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Jumia Lays off 20% Staff as Part of Plans to Reduce Losses

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Jumia, Africa’s leading e-tailer, has taken major steps to reduce losses and accelerating progress towards profitability, even if it means selling to fewer customers.

Francis Dufay

Jumia, which emphasises that cost reduction is a key priority of its strategy, undertook significant headcount reductions in the fourth quarter of 2022. This resulted in over 900 position terminations, the company says, corresponding to a 20 percent headcount reduction.

“We have streamlined our organizational structure, creating leaner, more effective teams, fully committed to the execution of our strategy,” Jumia explained in its latest results publication.

As part of the streamlining efforts, Jumia says it has also significantly reduced its presence in Dubai where certain management functions were located, reducing headcount by over 60 percent. It is understood that most of the remaining staff are being relocated to African offices, closer to consumers, sellers and operations.

“We expect these headcount reductions to allow us to save over 30 percent in monthly staff costs starting from March 2023, as compared to the October 2022 staff cost baseline,” the company estimates while also noting that an expense of USD 3.7 M was incurred in the restructuring process. Notwithstanding, Jumia insists it is working across the full cost structure to drive efficiencies.

These changes, coupled with efforts at prioritising fundamentals-led growth and gutting underperforming business units amongst other factors, did affect Jumia’s sales.

In the just-released fourth quarter and Full Year 2022 results, active customers amounted to 3.2 million for the three months ended December 31, down 15 percent year-over-year. The company says this was partly a reflection of a challenging macro environment across countries that is putting pressure on consumer spend while affecting sellers’ ability to secure supply.

Another factor cited as being responsible for the subdued showing is the deliberate action on Jumia’s side to reduce promotional/marketing intensity behind categories with more challenging unit economics, including a number of digital services on the JumiaPay app. “We remain disciplined around customer acquisition with a focus on profitability,” the e-tailer emphasised.

The combination of the above factors, macro environment and deliberate category rationalisation, also drove a decline in orders by 12 percent year-over-year, to 9.9 million in the fourth quarter of 2022, the company notes. Gross Merchandise Value (GMV) also slowed to USD 283.1 M, down 14 percent year-over-year and flat on a constant currency basis.

However, Francis Dufay (previously appointed Acting CEO and now appointed CEO of Jumia by the Supervisory Board) maintains it’s no cause for panic as one of Jumia’s immediate priorities is to significantly improve resource allocation, focusing on core areas with attractive returns on investments and clear ecosystem benefits.

“In the fourth quarter of 2022, we started implementing our strategy to accelerate our path to profitability and further strengthen our fundamentals. While the fourth quarter results only reflect a fraction of the actions we are taking, we are seeing early signs of success and remain focused on execution,” Dufay commented.

In its earlier Q3 2022 results released in the middle of November last year shortly after the exit of long-standing co-CEOs Sacha Poignonnec and Jeremy Hodara, Jumia announced its intention to cease a number of activities that do not yield attractive returns.

These business exits, the company now says, have largely been completed: Jumia Prime has been discontinued; the logistics-as-a-service offering is off in all but three countries; first-party grocery has been scaled back in four markets; food delivery discontinued in Egypt, Ghana, Senegal, and Tunisia.

Some of these changes appear to already be yielding fruit in some ways as operating loss in Q4 2022 was USD 49.8 M, down 41 percent year-over-year while gross profit accelerated to USD 41 M in the fourth quarter of 2022, up 22 percent year-over-year. Also, with its marketplace revenue hitting a record USD 41.2 M and fulfilment and other expenses continuing to fall, Jumia appears to be taking the slow and steady route; an increased focus on sustainability after years of unbridled growth-chasing spending.

Jumia, which has its African headquarters in Lagos, Nigeria, while serving 11 countries on the continent, has been the dominant e-tailer in these parts for more than a decade but continues to struggle to make the numbers work, failing to turn profitable and accumulating around USD 2 B in losses. Its share price has tumbled nearly 70 percent since its historic 2019 IPO as shareholders and analysts continue to express unease over the viability of its Amazon-style business model in challenging African markets.

The ongoing reset that is apparent at Jumia, thus, seems in order though it remains to be whether it would be enough to turn things around.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

NOTAP to Strengthen IP Rights in Nigeria

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National Office for Technology Acquisition and Promotion (NOTAP) has restated its commitments to strengthen the Intellectual Property Rights (IPRs) of Nigerian innovators and inventors to boost the creative ability of people to develop solutions to the many challenges confronting the people.

