E-Business
Kashifu Inuwa: Three Years of Changing the Fate of IT in Nigeria
By Mubarak Umar
Three years? Yes, three years as the Director General of National Information Technology Development Agency (NITDA), and it is heartwarming to note that growing corps of well-educated, world class technocrats are coming to the public domain to help change the narrative in public service.
In these three years, Kashifu Inuwa, CCIE defines diligence, hard work and dedication. His penchant for IT growth and vision-driven initiatives to see Nigeria grow its economy through digital technologies are unprecedented. He has demonstrated the purpose of encouraging Nigerians to embrace IT and use it as an enabler for their economic activities. He believes that IT as a source of inspiration, can be harnessed to develop new business value propositions.
As the Director General of NITDA, Inuwa has proved that Nigeria can be Africa’s largest digital economy. Since ascending the leadership of NITDA in August 2019, there has been an impressive implementation of the Agency’s Strategic Roadmap for the development of Nigeria’s IT sector envisioned by Professor Isa Ali Ibrahim (Pantami), Honourable Minister, Federal Ministry of Communications and Digital Economy, as well as implementation of President Muhammadu Buhari’s core vision of Economic Recovery and Growth Plan (ERGP) through Information Technology.
Kashifu has been steadily building upon the foundation laid by the previous occupants of that office, driving the Agency to fulfil its core mandate in consonance with the National Digital Economy Policy and Strategy (NDEPS) of the Federal Government.
To put Nigeria on a path to effectively operate a digital economy, NITDA, under the stewardship of Kashifu Inuwa mapped out a Strategic Roadmap and Action Plan (SRAP 2021-2024), identified by the Agency as the fulcrum digital economy development.
In his numerous public presentations, Inuwa has spoken extensively about the pillars captured in the SRAP, namely Developmental Regulation; Digital Literacy and Skills; Digital Transformation; Digital Innovation & Entrepreneurship; Cybersecurity; Emerging Technologies; and Promotion of Indigenous Content.
Undoubtedly, his achievements as Director General of NITDA especially in implementation of IT Regulation in the sector in the last three years are unprecedented. He walks the talks by ensuring that Nigeria maintains an automated IT Project Clearance (ITPC) and creation of user accounts for Ministries, Department and Agencies (MDAs), thus, saving the Nigerian Federal Government billions of naira.
It is on recorded that Kashifu continued with the visionary leadership of Prof. Pantami of facilitating the implementation of the Nigeria Data Protection Regulation (NDPR), which resulted in the establishment of the Nigeria Data Protection Bureau (NDPB). This action further introduced NITDA to international stage thereby earning the Agency the position of Vice Chair of the African Union Policy and Regulatory Initiative for Digital Africa (PRIDA).
Inuwa knows the ICT global terrain deeply and he is very aware of the challenges, limitations and constraints keeping Nigeria – a nation of about 200 million people – lagging behind in the evolving world of digital economy.
Against all the odds Nigeria’s IT sector faces, the NITDA DG has shown his indefatigable vision and passion to take Nigeria into the comity of nations, running on digital economy.
Under his watch, the Agency has developed several regulatory frameworks for IT development, majority of which have been published both in hard and soft copy.
The Agency embarked on the development of two regulatory frameworks for Information Technology development in government establishments. The project is to give rise to digital skills in educational institutions and rural areas of the country. In addition, Information Technology (IT) knowledge is integrated into the underserved areas and cities so as to develop human capital and provide universal access to knowledge with the aim of creating a knowledge-based economy.
Early 2020, just few months after his appointment, the outbreak of COVID-19 pandemic presented a major challenge to Nigeria and other countries across the globe, and the distinguished strategist faced the challenge by constituting a Tech4Covid Committee that explored measures to be deployed in cushioning the economic effect of the Pandemic on Nigeria’s digital enterprise.
The Committee crafted a strategy that would later ensure the retention of about 100,000 ICT jobs and the creation of additional 30,000 jobs in the Post COVID-19 era.
