Telecom
Jumia/MTN 1st Megathon Week Attracts Global Mobile Devices OEMs

Jumia, Nigeria’s leading online shop and in a few days will be unveiling one of its biggest sale of the year, dubbed ‘the Biggest Mobile Sales Ever’ of the retail industry in Nigeria.
Supported by MTN and Mediatek, the Jumia Mobile Week Megathon will last for a week, starting on May 31st at midnight and lasting until Sunday the 7th of June at midnight, the company announced during a media barley in Lagos.
Jumia has collaborated with all the major international mobile brands to offer deals and amazing discounts on all mobile phones available on the website throughout the week.
Original Equipment Manufacturers like Archos, Blackberry, FLY, Huawei, iMose, Itel, Oraimo and Wiko are amongst the brands that Jumia has partnered with to bring to its customers the highest value for their money.
But the most noteworthy collaboration is undoubtedly the one Jumia stroke with the 7 biggest international mobile brands in Nigeria: InnJoo, Infinix, Tecno, Samsung, Apple, Lenovo and LG.
In addition to discounts on all the mobile phones of the brands, Jumia will offer its customers special “Hero” deals on all 7 brands.
InnJoo will be unveiling in exclusivity its new InnJoo Fire and the best-seller InnJoo One.
Infinix, the highest selling mobile brand in Nigeria in March will have exclusive hero deals on the Infinix Hot X507 and the Infinix Hot Note.
Tecno will showcase its Tecno Y5 and L7 while Samsung will provide Jumia customers with an amazing hero deal on the Star Plus 2.
Apple, through Istore, the authorized retailer of Apple in Nigeria, comes with incredible hero deals on its two latest phones: the Iphone 6 and the Iphone 6+.
Lenovo will amaze us with hero deals on the A328 and A6000 and LG will close the show on Sunday with hero deals on the L60a and LG Magna.
Additional flash sales with discounts of 50% will also take place all through mobile week on hero deals and other new product launches…
New hero deals will be revealed every day of the week, starting at 5am on the Jumia App and at 9am on the desktop version.
With the Mobile week Megathon, Jumia contributes to the formidable growth of mobile penetration in Nigeria and supported by MTN, makes internet penetration easier: every phone bought on Jumia during the Mobile Week will be coming with a free 1 month Gigabyte data as well as a free music stream for 1 month with free SIM cards!
What is MTN Bringing?
MTN offers the widest data network in Nigeria with 61 million subscribers in Nigeria and unbeatable data prices.
MTN is supporting the Jumia Mobile week and offer on all purchase of mobile phone 1 month free 3GB data on every device bought during mobile.
MTN is a sponsor of the Jumia Mobile week.
On the other hand, MediaTek is a pioneering fabless semiconductor company and a market leader in cutting-edge systems on a chip for wireless communications, HDTV, DVD and Blu-ray.
MediaTek created the world’s first octa-core smartphone platform with LTE and our CorePilot technology released the full power of multi-core mobile processors headquartered in Taiwan.
Mediatek is also a sponsor of the Jumia Mobile week.
The OEMs
INFINIX
The INFINIX brand represents quality, affordable and premium lifestyle which it promotes encourages and sustains through its variety of products and services. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and in sync with the world.
It inspires your daily life, with access to key features that young people look for, such as social networking, access to thousands of free apps and entertainment.
Since its creation in 2009, Infinix has become a major player in the mobile phones and tablets market.
Avant –garde designs, innovative functions and impeccable quality are just some of the reasons why millions of consumers are seduced by our products.
Infinix defines norms and opens the doors to the future, based on it slogan: The future is now!
Jumia mobile week affords us the opportunity to partner with a major player in the e-commerce industry in Nigeria to showcase our unique products and services.
The rapid growth of Jumia.com has seen it emerge as arguably the country’s number one online shopping portal, with over 1000 members of staff after just a short time in operation.
This is also similar to the growth achieved by the Infinix brand in the Nigerian market. Jumia is poised to maintain leadership in Nigeria’s online retail market.
The site controls 70% of the online retail market in the country and has serviced over a million customers, in addition to being independently ranked as second only to Google for preferred online shopping in Nigeria.
Dr. Jonathan Doerr, MD of Jumia Nigeria, said, ”Jumia mobile week affords us the opportunity to interact with other brands and compare products and services and also introduce latest trends in the industry.
