General News
Innovative Etisalat…

Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.
As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.
Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.
This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.
The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.
Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.
Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.
“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.
The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.
For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.
Why Cliqfest? Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.
“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.
The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.
At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.
Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.
The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.
“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.
And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.
As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.
The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.
The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.
The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!
Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”
According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.
Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.
Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.
It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.
In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.
General News
Kuwait Busts Nigerian Cybercrime Ring Targeting Telecom Tower, Banks

Kuwait’s Criminal Security Sector has dismantled an international cybercrime ring composed of Nigerians responsible for coordinated attacks on telecommunications towers and banks, the Ministry of Interior announced on Sunday.
According to Arabic-language daily Al Qabas, the case was initiated after the Communication and Information Technology Regulatory Authority reported cyber intrusions targeting local telecom networks.
Specialised security teams quickly launched an investigation, discovering that the suspects used advanced electronic devices to breach networks and distribute mass phishing messages impersonating banks, aiming to steal account information and siphon funds.
Signal-tracking technology led investigators to a vehicle in the Salmiya area.
When authorities attempted to stop the vehicle, the driver tried to flee, colliding with several cars before being apprehended following a fierce struggle.
A search of the vehicle uncovered sophisticated electronic equipment and various technical tools.
Upon investigation, the suspect confessed to collaborating with an accomplice to hack telecom networks and send fraudulent messages posing as banks and telecommunications companies.
Police subsequently located and arrested the second suspect, and a search of their residence uncovered additional devices used to analyse the stolen data.
Both suspects, along with the seized equipment, have been handed over to the relevant authorities for prosecution.
The Ministry of Interior reaffirmed its commitment to protecting the nation’s cybersecurity and intensifying efforts to combat electronic fraud targeting both citizens and residents.
General News
Nigerian Scientists Await Return of Egusi Seeds Sent to Space

Space in Africa, the Lagos-based firm Oniosun founded, is expecting its Egusi melon seeds to splash down in the Pacific Ocean Saturday—fresh from a trip to the International Space Station.
Once Earthside, experiments will begin on what is being hailed as the first food native to West Africa to be sent to space.
As Oniosun told AFP on Friday, it could herald an era where space exploration reflects the planet’s diversity.
“When we talk about humans colonizing other planets, this is not just an American mission or a European mission—this is a global mission,” he told AFP.
And future African space explorers might enjoy a taste of home.
Experiments on extraterrestrial food, which is to say tested in space, have been going on for years.
Growing food in space is seen as a crucial part of long-distance space flight and long-term missions, where frequent resupply won’t be feasible.
Scientists at the University of Florida in the United States, and the International Institute of Tropical Agriculture, in the southwestern Nigerian city of Ibadan, will examine the seeds “to see the effects of exposure to space” and zero gravity, including on the seeds’ DNA.
Once planted, researchers will monitor their post-space performance and germination.
The seeds went up to the ISS on a SpaceX flight last week, as part of NASA’s partnership with private firms.
Oniosun said the inclusion of Egusi seeds marked an important step forward, both for those on Earth as well as future astronauts.
High in protein, they are typically used to prepare soups and stews across West and Central Africa.
Africa’s most populous country has a small space industry, but the launch of the seeds seemed to generate more excitement on social media and in newspapers than previous launches of Nigerian satellites, he said.
“The moment that we’re sending food that they love, a food that holds significant cultural contexts to Nigeria… everybody starts getting interested in the subject,” Oniosun told AFP.
“The launch of Egusi melon seeds into space is more than a symbolic gesture,” he added.
“The future of humanity among the stars must reflect the diversity and richness of life on Earth.”
Whether pounded yam—the key dish served alongside Egusi soup—will make its way to the final frontier remains to be seen.
General News
NITDA Deepens Digital Gender Inclusion with IgniteHer Bootcamp