With the needed strategy in place, the Agency has succeeded in programming, developing and mapping out digital processes to cushion the effect of Coronavirus since it is outbreak globally; the Nigeria COVID19 Innovation Challenge, an online innovation challenge that was set up to meet the challenges our society faced as a result of the COVID-19 pandemic. Creative minds across the country came together, experimented and built software solutions that helped address this crisis.
Furthermore, NITDA developed various digital educational contents that can be accessed remotely by thousands of Nigerians who were on lockdown, as well as strategies to assist the government in continuing its daily activities virtually.
With all the challenges posed by COVID-19, Kashifu continues to provide able leadership to NITDA in discharging its duty of regulating, coordination, monitoring, evaluation and development of the growth of the Nigerian IT sector and digital economy.
In these three years of Kashifu’s reign as Director General, the Agency uncovered unfolded the potentials in Nigerian farmers through Federal Government’s initiative of National Adopted Village for Smart Agriculture (NAVSA), a project aimed at changing the face of the agricultural sector in the country.
The National Adopted Village for Smart Agriculture is an ecosystem-driven digital platform envisioned for the transformation of the agriculture sector in Nigeria. It is designed to help farmers and other agricultural ecosystem players navigate their journey across the agriculture value chain.
This journey cuts across farm production to management, processing, harvesting, storage, marketing and consumption. Farmers were trained and empowered with digital devices and seeds funding, which also created direct and indirect jobs in the country.
NITDA also launched the National Adopted School for Smart Education (NASSE) to promote digital literacy and skills. 500 students and 30 teachers at Junior Secondary School Karshi benefited from the pilot scheme. The Agency also supervised the training of thousands of Artisans across the 6 Geo-Political Zones on digital literacy and phone repairs.
The Agency trained women on ICT and Entrepreneurship, People Living with Disabilities, each provided with Laptops (with pre-installed e-learning & graphics Software), Internet Dongles & Bag-Packs, direct jobs and indirect jobs were created; trained hundreds of Nigerians on Software, Mobile App & Web Development, and Entrepreneurship.
In addition to making an effort in IT development as well as enhancing the IT capacity of the citizenry, hundreds of IT Hubs, IT Parks, and Community ICT Centres were established, furnished and equipped with world class facilities across the states of the federation. The Agency, through its strategic relations with Tecpreneurs, supported start-ups, IT hubs and ecosystem builders through Nigeria ICT Innovation and Entrepreneurship Vision (NIIEV). In the process, NITDA’s programmes have created employment for Nigerian youths.
To ensure Nigeria’s pool of talents were not left behind, the Agency under his watch, established National Centre for Artificial Intelligence and Robotics (NCAIR), to drive and support research, development, and adoption of Emerging Technologies in Nigeria.
The Centre is creating the required environment for Nigeria’s teaming youths; encourage innovation and indigenisation of technologies to help address the continuous reliance on foreign products and services which has negative impact on the country’s economy. It serves as a bridge between the government, industry, and the academia in providing research environment for creativity, idea integration, collaborative environment, development of ICT policies, processes and strategies.
Kashifu commissioned Digital Fabrication Laboratory (Abuja FabLab 1.0), a unit within the Centre that serves as one of its revenue-generating components. FabLab offers training and capacity-building programmes for the Centre’s staff and external Agencies requiring such services.
While the FabLab serves all the entities within the ecosystem, it also maintains an open-door policy to the public, hence encouraging all digital innovators and makers to drive their ideas from inception to impact. It maintains an open access policy to allow the laboratory to serve as a digital innovation accelerator for all innovators and makers. It allows open-production and public access to aid innovation and entrepreneurship activities.
As a result of Kashifu’s commitment, Nigeria made history when it the Agency hosted the Key Generation and Handover Ceremony for Root Certification Authority (RCA) for Country Signing Certification Authority (CSCA) and Country Verification Certification Authority (CVCA) of the National Public Key Infrastructure (NPKI), signaling the commencement of Public Key Infrastructure Service Provision in Nigeria.
As a results of NITDA’s high productivity, performance, excellence in service delivery and impact on the nation IT sector, the Agency received the prestigious National Productivity Order of Merit (NPOM) Award from the President of Nigeria, Muhammadu Buhari, GCFR. The honour is for the Agency to do more in getting all Nigerians on board the digital journey of the Federal Government. Interestingly, NITDA is the only government Agency that was honoured with this award.
