General News
Innovative Etisalat…

Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.
As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.
Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.
This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.
The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.
Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.
Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.
“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.
The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.
For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.
Why Cliqfest? Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.
“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.
The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.
At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.
Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.
The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.
“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.
And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.
As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.
The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.
The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.
The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!
Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”
According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.
Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.
Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.
It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.
In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.
General News
FirstCap Acts as Joint Issuing House on Veritasi Homes & Properties Plc’s ₦30 Billion Bond Programme

FirstCap Limited, a premier investment banking business and a wholly owned subsidiary of FirstHoldCo Plc, acted as Joint Issuing House and Placing Agent on the Veritasi Homes & Properties Plc’s Series 1 Bond of ₦10 billion under its ₦30 billion Bond Programme duly registered with the Securities and Exchange Commission (SEC).

The Bond Programme is designed to support the development of Project Oyster Towers, located within Eko Atlantic City. Proceeds from the Series 1 Bond issuance are expected to be applied towards the construction of 30 luxury residential units, forming part of an 82-unit residential development comprising one-bedroom, two-bedroom, and three-bedroom apartments.
Veritasi Homes & Properties Plc is an indigenous real estate development company with operations across Lagos State and the Federal Capital Territory, Abuja, and a growing track record in the delivery of residential real estate projects in Nigeria.
Commenting on the transaction, Ukandu E. Ukandu, Managing Director/Chief Executive Officer of FirstCap Limited, stated:
“We are proud to partner with Veritasi Homes & Properties Plc on this important transaction. The establishment of the ₦30 billion Bond Programme reflects our commitment to mobilising capital for the real estate sector, which remains a key driver of Nigeria’s economic growth. Project Oyster Towers exemplifies the future of luxury and sustainable living in Nigeria, and this transaction reinforces FirstCap’s role as a trusted advisor in major corporate finance initiatives.”
FirstCap’s involvement in the Bond Programme further reinforces our dedication to supporting the growth of the Nigeria’s real estate sector. The successful execution of this transaction highlights the depth of expertise within our capital markets team and our role in supporting issuers in accessing long-term funding solutions aligned with their strategic objectives.
By continuing to connect capital providers with high-impact infrastructure projects such as Project Oyster Towers, we remain committed to driving economic development and delivering long-term value for all stakeholders, Ukandu added.
General News
NITDA DG Calls for Innovation-Led Economic Rebirth @ Kano Startup Weekend

Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

Speaking at the Kano Startup Weekend, Inuwa acknowledge Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provides a solid foundation for future growth.
He emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offers even greater opportunities through innovation and technology.
He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas are effectively deployed, they create value, solve societal challenges and generate sustainable economic growth. He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture place it in a strong position to take advantage of innovation-driven opportunities.
According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”
He noted that the state hosts numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development. However, he expressed concern that these institutions often operate in isolation from industry, with research outputs rarely translating into commercial or industrial applications.
He explained that innovation does not happen in silos and stressed the need for a strong, interconnected ecosystem that brings together academia, industry, startups, entrepreneurs and government.
According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converts ideas into market-ready solutions.
He further encouraged entrepreneurs to leverage technology to build businesses that can grow beyond local markets, explaining that innovation-driven enterprises have the power to scale rapidly, create jobs and position Kano competitively at both national and global levels. According to him, digital platforms and emerging technologies now make it easier for startups to reach wider markets and develop solutions that were previously unimaginable.
“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.
Highlighting NITDA’s ongoing interventions, the Director General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes. He cited the Digital Literacy for All (DL4ALL) initiative, which aims to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.
He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”
He explained that these programmes are key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity. According to him, empowering Nigerians with digital and technical skills is essential for building a resilient economy capable of competing in the global digital landscape.
“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth. At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.
Inuwa urged all stakeholders in Kano to work together to build a functional innovation ecosystem that can unlock the state’s vast potential. He expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano can reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.
General News
Sterling Bank Renewable Energy Colloquium Urges Stakeholders to Unlock Nigeria’s Clean Energy Potential

Sterling Bank Limited on Monday convened stakeholders in the renewable energy industry to explore strategies for accelerating Nigeria’s transition to clean energy and boosting economic growth.

L-R: Mr. Ayo Ademilua, President, Renewable Energy Association of Nigeria; Dr. Jekwu Ozoemene, Group Executive, The Alternative Bank; Mr. Biodun Ogunleye, The Honourable Commissioner, Lagos State Ministry of Energy and Mineral Resources; Mr. Dele Faseemo, Group Executive, Coprporate and Investment Banking, Sterling Bank; Engr. Bem Samuel Anyangeuor, Representative, Honorable Minister of Power and Mr. Oluwaseyi Okunnuga, Group Head, Renewable Energy & Sustainability Finance, Sterling Bank at the just concluded Renewable Energy Colloquium held in Lagos recently.
The colloquium, themed “Beyond the Grid: Unlocking New Frontiers in Renewable Energy”, was held in Lagos and brought together policymakers, financiers, and industry leaders to deliberate on priority areas for action.
In his opening address, Managing Director and Chief Executive Officer of Sterling Bank, Mr. Abubakar Suleiman, represented by Mr. Dele Faseemo, Group Executive, Corporate and Investment Banking, said the bank would focus on regulation and financing to expand access to energy.
He noted that energy access remained critical to supporting economic growth and achieving Nigeria’s ambition of building a one trillion-dollar economy.
Delivering a keynote address titled “Scaling Electrification in Nigeria: The REA Impact”, Managing Director of the Rural Electrification Agency (REA), Dr. Abba Aliyu, represented by Mr. Abba Hayatudden, said Nigeria required about 26 billion dollars to bridge its energy deficit.
Aliyu explained that the energy transition strategy integrates grid, mini-grid and off-grid technologies to achieve universal, reliable and sustainable energy access while aligning with national development and climate goals.
Minister of Power, Mr. Adebayo Adelabu, represented by Engineer Samuel Ayangeaor, commended Sterling Bank for convening the dialogue.
He said renewable energy and rural electrification were central to the Federal Government’s Renewed Hope Agenda.
“The Ministry of Power has continued to expand electricity access to underserved communities to drive economic growth, foster industrial activity and create jobs across the nation,” Adelabu said.
Lagos State Commissioner for Energy and Mineral Resources, Mr. Biodun Ogunleye, highlighted the state’s efforts in renewable energy, including the ongoing two-gigawatt grid-scale solar project.
He described it as the most ambitious energy transformation ever undertaken by the state.
Chief Executive Officer of Sterling One Foundation, Mrs. Olapeju Ibekwe, urged participants to move beyond communiqués and act with intention to deliver meaningful impact.
The colloquium featured panel sessions on financing and scaling green energy solutions in Africa, among other discussions.
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