“As is our commitment to our users and fans, in the near future, Infinix hopes to keep improving on our products and services to reflect the lifestyle of our users. We plan to tailor our devices to meet each individuals need according to their lifestyle and demands.
“Already evident are several improvements to our customer service delivery in terms of creating several avenues for our users to interact with our brand. One of the key elements of this is our Infinix forum which affords users the opportunity to tell us their challenges, offer user feedback and suggest product and service improvements. Another avenue is our Infinix community of users where we interact one on one with the Infinix users.
“Also customers can also keep expecting regular updates via OTA updates which will always offer product and service improvements.”
TECNO
Mr Chidi Okonkwo, Deputy Country Manager of TECNO Mobile said the Tech giant is keen on setting the pace on first high quality professional music phone BOOM J7 delivered to mobile users’ ears through this collaboration with Jumia and that’s one of the driving force behind the Mobile week partnership.
He stated that in 2014 Tecno mobile shipped in tens of millions of devices into the Nigerian market and this year we would increase that figure by a lot more and to be able to deliver our devices to the Nigerian market we should be able to drive strong offline and online partnership and distribution networks to meet the demand of our customers.
Tecno Mobile being one of the biggest mobile players in the Nigerian market strive to have very good service in the ecommerce space in the Nigeria market, and this service will aid the delivery of devices to numerous customers across Nigeria.
“Nigerians love music and we have designed the RIGHT phone that will give our Nigerian customers value and great experience for their money both on mobile services and entertainment and with our multi-channel off and online service we’ll continue to push our strategy of delivering the right product to our customers” Chidi informed.
He also added that Tecno mobile as a brand is committed to innovation and customer experience and customers should expect to experience more in the area of entertainment with a special focus on music.
Chidi, on his part said that the Mobile Week would focus on how best to harness and promote mobile penetration and inclusion in Nigeria. He highlighted that, as more people spend more time each day on their mobile devices, the mobile platform is fast replacing traditional TVs and PCs in delivering primary entertainment in music, gaming and movies to consumers.
The DCM Tecno Nigeria boss holds the view that the Mobile Week will better showcase the online store’s strategy that has made Jumia Nigeria one of Africa’s most innovative stores in using Mobile platforms to bring the right products more closely to customers via refined mobile advertising toolkits.
SAMSUNG
Samsung and Jumia have partnered with World Reader, a non-profit organisation, in an initiative that will promote literacy and education by pre-installing 15,000 free e-books in Samsung entry level smartphones.
The select smartphones include, Ace 4 Lite, Ace 3, Trend Lite, J1, Star 2 Plus and Ace 4 Neo.
Customers can download about 15,000 e-books for free, thus reducing the cost and stress of having to seek for their hard copies.
The selected smartphones are imbued with the latest Android software, powerful processor with long lasting battery life as well as large memory of 4GB on board which is expandable to as much as 64 GB.
These devices are also provided with an additional 50GB Dropbox cloud memory to download and save books.
The Samsung smartphones pre-installed with the World Reader app are available on Jumia, Nigeria’s leading online retailer and as such can be purchased online and delivered to you anywhere in Nigeria.
The icing on the cake is that these phones will be available at unbelievably discounted prices during the Jumia Mobile Week which takes place from the 1st of June till the 7th of June.
“At Samsung, we believe mobile devices have the power to move people from where they are to where they want to be, which is why we have partnered with World Reader and Jumia on this. We have retailed over 250,000 devices, priced below N25,000 each, mostly to young Nigerians and believe these numbers will be dwarfed, both in terms of retailed units and price, by what is to come during the Jumia Mobile Week”, said Brovo Kim, Managing Director of Samsung Electronics West Africa.
According to Kim, it takes only about 4MB to download 1000 pages, making it easy for consumers to download and read as much as they want without expending so much data. The World Reader app also features books that are suitable for every taste from over 100 African writers, including notable African authors.
“We are proud to be associated with Samsung and World Reader on this project. We have always been passionate about child literacy, with our long running involvement in the 1 book 1 child project a good example. Every child has a right to education and we are delighted to be part of the solution to the challenge in the education sector. We believe this partnership will help promote literacy and education among Nigerians”, said Jonathan Doerr, MD Marketing, Jumia Nigeria.
The Samsung devices will also receive free regular updates of the World Reader app, enhancing the relevance of the content.
