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Jumia kicks off 6th Black Friday Campaign Aimed at Promoting SMEs

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Jumia Nigeria on Thursday announced the commencement date for its 6th Black Friday campaign, aimed at revolutionizing the shopping habit of Nigerians, promoting the convenience of online shopping and growing small and medium businesses across the country.

Mrs Juliet Anammah, chief executive officer, Jumia Nigeria, made the announcement during a press conference to flag off the campaign in Lagos.

She stated the campaign will run from Friday, November 2nd (midnight at 12.01am) through November 30th, 2018.

Anammah also stated that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.

“We expect to see an increase of 50% website traffic as a build up over last year’s Black Friday.

“The rise of mobile penetration in the country which stands at 84% is one of the factors driving our App and website visits; others being our amazing deals.

“Last year, 79% of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100% at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.

Shobhit Pandey, chief commercial officer, Jumia Nigeria, Speaking of the concerted efforts Jumia has put in providing customers with a wide assortment of quality products to choose from said,“We have doubled our product assortment compared to 2017 Black Friday campaign.

“This year, with the support of our vendors, we are offering our customers discounts as high as 80% on categories such as men’s and women’s fashion, 70% on wristwatches and sunglasses, 65% on health and beauty products, 50% on mobile phones, electronics, and groceries, and 40% on fitness and automobile products.

“Unlike last year, these amazing deals will only be available every Friday of the week in the month of November.”

He further thanked Jumia’s partners, such as Binatone, HP, Samsung, and Haier for offering the best rates during the campaign.

Prasun Banerjee, Managing Director, Binatone Nigeria who spoke about why the partnership with Jumia for Black Friday will help deepen ecommerce penetration in the country, said: “Jumia has made the Black Friday sales event a wonderful opportunity for us to offer huge discounts to their customers, thereby enabling us to sell more items than we projected.

“This means that more Nigerians will shop during this period.”

Banerjee also mentioned that the Black Friday campaign has become, through Jumia, the most anticipated shopping festival since 2013 in Nigeria.

Although, logistics has always been the biggest challenge facing most eCommerce companies in the world and in Nigeria especially during special sales campaign such as Black Friday.

However, the country manager for Jumia Services (Jumia’s logistics arm), Tolulope George-Yanwah has assured customers to expect excellent delivery services during and after the campaign.

According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2nd.

“We have a projection to process 50% more orders than last year’s Black Friday, and we have ensured to put in place an increased workforce, split across the major cities in the country.

“Our delivery associates have been trained on the best technologies that will aid the discharge of their duties.

“We have also provided a real-time technology that allows our customers to trace the fulfilment process of their orders from when they are shipped from the warehouse till they are delivered.

“This is besides necessary partnership that we have entered with other delivery companies to support our efforts towards ensuring orders are delivered on time,” added Anammah

Olamide Amosu, Head, Engagement Marketing, Jumia Nigeria, explained why the company is focused on driving its App usage, especially for the Black Friday period.

She said: “We’re focused on encouraging our customers to make all their purchases on the mobile App due to the increasing number of customers shopping on our website via their mobile phones, and the easy access it provides customers to access bigger deals and enhance price comparison.

“Shopping on the App consumes less data which helps customers to save money, and to make it attractive for use, special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.”

On the other hand, Jumia’s all in one App – Jumia One – in the spirit of Black Friday, will be giving 10 lucky customers N10,000 worth of airtime, 10 lucky customers N10,000 worth of TV and internet subscriptions if they buy from at least 2 different services on the App, 10 lucky customers N10,000 worth of airtime if they purchase a minimum of N1,000 airtime, and 50% cashback for airtime purchase within the first 1 hour.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Receives Award for Contributions to Media Development

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MTN Nigeria has received a “Media Capacity Development Support Award” for its immense contributions towards the growth and development of media practitioners across Nigeria.

The award was presented by the Media Career Development Network, at its inaugural conference held at the University of Lagos on October 31, 2024.

Held at the Biodun Shobanjo Auditorium Centre for Excellence, the Media Career Development Conference saw the coming together of seasoned media practitioners who shared insights on opportunities for growth and career advancement in the ever-evolving digital landscape.

Executive Director of the Media Career Development Network, Lekan Otufodunrin noted that the conference aligns with the organization’s commitment to promoting media excellence and advancing the careers of media professionals in Nigeria.

Speaking on the award, Chief Corporate Services & Sustainability Officer, MTN Nigeria, Tobe Okigbo appreciated the Media Career Development Network for the initiative, while also affirming MTN’s commitment to supporting the media.

“On behalf of MTN, I’d like to extend gratitude to the network for the recognition.

“At MTN, we believe in investing in institutions that bring value to the society and this includes the media.

“Journalists and other media professionals play a crucial role in telling authentic stories and shaping the image of our nation globally.

“So we’re committed to helping them gain the requisite skills and exposure needed to thrive in their profession”, he stated.

MTN Nigeria has consistently shown dedication to training world-class media professionals in Nigeria, particularly through its Media Innovation Programme (MIP).

Since 2022, the ICT firm has partnered with Pan-Atlantic University to enable media practitioners across various platforms gain insight into the rapidly evolving media environment.

Convener and Executive Director of the Media Career Development Network, Lekan Otufodunrin acknowledged the impact of the telecommunications giant’s efforts in upskilling Nigerian media professionals.

“The 6-month Media Innovation Programme created by MTN in partnership with Pan-Atlantic University has afforded media practitioners in-depth training on the media space and even the opportunity to gain more insights in South Africa.

“We hope that MTN Nigeria will continue to champion this programme for the development of professionals”, he said.

