Jumia Reveals Drivers of Online Shopping in Nigeria

Jumia, Nigeria’s leading one online shopping retailer has linked increase to online shopping among Nigeria to key economic growth indicators.

Speaking at the commencement of Social Media Week 2014 in Lagos, Mr. Opeyemi Adetomiwa, community manager, Jumia Nigeria, observed that improved electricity, available and affordable internet connectivity, financial inclusion, spry e-payment system and social media hype as the leading trends in improving the online shopping system in Nigeria.

To achieve the estimated N150 billion to be spent by Nigerians through online shopping in 2014, he said, depends on its acceptance, especially by the middle class.

Adetomiwa who spoke on “Impact of social media on e-commerce in Nigeria” added that, universally, social media are becoming greater than any institution, government, entity, “So, social conversation will drive development, force service excellence and stimulate growth”.

“E-commerce in Nigeria is growing very fast due to the power of the social media and enlightenments out there. For instance, retail market accounts for 9.2% of the nation’s GDP, while the Nigeria’s e-commerce industry is worth over N250 million. That is a tremendous growth”.

He maintained that mobile phones in the hands of the customers are essential tools to drive the sector as statistics show that 30% of the visitors to Jumia are through mobile devices.

Jumia is Africa’s leading online shopping destination. Customers across the continent can shop among the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products.

The Company is part of the Africa Internet Holding (AIH). The AIH introduces and accelerates the online shift in Africa – for its people and its culture.