LENOVO
Recognising the transformative potential of mobile technology for economic growth, job creation, businesses and wider digital inclusion of Nigeria’s citizens, global leader in mobile communications, Lenovo, the world’s number one PC company and Nigeria’s largest online retail store, Jumia, have combined their resources and expertise to enhance the mobile experience of Nigerians with the country’s biggest mobile sale yet.
The sale is a part of the ongoing Jumia Mobile Week, an initiative geared at enhancing levels of mobile awareness and increasing access to mobile devices among Nigerians.
Describing the move as a demonstration of Lenovo’s commitment to creating and broadening key partnerships that deliver rich mobile experiences to Nigerians, Mr Shashank Sharma, executive director, Mobile Business Group at Lenovo, Middle East and Africa (MEA), expressed the company’s pleasure at being able to deepen its long-standing relationship with Jumia.
“We are very excited to work with Jumia towards increasing Nigerians’ access to mobile technologies. This initiative will help us drive access to affordable and ubiquitous mobile services amongst consumers. It also empowers us to provide a larger set of consumers with increased awareness on mobile as well as access to our superior technology. We believe that every Nigerian should have access to the exciting world of smartphones and Jumia Mobile Week provides another platform through which we can achieve this goal,” he said.
Besides creating a channel for consumers to purchase authentic Lenovo products at affordable prices, the Jumia Mobile Week Megathon also provides Nigerians with access to the latest entrants into Lenovo’s smartphone portfolio.
These include the Lenovo S90, a perfect selfie companion with an 8-megapixel front-facing camera and front LED flash; the ergonomically designed Lenovo S60 that showcases users’ fun and social sides as well as the revolutionary dual-SIM Lenovo A6000 smartphone, the first and only budget device in the market to support 4G LTE networks for the fastest data connectivity.
On his part, Jeremy Doutte, CEO of Jumia Nigeria said: “Jumia is committed to fostering digital inclusion by bringing mobile products closer to the doorstep of Nigerians. Our ongoing Jumia Mobile Week is another step in this direction. Customer experience remains central to the services that we provide and this has ensured a strong partnership between ourselves and Lenovo.”
Doutte urged Nigerians to visit Jumia’s online store on www.jumia.com.ng/megathon and discover for themselves the ease and benefits of online shopping.
INNJOO
InnJoo is a technical startup born with internet DNA. We’re not only providing smart devices but also software services in the MEA area.
– InnJoo listens and does the localisation from the user’s perspective. – InnJoo insists good products need not to be labeled with a high price tag.
– InnJoo strives to continue an Internet Journey with more users and more fun. Born for new generation, we are young, we are change makers!
Amidst the tides of Internet, Jumia Mobile Week opens a wider door to the public and provides every brand a platform to show their style. InnJoo won’t want to miss it, we are born here.
As the biggest mobile sales event in Nigeria, it’s offering the best prices online for the world’s hottest phone brands, consumers can benefit from Internet Joy and start their own Internet Journey.
Jumia Mobile Week also offers every phone with 3GB Data and 6 months of free whatsApp instantly as an extra offer; this is something different and beneficial to the bands and consumer.
Mobile Week has the potential to be a yearly mobile online event, which is a kind of “Oscar Ceremony” in technology industry. Consumers have the right to choose their own favourite brand and mobile model, while brands will improve themselves for the market to the better and better.
As the official gold partner, InnJoo will have an exclusive sales day at the first day of June.
From June 1st to 7th, InnJoo products including smartphone, tablet and accessory are at up to 30% discount as the best price ever compared to the market average price with the same specifications.
Looking at the product line, all of InnJoo phones are equipped with 2GB Ram for better user experience, low price but not low-end. Smartphone InnJoo Fire – 5.0 inch | 2GB Ram | 4 textures shell (Natural Bamboo optional) InnJoo ONE – 5.0 inch | 2GB Ram | Octa-core | 5+13 MP InnJoo Note Pro – 5.5 inch | 2GB Ram | 8+13 MP | 3000 mAh; Tablet InnJoo F1 – 7.0 inch | Dual SIM; InnJoo F2 – 10.1 inch | Dual SIM; InnJoo Leap 4 – Intel inside | 4500 mAh | 3G&Wifi; Power Bank; InnJoo E1 10,000 mAh and
InnJoo E5 15,000 mAh.
LG
LG Electronics (LG) unveiled its eagerly anticipated LG G4 smartphone on the 29th of April, at launch events in New York, London, Paris, Singapore, Istanbul and Seoul.
Approximately 1,000 guests around the world gathered to view the new LG G4, the successor to the G3, which exceeded all expectations in terms of sales and industry awards.