The Media Capacity Development Support Award joins a long list of awards MTN Nigeria has received for its contributions towards institutions beyond the telecommunications sector and the general society.


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MobileCoreX Taps Wireless Technology Labs in Multi-Million Dollar Deal to Build New Mobile Core Network across Nigeria

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Wireless Technology Labs (WTL) today announced that it has been chosen by MobileCoreX Ltd (MCX), Nigeria’s premier Mobile Virtual Network Enabler (MVNE), to spearhead the development of the country’s first mobile virtual network in a landmark deal valued at millions of US dollars over the next three years. 

This initiative aims to enhance mobile connectivity for Nigeria’s 220+ million residents, addressing the current challenges of low broadband penetration and poor quality of service.

Nigeria’s telecom sector is predominantly dominated by four major operators—MTN, Airtel, Globacom, and 9Mobile – with only 29% of Nigerian’s 220+m population regularly accessing the mobile internet, (GSMA figures) due to poor coverage and a variety of other issues.

In Q2 of 2023, the Nigerian Communications Commission (NCC) adopted a new strategy to boost coverage and adoption, it issued 43 Mobile Virtual Network Operator (MVNO) licenses to amplify service coverage, particularly in unserved and underserved regions.

Amongst the licensee’s was MCX which obtained a tier 4 MVNE license aimed at constructing new mobile network infrastructure to provide capacity for emerging MVNOs as a platform as a service.

“Coverage, poor quality of service, costs and inflexible value propositions in Nigeria have persisted for too long.

“We are committed to leveraging innovative technology to create more competitive networks that reduce costs for consumers and provides value propositions that suite that needs,” stated Mr. Habib Ahmed, CEO of MCX.

He emphasized WTL’s pivotal role in delivering the carrier-grade core systems required for a comprehensive suite of mobile services, encompassing voice, data, and value-added features to meet the diverse needs of MVNO clients.

WTL, headquartered in Belgium, with over 20 years of experience, has been active in Nigeria and across Africa, working with operators of all sizes to rollout both urban and rural networks, work which has garnered it widespread recognition and industry awards.

The company has already partnered with two of the 43 new MVNOs licensed by the NCC, showcasing its commitment to enhancing telecom infrastructure in the region.

Mr. Satya Mekala, CEO of WTL “This partnership is about empowering a new entrant to make significant impact in the telecom market.

“We are committed to supporting MCX in its journey from a newcomer to a major player in the industry.

“Our advanced Core systems will ensure that MCX can offer reliable, scalable, and innovative mobile services from day one”.

As the telecom industry in Nigeria undergoes transformative changes, this collaboration signals a promising future for mobile connectivity and digital adoption in the country.

WTL will be showcasing its capabilities at upcoming events including MVNO Nation 2024 in Valencia, 6-8 November and The Africa Tech Festival in Cape Town, 12-14 November, further reinforcing its commitment to driving digital adoption across the continent and the globe.

To learn more about how WTL can help with the rollout of MVNO/E urban and rural networks in Africa, please email [email protected]


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Edo State Launches Data Centre in Benin

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Governor Godwin Obaseki of Edo has said that reforms by his administration in the digital and technology space over the last eight years have revolutionised the state.

The Governor who stated this on Friday at the launch of the Edo State Digital Policy and Edo Data Centre, disclosed that was the first data centre owned by a state in Nigeria.

According to him, his reforms had repositioned Edo as a leading state in digital inclusion in Nigeria, adding that his government was leveraging technology as a catalyst for socio-economic development and inclusive growth.

He said: “I welcome you to the only data center owned by a state in Nigeria. This event is significant because we have started a revolution in Edo State, a digital revolution. We are rounding up with a policy statement that will guide this revolution into the future.

“The population of Edo is scaled towards the youths as they are born in a digital age. The future is digital. It will be difficult to navigate the world today without technology. If you want to develop and grow rapidly, you must begin to think of how to use technology.

“The pace of the advancement of technology in the world today is scary. So, just imagine those who have not started yet; I don’t think they can live in the future world. In Edo, we have always been ahead in our history. We have been a knowledgeable people as we interacted at a global level over 500 years ago on our own level.

“To catch up, we had to do something else and different. That was why from the beginning it was clear to us that we had to introduce technology and make sure that we begin to retrain our young ones, the youths, to own this digital world and the confidence in it.”

Obaseki added: “We have moved Edo into the digital superhighway and to operate on that superhighway, they must know the rules and must be guided by certain rules and practices. That is what we are doing today and incorporating in this policy document. This will enable everybody to understand the shape of this high way and what they need to do on this high way.”

The governor continued: “I had the privilege of working with young people in Edo State and working together, we set up EdoJobs and the Edo Innovate Hub as these have helped our young people and till date, over 50,000 young men and women have benefited from various training and programmes from Edo Innovate. We have been lucky to build a digital ecosystem which has grown rapidly.

“Years ago, as the Chairman of the State’s Economy Team, we set up the ICTA but we struggled all through but we kept it alive, and set up the law governing it. The agency is principally responsible for providing technology for the government.

“I am proud today of what we have done in Edo State which is all-encompassing as no aspect of government in Edo State that has not been digitized or in the process of digitization. All Government jobs have been digitized, and it is not difficult to operate in Edo as files can’t miss again.”

He said: “Technology has made it easy for our children to learn in school through the EdoBEST programme. We have over 400,000 children in our public schools. We have data in all our public schools, teachers, parents and ward of our pupils.

“You can go to any of our primary healthcare centers today without seeing your records, especially if you have registered and with our health insurance. Security, healthcare, agriculture, education and other areas, we have introduced technology.

 


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