Jumia Shares Views on Social Media Impact on eCommerce @ SMW 2014

Jumia, Nigeria’s largest online retailer on electronics, fashion, home appliances, kid’s items and more has declared its intention to share views on the impact of social media on e-commerce in Nigeria during the Social Media Week 2014.

Jumia commenced operations in May 2012 when eCommerce was non-existent in Nigeria and since then has grown significantly to build a reputable organization with over 1000 employees offering Nigerians convenience & quality products at great prices.

Confirming Olamide Amosu, offline marketing- pr & events manager for Company said that that social media played a significant role in the success of Jumia and eCommerce in Nigeria.

“Jumia was able to ride on the enormous potential of this media to create awareness and build trust for the eCommerce industry which was still very unpopular in its infant stage.

“The objective of this event is basically to enlighten people about the journey so far for eCommerce in Nigeria, its effects on the Nigerian economy, the future of eCommerce in Nigeria and how social media will shape this future, using Jumia as a case study.

“We are inviting all students, the working class, entrepreneurs and anyone interested in knowing how eCommerce emerged in Nigeria and the role social media has played in defining what would be the future of Entrepreneurship in Nigeria. At the end of this event, we hope to leave the participants with a working knowledge of how they can turn their ideas into a successful business, sustain it and use social media to their advantage,” Jumia said.

Nigeria CommunicationsWeek gathered that the presentation will be anchored by Opeyemi  Adetomiwa, community manager, Jumia Nigeria.

Other top management personnel will be available to take questions after the presentation.