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E-Business

Jiji Records Unprecedented Success in 2021, Plans to Accelerate Growth in 2022

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Jiji, an online marketplace and Nigeria’s largest marketplace for classifieds, has recorded unprecedented growth in 2021. The year 2021 highlighted significant achievements for the brand and saw an increase in seller and buyer statistics while extending the Jiji business to acquire Cars45.

The Jiji platform, which commands over 10 million unique monthly visits, has over 3 million active listings, holds leading positions across markets, and has become a classifieds leader in the region.

Jiji is estimated to be the largest e-commerce company in Africa based on the total value of merchandise sold through customer interactions and exchanges.

Jiji Maintains Leadership via Category Expansion

The recent acquisition of Cars45 is a testament to Jiji’s intent to build a future beyond classifieds. This move is based on the statistics of vehicle listing as the second-most popular category on Jiji, second only to real estate.

With the vehicle category worth over $3 billion, Jiji has become a recognized online platform for listing and selling cars in the Nigerian market. In this way, Jiji has expanded its market category to maintain its leading position in the Nigerian e-commerce space.

Sellers on Jiji Tell their Success Stories

Sellers on the Jiji platform were not left out of the brand’s unprecedented growth in 2021.

Speaking on their experience in the past year, the marketing manager of Meshack Laptops, John Meshack attested to the efficiency and transparency of dealings on the Jiji platform during the five years he has sold on the platform.

“Though we sell our products on other e-commerce sites like Konga and Jumia, transactions are better controlled with Jiji as we, the sellers, interact directly with potential buyers, which has made closing deals seamless for us. Also, Jiji flags perceived fraudsters’ contacts through their AI-driven security system, which has helped us immensely by significantly reducing our exposure to scam buyers.

“As a result, we at Meshack laptops have subscribed to adverts for the whole of 2022 to help grow our business because Jiji has helped us boost sales and increased our ROI through exposure to millions of ready buyers on the platform,” John Meshack.

Another merchant Bonec Medicals International Ltd, who has been selling on Jiji for over a year, speaks on the positive impact Jiji has on his business. According to the Managing Director, Jiji has added tremendous value to their business. “My experience with Jiji has been good as the platform attracts a lot of traffic for me, which translates to sales.

“I have built solid relationships with customers in Nigeria, and I grew significantly in 2021, leveraging the advert packages. I explored two different packages last year and got a lot of exposure, even to clients outside of Nigeria. Jiji has had a positive impact on my business since I joined the platform,” he said.

Buyers are not left out

The buyers are not left out from this success story as they have confirmed the ease of doing business with sellers on the Jiji platform.

An ardent buyer on the Jiji platform, Uzodike Anyawu posits that she enjoys good customer relations, quality products, and quick deliveries from sellers on Jiji.

“I love buying from Jiji because their sellers are efficient with their service delivery. I particularly love the customer review section because I feel this is an intelligent way to ensure that sellers are on top of their game.

“It has also helped put sellers in check as they need positive reviews to increase patronage and improve their vendor relations with Jiji. For this reason, i have made lots of repeat purchases and referrals because for me, Jiji remains the platform of choice both locally and internationally,” Uzodike Anyawu

Jiji Reiterates Commitment to Accelerate Growth in 2022

Speaking on the plan for 2022, Yuliy Shenfeld, Jiji’s Director of African Operations, reiterated that the platform would continue to be seller and buyer-friendly.

“Ecommerce has become a part of our lifestyle as a people and the services we offer at Jiji enhance this lifestyle by bringing convenience, variety and affordability to us.

“At Jiji, we add value to lives and businesses to enable them to grow and thrive by creating a platform for smart and fast exchange of goods and services, with access to millions of buyers, thousands of sellers and wide product categories.

“For this reason, I and my team are committed to providing a customer-centric platform that is value-driven and quintessential in the Nigerian eCommerce space and  internationally,” Yuliy Shenfeld


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E-Business

NDPC, Mastercard Partner to Strengthen Data Protection

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Dr. Vincent Olatunji, commissioner, NDPC and Derek Ho,deputy chief privacy officer, Mastercard
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Nigeria Data Protection Commission (NDPC) has signed a Memorandum of Understanding with Mastercard to enhance data protection in Nigeria.

Dr. Vincent Olatunji, commissioner, NDPC and Derek Ho,deputy chief privacy officer, Mastercard

The agreement was sealed during a workshop where 150 Data Protection Officers (DPOs) were trained on Data Protection Impact Assessments (DPIAs).

Dr. Vincent Olatunji, commissioner, NDPC, said the event kicks off activities for the 8th NADPA conference, highlighting government efforts to train more certified DPOs.

Olatunji also disclosed the Federal Government’s commitment to increasing the number of certified DPOs with the required skills to manage data protection.

He noted that Nigeria’s digital-savvy youth are key to driving this agenda.

