E-Business
Impacts of e-commerce Activities on Nigeria’s Economy
E-commerce is a global phenomenon that is reshaping economies and redefining development metrics. To an average Nigerian, e-commerce connotes shopping online and getting your orders delivered.
But in a real sense, a lot more investment and business activities make up the e-commerce space, and e-commerce has far more impact in today’s economy than many people imagine. Discussed in this article are some of the impacts and contributions of e-commerce to overall economic development.
Boosting local businesses: The e-commerce wave enables hundreds of SMEs across Nigeria to run profitable and sustainable businesses, benefiting from the economics of digitization to achieve a significant increase in their activity level.
For instance, B2B platforms like Alerzo, TradeDepot and others are transforming the informal retail market with services targeted at improving businesses of rural sellers. With e-commerce, prospective entrepreneurs don’t have to think about huge capital to actualise their dreams. Also, existing businesses are leveraging online platforms for more reach and ultimately business growth.
Economic development: Since the covid-19 took the world by storm, conversation has since increased on the impact of e-commerce and the immense economic potential it possesses.
For instance, the Nigerian government has woken up to the economic contribution of e-commerce and its potential to overall economic development of the country. The current e-Commerce spending in Nigeria is estimated at $12 billion, and is projected to reach $75 billion in revenue per annum by 2025.
Shaping Nigeria’s economic narrative: By and large, e-commerce has contributed to shaping the Nigeria narrative by showcasing the attractive investment opportunities to the world.
Also, it has helped project Nigeria’s talents and cultural elements across the globe. The biggest beneficiary of this has been the fashion industry. Several fashion brands have blossomed thanks to online shopping platforms, while several brands are reaching and making sales to global audiences.
Prompting ingenuity: E-commerce contributes to the economic development in Nigeria by allowing many entrepreneurs embark on new innovative projects. The availability of online markets is prompting and actualising innovative business ideas across Nigeria. Today, many are able to launch businesses with little capital, as virtual markets save them the cost of rents for physical shops or stores.
Connecting rural areas: The ability of e-commerce to penetrate the rural locations and communities in Nigeria is also noteworthy. Deploying different innovative measures, e-commerce brands encourage and promote digital economy in rural communities by extending catalogue of product and logistics services to residents.
Job creation: Despite being a virtual platform, e-commerce is a chain of activities that creates rooms for employment. From processing of orders to packaging and final delivery, humans work behind the scenes to ensure customers’ demands are met.
E-commerce platforms in Nigeria employ hundreds of thousands directly and indirectly. If well explored, experts have projected that the e-commerce sector is capable of creating about 23 million jobs in the country.
Driving financial inclusion: Lastly, another huge impact of online shopping platforms is how they facilitate financial inclusion through digital payment solutions.
With payments apps of e-commerce platforms, several Nigerians previously excluded in the conventional banking system are being serviced digitally. And this is going a long way in expanding the financial ecosystem.
E-Business
Hisense Electronics Unveils Flagship Showroom in Abuja
By Fabian Tarpael, Abuja
Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.
He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.
“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”
Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.
The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.
Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.
Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.
E-Business
PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria
PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.
This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.
WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”
Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.
“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”
This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.
E-Business
Aero Contractors Launches “12 Days of Christmas” Campaign
Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.
Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.
The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.
Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.
Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.
“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.
“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”
This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.
Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.
- Telecom3 days ago
OAU Confers Honorary Doctorate on MTN Nigeria CEO Karl Toriola
- E-Financial3 days ago
CBN Cracks Down on Banks with N150 Million Fine for Mint Naira Note Hawking
- Telecom3 days ago
Galaxy Backbone’s Fibre Optic Network Now Live in Lagos, Ibadan and Ilorin
- News3 days ago
eTranzact MD Emphasises Power of Collaboration in Digital Payment
- E-Business3 days ago
Hisense Electronics Unveils Flagship Showroom in Abuja
- Telecom3 days ago
Data Sovereignty Key to Nigeria’s Digital Future – NITDA
- News3 days ago
Dr. Jane Kimemia, Optiva CEO, Honoured with U.S. President’s Lifetime Achievement Award
- News2 days ago
RCCG Turns Former Barclays Banks’s Branch Building into Church