These successes, certainly, have been achieved through the efforts of this distinguished personality who against all odds, leads his organisation to greater heights. As he celebrates three years in office, I join millions of Nigerians in congratulating him for these achievements.
I also pray that the Almighty continue to guide him as he leads NITDA to greater heights and facilitates Nigeria’s transformation into a leading digital economy where citizens use digital technologies in creating wealth and prosperity.
E-Business
Mobile App Usage to Drop By 25 Percent on AI Assistants- Study
By 2027 mobile app usage will decrease by 25 per cent due to AI assistants, according to Gartner, Inc. Smartphone users will turn to AI assistants, such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others to replace apps for many functions.
In addition to the impact of AI assistants, apps will be consolidated across separate brands and companies, creating mobile app partnerships or consortiums to reach more users per app at scale and defray the cost of creation and maintenance.
“CMOs should begin scenario planning for the impacts of decreased mobile app usage,” said Emily Weiss, senior principal for the Gartner Marketing Practice.
“Brands with low app engagement and retention will likely be first impacted – this will be a positive development for brands that are not overly reliant on driving revenue via apps as app development costs will decrease.
Other brands may be severely impacted by the disintermediation of users turning to AI assistants for services.
The loss of app users will also result in the loss of first-party data collection and the ability to reach fewer users via mobile push notifications,” she added.
By 2026, over 1/3 of web content will be created for the purposes of Gen-AI powered search.
According to Gartner’s 2024 CMO Spend Survey of 395 respondents between February and March 2024, the average CMO allocated almost a quarter of their digital marketing budget to search.
Other than end users directly visiting a website, search currently drives more traffic to the average commercial enterprise website than any other referral source.
Given this, a loss of search driven traffic due to algorithmic shifts by major search engines would result in tangible, negative commercial impact to any organisation.
“CMOs will need to direct their teams to hire talent with a strong understanding of how GenAI, and broader AI influences, impacts the performance of their content in search algorithms,” said Weiss.
“It will be important to upskill the function by investing in search and content talent with AI skillsets. These associates will need to have familiarity with creating or optimising content to train and rank within evolving search algorithms,” Weiss added.
By 2028 digital marketers will move 30 per cent of their paid social budget to support advertising and partnerships on subscription-based channels.
It is becoming more challenging for CMOs to maintain, let alone grow, their reach and engagement among consumers.
This is especially true as consumers shift their tech and media behaviors away from social media, to other platforms and subscription based channels.
Gartner’s 2024 CMO Spend survey found that since 2022, paid social has maintained the highest budget allocation for all digital media spend.
In 2024, B2C Marketing leaders reported allocating 14.3 per cent for their digital channel budget to social media advertising (an increase from 12.3% in 2023).
“Closed group communities and subscription channels offer a potential alternative for social media weary consumers and content creators who want to do more than feed the algorithm,” said Weiss.
“Brands can leverage closed-group subscription channels – such as Substack, Patreon, and Discord – and the professional creators on them to reach relevant target audiences who are already engaging with content they self-selected into consuming.”
By 2027, 85 per cent of customer data will be xollected from automated interactions or those led by AI agents. Current AI models, such as large language models (LLMs), lack the agency to autonomously execute tasks and adapt in complex environments.
However, as new levels of intelligence are added, new AI agents are poised to quickly become more capable and reliable as brands seek to address customer facing use cases.
“There will be more AI agents than people, so while current approaches require humans in the loop, this idea will quickly become antiquated.
“Marketers will need to determine when and how they can trust AI agents to act on behalf of the brand and customers across key areas,” said Weiss.
E-Business
NIMC Trains 388 Personnel to Boost NIN Enrolment
National Identity Management Commission (NIMC) has kicked off a three-day training program for 388 personnel aimed at enhancing the National Identification Number (NIN) enrolment process across the country.
The training, tagged “Refresher Training of Trainers on NIN Integration to the National Social Register: Technical and hands-on devices and field operations and procedures”, is in collaboration with the National Social Safety-Net Coordinating Office.
