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I’ve Never Met Benjamin Joseph, My Alleged Blackmailer – Ekeh, Zinox Boss
Chairman, Zinox Group, Leo Stan Ekeh has cautioned contemporary African entrepreneurs to guard against a rising wave of corporate blackmail, even as he disclosed that he has never met one Benjamin Joseph, a fellow Igbo and owner of Citadel Oracle Concepts, a small Ibadan-based retail firm who has been in the news recently as standing prosecution for allegedly falsely accusing Mr. Ekeh and others as well as one of Ekeh’s companies of a N170m fraud.
Ekeh made this submission while addressing participants at the end of his final virtual mentorship project for 2022 with the theme – The Last Card – involving a cross-section of budding African entrepreneurs and post graduate scholars drawn from select foreign universities last Thursday. He had altered the earlier listed case study –“The emerging corporate miracle” to “ The Last Card” based on his current experience.
The Zinox Chairman’s comment comes even as lawyers from various backgrounds have continued to debate how Femi Falana, a popular Senior Advocate of Nigeria (SAN) could have taken on a brief without carrying out due diligence into a case in which his client, the said Benjamin Joseph, has continued to sponsor a series of potentially defamatory media reports against Ekeh, despite having a subsisting N20m fine awarded against him by an Abuja court of competent jurisdiction for giving the Federal Government false information, while also facing another criminal charge for false petitioning before an FCT High Court in Abuja filed by the Inspector General of Police (IGP) in which the Attorney General of the Federation, Abubakar Malami had instructed the IGP and the courts to prosecute Mr. Benjamin Joseph to logical conclusion.
Also featuring at a recent discourse on the subject among the lawyers is how Falana failed to advise his client on the difference between a corporate and personal transaction. In law, there is a separation of personalities between corporations and their individual owners. The law separates two of them as different persons. So, a contract entered into by a company in its normal course of business cannot become the responsibility of a shareholder, especially when that shareholder is not in any way involved in the day-to-to running of the company. Anyone mixing up the two is only acting mischievously to achieve an ulterior motive, which includes embarrassing and blackmailing the shareholder.
Of great concern to the participating lawyers is a perceived attempt to destroy the reputation of a distinguished and humble African and one of Nigeria’s prides identified by President Obasanjo and honoured on October 1st 2001 as an Icon of Hope and a model for Nigerian youths.
Correspondingly, while addressing his audience on Thursday, October 6, 2022, Ekeh stated that today’s entrepreneurs must remain alive to the growing threat of blackmail in professional circles which he described as the fifth highest revenue earner globally. In addition, he added that in a case of corporate blackmail, there is often a ‘small masquerade’ involved.
‘‘This challenge is a good case study for upcoming African entrepreneurs. As businesses in Africa continue to take a hit from global economic crises – due to the lack of provisioning for tough times – the threat of corporate blackmail will increase for those of you in business. Doing business in Nigeria or Africa is not for cowards. You must prepare like someone going to the war front. If you have the will and capacity to succeed as an entrepreneur, you must be always aware and take measures to protect your business from corporate blackmail. Most times, it is the work of small competitors who wish to see you go down or who have a desire to rubbish your credit rating or public image.’’
Referencing his experience in the earlier mentioned case involving Benjamin Joseph, Ekeh added: ‘‘Corporate blackmail has grown exponentially in recent years and often, the end purpose is extortion. I can confirm to you that there is no court case or indictment against me or any of my colleagues or my wife either with the Police, EFCC or any court in Nigeria or abroad. I decided from the first day I started business to be a child of trust economy and delete passion for money but instead, hold on to my passion for technology and that informed me in seeing myself as an only child even though I have other five successful siblings.
