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Jumia’s Seed and Growth of Today’s Entrepreneurs

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By Ayomide Oriade

Decades after the internet and its accompanying digital offerings redefined world information dissemination, business operation and transaction model, the comfort and ease of online shopping was on the exclusive list of Nigerians who have the privilege of visiting clime where Amazon, Ebay and the likes run their services. To other Nigerians, it was a figment of imagination.

Africa was a huge market up for the taking, but venturing into an uncharted territory always comes with severe threats and jeopardy.

So when Jumia came with the idea of replicating the online shopping experience on the continent of Africa in 2012, many saw it as a wild goose chase. Who dares run ecommerce services on a continent with less than 5% internet penetration? Jumia has since proven to be the answer.

Nine years on, the seed planted by Jumia has since given rise to a league of sophisticated African digital consumers, as well as a league of digital market entrepreneurs.

Since the launching of the online shopping experience, e-commerce is increasingly disrupting the retail industry in Sub-Saharan Africa. Konga, Payporte, Jiji, Kusnap and several other players, have since invested in the sector and are treating customers to e-tailing experience.

The United Nations Conference on Trade and Development (UNCTAD) reported that the number of online shoppers in Africa surged annually by 18% since 2014.

The pillars needed for e-commerce are also beginning to fall in place. The International Telecommunication Union statistics revealed that the share of the population using the Internet increased from 2.1% in 2005 to 24.4% in 2018.

The ripple impact of this on SMEs has been enormous. Today, thousands of businesses thrive on online exposure and sales. In its nine years in Nigeria, Jumia being at the forefront of the market, has connected over 11,000 SMEs and brands to millions of consumers in Nigeria.

The company’s sales campaigns have become a major window for brands and sellers to reach wider audiences and experience record sales figures. For instance, Black Friday powered by e-commerce brands in Nigeria has a track record of being an assembly of brands and products.

In 2018, there were more than 10,000 small businesses on the Jumia platform for Black Friday. In 2019 this figure increased to more than 12,000 with over 10 million products on sale. More than 41,500 sellers participated in the 2020 edition and there were also commensurate figures of sales partnering brands, as top 20 sellers registered 141% growth in items sold.

Among the greatest beneficiaries of e-commerce on the continent is the fashion industry. Due to the borderless nature of online marketplace, several fashion entrepreneurs are emerging in Nigeria and Africa by the day, and are leveraging e-commerce platforms  to project their products to a global audience. A cursory look shows that the Nigerian fashion industry has produced notable entrepreneurs who have leveraged online sales platforms to grow multi-million Naira businesses in the last nine years.

Thanks to e-commerce, African fashion industry is beginning to optimize its potential. According to Euromonitor, Sub-Saharan Africa’s clothing and footwear market is worth $31bn.

“The growth has prompted the expansion of foreign and local brands into the African clothing market. Companies are fulfilling increasing orders from the African diaspora, particularly in Europe and America, while sales of Ankara gowns and African print dresses are also popular among non-African consumers. This has led to the creation of African-based e-fashion platforms,” the report said.

Just like in developed economies, e-commerce has rubbed off positively on logistics in Nigeria, creating a win-win situation for investors in the sector and businesses alike.

For instance, Jumia’s investment in the logistics sector has boosted hundreds of independent logistics companies by incorporating them into the Jumia logistics network.

The impact of this on SMEs is obvious. During the last Black Friday window, Jumia Logistics handled 4.8 million packages. To further extend its impact on SMEs, the company opened its logistics network to businesses outside its marketplace.

During the pilot conducted in 2020, Jumia shipped almost half a million packages on behalf of more than 270 clients including large corporations such as banks, FMCG companies, mobile network operators as well as SMEs from a broad range of industries.

E-commerce activities have also created thousands of direct and indirect employment opportunities. An instance of this is JForce initiative, a nationwide network of sales consultants with a profit-sharing scheme in which the agent, who is also a Jumia consumer, earns a certain percentage as commission for successful orders placed for self or for others on Jumia’s retail chains.

JForce has continued to serve as a source of income for thousands of Nigerian youth with basic online shopping skills, especially in rural communities. With over 5000 employees, Jumia and other ecommerce businesses are expected to generate over three million jobs in Africa by 2025.

Also key in its contribution is the huge empowerment tool e-commerce has become for the female gender. A report released by the PricewaterhouseCoopers (PwC) showed that women accounted for 41% ownership of micro businesses in Nigeria.