The training is also to equip personnel with the necessary skills to efficiently handle the complexities of enrolment processes
In her address at the event held in Port Harcourt on Monday, Abisoye Coker-Odusote, director-general and chief executive officer, NIMC, noted that the initiative aligns with the commission’s overarching goal of achieving secured and great success for the Renewed Hope social initiatives.
Represented by Adedapo Adedoyin, her technical advisor on ICT, the NIMC DG said the event is a pivotal initiative that marks a significant step forward in our mission to enhance and modernize the National Identification Number enrolment process across Nigeria.
She stated, “Today, I am pleased to announce the launch of a comprehensive training program aimed at refreshing the technical and operational skills of the National Social Safety-Net Coordinating Office State Operations Coordinating Unit and NIMC staff.
“This initiative focuses on practical and field-based exercises, ensuring that our teams are well-equipped to handle the complexities of enrolment processes with precision and efficiency.
“This initiative aligns with our overarching goal of achieving secured and great success for the Renewed Hope social initiatives. Through verified digital identification, we aim to improve the lives of Nigerians by providing them with access to essential services and opportunities that require a reliable and secure identity verification system”.
Coker-Odusote explained that the training program will be conducted in two batches, encompassing four states: Kwara, Nasarawa, Kano, and Rivers. A total of 388 attendees will participate in this initiative, including 225 NASSCO State Operations Coordinating Unit representatives, 35 NIMC facilitators, and 128 State support staff.
She added, “The sessions are meticulously designed to foster knowledge sharing and hands-on experience with NIMC’s enrolment device and software, ensuring that our personnel are adept at using these tools to their full potential.
“By empowering our teams with enhanced skills and practical experience, we are setting the stage for more efficient and accurate NIN enrolment processes across the nation”.
Coker-Odusote further said the training program “is a crucial step toward achieving the World Bank’s Identification for Development Initiative target of enrolling 180 million Nigerians with secure digital IDs.
“By bolstering our technical and operational capabilities, we are ensuring that NIMC is well-positioned to meet and exceed this target, thereby contributing to the global vision of inclusive and accessible digital identification for all”.
The NIMC boss8 called for collaboration between all stakeholders saying, “As we embark on this journey, I urge all participants to embrace this opportunity for growth and development.
“Together, we can build a robust and efficient National Identification System that will serve as the cornerstone for Nigeria’s social and economic progress.”
E-Business
Kaspersky Discovers New Scam Scheme Targeting Businesses on Social Media
Kaspersky experts have uncovered a new phishing scam targeting businesses that promote their pages on Facebook. Scammers send emails allegedly on behalf of Meta for Business – Facebook’s platform for businesses – claiming the recipient’s page contains prohibited content.
The email suggests users provide explanations in order for their account and page to be unblocked. The goal of the attackers is likely to get access to users’ business accounts.
Kaspersky’s anonymised data shows that such emails started reaching users on 14 December 2024, with complaints coming from organisations all over the world, including the Middle East, Turkiye and Africa.
By examining the “From” field in the email it can be seen that the domain does not belong to Facebook. According to Kaspersky data the emails that this campaign used were sent from different domains.
The link in the email redirects users to Facebook Messenger. On Messenger, the account posing as Facebook’s support team appears legitimate, creating a false sense of trust.
There is an indication that this is a fan page, but it is easy to miss in a situation of high stress after being accused of spreading illegitimate content.
This scheme stands out for its sophistication. Unlike earlier scams that accused users of copyright violations and directed them to respond via email, this approach simulates internal communication on the Facebook platform itself.
“In 2025, we anticipate a rise in attacks leveraging social engineering and user trust in major platforms. Scams like this are becoming more sophisticated as attackers strive to mimic official services closely.
“Users must remain vigilant, verify the authenticity of messages, and avoid clicking on suspicious links. We strongly advise users not to engage with suspicious accounts and to activate additional security measures, such as two-factor authentication.
“If you receive such an email, report the incident to Facebook’s support team and update your passwords immediately if any information has been compromised,” comments Andrey Kovtun, Email Threats Protection Group Manager at Kaspersky.
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