‘‘I am my greatest adviser and never had a privilege of a mentor outside my tough British-trained mother and humble father who was an only child of his parents. I concentrate more on why brilliant, good and hardworking persons fail in business in Africa but succeed in civilized countries. This informed why I stayed with tech business 360 degrees as I am in total control and the business does not lie. It’s either you are right or wrong. Never concede to blackmailers. Be humble but launch out with confidence as far as you have content to deliver. Blackmailers don’t last in the business.
‘‘This is why my blackmailer failed because there is digitally undisputable proof. I run a tech family – my wife and all my five kids are in tech and comfortable. If you are in the tech business, wealth becomes a right, no matter how old we are. Rich guys in tech all over the world don’t make noise because there is no reason to do so. Successful entrepreneurs don’t make noise because they worked for it. It is not an inheritance,’’ Ekeh stated.
When asked by one of the participants on how to prevent or guard against corporate blackmail, Ekeh submitted that entrepreneurs must remain above board in their dealings, while also putting in efforts to investigate and understand where the threat is coming from.
‘‘It is your right to know and in future, I will tell the full story. You must embrace integrity and have well-defined processes and procedures guiding your business. It saves you a lot of headaches. But even when you have done your best in these areas, you may still be targeted. Therefore, you must investigate your accuser or blackmailer to fully understand what is at play. It could cost you some money, but technology has made it easier and could be a great lesson. I can tell you that staff of our Group learned a lot from this experience.
‘‘My blackmailer had claimed first that no computers were supplied to FIRS by my company on his behalf and in seconds, we produced original serial numbers and delivery note and they tallied with what FIRS received. Zero mistake. Later, he claimed he was not aware of the contract, and in seconds FIRS produced a letter of authority he issued to his partner, Princess Kama physically with a copy of his passport and he now agreed under oath.
‘‘He now claimed the account opened was forged and a forensic analysis report conducted by Police SFU confirmed that he indeed signed the Board resolution. My staff had nothing to do with opening of his bank account, but our system dictates that you do a Board resolution including two of our staff as majority signatories until we are paid and after the transaction is complete and we are paid, they will resign. We instituted this after few of such companies we funded defrauded us. We have a team of first-class lawyers and the tech to back up our structures and systems and we have done these for over 30 years. This Citadel case is the only blackmail we are tolerating. TD is the largest company in my Group and possibly in the IT Distribution sector in Africa and industry players know this. The N170m in question is an insult to TD and I am sure he knew before trying his luck with us.
‘‘We have enough to run all our companies globally. We may be a local company, but I have tried my little best based on some defined principles. I have never applied for overdraft in any bank, nor has any of my companies, not to talk about loan, so we are technically not desperate financially to cheat. When you are a child of trust economy, integrity is everything, so why do you have to borrow if you are trusted by your global partners and they extend any amount of credits to you? African entrepreneurs cannot scale in business pledging houses and share certificates as collateral to raise cash to do business. The financial institutions are ready to help but you have to earn their trust. When you make commitments, sweat and keep to them as your past transaction records have a lot to do with the decision to support you.
‘‘I have not taken alcohol or smoked from childhood and frankly I don’t know why, so, I don’t have bad dreams. I don’t have a single enemy in my life but you must run into storm sometimes, but never contain blackmailers. Even Benjamin Joseph shall become a born again soon and one of my best friends and I shall be glad to assist him in any little way. Life is very simple. But you must work hard to earn.
‘‘I only became aware of this particular case involving Benjamin Joseph and his company, Citadel Oracle Concepts two years after it started. It was a business transaction with Technology Distributions (TD) and did not, in any way involve Zinox. Yet, each time he goes to press, he mentions Leo Stan Ekeh and Zinox. TD is the pioneer and biggest distributors of tech products in Sub-Saharan Africa representing the biggest global brands in Africa. His mandate was to destroy my global credit rating so that our multinational partners could terminate relationships, but he failed. This is why I always advise entrepreneurs to build themselves as personal collateral during their incubation period and then their business as corporate collateral. In summary, be a child of trust economy and keep your word, and trust me, no person or financial institution can mess around with you. I am a living testimony and this is why I never sued Benjamin Joseph.
