Think of any high-end smartphone that encapsulates uncontested functionality with top-notch features like stunning cameras, long-lasting battery life, cutting-edge display, sleek design, large storage capacity, and it’s only natural that Samsung, Huawei or Apple comes to mind. These brands have populated the mobile market and have tremendously grown to become household names taking a larger percentage of the market share globally and locally.
Recent reports show that new and existing smartphone brands are emerging with full force, combining technological prowess and innovation to meet consumers’ needs especially those that desire to own a premium smartphone but don’t have the financial resources to go for bigger brands like Apple.
We live in an ever-changing world where consumers’ needs are constantly evolving as the trends come and go. Gone are the days when smaller phones are taunted for not having the functions of a high-end phone, with brands like itel mobile, Nokia, TECNO now rolling out low-end devices with high-end features at low-end prices.
Tech analysts are starting to tout itel mobile as the fastest growing mobile brand in the world, based on a market share report released by Canalys, a leading technology market analyst company, indicating that itel mobile in Q1 2018 controlled 38% of the market share, also naming it as one of top 5 along with Samsung, Huawei and TECNO.
This achievement is an outstanding testimonial to itel mobile and there are good reasons for it: Mention “itel mobile” to mobile phone consumers 8 years ago and they would have be clueless but now with an effective business strategy spun around to build a top-notch brand that is reliable, trendy and produces affordable devices, the itel brand has risen to be a global leader, taking on the world, especially Africa.
Itel’s smartphones have expanded its reach to over 50 countries worldwide, selling over 200 million devices between Q3 2017 and 2018.
However, there are a couple things that singles out this brand among its competitors; its ability to work closely with consumers, understand their needs and provide devices that are of good quality yet affordable and also not forgetting their deep roots in corporate social responsibility through promotion of education across all age-grades.
To a large extent, innovation has also driven the character of the itel brand. By successfully predicting consumers’ preferences, the brand has consistently created product categories before other smartphone makers can conceptualize them.
Nonetheless, itel mobile has come a long way to dominate the world’s mobile phone market, and with 2018 witnessing more launches of smartphones and partnership with other global brands, this brand has definitely come to take its place as the number one smartphone maker in the world.