Among the first users of the LG G4 will be 4,000 lucky customers who will receive the new smartphone as part of the company’s largest-ever consumer experience campaign.
With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience.
The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3.
The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3.
The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.
“We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”
Comfortable & Elegant Design
LG paid special attention to the materials utilized in its newest flagship.
The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors.
The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather.
Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.
The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have been become standard across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.
More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.
Great Visual Experience
LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions, among other interesting features and devices.
APPLE
iStore and iStore Online is an Apple Authorized Reseller (AAR), providing a dedicated hub for for consumers to purchase Apple products and accessories.
With a recent partnership with Jumia to take the Apple experience online, iStore and iStore Online is the most reliable Apple Authorised Reseller in Nigeria.
iStore Online aims to maximise customer value offerings by providing an authentic Apple experience and offering online customers exclusive offline services such as in-store complimentary training, technical support, and technical set-up.
As Apple Authorized Resellers, buying from iStore and iStore Online gives customers the peace of mind that they are buying the real thing and not buying fake, stolen or grey Apple products.
This means, customers will get the most out of their investment; customers are helping in the fight against fraud and criminal activity; all authentic Apple devices carry the 1-year Apple warranty and customers will receive free in-store training and technical support.
iStore and iStore Online share Jumia’s vision of offering customers premium devices at great savings.
Jumia Mobile Week offers consumers the opportunity to share the Apple experience with via a fantastic online platform.
Telecom
Mastercard Report Reveals Top Travel Trends Shaping Africa in 2025

Mastercard Economics Institute (MEI) has released its annual Travel Trends 2025 report, revealing the latest consumer spending insights and motivation when it comes to travel.
Cross-border movement is often influenced by the most pressing economic factors of the moment, such as exchange rates and geopolitical tensions. However, these are not the only factors driving consumers’ travel spending decisions, including those in Africa. Personal and purpose-driven factors remain powerful even when economic uncertainty looms.
Building on the resilience of the global travel sector seen last year, the 2025 report highlights how destinations across the African continent are increasingly appealing to tourists and, creating additional opportunities for local markets to develop tourism.
“Africa is emerging as a global leader in purpose-driven travel, where nature, wellness, and culinary experiences are redefining the continent’s tourism landscape. These trends present a powerful opportunity to drive inclusive growth, support local economies, and position Africa as a key player in the future of global tourism,” said Mark Elliot, division president, Africa, Mastercard.
Whether drawn by Namibia’s wellness retreats, South Africa’s wilderness experiences or Morocco’s vibrant culinary scene, travelers are expanding their horizons beyond traditional hotspots.
“Tourism is playing an important role in Africa’s growth story. Travelers are increasingly drawn to the continent’s natural beauty, culinary diversity, and wellness experiences. While economic and geopolitical factors matter, the pursuit of meaningful, purpose-driven travel remains strong. The Mastercard Economics Institute’s report sheds light on how countries are tapping into this trend to attract visitors and boost local economies,” said Khatija Haque, chief economist EEMEA, Mastercard Economics Institute.
By exploring a full range of travel motivations, the report identifies the main themes shaping travel today:
Africa trends:
- Nature-fueled adventures: South Africa and Zambia dominate cross-border spending around national park areas. Spending around South Africa’s major national parks far outpaced that of other countries, with nearly a quarter of the cross-border spending occurring within these zones. Zambia is also highly ranked as an outdoor adventure destination.
- Culinary crossroads: Marrakech ranks highly on the foodie list with its median restaurant hosting tourists from many different countries, often to enjoy meals of tagine and b’stilla. Cape Town is also on the list, with its bobotie dish proving popular with visitors.
- Wellness in the wild: Africa is establishing itself as a global leader in wellness-centered travel as consumers prioritize rejuvenation and self-care. Namibia, South Africa and Botswana are among the top destinations for travelers seeking spa-style and nature-based retreats and immersive eco lodges. Kenya is also ranked among the top 20 destinations for wellness In the Mastercard Wellness Index 2025.
Other global trends:
- Spa, summit and savor: Personal passions and goals motivate travel choices. Adventure-seekers are heading to the Nordics, where Finland’s national parks account for 7.1% of cross-border spending in the country.
- Summer destination draws: The Asia-Pacific region commands the list of trending summer destinations. Flight booking data reveals the top global destinations gaining most momentum for June-September travel, relative to last year. Tokyo is the number one trending spot for summer 2025, followed by Osaka and then Paris.
