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E-Business

Jiji Achieves Increased App Installs with AppsFlyer

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International attribution firm AppsFlyer has announced that it has worked with Nigeria’s leading classifieds marketplace, Jiji to increase installs of its Android and iOS apps from 7,000 a day at the start of 2019 to 22,000 app installs in 2020.

According to a statement Jiji now has over 5 million app installs in Nigeria alone and app traffic has grown twenty-fold since the beginning of the partnership with AppsFlyer.

The companies explain that with home PC ownership being low, the Nigerian marketplace is primarily mobile phone-based.

Jiji’s app has been part of its growth, allowing the free online classified marketplace to connect and engage with customers in a cost effective way. However, limited visibility into marketing performance makes it difficult for many to ascertain where best to spend their budget.

“Before working with AppsFlyer, Jiji found it difficult to know which marketing channels were adding value and which were not. With user acquisition heavily dependent on Facebook and Google Ads, and both ad platforms using different attribution methods, it was very difficult to compare performance between the two.

Jiji also faced the challenge of setting up new ad network partners as many of these partners simply weren’t positioned to deal with the Nigerian marketplace, which made the negotiation, integration, testing and analytics process long and complicated,” the companies explain.

The companies add that working with AppsFlyer, connecting and negotiating with ad networks was easy “as they already understood and trusted AppsFlyer. For the first time, Jiji could rapidly test more than 300 advertising partners and make smarter buying decisions based on their performance.”

Jiji also has the ability to compare performance between its Google and Facebook ad campaigns, helping them save time and money and making it easier to cut back on poor performing campaigns and scale-up successful campaigns.

Daniel Junowicz, MD Latam & Africa, AppsFlyer, said: “In a mobile-first market like Nigeria, a good understanding of what works and what doesn’t can be the difference between success and failure and we are excited to be working with Jiji to drive growth and increase the efficiency of its marketing in this market. Our solutions make it easier for businesses to have an accurate view of their marketing activity so that they can make informed decisions on where and how to invest their budget.

“Jiji has experienced exponential growth in Nigeria by using data to make smarter buying decisions. We look forward to working more closely with them as they explore more opportunities to enable trade in Africa’s largest economy and beyond”.

AppsFlyer has educated Jiji’s marketing team on the mobile analytics and attribution landscape, while also shaping their fraud protection strategy.

Jiji’s trust in AppsFlyer means it is now the sole attribution and analytics platform in their marketing tech stack.

Speaking on the partnership, Vitalii Sharovarov, Chief Marketing Officer at Jiji, said, “AppsFlyer has been an invaluable partner in our success in Nigeria. The AppsFlyer team helped us improve our user acquisition and performance measurement and, as a result, our marketing spend has been more efficient. The technology is great, but without the people to support it, we could still be struggling. They’ve helped us understand our problems in a more technical way.

“AppsFlyer has everything we need to test and understand every source. They help us spend our budget more efficiently and understand what we need to do to grow. We will continue to use the service to drive effective growth among our apps. They were just a great find for us.”


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E-Business

Firm Reports a 48% Increase in Malicious Packages Threatening Software Supply Chains

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Kaspersky’s Global Research and Analysis Team (GReAT) experts at the 10th annual Cyber Security Weekend – META 2025 held recently, talked about supply chain attacks and reported that by the end of 2024 a total of 14,000 malicious packages were found in open-source projects, a 48% increase compared to the end of 2023. 42 million versions of open-source packages have been examined by Kaspersky throughout 2024 in search for vulnerabilities.

Open-source is software with source code that anyone can inspect, modify, and enhance. Popular open-source packages include GoMod, Maven, NuGet, npm, PyPI, and others.

These are tools that power countless applications and help developers easily find, install, and manage pre-built code libraries, making it simpler to build software by reusing code others have written. Attackers take advantage of the popularity of these and other packages.

In March 2025, the Lazarus Group was reported to have deployed several malicious npm packages, which were downloaded multiple times before removal. These packages contained malware to steal credentials, cryptocurrency wallet data, and deploy backdoors, targeting developers’ systems across Windows, macOS, and Linux.

The attack leveraged GitHub repositories for added legitimacy, highlighting the group’s sophisticated supply chain tactics. Kaspersky’s GReAT also found other npm packages related to this attack. Malicious npm packages could have been integrated into web development, cryptocurrency platforms, and enterprise software, risking widespread data theft and financial losses.

