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E-Business

Jiji Africa Unveils New Exciting Rebranding Initiative

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Jiji Africa has unveiled a new vision, mission, and brand style in an extensive rebranding initiative.

Jiji, the largest online marketplace in Africa, has completed an extensive rebranding effort to align with accelerated company growth, development, and vision for the future. They aim to strengthen its young, friendly, and extraordinary corporate image.

At the heart of this rebranding is a change of the company’s vision, mission, and position. And that’s what they wanted to reflect in the new tagline and design approach.

A unique design feature — named Ji-spots — has been designed to represent Jiji’s diversity in its service offerings. They also mention that such elements and the new palette best describe the main difference of their classifieds platform from online shops or marketplaces.

The refreshed Jiji brand includes a new tagline, “Because Deals Can Be Easy.” It should represent the ease of using the Jiji platform in whatever service one chooses, whether it’s buying, selling, hiring, renting, swapping, etc.

“We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform,” Valeriia Kupreichuk, Jiji Africa’s Brand Manager.

“The new brand reflects Jiji’s focus on customer satisfaction and ease of online shopping. Our dream is to live in a world where people can afford everything they need. To fulfill this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service.

“With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration,” said Vitalii Sharovarov, Jiji Africa’s CMO.

With a network of five markets across Africa, including Nigeria, Uganda, Tanzania, Kenya, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly. By significantly rebranding, Jiji is looking forward to opening up new levels of making deals between people and building an even stronger community where anyone can feel satisfied and safe.

Anton Volyanski, Jiji Africa’s Founder, says: “We have been planning the rebrand for some time. It coincides with a period of strong growth in our company and a period of unprecedented change in the way e-commerce is marketed, especially with the Post Covid wave.

“We have always tried to be innovative with marketing, and the evolution of our brand underpins this. We wanted a modern and adaptable style but with links to our African heritage. This is important for our clients, and so it is crucial for us.”

“This rebrand represents a significant step in the company’s evolution. We are redefining who we are, driving change, and shaping the future of the e-commerce industry,” said Yuliy Shenfeld, Jiji Nigeria’s Country Manager.

“Our brand ethos has always been built on trust, credibility, and customer-centricity. That’s what’s kept our business running seamlessly for the past year. In addition, we pride ourselves on our ability to connect buyers and sellers in a free classifieds site.”

Since it penetrated the Nigerian Market in 2014, and bought off OLX assets in 2019, Jiji has been raising the bar in the e-commerce industry. It has led the way in innovation, customer-centric features that have increased their site’s traffic and sales.


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E-Business

Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

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In a sobering revelation of the evolving threat landscape facing the digital asset ecosystem, blockchain intelligence firm TRM Labs has disclosed that over $2.1 billion worth of cryptocurrency was stolen in the first half of 2025 alone, spanning at least 75 high-profile hacks and exploits.

Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

This staggering figure marks a 10 per cent surge over the previous first-half record set in 2022 and nearly eclipses the total stolen in all of 2024.

But beyond the monetary scale, the report reveals a deeper concern: a growing trend of state-sponsored cyber aggression weaponising  crypto assets for strategic and geopolitical purposes.

The most devastating breach to date occurred in February when Dubai-based exchange Bybit lost $1.5 billion—the largest  crypto heist in history.

TRM Labs attributes the attack to North Korean state actors, noting that the incident alone accounted for nearly 70 percent of total losses during the period and doubled the average hack size to $30 million.

“The Bybit hack redefined the threat landscape,” the report stated.

“It exemplifies how digital asset theft has transcended criminal opportunism and morphed into a tool of statecraft.”

Indeed, North Korea-linked entities were responsible for an estimated $1.6 billion of the total stolen, further entrenching Pyongyang’s status as the most prolific nation-state threat actor in the crypto sphere.

Yet the menace is diversifying. On June 18, Iranian crypto exchange Nobitex was breached for over $90 million by a group reportedly linked to Israel, Gonjeshke Darande (Predatory Sparrow).

Unusually, the stolen funds were routed to unusable vanity addresses, underscoring symbolic and political motives rather than financial gain.

TRM Labs flagged this as a “disturbing shift,” with digital asset theft increasingly deployed as a weapon in asymmetric geopolitical conflict.

The report also found that more than 80 percent of losses stemmed from infrastructure breaches, including private key theft, seed phrase leaks, and front-end compromises— attacks typically ten times costlier than other vectors.

Meanwhile, DeFi exploits such as flash loan manipulations accounted for 12 percent of losses, reflecting persistent smart contract vulnerabilities despite years of scrutiny.

As digital currencies become enmeshed in global rivalries, TRM Labs warns that conventional cybersecurity approaches are now inadequate.

“Massive breaches, often tied to nation-state operations, require a new defence paradigm,” the firm asserted, urging industrywide adoption of advanced safeguards and cross-border collaboration among regulators and law enforcement.


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E-Business

CAC Launches AI-powered Business Registration Portal

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Corporate Affairs Commission (CAC) has inaugurated the pilot take-off of its new Artificial Intelligence (AI)-powered registration portal.

CAC Launches AI-powered Business Registration Portal

A statement issued by the commission explained that Malam Hussaini Magaji, registrar-general of the CAC, made the announcement during the 2025 Stakeholders Forum in Port Harcourt.

According to him, “the initiative is a major milestone in Nigeria’s business facilitation drive.”

The Registrar further explained that the upgraded portal marks a complete overhaul of the Company Registration Portal (CRP), saying that it comes with advanced features designed to simplify and speed up business registration.

The new system, according to him, allows for instant name reservation approvals, likening the ease to creating an email account, and stressing that the AI-powered platform could suggest available alternatives to business names and approve them immediately.

Another innovation, he stated, is the ability to register a business using only the National Identification Number (NIN) of a director or proprietor, pointing out that there is an ambitious target of completing business registration and certificate generation within 30 minutes, subject to real-time NIN validation.


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Bitget Launches Institutional Services to Empower Fintech Innovation

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Bitget has launched its institutional services in Nigeria, offering fintech companies a robust platform to build innovative solutions on top of Bitget’s suite of institutional-grade offerings.

Gracy Chen, CEO, Bitget, in a statement said, “Our goal is to empower Nigerian businesses to innovate and leverage blockchain for wealth creation opportunities, hence, the institutional services empower fintech leaders with tailored solutions, as the offerings designed to cater for the unique operational needs of institutional clients, enabling businesses to embed trading functionalities like spot and futures markets, wallet management, and more, directly into their platforms.

“The Key services include White-label Broker Services which enabled Fintech companies to deploy customized crypto exchanges using Bitget’s infrastructure while managing branding and users independently. There is also API Solutions that can make the Developers to integrate trading functionality via APIs for spot, margin, and derivatives markets, ensuring fast execution and seamless experiences for end users.”

Chen added, “The ND Broker Model provides clients with complete autonomy over user-facing platforms, offering exclusive front-end flexibility while relying on Bitget for back-end market liquidity. Clients are able to employ Protection Fund and Proof of Reserves of over $600million secured in the Bitget Protection Fund and real-time Proof of Reserves, which gives clients assurance of maximum transparency and security.”

 


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