E-Business
Kaspersky Finds Users of Google, Facebook, and Amazon most Targeted for Credential Theft in 2024
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Google, Facebook, and Amazon are the most frequently targeted brands when it comes to phishing attacks, according to Kaspersky’s recent research among 25 popular global companies. Cybercriminals also heavily pursue the credentials and data of other brands, with the number of attacks increasing nearly 1.5 times year-on-year.
Kaspersky analysed a sample of 25 names from the Best Global Brands 2023 rating by Interbrand for phishing exploitation. In the first half of 2024, people around the world tried to access fake resources impersonating these brands nearly 26 million times, nearly 40 percent more frequently than in January-June 2023.
Kaspersky experts attribute this sharp rise to an increase in fraudulent activity rather than a decline in user vigilance: cybercriminals are becoming more aggressive in their pursuit of users’ data and money.
Among the brands studied, cybercriminals primarily targeted Google services in their attempts to steal credentials, such as usernames and passwords. Kaspersky solutions blocked over 4 million attempts worldwide to access phishing websites designed to trick users into providing their Google account information.
Following Google, there were around 3.7 million attempts on Facebook users, while Amazon ranked third with approximately 3 million. Microsoft and DHL rounded out the top five with 2.8 million and 2.6 million attempts, respectively. PayPal, Mastercard, Apple, Netflix, and Instagram turned out to be among the top 10 brands targeted by cybercriminals for credentials and money in 2024.
Some brands turned out to be increasingly targeted in phishing attack attempts compared to last year. Phishing for Google has more than tripled, demonstrating 243 percent growth in the first half of 2024 compared to last year. Mastercard has seen a 210 percent rise in attempts to steal sensitive data and money, followed by Facebook and Netflix, both of which experienced a doubling of attack attempts.
“This year has seen a significant increase in phishing attempts targeting Google. If a phisher gains access to a Gmail account, they can potentially access multiple services, making it a prime target.
“Phishing for Mastercard, typically aimed at stealing money, has likely risen alongside the proliferation of fake online shops pretending to sell goods and offering checkout options with allegedly Mastercard,” says Olga Svistunova, a security expert at Kaspersky. “Interestingly, Microsoft experienced a decline in clicks on phishing resources.
“Since this brand is frequently targeted for corporate credentials phishing, the decrease may be attributed to improved cyber literacy in various organisations. DHL has also seen a decline, which is a common trend among several transport and logistics brands we analysed.”
Other brands that didn’t make it into the top 10, but have become increasingly targeted include HSBC, which experienced an eight-fold rise to 240,000 phishing attempts in 2024, and eBay, which saw a three-fold increase to more than 300,000 attacks. Airbnb, American Express, and LinkedIn recorded increases of 174%, 137%, and 122% in attempts, respectively.
E-Business
Kaspersky Reports Nearly 900m Phishing Attempts in 2024 as Cyber threats Increase
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Kaspersky’s security solutions blocked over 893 million phishing attempts in 2024 – a 26% increase from 2023, when the total stood at nearly 710 million.
The surge in attempts (shown in the graph below) between May-July is traditionally tied to the international holiday season when fraudsters frequently try to lure travelers with scams involving fake airline and hotel bookings, deceptive tour packages and too-good-to-be-true offers.
Experts observed a range of phishing and scam schemes aimed at stealing data, money and installing malicious software. In 2024, cybercriminals often mimicked the websites of well-known brands like Booking.com, Airbnb, TikTok, Telegram, and others. One ongoing campaign, for example, has been targeting TikTok Shop users.
Cybercriminals created fake login pages designed to steal sellers’ credentials. Additionally, scammers capitalised on trending news, orchestrating fraud schemes involving the hype topics, for example cryptocurrency game Hamster Kombat and TON wallets.
Fraudulent schemes also tended to capitalise on fake celebrity images in 2024, falsely promoting giveaways of valuable prizes to fans that were never delivered. The trend persists in 2025.
“While the core mechanics of phishing and scams remain unchanged, attackers constantly refine their disguises. They capitalise on trending news, hype-driven topics, and even combine branding from multiple companies on a single phishing page to enhance efficiencies of their campaigns.
“AI-driven tools help them to create highly convincing fake websites, making fraud harder to detect. These evolving tactics pose a growing risk – not just to financial security but also to personal identity protection. As a result, vigilance and the use of robust cybersecurity solutions have never been more crucial,” says Olga Svistunova, a security expert at Kaspersky.
Spam and malicious email campaigns
According to Kaspersky data, both individuals and corporate users encountered malicious email attachments more than 125 million times in 2024.
Cybercriminals used various tactics in email campaigns targeting businesses, as observed by experts. These included sending emails with password-protected archives containing malicious content and SVG images disguised as harmless graphics, and many other schemes. Attackers lured victims into clicking on malicious content through fake court appeals, fake deals, counterfeit official notifications and more.