NOTAP to Strengthen IP Rights in Nigeria

Dr. Obiageli Amadiobi, director general of NOTAP, made this known in a news conference in Abuja recently to commemorate the   2024  African Day  for Technology and Intellectual Property  Rights, with the theme “Leveraging Technology and IPRs to Drive the Renewed Hope Agenda”

The NOTAP boss  said  the  commemoration,  observed by all African countries  on September 13 every year,  is important because  it will help to facilitate  the domestication of  technology and the development of IPRs in African states  to assist people to develop  solutions  to the many  challenges  confronting the continent  to eradicate  poverty and drive  sustainable development.

Amadiobi said that “NOTAP as an agency has the added responsibility of promoting inventions and innovations of Nigerian researchers and has not failed in pursuing the mandate especially in sensitising the research community and the general public on the vital role of IPR in Nigeria’s technological development.”

She noted that  these responsibilities were carried out through the establishment of over sixty-five (65) Intellectual Property and Technology Transfers Offices (IPTIOs) across the length and breadth of Nigeria;

Processing of over one thousand (1,000) patent applications received and submitted to the Nigerian Patent and Design Registry; Granting of assistance to researchers at no cost in the acquisition of over three hundred (300) patent certificates from the Nigerian Patent and Design Registry.

She added that 70 of these patent certificates have been commercialised in the Nigerian markets and five (5) in the international markets; while the agency has also launched and distributed  publication on “Guidelines for Commercialization of R&D results in Nigeria”; Identification and publishing of a compendium of viable R&D results from various research sectors in Nigeria and Sustained engagements with stakeholders in the National Innovation System (NIS) to facilitate the commercialization of viable R&D products.

She said that an initiative has been taken to develop market ready products and industry trained academia through NOTAP, Industry and Academia linkage project as NOTAP- Industry Technology Transfer Fellowship (NITTF) which has successfully witnessed the engagement of 21 fellows, viable products and generation of valuable Patents.

“To strengthen research and development infrastructure, NOTAP is also engaging the private sector to upgrade laboratories in various tertiary institutions across the country,” she added.

She also reaffirmed NOTAP’s commitment to guiding the process of technology transfer and promotion of IPRs to shore up indigenous inventors and innovators in order to drive progress and harness the benefits of innovation and creativity for the development of Nigeria to build a greater future for us all.


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Insider Threats Resonated in Cybervergent Half Year Cyber Threat Report

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Insider threat reverberates in Cybervergent half year cyber threat report between January and June 2024 released over the weekend. According the report, “often underestimated and underestimated, insider threats are like the silent assassins in the gym, packing a knockout punch despite always being overlooked.

“In the first half of 2024 there has been a 50% increase in successful Insider threat attacks within Nigeria alone. Unlike external attackers who rely on fancy footwork and social engineering jabs, insider threats have a secret weapon – trusted access.

“They’re already inside the gym, bypassing security ropes with their legitimate credentials. They know the routines, the weaknesses in the defenses, and can land a surprise blow before anyone notices,” the report stated.

Analyzing the report, Mr. Gbolabo Awelewa, the Chief Solutions Officer at Cybervergent, classified the different types of insider threats to include꞉

Disgruntled Employees꞉ Motivated by anger, financial gain, or a feeling of being benched, these individuals can inflict serious damage.

Accidental Insiders꞉ These are the athletes who forget their water bottles and leave the locker room door open – a simple mistake with potentially big consequences. They highlight the importance of solid security training programs.

Negligent Insiders꞉ These are the gym rats who forget their water bottles and leave the locker room door open – an employee working from a public space and leaving his/her laptop unlocked to dash to the restroom or pick a call; a simple mistake with potentially big consequences. They highlight the importance of solid security training programs.

Credential Compromise꞉ Insiders with compromised credentials, either through phishing scams or malware, become unwitting accomplices, letting attackers into the gym through the back door.

Industrial Espionage꞉ Competitors or foreign agents might try to recruit insiders to steal your intellectual property – like spying on your secret training techniques.

The report also revealed how Cybervergent detected 586,130 attacks on organizations that it manages in Nigeria.

Among the 586,130 attacks launched on various organizations, Cybervergent was able to resolve 226,103 of the attacks by automation, while 19,920 endpoints were protected by Cybervergent.