In 2024, a sophisticated backdoor was discovered in XZ Utils versions 5.6.0 and 5.6.1, a widely used compression library in Linux distributions. Inserted by a trusted contributor, the malicious code targeted SSH servers, enabling remote command execution and threatening countless systems globally.

Detected before widespread exploitation due to performance anomalies, the incident highlighted the dangers of supply chain attacks. XZ Utils is integral to operating systems, cloud servers, and IoT devices, making its compromise a threat to critical infrastructure and enterprise networks.

In 2024, Kaspersky’s GReAT discovered that attackers uploaded malicious Python packages like chatgpt-python and chatgpt-wrapper to PyPI, mimicking legitimate tools for interacting with ChatGPT APIs.

These packages, designed to steal credentials and deploy backdoors, capitalised on the popularity of AI development to trick developers into downloading them. These packages could have been used in AI development, chatbot integrations, and data analytics platforms, endangering sensitive AI workflows and user data.

“Open-source software is the backbone of many modern solutions, but its openness is being weaponised. The 50% rise in malicious packages by the end of 2024 shows attackers are actively embedding sophisticated backdoors and data stealers in popular packages, which millions rely on.

“Without rigorous vetting and real-time monitoring, a single compromised package can trigger a global breach. Organisations need to secure the supply chain before the next XZ Utils-level attack succeeds,” comments Dmitry Galov, Head of Research Center for Russia and CIS at Kaspersky’s Global Research and Analysis Team.


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NDPC Probes Suspected Data Breach in Examination Centres

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Nigeria Data Protection Commission (NDPC) has launched an investigation into allegations that the confidentiality and integrity of candidates’ personal data may have been compromised by hackers.

NDPC Probes Suspected Data Breach in Examination Centres

The Commission initiated the inquiry following concerns over possible data breaches during examinations.

Preliminary findings indicate that several examination centres may not have implemented adequate technical and organizational measures to safeguard candidates’ personal information, as required under data protection regulations.

Although the incident reportedly affected 379, 997 candidates, the NDPC’s investigation is poised to cover a systemic audit of data processing and third parties.

It will be recalled that JAMB recently admitted that a technical error on its platform affected a total of 379,997 candidates in 157 examination centres across Lagos and the South-East.

Further investigation led to the arrest of at least 20 suspects who are currently in the custody of the Department of State Services and the Nigerian Police Force.

 

 

 


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Nigeria Among Hotspots as Kaspersky Warns of Rising Ransomware Threat in Africa

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Cyber security firm, Kaspersky, has once again warned that sophisticated cybercriminals increasingly target Africa as ransomware and advanced persistent threats (APTs) escalate across the region.

Speaking at the company’s annual Cyber Security Weekend for the Middle East, Turkiye and Africa (META) region, the cybersecurity firm’s Global Research and Analysis Team highlighted growing digital threats affecting African nations.

Kenya, Nigeria, and South Africa emerged as hotspots, with Kenya recording one of the highest web threat incident rates at 20.1% in first quarter 2025.

“While ransomware is less prevalent in Africa due to lower levels of digitisation and economic constraints, countries like South Africa and Nigeria are seeing a sharp rise in attacks,” said Sergey Lozhkin, head of META and APAC regions at Kaspersky.

Kaspersky noted a 0.01 percentage point increase in African ransomware cases year-on-year, reaching 0.41%, still below global and Middle Eastern averages, but a troubling sign for the continent’s emerging digital infrastructure.

Experts warned that attackers are refining their tactics, shifting focus to unconventional entry points like IoT devices, smart appliances, and misconfigured hardware.

“As these economies expand digitally, sectors such as manufacturing, finance and government are becoming key targets,” said Lozhkin

The cyber-crime landscape is evolving quickly, fuelled by AI tools and dark web access to large language models, which enable less skilled actors to launch convincing phishing and malware campaigns.

Groups like FunkSec, which uses AI-generated code and a low-cost ransom model, are redefining ransomware operations.

“African organisations face the dual challenge of expanding digital footprints and limited cybersecurity awareness. This makes layered defense strategies, including network segmentation, real-time monitoring and regular staff training, essential,” stated Lozhkin

Kaspersky continues to monitor 25 active APT groups in the META region, including SideWinder and MuddyWater, some of which are known to target African institutions.

To bolster defenses, the firm recommends using tools such as its free Anti-Ransomware Tool for Business and the Kaspersky Next suite for threat visibility and response.

 


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