Jumia.com Adds Muldooneys’ Luxurious Fashion Bags on Website

Jumia.com.ng, top shopping destination in Nigeria, has added yet more value to its proposition with the launch of Muldooneys of London luxurious fashion bags on its website.

This move launches Muldoneeys into the Nigerian fashion market as latest designs from the world acclaimed bag maker will also be available now on jumia.com.ng, as assured by Marlene Naicker,its founder.

Jumia.com, Nigeria's highly rated shopping destination partnered Muldooneys London to bring the fashion tray to the door steps of customers. This will see the luxury bag maker launching in Nigeria.

According to Afam Anyika, public relations manager, Jumia.com, the gesture entails more exciting news for female fashion lovers.

Muldooneys of London launched in 2004 by Marlene Naicker as an outlet to bring out her true passion for creativity.

Inspired by the people she grew up around; she decided to explore her inner abilities and developed designs that were undoubtedly chic and unique.

“From the inset of its founding we have forged a European Brand DNA epitomizing Old School Glamour with a Modern twist by paying homage to fashion doyennes of past. At Muldooneys we bring this onto our classic shaped leather accessories (handbags, clutches, weekenders) coupled with forecasting upcoming trends and playing with these themes onto the bags – to make them fashion focused and functional”, said Marlene.

And what is more intriguing is the Muldooneys woman, who according to Marlene is, “Pure, Elegant, Romantic spirit; captivating & fascinating fuelled by passion, elegance & romance.

“She is elegant and enigmatic, engaging modern day romantic who leaves lasting memorable impressions wherever she goes. A sophisticated and stylish woman who embarks on doing extra-ordinary things; a fearless woman who understands the beauty in the smaller and grander things in life. She embraces her feminity, is well traveled, educated and glamorous - a romantic soul who lives life with passion and every now and then a little high drama,” Marlene.

Anyika however said that Jumia.com will continue to provide its customers with a one stop shopping experience that is convenient, safe and stress-free. “Jumia has become Nigeria number one ecommerce platform, with every day, over 100,000 unique visitors and a daily subscriber base of over 400,000 people,” he added.

Jumia had secured with its partners Kaymu, Vamido and Hellofood $35M in funding from MILLICOM. Before this JP Morgan made a significant investment in the business, followed by Summit Partners with $26million.