According to the report, events analysed by Cybervergent’s Security Operations Centre (SOC), reached 304,522, while all potentially malicious events analysed by Cybervergent within the same six months period, reached 42,200.

Mr Awelewa said with the increasing threat in the cyberspace, organizations must ensure that regular application and systems updates are carried out on existing applications and systems to prevent the attacks at scale.

Highlighting the threat actors that targeted Nigeria in the first half of the year, Awelwewa listed them to include: Gelsemium, Equation Group, Lyceum, Gamaredon, Circus Spider, Mirage, Common Raven, Bronze Highland, Earth Krahang, as well as Insider Threat Syndrome.

According to him, Gelsemium is a sophisticated cyber espionage group known for its targeted attacks on high‑profile organisations across various sectors.

“They use custom malware and advanced techniques to evade detection, and their target is on public administration, educational services and national security,” he said.

The also spotted common cyber challenges where organizations were struggling such as: Outdated Equipment꞉ Legacy systems were holding many organizations back, making them easy targets for modern cyber threats.

Limited Resources꞉ Smaller organizations and even some larger ones were struggling to afford the right equipment (security tools) and trainers (skilled personnel) for a comprehensive workout.

Lack of Knowledge꞉ Many organizations were uninformed about the latest fitness trends (security standards) like ISO 27001꞉2022, CBN Frameworks, and PCI DSS 4.0, leaving them vulnerable to injury (a data breach).

Human Error꞉ Insufficient training led to avoidable errors, opening the door for cyber attackers.

 


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Four Nigerian Start-ups Selected for NBA Africa Startup Accelerator’ Demo Day

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NBA Africa has unveiled the list of ten startup companies from seven African countries selected for the Demo Day at the NBA headquarters in New York City on Wednesday, Sept. 25 as part of “Triple-Double: NBA Africa Startup Accelerator,” which the league launched in April 2024.

At the event, designed to support Africa’s technology ecosystem and the next generation of African entrepreneurs, the ten start-ups will pitch their products to a panel of international industry leaders, after which four winning companies selected will be awarded financial support and mentorship, including an opportunity to participate in workshops and development programmes facilitated by NBA Africa or its partners.

The selected companies from Nigeria include Buzza (Nigeria) which helps sports organisations improve their operations through digital solutions, including digital management transition and Festival Coins (Nigeria), an event technology company that offers a customised, no-code event registration and ticketing platform for events.

The other two are Naemo Global (Nigeria) which aims to revolutionise sports scouting on the African continent through its proprietary data analytics and AI-utilising scouting software, Afriskaut and Salubata (Nigeria) which creates modular shoes repurposed from plastic waste and noted for innovation while reducing the global carbon footprint.

The six other companies from across the continent include one each from Rwanda (Backrest), which provides a wearable technology solution called WristWrist to facilitate cashless payments at event venues, Côte d’Ivoire (Gara), a pan-African video gaming and comics platform that facilitates the distribution of digital entertainment experiences; and Kenya (HustleSasa), which provides live event services that support payment processing, attendee check-in, merchandise sales, customer data management and more.

Others are from Ghana (Power to Girls Foundation), which provides a social connection and mentorship platform called My Power App dedicated to empowering girls and women aged between 13 and 20, and Egypt (UBR VR), which delivers state-of-the-art, fully immersive, in-person virtual reality (VR) experiences across Egypt and South Africa (Vambo Technologies), known for a digital language technology platform leveraging AI to provide real-time translation, content creation, and language learning technology.

Speaking of the initiative, NBA Africa CEO Clare Akamanzi, said: “We have been inspired by the level of talent and creativity from all of the applicants, and we congratulate the 10 deserving finalists who will showcase their innovative solutions at Demo Day later this month.”

He added that “NBA Africa is committed to supporting the continued growth of startups on the continent, including the four prize-winners whose innovative solutions will further elevate the sport and creative industries in Africa for years to come.”

Operated by ALX Ventures, “Triple-Double: NBA Africa Startup Accelerator” was open to early-stage startups in Africa that develop solutions in event management and ticketing, youth development, AI, and digital marketing.

The initiative will support Africa’s tech ecosystem and the next generation of African tech entrepreneurs by providing them with access to mentorship and capital that will help drive growth in the sports and creative industries.

The four prize-winning startups will be announced at Demo Day.

NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organisation with the mission to inspire and connect people everywhere through the power of basketball.

NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; Lagos, Nigeria; and Nairobi, Kenya.


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