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#ISurvivedEbola App Connects Survivors to Share Life-Saving Tips

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#ISurvivedEbola, the groundbreaking West African multimedia campaign, has launched a new, interactive mobile app that allows Ebola survivors to connect with each other, share public health advice, and update the world on the challenges they still face during their post-recovery lives.

The innovative digital tool debuted in Guinea on January 5.

It is being piloted by the first Guinean survivor to share her story with the #ISurvivedEbola campaign.

The updates from the app appear on the newly launched #ISurvivedEbola website- http://www.isurvivedebola.org, which also houses the stories of a growing community of Ebola survivors from Liberia, Sierra Leone, and Guinea.

In the first-ever message sent via the mobile app, Camara “Fanta” Fantaoulen of Guinea stated in French, “Yes, I survived Ebola, thanks to the help of the brave healthcare workers who treated me. And I’ve learned that together, we can defeat this virus and protect our families and communities.”

After losing her father and five other family members to suspected or confirmed Ebola, Fanta believed her death was imminent when she tested positive for the virus.

Thanks to a combination of early treatment, strict adherence to her treatment plan, and sheer determination, Fanta recovered from the virus and is now providing psychosocial support to Ebola patients.

The mobile app is the latest component of the #ISurvivedEbola campaign, which leverages survivor stories from Liberia, Sierra Leone, and Guinea to deliver vital public health information about Ebola to affected populations, and to reduce the stigma faced by Ebola survivors.

A key way in which the campaign does this is by documenting survivor stories in video, audio, and print formats; then disseminating these stories broadly via local, national, and international media, online platforms, and other distribution channels.

Educational radio dramas that tell fictional yet reality-based stories of survival, and radio call-in shows that feature Ebola survivors as guests, are among the equally important campaign activities.

Funded by Paul G. Allen’s Vulcan Productions in response to the Ebola crisis in West Africa, #ISurvivedEbola is part of the #TackleEbola initiative (http://www.tackleebola.com) and the Paul G. Allen Family Foundation’s commitment of at least $100 million for Ebola relief.

The campaign is implemented by PCI Media Impact in collaboration with UNICEF.

Carole Tomko, general manager and creative Director of Vulcan Productions, states, “The mobile app really changes the face of this campaign by empowering the people of West Africa to share stories about Ebola and survivorship with each other and the world.  The app gives a human face to survivorship and has the potential to create a sense of community in which the survivors, rather than being stigmatized, become leaders and heroes in this fight. The new digital components of the campaign extend our reach beyond West Africa, allowing these very moving, personal stories to be seen and heard globally.”

Currently, campaign staff in Liberia, Sierra Leone, and Guinea are providing each survivor who has shared his or her story through the campaign with a smartphone installed with the app, thereby enabling these individuals to use the technology to share information about their lives after recovery.

The smartphones and the app were provided and developed with support from the charity fundraising website GlobalGiving.

Campaign staff expect survivors in all three countries to begin utilizing the app within two weeks.

The mobile app updates will be shared globally on the newly launched #ISurvivedEbola website.

With the release of the app and launch of the website, the #ISurvivedEbola campaign has completed Phase I of its roll-out in Liberia, Sierra Leone, and Guinea.

With active distribution of campaign products across radio, print, digital, and video platforms in West Africa and beyond, the #ISurvivedEbola campaign is also continuing to add stories of hope and resilience to the world’s focus on the Ebola outbreak. These stories include two additional survivor story videos from survivors in Liberia and Sierra Leone, respectively.

The latest Liberia video introduces the world to Decontee Davis, a 23-year-old who overcame Ebola but lost her fiancé to the virus.

Decontee now works in an Interim Care Center for children who have come in contact with Ebola patients and are under 21 days of observation.

Many of these children have lost one or both parents to the disease.

In the new Sierra Leone video, audiences meet Aminata Kargbo, a university student who, after surviving Ebola, has arisen as a leader in efforts to educate her fellow countrymen and women on the benefits of early treatment.

“The campaign is really accelerating, especially in the three countries hardest hit by the Ebola outbreak,” said Sean Southey, CEO of PCI Media Impact.

“We began in early December with the launch of the campaign and release of the first survivor video (https://vimeo.com/113323185) out of Liberia. Then, the campaign launched educational Ebola-focused radio programs in Liberia and released the premier survivor story out of Sierra Leone (https://vimeo.com/115082561). Now, we have activated the mobile app, released the first survivor story out of Guinea, and launched a website that will allow concerned citizens throughout the world to join the movement.”

The multiple #ISurvivedEbola campaign products and activities are reinforcing the existing work being done by organizations like UNICEF in Liberia, Sierra Leone, and Guinea to spread key messages on Ebola to the public.

“While treatment of Ebola patients is critical, the best way to end the Ebola outbreak in West Africa is to cut the chain of transmission and prevent further infections,” said Rafael Obregon, Chief of the Communication for Development Section at UNICEF.

Obregon added, “As the global UN lead for the Social Mobilization Pillar of the Ebola response in West Africa, UNICEF is at the helm of efforts to stop transmission by working with national governments and partners to educate the public in Liberia, Sierra Leone, and Guinea about how to protect themselves, their families, and their communities from the virus. #ISurvivedEbola is reinforcing our efforts by providing this information in multiple, highly entertaining forms, including through the testimonies of actual survivors.”

 


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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa

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African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.

With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.

The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).

It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.

Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.

The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.

It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.

MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.

The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.

Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.

Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.


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Leadway Assurance Pledges Transformative Role to SMEs

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Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.

The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.

Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”

Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.

It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.

Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.

“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.

As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.

What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.

In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.


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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses

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Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.

This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.

Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.

Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.

“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa

The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.

Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”

The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.

Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”


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