Interswitch Unveils New Brand Identity

Interswitch, a leading digital payment and commerce provider focused on Africa, has announced its corporate rebrand. 

The new brand identity is a statement of Interswitch’s leading position in the market and reflects its ambition to continue growing its world class service across the African continent.

The new bold, yet simple, design encapsulates the personality, drive and values of integrity and trust that are central to the Interswitch brand.

The new identity celebrates Interswitch’s continuous drive to innovate e-payment solutions highly tailored to the African market with the aim of delivering ‘intuitive exchange’, where transactions take place at the speed of thought.

Commenting on the rebrand, Mitchell Elegbe, founder and group managing director of Interswitch, said:

“Interswitch’s new logo and brand is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa.

“We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent.”

Since launching in 2002, Interswitch has grown rapidly and consistently, resulting in a current transaction volume of 350 million transactions per month and more than N6.4 trillion a year across its platforms such as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.

Interswitch is now Nigeria’s e-commerce industry market leader, and with revenue growth of 1226% in the last five years, Interswitch is the fastest growing tech company in Africa according to Deloitte and the first company in West Africa to attain CMMI level 3 ratings.