Nearly every second email in a corporate mailbox – 47% of global traffic, marking a 1.27 percentage point increase from the previous year – was spam. South African users encountered 20% more malicious emails in comparison to the previous year.
While spam includes different email threats, including those mentioned above, it is not always malicious and consists mostly of unsolicited advertisements.
Experts note that corporate spam trends of the last year prominently feature advertisements for AI solutions, related webinars, online promotion services, follower-boosting schemes and more.
E-Business
Group Applauds Nigeria’s AI Push, Urges Seizure of $15Bn Digital Economy Opportunity
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Nigeria’s growing investment in Artificial Intelligence (AI) and digital transformation is positioning the country as one of Africa’s most ambitious tech-driven economies, with AI projected to contribute $15 billion to Nigeria’s economy by 2030.
As global technology companies deepen their focus on Africa, Young Professionals for Tinubu (YP4T) has acknowledged the deliberate policy moves by President Bola Ahmed Tinubu’s administration to ensure AI becomes a real driver of economic growth, job creation, and youth empowerment.
Following the President’s high-level discussions with global technology leaders, including his recent meeting with Google CEO Sundar Pichai, there is increasing recognition that Nigeria is taking active steps to secure its place in the global AI economy. But beyond diplomatic engagements, the administration has backed its vision with tangible programs that are already making an impact.
The 3 Million Technical Talent (3MTT) initiative has already begun producing a pipeline of AI-trained professionals, while the National AI Strategy Framework has laid the groundwork for AI integration across finance, agriculture, healthcare, and education.
The administration’s efforts to attract investment into Nigeria’s AI and technology ecosystem have also led to direct support for startups and digital enterprises, ensuring young Nigerians have access to the resources and capital necessary to innovate and compete internationally.
Global partnerships with companies such as Microsoft, Meta, and Nvidia have further reinforced Nigeria’s commitment to AI as a pillar for economic transformation.
“AI is no longer a theoretical concept—it is a defining force in global economies, and Nigeria is now actively securing its place in that future,” said Victor Benjamin, West/South South Director of YP4T.
“For years, young Nigerians have sought opportunities in technology and digital innovation. What we are seeing now is a deliberate effort by the administration to turn that aspiration into reality through strategic policies, funding, and industry collaboration.
“This is a critical time for Nigerian professionals and businesses to position themselves in the AI-driven economy.”
While many African economies continue to grapple with integrating AI and digital transformation into their long-term growth plans, Nigeria’s current trajectory signals a shift toward becoming a leader in AI adoption and development.
The impact of AI is already being felt in precision agriculture, AI-driven financial inclusion, digital healthcare, and education technology, demonstrating how these investments are directly improving productivity, economic diversification, and access to essential services.
However, experts warn that Nigeria must sustain these efforts to fully unlock the potential of AI-driven growth. With a youth population expected to exceed 100 million by 2050, ensuring that young professionals have the skills, tools, and infrastructure to build AI-powered solutions is key to job creation and economic stability.
“As a network of young professionals actively engaged in shaping Nigeria’s future, we see these investments as fundamental to building a globally competitive workforce,” continued Benjamin.
“This is not just about innovation; this is about securing economic opportunities for millions of young Nigerians. AI and digital transformation must be central to Nigeria’s long-term growth strategy, and every young Nigerian should be paying attention to these opportunities.”
With AI projected to add billions to Nigeria’s GDP in the coming years, industry stakeholders, government institutions, and the private sector must work together to ensure these initiatives translate into real economic gains.
As Nigeria continues to attract international AI investment, YP4T remains committed to mobilizing young Nigerians to engage, innovate, and lead in this digital revolution.
E-Business
Microsoft Plans $1m Investment to Train One Million Nigerians in AI Innovation
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Microsoft has announced a $1 million initiative to train one million Nigerians in artificial intelligence (AI) over the next two years.
Ola Williams, country manager for Microsoft Nigeria and Ghana, announced on Wednesday during the Microsoft AI Tour in Lagos.
“I am so delighted to announce that as Microsoft in Nigeria, we will be investing one million dollars in the next two years to empower one million Nigerians with AI tools,” Williams said.
She said the initiative aims to equip Nigerians with AI skills to help them build solutions, establish businesses, and compete globally.
“This is a significant investment in our drive to ensure that everyone has access to the right skills required not just to use AI but to build solutions on AI, build businesses on AI that will be a sustainable means of livelihood for Nigerians and give Nigerian youths the opportunity to compete globally with their counterparts,” she added.
The announcement comes on the heels of a partnership between the federal government and Google to advance AI and digital innovation in the country.
The presidency described the partnership as a major step toward strengthening Nigeria’s digital economy and expressed commitment to ensuring technological transformation translates into real benefits for businesses and citizens.
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