‘‘To start with, I have never met this man in my life. Neither has my wife met him in person. Even when he made attempts to meet with me, I rebuffed him because by that time, I had investigated him and discovered where he was headed. In tech business, we do not pay blackmailers because technology does not lie and that is the biggest mistake he has made in his life. Every lie he has told has been substantiated against him.
‘‘When he pressed on with his media campaign against me, I took the pains of hiring local and foreign detectives which cost me huge amount of money to investigate first my staff who handled the transaction, and then Benjamin Joseph, his company and his relationship with his partner, Princess Kama and her uncle, Chief Igbokwe and the discovery further strengthened my resolve not to engage him. Yes, it cost me big money, but it was money well spent. Remember, I mentioned there is often a small masquerade involved in such cases. I say small masquerade because someone bigger than you cannot spend his time blackmailing you for extortion.
‘‘If you have made up your mind to be a successful entrepreneur in Africa, you must be knowledge packed to alter your destiny positively, be ready to take pains before pleasure, implement auditable financial and legal structures backed with strong technology and most importantly, be spiritually strong. Most digital entrepreneurs in Africa fast more than most pastors in Africa. It is creative war like this that delays progress, but you will get there. These inconveniences shall gradually be deleted in the next ten years with the power of technology.
‘‘Blackmailers have, with the backing of some innocent press successfully destroyed our politicians, public office holders and their families as heads of criminal gangs, no matter how decent they are, and now they are gradually destroying wealth creators. Africa would be gone if they are allowed to succeed with our corporates,’’ the Zinox Chairman warned.
Furthermore, Ekeh shared some insights into the saga which has seen Benjamin Joseph facing an ongoing criminal trial for giving the Federal Government false information.
‘‘Benjamin Joseph’s company was among 13 others which TD Africa extended a credit facility to for supply of laptops to the FIRS. To guard against creditors making away with funds extended to them, TD insists on opening a joint account with each creditor so that they are fully aware of when the fund for the contract is paid. After he was paid, Joseph attempted to divert TD’s money but his partner, one Princess Kama refused. From my investigations, he (Joseph) had wanted to marry her but they could not agree.
‘‘However, when she objected to his attempt to divert the funds, Joseph petitioned the Police and EFCC, initially claiming that his company was fraudulently used to execute the contract without his knowledge and that nothing was supplied. This was despite the fact that he gave his partner a duly signed letter of authority and his passport to act on his behalf in executing the FIRS contract. But investigations revealed that the FIRS confirmed that all the laptops were supplied with the serial numbers intact.
‘‘He later fell out with his partner over profit sharing for the contract which Afe Babalola SAN, his lawyer at the time intervened but could not resolve. According to Princess Kama, Mr. Benjamin Joseph demanded all the profit from the business and the lady refused. If he was not aware and his company was fraudulently used to execute the contract and his signature was forged as he claimed, why was he later asking for a larger share of the proceeds?’’ Ekeh queried.
In conclusion, while advising his audience to learn from his experience and never give in to cheap blackmail, he stated that cowards don’t succeed in Africa as entrepreneurs, even as he expressed confidence that the course of justice would eventually be done in the matter.
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Oluwaseun Dania Unearths How AI will Shape Africa’s Creative-AI Future @ World Bank Forum
Oluwaseun Dania, Technology entrepreneur, creative economy strategist, and Founder of Alpha-Geek Technologies, delivered a major intervention at the World Bank and Eden Venture Group’s Entertaining Change: Next-Generation Media Partnerships for Social Impact and Gender Equality event, introducing groundbreaking ideas shaping the future of African storytelling, AI governance, and digital policy.
Speaking during the knowledge-sharing session on AI for Entertainment Media Content: Advancing Impact and Research, Dania outlined how artificial intelligence can unlock unprecedented opportunities for creators, researchers, regulators, and development partners across the continent.
