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Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice
For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).
WPRD, an annual event, was instituted in 2020 for practitioners to celebrate and take pride in the role they play in shaping and building brands through strategic communications. For its past three editions, it has also provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.
Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world.
“In line with our commitment to celebrating the pivotal role of PR practitioners, this year’s edition promises a global showcase of our industry’s invaluable contributions to business, institutions, and international growth and success,” he said.
“World PR Day 2024 will offer practitioners the opportunity to have the much-needed conversation regarding the future of our industry – asking and answering questions like: what needs to be done to stay abreast of the dynamic changes the world is witnessing? What role can practitioners, as communicators, play in a world faced with multiple wars and where brands indulge in unhealthy competitions?”
There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”
Within the industry, maintaining ethical and professional practices remains the major concern of practitioners. As a 2022-2023 Africa PR & Communications Report review found, 20.1 percent of the over 3,000 participants surveyed expressed this concern. Talent drought remains another major problem that needs to be addressed. A staggering 74.8 percent of practitioners living across 29 African countries say there is a drastic drop in talent in their countries. This, understandably, has resulted in over 80 percent of professionals admitting to being overworked.
Addressing these challenges, from public perception of the industry to earning trust – emphasising that transparency and integrity are hallmarks of public relations – tackling industry issues (underpayment, talent drought, and overwork), remains the core objectives and driving force of WPRD.
Since its debut in 2021, WPRD has witnessed commendable growth as professionals continue to queue into this initiative of building an inclusive and trusted industry where practitioners take absolute pride in the work they do. While 3,500 practitioners participated in the first edition of WPRD, the second edition in 2022, themed ‘Trust, Truth, and Transparency’, saw participation grow to 10,000. Stakeholders like GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India held conferences, fireside chats, virtual and physical events, summits, and festivals to amplify the need for gaining trust, standing for the truth, and maintaining transparency in the practice.
Enitan Kehinde, Lead Coordinator, World PR Day, described the annual event as crucial, particularly in a world where there’s not only a growing need for well-tailored brand messages to stand out among competitors but also a need to show what PR professionals do.
“Against the backdrop of an increasingly competitive landscape, the significance of this annual event cannot be overstated. It serves as a vital platform to showcase the indispensable role of PR professionals in crafting distinct brand narratives that resonate amidst fierce market dynamics,” she said.
The 2023 edition of WPRD, with its global reach of 60 million across 20 physical and 25 virtual events in over 60 countries, garnered recognition at the 2023 PRovoke EMEA SABRE awards. This achievement underscores WPRD’s ongoing success in promoting the public relations industry.
Telecommunications operators have resumed full SIM swap and related services following a four-week nationwide outage linked to the National Identity Management Commission (NIMC)’s migration to a new verification platform.
The outage rendered millions of subscribers unable to perform SIM-related tasks such as swaps, replacements, and activations.
Operators in the industry say the disruption began on June 26, 2025 when telcos temporarily halted SIM registrations and swaps due to unforeseen technical challenges during the transition to NIMC’s upgraded identity verification system.
The migration was mandated to enhance the integrity and efficiency of national identity management but caused major service interruptions across all Nigerian networks.
However, July 21, both MTN and Airtel confirmed via their social media handles that SIM swap services have now fully resumed.
MTN announced: “SIM swaps have now resumed. We can confirm that NIMC services are fully operational and appreciate their support in the migration to a new platform for NIN verification services for the telecommunications industry.
In a public update issued via its MTN Nigeria Support handle on X (formerly Twitter), MTN confirmed that SIM swaps have now resumed.
Telecom operators complained that the portal was unreliable or inaccessible, which resulted in the suspension of SIM swaps, number porting, and new SIM registrations, even though NIMC maintained that the platform was operating as intended.
Unexpected technical difficulties arose during the switch to the new platform, according to the Association of Licensed Telecommunications Operators of Nigeria.
Real-time NIN verification for SIM registration, replacement, and network migration was impacted by these issues.
“Unexpected technical difficulties have surfaced, impacting real-time NIN verification for SIM registration, replacement, and porting, following a recent directive from the National Identity Management Commission mandating Mobile Network Operators to transit to a new identity verification platform,” ALTON stated in a previous joint statement signed by Gbenga Adebayo, chairman, and Damian Udeh, publicity secretary.
The World Bank has affirmed that 84 per cent of adults in low-and middle-income economies, including Nigeria, own personal mobile phones.