- Fuelled by fans: Fans travel internationally to see their favorite teams and athletes play. Case in point? During Shohei Ohtani’s World Series debut, spending by Japanese visitors in Los Angeles surged by 91%, six times the broader cross-border boost.
- Money matters: Despite geopolitical tensions and fluctuating prices, the factors that motivate consumers to travel are often more complex than just economic. But currency depreciation can make certain destinations, like Japan, more attractive due to their better value for money.
- Wheeling and dealing closer to home: In general, business travelers favor longer trips within their own regions, driven by hybrid work models and geopolitical uncertainty. However, there are exceptions, with UK businesses spending a growing share of their travel budgets in Asia, Europe, the Middle East and Africa.
Mastercard is dedicated to helping the global tourism sector grow through market analysis and high-frequency, data-driven insights that enhance the travel experience. By empowering destinations and businesses to better understand evolving consumer trends, Mastercard is helping to shape a more connected and resilient future for travel across Africa.
You can view the full “Travel Trends 2025: Purpose-driven journeys” and other reports and insights from the Mastercard Economics Institute can be found here.
Telecom
Nigeria to Receive $3Bn Telecoms Infrastructure in June – Minister

Nigeria is set to receive telecommunications equipment and fibre optic infrastructure worth $3 billion in June 2025, according to Bosun Tijani, minister of Communications, Innovation and Digital Economy.
Speaking during a panel session at the Nigeria Development Update (NDU) organised by the World Bank, Tijani revealed that the equipment valued at $1 billion was expected to arrive in the country by mid-2025.
He added that an additional $2 billion worth of fibre optic cables would soon be delivered to boost Nigeria’s telecommunications infrastructure.
According to him, the initiative aims to significantly enhance communication services across the country and bridge the connectivity gap.
Tijani also noted that a pilot phase targeting over 20 million Nigerians who currently lack access to any form of telecommunications would soon be launched.
The Nigeria Development Update (NDU) is a bi-annual World Bank report that assesses the country’s recent economic and social developments, policy directions, and provides recommendations to address emerging challenges.
Telecom
Legend Internet Debuts Nigeria’s First Fibre-to-the-room Service

Legend Internet Plc has launched FTTR by Legend — Nigeria’s first Fibre-to-the-Room (FTTR) service, redefining the standard for broadband connectivity across homes and businesses.
“Being listed on NGX is just the beginning, With FTTR by Legend, we are building the infrastructure of the future, today — not just to improve connectivity, but to transform how people live, work, and create”, said Aisha Abdulaziz, CEO of Legend Internet Plc.
This groundbreaking innovation was deployed by Legend, with strategic technology support from global telecommunications leader- Huawei. The result is a seamless digital experience that meets the demands of modern living.
The launch of FTTR follows the recent signing of a Memorandum of Understanding (MoU) between Legend Internet and Huawei Technologies.
“Our collaboration with Huawei reflects our commitment to global standards and local innovation. Unlike traditional broadband that stops at the router, FTTR by Legend brings pure fibre into every room, offering zero lag, full-house coverage, and the performance needed for smart homes, remote work, creators, and tech-forward enterprises.
The collaboration is aimed at accelerating broadband infrastructure development, enhancing local capacity, and positioning Nigeria as a digital leader in Africa. Huawei brings decades of R&D in fibre optic and smart home technology to support Legend in deploying this state-of-the-art infrastructure.
Coming on the heels of its recent listing on the Nigerian Exchange Limited(NGX), Legend Internet PLC shows no signs of slowing down. The company is celebrating its public debut with a landmark product — one that delivers ultra-high-speed fibre into every room of a building, enabling uninterrupted, gigabit-speed internet at all times.
Legend Internet’s entry into fibre-to-the-room solutions is part of a broader ambition to close the digital divide in Nigeria. While FTTR by Legend is currently being offered exclusively to high-end residences, the company plans to scale and democratize access through complementary solutions over time. This aligns with Legend’s dual-market approach.
In broadband, Legend leverages fibre optics to deliver ultra-high-speed internet directly to consumers, with a focus on reliability, speed, and innovation. In fintech, the company is expanding last-mile payment infrastructure and delivering secure, scalable tools including wallets, merchant solutions, and digital financial platforms for everyday use.
Legend’s mission is clear: to power Nigeria’s digital future — through cutting-edge technology, bold thinking, and local-first execution.
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