With apt knowledge of this crucial role of women in the SME subsector, Jumia has been empowering many women-owned businesses through various empowerment initiatives. The brand has been serving as a facilitator and enabler for women, especially fashion entrepreneurs. To achieve this, Jumia connects fashion entrepreneurs with acquisition managers who work with them to launch their fashion brands on Jumia platform, which is regarded as the foremost online fashion destination in Nigeria.

The Africa e-commerce unicorn is known for her partnership with Facebook for female owned SMEs by offering them a free master class on business growth accelerators, effective customer engagement strategy, and how to advertise their businesses and ultimately grow their businesses.

In addition to the brand’s initiative to bridge the unemployment gap, Jumia launched its ‘Women & Youth Empowerment’ pilot programme in Yaba, Lagos in June 2019. The programme is aimed at providing training and support to young women who are looking to expand their sources of income and also empower women through e-commerce.

Though e-commerce is still at its nascent stage in Nigeria and Africa with 1% penetration rate, it is already having a huge impact on entrepreneurs and businesses. It is thus safe to say that Nine years ago, Jumia planted the seed of growth for entrepreneurs and today, the seed is producing many crops.

Ayomide, a Public Relations Executive, writes from Lagos


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E-Business

Kaspersky Identifies New Stealthy Ransomware

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Kaspersky’s Global Emergency Response Team has identified a previously unseen ransomware strain in active use, deployed in an attack following the theft of employee credentials.

The ransomware, dubbed “Ymir”, employs advanced stealth and encryption methods. It also selectively targets files and attempts to evade detection.

Ymir ransomware introduces a unique combination of technical features and tactics that enhance its effectiveness.

Uncommon memory manipulation techniques for stealth. Threat actors leveraged an unconventional blend of memory management functions – malloc, memmove, and memcmp – to execute malicious code directly in the memory.

This approach deviates from the typical sequential execution flow seen in widespread ransomware types, enhancing its stealth capabilities. Furthermore, Ymir is flexible; by using the –path command, attackers can specify a directory where the ransomware should search for files.

If a file is on the whitelist, the ransomware will skip it and leave it unencrypted. This feature gives attackers more control over what is or isn’t encrypted.

Use of data-stealing malware. In the attack observed by Kaspersky experts, which took place on an organisation in Colombia, threat actors were observed using RustyStealer, a type of malware that steals information, to obtain corporate credentials from employees.

These were then utilised to gain access to the organisation’s systems and maintain control long enough to deploy ransomware. This type of attack is known as initial access brokerage, where attackers infiltrate systems and sustain access.

Typically, initial access brokers sell the access they gain on the dark web to other cybercriminals, but in this case, they appear to have continued the attack themselves by deploying ransomware.

“If the brokers are indeed the same actors who deployed the ransomware, this could signal a new trend, creating additional hijacking options without relying on traditional Ransomware-as-a-Service (RaaS) groups,” explains Cristian Souza, Incident Response Specialist at Kaspersky Global Emergency Response Team.

Advanced encryption algorithm. The ransomware employs ChaCha20, a modern stream cipher known for its speed and security, even outperforming Advanced Encryption Standard (AES).

Although the threat actor behind this attack has not shared any stolen data publicly or made further demands, researchers are closely monitoring it for any new activity. “We haven’t observed any new ransomware groups emerging in the underground market yet.

Typically, attackers use shadow forums or portals to leak information as a way to pressure victims into paying the ransom, which is not the case with Ymir. Given this, the question of which group is behind the ransomware remains open, and we suspect this may be a new campaign,” elaborates Souza.

Looking for a name for the new threat, Kaspersky experts considered a Saturnian moon called Ymir. It is an “irregular” moon that travels in the opposite direction of the planet’s rotation – a trait that intriguingly resembles the unconventional blend of memory management functions used in the new ransomware.

 


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Nigeria, Ghana Africa’s Digital Hubs Hardest Hit by Cyber Attacks – Report

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Nigeria, a major digital hub in Africa, has one of the highest volume of cyberattacks in West Africa, coming in at 2,721 for the first half of 2024.

Nigeria, Ghana Africa’s Digital Hubs Hardest Hit by Cyber Attacks - Report

Attacks on the computer-related services field were prevalent, as in Ghana, with 867 incidents, but local beauty salons were second on the list for Nigeria, enduring 206 incidents, followed by data processing hosting companies at 116.

