyMadeInAba campaign sticks out. That the campaign is successful isn’t debatable, but, are the people on ground aware and positioning for the benefits of this campaign? There’s a consensus for a massive knowledge/technology intervention in the city to help modernise and position the hard working business people in Aba to reap benefits of this campaign.

This presents huge opportunities for startup in different areas and this article will shine light on some of those.

Quality Control / Assurance Agency
The #ProudlyMadeinAba campaign is reconstructing the narrative and perspective of how business is done in the region while also showcasing the volume of quality products being produced in the space. This no doubt will raise awareness and  increase demand for goods and services.

Any company that can figure out how to convince the manufacturers to pay for QA, while earning the trust of the rest of the world will no doubt be in business. And this can be replicated across the other manufacturing hubs/clusters across Nigeria.

Startups also can set up training facilities and modular courses to teach quality/standard concepts and procedures to meet with global best practices.

Easy to use training courses that could utilise innovative mobile technology to help manufacturers in Aba seem like a big enough market that can be replicated in other hubs.

Innovative Logistic solutions will definitely be worth the time and energy. Existing companies might want to look into expanding there. The solution(s) must be centred around shortening the delivery time and security of products while considering cost.

Marketplace Solutions
Technology driven Marketplace Solution will also benefit. The website and app development market around Aba is about to peak. Companies offering these services might want to set up shops now.

Business Process Automations
Technology driven Automation processes will soon be in high demand. As business struggle soon to meet-up with increase in demands, they’d be looking for ways to improve efficiency and maximise profit.

Tax & Statutory Compliance Consulting
Startups also have a huge market opportunity in building a business around creating solutions for the public sector. Areas to consider majorly should include modernizing taxation processes in the various markets and manufacturing clusters in Aba. Taxes and other related compliance matters are easily sorted out both for businesses and for the agencies (both private and public).

These don’t scratch the many opportunities that are present and open for startups to benefit from as the #ProudlyMadeInAba campaign continues and its impact grow more and more.

 Joshua Triumphant contributed to this article.


Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NITDA Identifies Stiff Competition with Foreign Software as Bane of Indigenous Software



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The National Information Technology Development Agency (NITDA) has identified stiff competition from foreign developers as the bane of software development in Nigeria.

The agency, which is responsible for the regulation and development of the information technology in Nigeria, said “off-the-shelf software” from foreign developers deny local producers the opportunity to grow.

NITDA’s director general, Isa Ibrahim, who stated this in Abuja on Tuesday said his agency is working to change the situation by evolving software testing and information system security best practices.

Speaking while opening a stakeholders’ engagement for the review of the Guidelines for Information Systems Audit and Nigeria Software Testing Guidelines, he said the local industry is not reaping the growth in IT investment.

The director general was represented at the event by Vincent Olatunji, NITDA’s director of e-Governance and Regulatory.

“The acquisition of technology-driven solutions to drive growth in the public and private sectors has continued to increase in Nigeria.

“The indigenous software market has not been left out of this growth trend, but continues to suffer stiff competition from foreign off-the-shelf software used to meet local needs, where indigenous software could have provided the appropriate solutions,” he said.

Quoting unnamed industry analysts, the NITDA DG said the trend has affected the growth of the local software sector, “which by now should be in excess of probably $10 billion annually if well harnessed”.

He attributed the low patronage of local developers to quality assurance challenges.

Mr Ibrahim said the two new regulatory documents will help in addressing some of the challenges.

“The Nigerian Software Testing Guidelines (NSTG) is developed on the premise that mitigating software vulnerability risks through the promotion of structured software testing practice for safety and quality of software development will create the enabling environment for growth of the indigenous testing sector in Nigeria,” he said.

“The Cyber Security Experts Association of Nigeria (CSEAN), has estimated that Nigeria loses about N127 billion to cybercrimes yearly. This is caused in part by our inability to adequately secure our Information Systems. Therefore, securing our information systems is a must if we want to guarantee the safe delivery of our services.

The proposed Guidelines for Information Systems Audit by the Agency is one of the tools to guarantee this safety.”

He said since coming to office, NITDA, under his leadership, has come up with a number of subsidiary legislations and regulations to enhance the productivity of the industry.

“For instance, in 2019 alone, I had launched and signed off five regulatory instruments and we have presented five additional documents to stakeholders for inputs and contributions.

“All these instruments were issued to address various challenges facing us as a nation,” he said.

In his review of the guidelines, Churchill Aribodor, an IT consultant, said the regulations developed by the agency are needed to tackle “the dark side of ICT”.

He said the new regulations will ensure tightened security, provide confidentiality and protect data systems from havoc.

Mr Aribodor said the news internet security guidelines will provide an improvement on the level of information security, avoidance of improper information security, ensure effective of control and safeguard access, and maintain key data and system attributes.

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Emerging Markets are Money Savvy and Ready for Change – Says Luno



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The adoption of cryptocurrencies in developing countries has been well documented and the anomaly is often flagged that people who have less appear to take greater financial risks.

