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Jumia Continues to Empower Women Entrepreneurs Through e-commerce

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During the covid-19 lockdown restrictions, e-commerce was critical to the survival of thousands of SMEs, and it also offers significant growth opportunities for this vibrant sector of the economy.

Businesses without a digital footprint will struggle to stay relevant in the new normal ushered in by the epidemic. Today, Nigerian entrepreneurs are leveraging the reach and cost effective features of e-commerce like never before.

Speaking on how selling online has impacted her business, Bukola Ogundijo, owner of Purple Lining Ventures, said selling online via Jumia has helped grow her business. Like the story of several small enterprises, Ogundijo started her business in her living room with funds from her personal account coupled with loans from family and friends.

She explained that joining Jumia in 2014 has since opened her to expansion opportunities through the Jumia Lending programme. “At the start, it was difficult to get loans from the bank due to extensive documentation.

The initial startup capital came through my savings and loans from family and friends. Jumia gave me access to alternative sources of funding which helped me expand my business and grow faster,” she said.

According to her, selling online comes with immense benefits for female entrepreneurs. There is no need to spend money on helping hands as she can do much of her daily house chores while running her online electronics store concurrently. “Selling online helps me reach a wider audience.  From my shop I can sell to people in Kaduna, Abuja, Port Harcourt and that has increased my sales.

One of the challenges I face as a female entrepreneur is balancing responsibilities. I have to look after the children while also taking care of my business. Jumia has been helpful in managing the business side. I don’t have to be concerned about warehousing and delivery. I can be at home, looking at my phone, attending to business while caring for the family,” she said.

The story of Purple Lining Ventures shows the wide range of opportunities available to entrepreneurs looking to expand their business and achieve financial stability. The cost effectiveness and reach of online stores will help SMEs play their pivotal role in building a strong digital economy for Nigeria.


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E-Business

NAICOM Urges Nigerian Insurers to Develop Cyber Insurance Products

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National Insurance Commission (NAICOM) has urged Nigerian insurance companies to develop and introduce cyber insurance products.

NAICOM Urges Nigerian Insurers to Develop Cyber Insurance Products

This is in response to the escalating digital risks accompanying global digitalization.

This initiative aims to provide coverage against cyber threats and data breaches, ensuring that businesses and individuals are protected in the evolving digital landscape.

To facilitate this development, NAICOM is collaborating with the National Information Technology Development Agency (NITDA) and the Nigeria Data Protection Commission (NDPC).

This partnership seeks to promote cyber insurance and ensure compliance with Nigeria’s Data Protection Regulations, emphasising the importance of data protection training for industry practitioners.

Despite the growing threat of cybercrime, cyber insurance remains underutilised in Nigeria. Industry reports indicate that many businesses and individuals overlook the importance of cyber insurance, even as global cybercrime losses are projected to reach $10.5 trillion by 2025.

NAICOM’s directive underscores the need for the insurance industry to adapt to the digital era by offering products that address contemporary risks, thereby enhancing the resilience of Nigeria’s digital economy.

 


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E-Business

Google Increases Price of Google One Subscription in Nigeria

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Google has increased the price of its Google One subscription in Nigeria.

Google Increases Price of Google One Subscription in Nigeria

The tech giant, in a note to its customers, said, “Price will automatically increase to N1,900/month on 28 Mar 2025 for your Google One subscription. Cancel at any time in Google Play.”

The old price was N1,200. Google One, a cloud storage service offered by Google LLC, provides users with a centralised platform to manage their storage across Google Drive, Gmail, and Google Photos.

It added that subscribers who do not cancel their subscription will be charged automatically on the payment method they provided.


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We Are Bringing the Change in Technology Distribution – Chioma Ekeh, TD Africa MD

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Mrs. Chioma Ekeh, CEO of TD Africa
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In the world of technology and entrepreneurship, few names resonate as powerfully as Mrs. Chioma Ekeh, CEO of TD Africa, Africa’s leading technology distribution powerhouse.

We Are Bringing the Change Technology Distribution – Chioma Ekeh, TD Africa MD

Mrs. Chioma Ekeh, CEO of TD Africa

A media-reclusive entrepreneur and quiet achiever, she has made a name for herself not with loud proclamations but through consistent actions that have shaped the trajectory of the continent’s digital economy.

She has steered the company to unprecedented heights, forging strategic partnerships with global giants such as HP, Microsoft, Apple, Starlink, IBM, Dell Technologies, Ring (by Amazon), Cisco, Lenovo, APC by Schneider Electric, Samsung, Bosch, Philips, Logitech, and Vivo.

These collaborations have not only strengthened TD Africa’s position as a market leader but have also contributed to the growth of Africa’s tech ecosystem.

At the recently held Accra Synergy Summit, a high-profile event held in Ghana that brought together top strategic partners and Original Equipment Manufacturers (OEMs), Mrs Ekeh made a bold declaration: “We are no longer waiting for change — we are driving it. We are no longer spectators in the digital revolution — we are architects, engineers, and visionaries shaping the future.” This statement, emblematic of her visionary leadership, underscores her commitment to driving Africa’s tech renaissance.

Ekeh’s words are not mere rhetoric; they are backed by tangible achievements and a deep understanding of Africa’s digital potential. The data speaks for itself.

According to the International Finance Corporation (IFC), Africa’s digital economy is on track to reach $180 billion this year, with projections indicating it will soar to an astonishing $712 billion by 2050.

This growth is not just an increase in numbers — it signifies a paradigm shift in how Africa engages with technology and innovation.

With over 570 million internet users today, Africa is undergoing an unprecedented digital awakening, a number expected to double by 2030 according to the World Bank.

From financial inclusion to business automation, Africa is embracing the digital age at an accelerated pace, with 70% of global mobile money transactions already occurring in sub-Saharan Africa.

This widespread adoption is a testament to the ingenuity and resilience of African entrepreneurs and businesses.

The continent’s tech ecosystem is also attracting significant global attention. In 2022 alone, African tech startups secured over $6.5 billion in investments, a clear testament to the world’s belief in Africa’s digital future.

Ekeh’s message is clear: Africa’s future is bright but requires collective effort.

Rapid transformation does not happen in a vacuum. It is built on strategic collaborations and forward-thinking leadership.

According to Ekeh, “This renaissance is not happening in isolation. It is built on the foundation of strong partnerships. It is fuelled by collaboration — between businesses, governments, and technology enablers like TD Africa. Each of us has a role to play in ensuring that Africa doesn’t just adopt technology but creates, innovates, and leads.”

Her words serve as a rallying cry for businesses, governments, and individuals to strengthen partnerships, increase investments, and take bold steps toward excellence. “Africa is no longer just a consumer of technology. Africa is a builder. Africa is no longer following global trends. Africa is setting them. Africa is no longer waiting for the future. Africa is the future,” she concluded.

Chioma Ekeh’s leadership and vision are a testament to what can be achieved when passion, innovation, and collaboration come together.

As Africa continues its journey toward a tech-driven future, her words and actions remind us that the power to shape tomorrow lies in our hands today.

TD Africa has remained at the forefront of Africa’s tech revolution as the market leader in technology distribution.

Under Ekeh’s leadership, the company has not only expanded its portfolio of global partners but has also facilitated the seamless deployment of innovative tech solutions across various sectors.

By empowering businesses with cutting-edge technology, TD Africa is laying the groundwork for an Africa that does not just consume technology but pioneers it.

 

 

 

 

 

 

 

 

 

 


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