Key Messages Delivered at the Event
- 1. AI as a Multiplier for African Creativity
Dania emphasized that AI is not replacing creativity, it is amplifying it:
“Africa’s creative sector already shapes global culture. AI gives our stories reach, scale, and economic force.”
He showcased how AI supports script-writing, editing, VFX, audio enhancement, audience forecasting, and rights protection, enabling African creators to produce globally competitive content at significantly reduced cost.
- The Indie-Studio-in-a-Box: A Creative and Economic Breakthrough
Dania introduced the Indie-Studio-in-a-Box, a streamlined AI-powered production model that allows small teams (5–8 people) to execute an end-to-end studio pipeline from a single laptop.
The model includes:
- AI-assisted script development
- Virtual pre-visualization
- Smart on-set production tools
- Automated post-production (clean-up, VFX, edits)
- Multi-language AI dubbing
- AI-enabled IP protection
- Rapid digital distribution
“A complete African studio can now live inside a laptop. That is a transformative shift for creators and the economy.”
- A.I.R.: A Modern Ethical Framework for Creative AI
To ensure AI adoption remains responsible and creator-centred, Dania unveiled the A.I.R. Framework, which sets out three core pillars:
A — Attribution:
Clear rights, consent and credit for creators, performers, and their likeness.
I — Integrity:
Mandatory provenance watermarking to maintain transparency around AI-generated or AI-assisted content.
R — Residuals:
Smart-contract systems that ensure fair, automated compensation whenever a creator’s work or likeness is reused.
- Collaboration with Academia to Tackle AI Bias & Update Creative Curricula
Dania strongly advocated for deep collaboration between the government, Big Tech Companies, the creative industry, and universities to ensure African voices and contexts shape the AI tools used in media.
He stressed the importance of:
- Updating film, media, and computer science curricula to include AI literacy
- Teaching future creators how to recognise, audit, and mitigate AI bias
- Building African-language and culturally relevant datasets in partnership with universities
- Establishing research labs that study representation, inclusivity, and algorithmic fairness
- Creating pipelines between academia and the creative industry to ensure continuous innovation
“If we want AI systems that understand African faces, voices, stories, and social norms, we must build them ourselves, through research, curriculum reform, and proactive academic collaboration.”
- Call for a Creative AI Regulatory Sandbox
Dania called for a NITDA-led Creative AI Sandbox, involving NDPC, NFVCB, NBC, NCC, CBN, guilds, universities, and development partners.
This sandbox would trial emerging AI tools in real productions, ensuring safety, ethics, and scalability.
MultiChoice has announced a further reduction in the prices of its decoders, continuing its commitment to providing affordable access to premium entertainment for Nigerian households.
With the new adjustment, the DStv decoder now sells for ₦7,900, while a GOtv decoder sells for ₦6,500. The DStv dish is set to sell at ₦10,000, while the GOtenna will go for ₦3,500. The latest price slash follows an earlier reduction in June 2025, under the company’s “We’ve Got You” campaign, when the price of a DStv decoder was reduced by 50% from ₦20,000 to ₦10,000 and the GOtv decoder went from ₦18,600 to ₦9,900.
The company said the move reflects its determination to reward both new and loyal customers by making its offerings even more accessible. The new pricing takes effect from November 1, 2025, coinciding with the launch of the company’s Festive Campaign.
Speaking on the development, Tope Oshunkeye, Executive Head of Marketing at MultiChoice, said the initiative underscores the company’s mission to keep entertainment within reach for all Nigerians.
“As the festive season draws closer, family time and celebrations are a big part of our lives, and what better way to do this than to spend quality time with loved ones while enjoying premium entertainment. This price slash makes it possible for more families to enjoy quality local and international entertainment without putting too much pressure on their pockets. At MultiChoice, we remain committed to making world-class storytelling accessible to every home,” he said.
