E-Business
Jiji Records Unprecedented Success in 2021, Plans to Accelerate Growth in 2022
Jiji, an online marketplace and Nigeria’s largest marketplace for classifieds, has recorded unprecedented growth in 2021. The year 2021 highlighted significant achievements for the brand and saw an increase in seller and buyer statistics while extending the Jiji business to acquire Cars45.
The Jiji platform, which commands over 10 million unique monthly visits, has over 3 million active listings, holds leading positions across markets, and has become a classifieds leader in the region.
Jiji is estimated to be the largest e-commerce company in Africa based on the total value of merchandise sold through customer interactions and exchanges.
Jiji Maintains Leadership via Category Expansion
The recent acquisition of Cars45 is a testament to Jiji’s intent to build a future beyond classifieds. This move is based on the statistics of vehicle listing as the second-most popular category on Jiji, second only to real estate.
With the vehicle category worth over $3 billion, Jiji has become a recognized online platform for listing and selling cars in the Nigerian market. In this way, Jiji has expanded its market category to maintain its leading position in the Nigerian e-commerce space.
Sellers on Jiji Tell their Success Stories
Sellers on the Jiji platform were not left out of the brand’s unprecedented growth in 2021.
Speaking on their experience in the past year, the marketing manager of Meshack Laptops, John Meshack attested to the efficiency and transparency of dealings on the Jiji platform during the five years he has sold on the platform.
“Though we sell our products on other e-commerce sites like Konga and Jumia, transactions are better controlled with Jiji as we, the sellers, interact directly with potential buyers, which has made closing deals seamless for us. Also, Jiji flags perceived fraudsters’ contacts through their AI-driven security system, which has helped us immensely by significantly reducing our exposure to scam buyers.
“As a result, we at Meshack laptops have subscribed to adverts for the whole of 2022 to help grow our business because Jiji has helped us boost sales and increased our ROI through exposure to millions of ready buyers on the platform,” John Meshack.
Another merchant Bonec Medicals International Ltd, who has been selling on Jiji for over a year, speaks on the positive impact Jiji has on his business. According to the Managing Director, Jiji has added tremendous value to their business. “My experience with Jiji has been good as the platform attracts a lot of traffic for me, which translates to sales.
“I have built solid relationships with customers in Nigeria, and I grew significantly in 2021, leveraging the advert packages. I explored two different packages last year and got a lot of exposure, even to clients outside of Nigeria. Jiji has had a positive impact on my business since I joined the platform,” he said.
Buyers are not left out
The buyers are not left out from this success story as they have confirmed the ease of doing business with sellers on the Jiji platform.
An ardent buyer on the Jiji platform, Uzodike Anyawu posits that she enjoys good customer relations, quality products, and quick deliveries from sellers on Jiji.
“I love buying from Jiji because their sellers are efficient with their service delivery. I particularly love the customer review section because I feel this is an intelligent way to ensure that sellers are on top of their game.
“It has also helped put sellers in check as they need positive reviews to increase patronage and improve their vendor relations with Jiji. For this reason, i have made lots of repeat purchases and referrals because for me, Jiji remains the platform of choice both locally and internationally,” Uzodike Anyawu
Jiji Reiterates Commitment to Accelerate Growth in 2022
Speaking on the plan for 2022, Yuliy Shenfeld, Jiji’s Director of African Operations, reiterated that the platform would continue to be seller and buyer-friendly.
“Ecommerce has become a part of our lifestyle as a people and the services we offer at Jiji enhance this lifestyle by bringing convenience, variety and affordability to us.
“At Jiji, we add value to lives and businesses to enable them to grow and thrive by creating a platform for smart and fast exchange of goods and services, with access to millions of buyers, thousands of sellers and wide product categories.
“For this reason, I and my team are committed to providing a customer-centric platform that is value-driven and quintessential in the Nigerian eCommerce space and internationally,” Yuliy Shenfeld
E-Business
NIMC Trains 388 Personnel to Boost NIN Enrolment
National Identity Management Commission (NIMC) has kicked off a three-day training program for 388 personnel aimed at enhancing the National Identification Number (NIN) enrolment process across the country.
The training, tagged “Refresher Training of Trainers on NIN Integration to the National Social Register: Technical and hands-on devices and field operations and procedures”, is in collaboration with the National Social Safety-Net Coordinating Office.
The training is also to equip personnel with the necessary skills to efficiently handle the complexities of enrolment processes
In her address at the event held in Port Harcourt on Monday, Abisoye Coker-Odusote, director-general and chief executive officer, NIMC, noted that the initiative aligns with the commission’s overarching goal of achieving secured and great success for the Renewed Hope social initiatives.
Represented by Adedapo Adedoyin, her technical advisor on ICT, the NIMC DG said the event is a pivotal initiative that marks a significant step forward in our mission to enhance and modernize the National Identification Number enrolment process across Nigeria.
She stated, “Today, I am pleased to announce the launch of a comprehensive training program aimed at refreshing the technical and operational skills of the National Social Safety-Net Coordinating Office State Operations Coordinating Unit and NIMC staff.
“This initiative focuses on practical and field-based exercises, ensuring that our teams are well-equipped to handle the complexities of enrolment processes with precision and efficiency.