The bank in its Global Findex 2025 report said mobile phone ownership was widespread and nearly everywhere. It said data from the Global Findex 2025 Digital Connectivity Tracker, revealed that “86 per cent of adults worldwide, and 84 per cent of adults in low- and middle-income economies, own personal mobile phones.”
The report pointed out that mobile phones and the internet had become widespread and essential to daily life in every economy around the world.
A earlier overview had indicated that Nigeria had a high mobile phone penetration rate, with estimates around 85 per cent to 87 per cent in 2024.
This translates to over 200 million mobile connections, making Nigeria a leading market in Africa for mobile phone ownership and usage. While the overall penetration is high, there’s a growing trend towards smartphone adoption, with forecasts predicting over 140 million smartphone users by 2025.
According to DataReporter, a total of 150 million cellular mobile connections were active in Nigeria in early 2025, with this figure equivalent to 64.0 per cent of the total population.
However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.
There were 107 million individuals using the internet in Nigeria at the start of 2025, when online penetration stood at 45.4 percent. Nigeria was home to 38.7 million social media user identities in January 2025, equating to 16.4 percent of the total population.
These headline stats offer a great overview of the “state of digital” in Nigeria at the start of 2025, but in order to make sense of how digital trends and behaviours have been evolving over time, we need to dig deeper into the data.
According to the World Bank, “as of 2024, individual ownership of mobile phones reached 86 per cent of adults worldwide.
“For many people, barely an hour goes by without their using a mobile device to make a call, ext a friend, read the news, access business information, post a meme on social media, pay for something, play a game, engage with a colleague or a customer, or search for information.
“As access to and use of digitally connected technologies increase, people, businesses, and governments place an increasingly high priority on online interactions. “Digitally connected technologies have clear, well-documented benefits.”
It further highlighted that access to mobile phones and the internet was associated with reduced poverty, increased consumption, and more employment for individuals in lowand middle-income economies.
“Women also experience these benefits, as internet access enables access to flexible jobs3 and has been shown to increase female labor force participation. “Mobile phones also facilitate information sharing.
For instance, in agricultural contexts, farmers’ access to real-time prices and buyer demand data can inform their decisions on where to sell, enhancing market efficiency and reducing the distances they would otherwise travel to get the best return for their product and time.
“Internet access also helps create jobs and aids individuals and countries in exporting goods and services,” it added. The World Bank further noted that owning a mobile phone furthermore enabled financial access through mobile money and other mobile financial services.
It added that these financial accounts and services, typically offered by mobile network operators or fintech firms and accessed via networks of local agents, were associated with lower rates of poverty, increased consumption and savings,and greater resilience to economic shocks.
Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced that it has been named a Leader in the 2025 Gartner Magic Quadrant for Endpoint Protection Platforms (EPP), marking the 16th consecutive time the company has received this recognition.
Sophos has been recognized in the Gartner Magic Quadrant for Endpoint Protection Platforms (EPP) since the inaugural publication for this category in 2007.
Sophos’ market-leading endpoint security solutions include Sophos Endpoint powered by Intercept X, Sophos Extended Detection and Response (EDR/XDR), and Sophos Managed Detection and Response (MDR).
Over 300,000 organizations trust Sophos endpoint security solutions to defend against cyberthreats, including advanced remote ransomware attacks and active adversaries.
Unique to Sophos, the solution includes adaptive defenses that automatically disrupt attackers by dynamically adjusting protection levels based on threat context.
“Sophos’ strength lies in its prevention-first strategy, designed to stop breaches before they start, adapt defenses in real time, and strengthen detection and response when it matters most,” said Kyle Falkenhagen, SVP, Product Management, Sophos. “We believe that receiving this recognition in the highly competitive endpoint security market for 16 consecutive reports reflects our relentless focus on developing innovative solutions that stay ahead of the global threat landscape and the adversaries we face every day.”
Sophos and Secureworks: The future of protection, detection, and response
Following Sophos’ acquisition of Secureworks in February 2025, combining two leading and complementary portfolios to offer a comprehensive suite of solutions for small, midmarket and enterprise organizations.
Secureworks Taegis XDR customers can use Sophos Endpoint to elevate their cyber defenses, at no additional charge, delivering both improved protection and return on investment.
The integration of Secureworks also adds a new Counter Threat Unit (CTU) to the Sophos X-Ops advanced threat response joint task force, further expanding the rich threat intelligence that informs all customers’ defenses.
Backed by Sophos’ advanced security technologies and a broad network of intelligence contacts and partners, the CTU plays a critical role in identifying and tracking threat actors and analyzing anomalous activity, uncovering new attack techniques, threats, and major shifts in the threat landscape.
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