Over the festive season, MultiChoice, through its DStv and GOtv platforms, will be airing its rich slate of kids’ content, international blockbusters, and local originals such as The Low Priest, Mother of the Brides, and Etiti, among others. For football fans, the Premier League, Ligue 1, La Liga, Serie A, and AFCON will also be available on SuperSport channels.
In today’s economy, media is not just an amplifier—it is the engine that drives growth, perception, and transformation. The latest PwC Africa Entertainment & Media Outlook 2025–2029 paints a striking picture: Africa’s Entertainment and Media (E&M) industry is evolving faster than most global markets, driven by digital connectivity, mobile-first consumption, and the rise of AI-powered creativity.
For businesses, this is not simply a report—it’s a blueprint for how to harness media’s momentum to dominate their categories. Let’s unpack how African companies, entrepreneurs, and brands can convert this digital energy into market leadership.
- Recognize Media as the New Marketplace
The PwC report underscores a powerful truth: media has become the modern marketplace. With Nigeria’s E&M sector growing at 11.2% in 2024 and projected to sustain a 7.2% CAGR through 2029, digital spaces—streaming, gaming, and social platforms—are where audiences spend their attention, time, and money.
This shift demands that every business—regardless of industry—acts like a media company. Whether you sell fashion, fintech, real estate, or food, your reach, relevance, and revenue now depend on how effectively you create, distribute, and monetize content.
Strategic takeaway:
- Build in-house media capabilities or partner with agencies that can handle storytelling, video, and influencer marketing.
- Treat your brand channels (social media, YouTube, podcast, blog) as primary sales platforms, not just communication tools.
- Focus on content ecosystems, not campaigns—create series, themes, and interactive experiences that build community.
- Harness Connectivity as Your Growth Multiplier
Across Africa, connectivity is the backbone of the digital economy. Nigeria’s 107 million internet users and Kenya’s mobile connections exceeding its population signal a mobile-first revolution. By 2029, connectivity spending will exceed $1.3 trillion globally.
However, PwC notes that in Africa, 81% of digital spend goes to connectivity, leaving less for content and advertising. That’s a challenge—but also an opening. As data becomes cheaper and access expands, the share of wallet will shift toward digital content and advertising, meaning audiences will spend more on streaming, gaming, and branded experiences.
Strategic takeaway:
- Prioritize mobile optimization in all marketing and service delivery—apps, mobile-first websites, SMS commerce, and WhatsApp engagement.
- Invest in digital distribution partnerships (e.g., telco collaborations, OTT tie-ins) that extend your content or product access.
- Anticipate lower connectivity costs by 2026–2027 and plan for scale—prepare campaigns and e-commerce funnels that can capture the surge in new online users.
- Move from Advertising to Audience Ownership
PwC predicts that by 2029, advertising will surpass consumer spending globally, growing at a CAGR of 6.1% compared to 2.0% for direct consumer spending. In Africa, Nigeria will lead with 84% of total ad spend going digital by 2029.
This signals a seismic shift from buying visibility to building owned audiences. Businesses that invest in content-driven communities will outperform those relying solely on paid ads. The next advantage lies in first-party data—understanding your audience through engagement, not just impressions.
Strategic takeaway:
- Create content funnels that turn followers into subscribers, and subscribers into customers.
- Develop loyalty programs and newsletters to build direct relationships and own your audience data.
- Use AI-driven analytics to track engagement patterns, predict purchase intent, and tailor communication per segment.
- Leverage AI for Local Creativity and Scale
Generative AI is transforming the creative landscape. PwC highlights how African startups and media houses are using AI to produce local-language content, personalize recommendations, and streamline production. This means African businesses now have access to global-grade creativity at local-scale costs.
AI can also help smaller brands compete with established players by automating design, optimizing campaigns, and generating culturally relevant content at scale.
Strategic takeaway:
- Use GenAI tools for storytelling—translate product stories into multiple languages, generate localized ad copy, or tailor visuals for regional markets.