“The growing complexity of distributed denial of service (DDoS) threats seen worldwide, including a notable increase in both attack frequency and sophistication, is clearly reflected in Nigeria. The country experienced more complex attacks than others within the region, with 23 different attacks vendors seen in one single attack, from TCP and CLDAP (Connection-less Lightweight Directory Access Protocol) attacks to Domain Name System (DNS) amplification and many more,” Bryan Hamman, regional director for Africa at NETSCOUT, adding that the country stood out third on the list.

Ghana, however, led the region in both the frequency and diversity of cyber threats for the first half of 2024, facing a high volume of DDoS attacks directed at industries including computer services and telecommunications.

In fact, according to NETSCOUT’s 1H2024 DDoS Threat Intelligence Report (TIR), the country was subjected to a total of 4,753 attacks over the six months, of which 2,759 were aimed at computer-related services businesses. Wireless telecommunications carriers (except satellite) received the second highest number of attacks, at 110, with full-service restaurants also noted as another vertical industry under fire. Furthermore, Ghana experienced by far the highest volume attack in West Africa, with the maximum bandwidth of its largest DDoS attack measuring 314.25 Mbps.

Known for an economic resilience that is driven by agriculture and mining, Guinea surprisingly took second spot in the NETSCOUT results for West Africa in terms of attack frequency, with 2,918 incidents listed. Wireless telecommunications carriers bore the brunt of these strikes, which were mostly TCP-type attacks.

Côte d’Ivoire and Liberia both faced similar attack frequencies, with 1,598 and 1,515 incidents noted respectively. The two countries also experienced similarities in the types of attacks vectors used – mostly TCP-related – as well as the sector that was hardest hit, which was wireless telecommunications for both.

Again, wireless telecommunications carriers were identified as the prime targets for threat actors in Benin (196 incidents), Senegal (107), Mali (32) and Cameroon (16).

“This is in line with NETSCOUT’s global Threat Intelligence Report figures, which measured attacks on the sector at 834,471 for the first part of 2024, a substantial 34 per cent increase on the figures seen for 2H 2023, which was calculated at 622,295. We believe this points to an objective by cybercriminals to disrupt critical communication infrastructure,” Hamman said.

 

 


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NITDA Invites Public Input on Guidelines for IT Projects and Regulatory Instruments

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The National Information Technology Development Agency (NITDA) is seeking public feedback on several draft documents related to Information Technology (IT) projects and regulations. This aligns with NITDA’s commitment to an open and collaborative rulemaking.

The legal Documents Open for Public Review are:

  1. Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024;
  2. Regulatory Guidelines for Electronic Invoicing in Nigeria;
  3. Guidelines for Software Development; and
  4. Guidelines for Software Testing.

NITDA is also proposing the amendment of the Guidelines for Clearance of IT Projects for Federal Public Institutions (FPIs). guidelines, initially issued in 2018.

The Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024 aims to ensure that IT projects within Federal Public Institutions (FPIs) are managed and implemented according to approved and established standards, regulations, and best practices.

The instrument will regulate and professionalise the clearance of IT projects, ensuring that FPIs IT projects and initiatives are effectively conceptualised, designed, evaluated, and compliant with relevant Federal Government extant rules and standards in line with the Federal Government’s digital infrastructure goals and the Renewed Hope Agenda.

The Regulatory Guidelines for Electronic Invoicing is designed to promote transparency and deepen the use of technology for e-government automation as well as support the fiscal development of Nigeria through prudent administration of government revenue.

The guidelines will improve tax compliance, enhance efficiency and enhance standardisation and interoperability, thereby ensuring that Nigeria is ready for international digital commerce.

The Guidelines for Software Development establishes the minimum requirements for the development of software to be used by Nigerian government entities. It ensures that all software meets quality, security, and operational standards, promotes the growth of the local software testing market, and enhances the efficiency and effectiveness of government services.

The objectives of the guideline are to ensure that software is fit-for-purpose, meeting functional and non-functional requirements, and protect government institutions from operational risks through security, reliability, and performance standards.

To Participate:

These draft documents have undergone internal review and stakeholder consultations. NITDA now invites the public to contribute their feedback by reviewing the documents available for download at: https://nitda.gov.ng/draft-regulatory-instruments/

Public participation is crucial for NITDA to develop comprehensive and effective regulatory instruments.

By considering diverse perspectives, NITDA can ensure these guidelines best serve the needs of the IT industry and promote the development of a thriving digital economy in Nigeria.

Stakeholders are advised to  send in their review to [email protected] on or before 26th November 2024.

 


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