“This initiative aligns with our overarching goal of achieving secured and great success for the Renewed Hope social initiatives. Through verified digital identification, we aim to improve the lives of Nigerians by providing them with access to essential services and opportunities that require a reliable and secure identity verification system”.
Coker-Odusote explained that the training program will be conducted in two batches, encompassing four states: Kwara, Nasarawa, Kano, and Rivers. A total of 388 attendees will participate in this initiative, including 225 NASSCO State Operations Coordinating Unit representatives, 35 NIMC facilitators, and 128 State support staff.
She added, “The sessions are meticulously designed to foster knowledge sharing and hands-on experience with NIMC’s enrolment device and software, ensuring that our personnel are adept at using these tools to their full potential.
“By empowering our teams with enhanced skills and practical experience, we are setting the stage for more efficient and accurate NIN enrolment processes across the nation”.
Coker-Odusote further said the training program “is a crucial step toward achieving the World Bank’s Identification for Development Initiative target of enrolling 180 million Nigerians with secure digital IDs.
“By bolstering our technical and operational capabilities, we are ensuring that NIMC is well-positioned to meet and exceed this target, thereby contributing to the global vision of inclusive and accessible digital identification for all”.
The NIMC boss8 called for collaboration between all stakeholders saying, “As we embark on this journey, I urge all participants to embrace this opportunity for growth and development.
“Together, we can build a robust and efficient National Identification System that will serve as the cornerstone for Nigeria’s social and economic progress.”
E-Business
Kaspersky Discovers New Scam Scheme Targeting Businesses on Social Media
Kaspersky experts have uncovered a new phishing scam targeting businesses that promote their pages on Facebook. Scammers send emails allegedly on behalf of Meta for Business – Facebook’s platform for businesses – claiming the recipient’s page contains prohibited content.
The email suggests users provide explanations in order for their account and page to be unblocked. The goal of the attackers is likely to get access to users’ business accounts.
Kaspersky’s anonymised data shows that such emails started reaching users on 14 December 2024, with complaints coming from organisations all over the world, including the Middle East, Turkiye and Africa.
By examining the “From” field in the email it can be seen that the domain does not belong to Facebook. According to Kaspersky data the emails that this campaign used were sent from different domains.
The link in the email redirects users to Facebook Messenger. On Messenger, the account posing as Facebook’s support team appears legitimate, creating a false sense of trust.
There is an indication that this is a fan page, but it is easy to miss in a situation of high stress after being accused of spreading illegitimate content.
This scheme stands out for its sophistication. Unlike earlier scams that accused users of copyright violations and directed them to respond via email, this approach simulates internal communication on the Facebook platform itself.
“In 2025, we anticipate a rise in attacks leveraging social engineering and user trust in major platforms. Scams like this are becoming more sophisticated as attackers strive to mimic official services closely.
“Users must remain vigilant, verify the authenticity of messages, and avoid clicking on suspicious links. We strongly advise users not to engage with suspicious accounts and to activate additional security measures, such as two-factor authentication.
“If you receive such an email, report the incident to Facebook’s support team and update your passwords immediately if any information has been compromised,” comments Andrey Kovtun, Email Threats Protection Group Manager at Kaspersky.
E-Business
Lagos, NIPOST Partner to Transform e-Commerce Delivery
Lagos State government and the Nigerian Postal Service (NIPOST) are joining forces to revolutionise e-commerce logistics in Nigeria’s economic capital.
The collaboration aims to enhance last-mile delivery and optimise connectivity within Lagos and beyond.
During a courtesy visit to governor Babajide Sanwo-Olu, Ms. Tola Odeyemi, postmaster-general and CEO of NIPOST, highlighted the strategic importance of Lagos in driving innovation in the e-commerce sector.
“As the e-commerce landscape continues to evolve, Lagos leads the charge in this growth. Through enhanced postal and logistics services, we seek to empower small businesses and individuals engaging in this expanding sector,” Odeyemi said.
She underscored her commitment to fostering partnerships that would align NIPOST with the demands of a modern economy, identifying Lagos as a pivotal partner.
Lagos is central to achieving our vision of efficient and future-ready postal services, she added.
Odeyemi applauded Lagos state for its vibrant programmes that drew global attention during the December festivities, stating that such initiatives could drive further economic growth and diaspora engagement.
She pledged enhanced postal and logistics support to drive e-commerce growth and empower small businesses in Nigeria., highlighting NIPOST’s readiness to collaborate with Lagos State to enhance last-mile delivery, foster innovation, and improve public service delivery.
Lagos, as Nigeria’s economic hub, is a critical partner in our vision to make NIPOST’s services more efficient and relevant in today’s world, Odeyemi stated.
She commended Lagos State for its strides in infrastructure and governance, underscoring the importance of strategic partnerships to optimize connectivity within Lagos and nationwide.
Governor Sanwo-Olu challenged NIPOST to rethink its approach and embrace technology as a transformative tool for business facilitation.
“For NIPOST to remain relevant, you must challenge the status quo, revamp your services, and adopt innovative strategies that address today’s needs and anticipate future demands,” the governor advised.
He also pledged Lagos state’s support in upgrading NIPOST’s infrastructure to improve service delivery and create an enabling environment for seamless e-commerce operations.
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