“Human capital is really key to us, and the ecosystem we are regulating is very special. It is still new, still emerging, and we need all we can to build the capacity of officers.

“We want to build the capacity of our people so we can be able to deliver on our mandate and fully deepen privacy in Nigeria.

“We are targeting to build the capacity of 250,000 DPOs annually, and we are working with partners like Mastercard to achieve that,” he said.

Derek Ho,deputy chief privacy officer, Mastercard,  also stressed the need for collaboration to build trust in the digital economy and urged participants to embrace training as data protection keeps evolving.

 

 


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CSCS Launches *7270#, USSD Code Service

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Central Securities Clearing System PLC (CSCS) has announced the launch of *7270#, its Unstructured Supplementary Service Data (USSD) code service, set to go live on May 8th, 2025.

CSCS Launches *7270#, USSD Code Service

The USSD code service is an innovative solution designed to enhance the ease and accessibility of investment services for all users.

Also, this service leverages the network capabilities of MTN Nigeria to bring unparalleled convenience to investors.

Driven by a relentless commitment to innovation, CSCS aims to revolutionize information access within the Nigerian capital market through this USSD code service.

As the Central Securities Depository (CSD), CSCS focuses on enhancing investor experiences and providing deeper market insights with unparalleled convenience.

The CSCS USSD code service offers seamless access to essential market information directly from mobile phones, eliminating the need for internet connectivity or specialized trading platforms.

Investors can now effortlessly retrieve Clearing House Number (CHN), check Direct Cash Settlement (DCS) status, view stock positions, account balances, and account status confirmations.

Haruna Jalo-Waziri, managing director/chief executive officer of CSCS, said ” We are excited to launch the *7270# USSD code service, a significant step in leveraging mobile technology to democratize access to account and portfolio information.

“This service empowers every investor, regardless of their location or resources, to stay informed about their investments. At CSCS, we believe that financial inclusivity is key to driving economic growth.

“Our partnership with MTN Nigeria on this project represents a significant leap toward a more inclusive financial landscape, leveraging the spread of the MTN network.

“This collaboration enhances the investing experience, reinforcing our shared commitment to empowering individuals with the tools they need to manage their financial futures effectively.” he added.

The CSCS USSD code service will initially be available to MTN users only. However, CSCS plans to expand this service to other networks soon.

This innovative service offers investors streamlined and secure access to critical market information at their fingertips.

Aisha Umar Mumuni, chief digital officer of MTN Nigeria, said, “This collaboration with CSCS on the *7270# USSD service underscores MTN’s commitment to harnessing the power of mobile technology to simplify complex processes for our users.

“By making critical investment information available at the touch of a button, we are helping to democratize access to the capital markets and, in the process, enhance investor engagement and market transparency,” she said.

CSCS continues to lead the way in technological advancements, reinforcing its position as a pivotal player in the Nigerian capital market ecosystem.

This initiative underscores our dedication to enhancing market efficiency and empowering investors with the tools they need for informed decision-making.

 


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Expert Urges FG to Leverage Digital Assets to Drive Diversification Goal

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The need to maximise local digital assets, amid dwindling Oil revenues and a struggling economy, has been reiterated by the Chief Executive Officer of Quomodo Systems Africa, Oluwole Asalu, who maintained this measure remains the path to prosperity.

Asalu, while addressing the press in Lagos, recently asserted that global shift towards digital economies, presents a pivotal opportunity for Nigeria at this time to mobilise sufficient resources towards effective governance.

He emphasised harnessing the burgeoning local digital economy to expedite national diversification goals, while break away from overdependence on oil output.

Asalu, boasted further that Nigeria’s tech-savvy, youthful population and increasing recognition from global tech giants already position its digital sector as a driver of inclusive growth and job creation.

“Nigeria’s overreliance on oil is no longer tenable. As global markets shift towards renewable energy, the urgency to diversify has never been greater. Technology stands out as the most promising avenue, not merely as a sector, but as an enabler of growth across all facets of the economy,” he explained.

According to him, Nigeria’s tech talent remains the new oil, a renewable resource with the potential for significant returns, if strategically harnessed.

Like India’s successes in information technology services, Asalu want Nigeria to tap into lucrative outsourcing industry to draw foreign investment.

“Foreign investment in Nigeria’s tech sector is rising. Programmes like Digital Explorers have led European firms such as Telesoft to establish operations in Nigeria. Tech giants like Microsoft and Facebook have followed suit, injecting capital and creating jobs,” he stated.

He again pointed to the emergence of three unicorns within Nigeria’s tech ecosystem as a breakthrough and sign of maturity.

“Nigeria’s tech ecosystem is already showing signs of maturity, with three unicorns emerging from its soil. These success stories, powered by local innovation, underscore the viability of a home-grown, world-class tech sector,” he affirmed.

He however emphasized urgent need to close existing gap in skills and infrastructure, in addition to embracing governance and collaboration to fully harness digital potential cum future.

 


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