In a powerful demonstration of its commitment to the Renewed Hope Agenda of the present administration of President Bola Ahmed Tinubu GCFR, the National Information Technology Development Agency (NITDA) has launched the second cohort of the IgniteHer Bootcamp for Women Entrepreneurs, a strategic initiative aimed at accelerating gender inclusion and economic empowerment through digital innovation.
The bootcamp, themed “Empowering Women Entrepreneurs for Growth and Innovation”, was launched in partnership with the Japan International Cooperation Agency (JICA) and brought together selected women entrepreneurs from across Nigeria, both physically and virtually, for rigorous training in digital skills, innovation management, business development, and investor readiness.
The NITDA Director General, Kashifu Inuwa CCIE, who declared the bootcamp open, reaffirmed the Agency’s role in aligning Nigeria’s digital development with the national priorities of reforming the economy for sustained inclusive growth and accelerating economic diversification through industrialisation and digitisation.
“Through IgniteHer, we are actualising President Bola Ahmed Tinubu’s Renewed Hope Agenda by expanding women’s access to technology and economic opportunity,” he stated.
The DG, who was represented by the agency’s Acting Director of the Digital Literacy and Capacity Building department, Dr. Ahmed Tambuwal, noted that inclusive innovation is a cornerstone of NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0: 2024–2027), which supports national aspirations for inclusive growth, poverty eradication, and youth empowerment.
“We are not merely imparting skills; we are creating self-reliant entrepreneurs, change-makers, and leaders,” he added.
Inuwa disclosed that the IgniteHer Bootcamp is also a key component of the National Gender Digital Inclusion Strategy (NGDIS), through which NITDA is working to empower 12.7 million Nigerian women with digital literacy skills by 2027. He averred that the programme complements broader government efforts to bridge gender gaps, enhance productivity, and reduce unemployment, especially among young women.
Citing a report by the World Wide Web Foundation, the DG emphasised that closing the digital gender gap in Nigeria could unlock an estimated $13 billion in GDP growth over the next decade.
“This training is a step towards harnessing this economic potential and ensuring that women play an integral role in shaping the digital landscape of Nigeria,” he noted.
He therefore called on participants selected from over 12,000 applicants to seize the moment and shape the future of Nigerian entrepreneurship.
While highlighting NITDA’s leadership in strategic partnerships, the DG commended JICA and the Government of Japan for their ongoing collaboration in supporting digital empowerment through programmes like IgniteHer and the iHatch Incubation Programme, which provides startup support, mentorship, and innovation development to early-stage entrepreneurs.
“At NITDA, we believe that inclusive innovation is not just an ideal but a critical strategy that ensures the growth of a stronger economy, the development of smarter solutions, and the existence of more resilient communities. Through IgniteHer, we are dismantling barriers and replacing them with pathways to opportunity,” he concluded.
In his remarks, the Japanese Ambassador to Nigeria, Matsunaga Kazuyoshi, reaffirmed Japan’s long-standing commitment to innovation and gender inclusion in Nigeria. He announced that Japan, through JICA, is currently supporting two grant projects worth $30.9 million, focused on improving Nigeria’s startup ecosystem, strengthening the investment climate, and building an inclusive innovation hub.
The Ambassador also referenced the upcoming Tokyo International Conference on African Development (TICAD 9), themed “Co-create Innovative Solutions with Africa”, as further testament to Japan’s dedication to deepening Africa-Japan cooperation on digital transformation and entrepreneurship.
Lead Facilitator of IgniteHer, Hajiya Hafsat Salabi-Dange, described the programme as a catalyst for social and economic transformation. While praising NITDA’s visionary approach to development, she stated that the programme is a movement that is bridging the digital gender divide and fostering economic independence.
Encouraging the participants to remain curious, intentional, and bold, she said, “What you will gain here goes beyond business; it is a tool for community upliftment, national growth, and generational impact.”
- Telecom3 days ago
MTN’s mPulse Spelling Bee Returns with Regional Competitions and ₦40M in Prizes
- Telecom3 days ago
MTN Nigeria Launches Cloud Accelerator to Power Africa’s Startup Future
- E-Business3 days ago
Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution
- Telecom3 days ago
9mobile Rebrands as T2, Vows to Shake Up Telecom Sector
- Broadcasting3 days ago
Amaarae Crowned Spotify’s EQUAL Africa Artist for August
- Telecom3 days ago
Nigeria Mulls Trust Fund to Preserve Telecom Infrastructure
- General News3 days ago
Nigerian Scientists Await Return of Egusi Seeds Sent to Space
- News17 hours ago
Google Hit by AI-driven Cyber Attack