- Employ AI chatbots and voice assistants to deliver personalized service experiences in vernacular languages.
- Collaborate with local AI startups to co-create solutions around customer insight, predictive analytics, and ad targeting.
- Tap into Africa’s Youthful Digital Culture
Africa’s greatest media strength lies in its youth. Nigeria, Kenya, and South Africa are home to a vibrant, under-35 population that shapes trends through TikTok, gaming, and streaming. The report shows that video and esports are outpacing traditional TV, with Nigeria expected to lead that shift by 2028.
Brands that align with this youth-driven culture will not only gain relevance but also become part of the new cultural economy—where commerce, creativity, and community converge.
Strategic takeaway:
- Build creator partnerships with micro-influencers who drive local conversation.
- Integrate gaming, music, and entertainment sponsorships into your brand strategy.
- Launch interactive digital experiences—from AR filters to gamified campaigns—that tap into youth participation.
- Blend Live and Digital Experiences
PwC’s analysis reveals a rebound in live events and entertainment, with South Africa’s live music ticket revenue projected to grow at 5.9% CAGR and Nigeria and Kenya following closely. This renaissance, amplified by social media visibility, suggests that audiences crave real experiences enhanced by digital touchpoints.
Businesses can merge physical and digital engagement—what’s now called the “phygital” experience—to deepen brand relationships.
Strategic takeaway:
- Combine in-person events (pop-ups, concerts, trade expos) with digital amplification (live streaming, influencer coverage, AR participation).
- Use QR and NFC technologies at events to collect data and continue post-event engagement.
- Create hybrid loyalty experiences that connect offline participation to online rewards.
- Invest in Local Storytelling and Cultural Relevance
The future of African media will be shaped by local voices telling global stories. PwC highlights how AI and OTT platforms are enabling regional storytelling—from Nollywood’s global streaming success to Kenya’s gaming and music content exports.
This shift means businesses must root their storytelling in local identity while maintaining global standards of quality and accessibility.
Strategic takeaway:
- Build brand narratives that celebrate local culture, creativity, and social impact.
- Partner with content creators and production houses who can express your brand values through music, film, or visual storytelling.
- Use vernacular languages and regional humor to improve engagement and relatability.
- Position for Emerging Market Expansion
The inclusion of Mauritius in the PwC report signals a widening E&M scope—new, smaller markets are emerging fast. As digital infrastructure expands, peripheral markets will become high-growth testing grounds for regional expansion.
Strategic takeaway:
- Identify tier-2 markets (like Ghana, Rwanda, or Mauritius) where early entry can secure leadership.
- Develop scalable, lightweight business models—digital-first services, subscription products, or app-based solutions.
- Use cross-border digital partnerships to distribute content or services seamlessly across Africa.
- Build Agility Around Economic Volatility
PwC warns that currency fluctuations, inflation, and regulatory barriers may temper growth. Yet, agility—backed by data—can turn volatility into opportunity.
Strategic takeaway:
- Diversify revenue channels: mix digital ads, subscription, sponsorship, and e-commerce models.
- Invest in financial resilience through hedging and scenario planning.
- Stay policy-aware—engage regulators and industry bodies early to shape digital and advertising policies.
- Redefine Success: From Reach to Resonance
As media converges with commerce, the goal is no longer just to reach millions—it’s to matter deeply to the right audience. Businesses that use media to tell authentic stories, empower communities, and innovate experiences will define Africa’s next decade of growth.
In the words of PwC’s own summary, Africa’s E&M sector is “fast, focused, and future-ready.” So too must be its businesses.
In Conclusion
The reins of power have shifted—from capital to content, from institutions to individuals, from visibility to engagement.
For African business leaders, the message is clear:
Those who master media will master markets.
The next frontier of competition will not be fought in boardrooms or on billboards—but in newsfeeds, screens, and stories that inspire, connect, and convert.
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