Initial findings from the Luno ‘Future of Money’ survey, which took the views of more than 7000 respondents across Europe, Africa and South-East Asia helps explain this phenomenon. As large global tech firms start to move into blockchain and altcoins, the research shows why early adopters, the most important audience for these firms, will probably come from emerging markets.

Marcus Swanepoel, Luno CEO said: “As some of the world’s largest tech giants announce they are launching cryptocurrency coins we believe developing markets will be the lead adopters. Our research shows that in these markets people are more financially savvy because they have to be, which means that they need and understand the benefits the new coins can offer.”

When asked the question “Do you think a single global currency would make the current financial system better or worse?” almost three times as many respondents from Nigeria and South Africa said it would make it better, compared to the UK.

“The data also identified why money is such a focus in emerging markets. When asked why money is important to them, the respondents said that it was ’to secure my family’s well-being (60%) or to ‘pay for my education’ Nigeria 25%, compared to 8% in the UK.

A further question regarding the setting of a monthly expenditure budget found that 80% of people in Malaysia; 65% in Nigeria; 73% in South Africa and 74% in Indonesia, do, compared to 54% in the UK. And, 33% in Indonesia compared to 0% in the UK, are more likely to stay within the budget they set.”

“It is very clear that if money is not simply a ‘nice to have’ and is vital for your future, then you spend more time understanding it, managing it, preserving it and to an extent being creative with how you maximise the use of it. Therefore if a cryptocurrency can provide a secure and cheaper means of exchanging value, better than the existing system, it will be used.

This is why we believe that as new cryptocurrencies, linked to global brands are introduced they will find an important audience in emerging markets.”

“These markets are also more likely to exhibit grassroots level adoption (vs institutional)” said Swanepoel.

“In almost every emerging market country surveyed, over half of the people said they would turn to family, friends or colleagues for financial advice over government organisations which shows that people in these markets rely on information from those closest to them”

This survey presents an overview of a study conducted by Dalia Research for Luno between 17/05/2019 and 07/06/2019 about the future of money. The sample of over 7,000 individuals with internet access was drawn in France, Indonesia, Italy, Malaysia, Nigeria, South Africa and the United Kingdom.

Calculated for a sample of this size and considering the design-effect, the average margin of error would be +/-3.1% at a confidence level of 95%.

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Galaxy Backbone Continues To Partner Locally For Space Segment & Satellite Services



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Galaxy Backbone has continued to provide connectivity services to Government MDAs across the length and breadth of Nigeria on its platform. The preferred mode of connection is fibre. However, in locations where there are no fibre or terrestrial networks, satellite capacity is used.

Galaxy has been and continues to obtain the satellite capacity required  from its sister agency, NIGCOMSAT. This has given federal government the opportunity to enjoy the benefits of economies of scale and encourage local partnerships.

Galaxy Backbone (GBB) is the Digital and Shared services Infrastructure provider of the federal government. For over 12 years, this organisation of government has continued to strive towards living its mission being, to drive national development through the provision of pervasive ICT Infrastructure and services to public institutions, underserved communities and other stakeholders. This mission propels the day to day running of the organisation and how it interacts with institutions, local communities and other stakeholders.

Prior to the existence of Galaxy Backbone (GBB), the provision of technology infrastructure services within public institutions existed in silos and created a lot of duplicity of government services and greatly increased government expense on ICT services.

That experience is history now as over 95% of these government establishments now operate under the Galaxy Backbone shared services platform which is secure, less capital intensive and provides a world class service experience to the federal government institutions on its platform.

Now, as technology has grown globally and locally in the last ten years, government continues to invest in ensuring that the required infrastructure needed to ensure that the network and communications amongst government agencies and between government and its citizens is enhanced.

As Galaxy Backbone continues to lay fibre optics across the nation, leveraging on the government’s investment in the National ICT Technology Infrastructure Backbone project, connectivity and broadband services will continue to expand for the consumption of the citizens. The vision to ensure that local and underserved communities are catered for in areas where fiber cannot reach, will be taken care of via Satellite services.

So, in 2015, GBB, seeing the growth, development and government’s investment in Satellite services to address these communities through the Nigerian Communications Satellite limited (NIGCOMSAT), severed its relationship with previous foreign partners, to focus completely in leveraging NIGCOMSAT services to serve these class of customers. This has made Galaxy Backbone one of the largest consumers of Nigcomsat satellite capacity.

Also, in promoting government’s vision around Data sovereignty and ensuring that data generated within the country, stays within the nation, Galaxy Backbone (GBB) provides secure hosting services through its state of the Tier III Datacentre located at the federal Capital Territory. Through this infrastructure, the nation’s sensitive data is kept secure.

GBB is also the only hosting company with an in-country Data Recovery Centre situated in Enugu.  The company will continue to improve its services, champion government’s efforts at improving digital services and data protection across the nation by collaborating and working closely with public and private institutions.

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