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Kaymu Discloses Plans for SMEs at Social Media Week 2015

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Kaymu.com has disclosed its plan to reach out to Small and Medium Enterprises (SMEs), with the return of Social Media Week in Lagos, the time of the year that online community assemble in multiple venues across the major cities of the world for a week-long event.

SMW is one of the largest social media gatherings which seeks to share ideas on how social media and technology is affecting the world.

The global event, which was launched in Nigeria in 2013, will be held between the 23rd and 27th of February 2015 with the theme, ‘Upwardly Mobile; The rise of a Connected Africa’.

“The connected class is represented by those with access and connectivity. Today there are 3 billion of us. By 2022 there will be 6 billion. Through the exploration of the Upwardly Mobile theme we want to ask the fundamental question: how can all humans achieve more in a connected world?” stated Toby Daniels, founder/executive director, Social Media Week.

Leading online marketplace, Kaymu.com.ng, will be hosting a panel session during this year’s edition, tagged SME 101: Converting Social Network To Cash, on February 25th 2015, at Terra Kulture by 12pm.

The event will connect the dots between social media and e-commerce and highlight how small-medium scale enterprises can maximize profit through integrated social media marketing channels.

Evangeline Wiles, managing director of Kaymu, said, “Africa is one of the fastest growing technology markets in the world and Kaymu’s event at the Social Media Week sets the stage for a thought provoking and insightful discussion on how technology impacts entrepreneurs”.

In 60 minutes of a highly interactive panel session, a set of seasoned experts in the field of social media marketing, entrepreneurship and e-commerce will leverage on their experience to teach small business owners how to attain social media conversion, media convergence, maximizing visibility at minimal cost to drive breakthrough in their business endeavours.

Panelists at the event will include the Managing Director of Kaymu Nigeria, Evangeline Wiles, the CEO of Contagious 128, Olusola Adewumi, Social media influencer and Blogger, Tosin Ajibade of Olorisupergal and the Community Manager of Kaymu Nigeria, Abiola Fabio.

Kaymu is Nigeria’s number one safest online market place where buyers and sellers can meet and make the best deals for used or new products, such as: mobile phones, laptops, latest fashion and clothing products and home appliances.

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

21m Africans Shopped Online in 2017 – Report

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According to recent figures from the United Nations Conference on Trade and Development (UNCTAD) approximately 21 million shoppers in Africa in 2017 helped drive a market valued at US$5.7 billion in sales.

“Digital entrepreneurship is growing in Africa, but at different speed in different countries. While comprehensive data are lacking on the extent to which African businesses are selling online, anecdotal evidence of more e-commerce activity in the enterprises sector is starting to emerge,” stated the UNCTAD Nairobi Manifesto on the Digital Economy and Inclusive Development in Africa.

“More and more micro, small and medium sized enterprises (MSMEs) recognise the importance of digitalisation to participate in domestic and international value chains,” the report continued.

Kenya, Nigeria and South Africa are said to account for almost half of the e-commerce market in Africa, while Mauritius was highly ranked in the E-commerce Index.

“According to the 2018 version of UNCTAD’s B2C E-commerce Index, the African region lags the rest of the world in terms of e-commerce readiness. Mauritius, ranking 55th globally, is the highest ranked African country, while nine of the ten least prepared countries are in Africa,” the report noted.

Even with this below-par performance, Africa is the highest growing ecommerce market globally accounting for 18% surge since 2014, compared to the world average of 12%.

“Growth in ownership of an account at a financial institution or mobile-money service provider has similarly outpaced the global average, and more Africans are using the Internet than ever before,” UNCTAD said.

“Mobile money continues to rise, and Africa boasts the largest share of adults with mobile money accounts in the world. Although mobile money has centered around Eastern Africa, it is spreading fast also to other parts of the continent,” it added.

According to the last quarterly report from the Communication Authority of Kenya (CA) for April to June 2018, Kenya recorded over 500 million M-Commerce transactions worth Kshs 1.4 trillion.

The UNCTAD report recommended an extension of mobile and internet access to underserved regions, of government policies to enhance e-commerce and the harmonisation of payment solutions across the board.

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NIGCOMSAT, FUT Minna Sign MoU to Strengthen Technology in Nigeria

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The Nigerian Communications Satellite (NIGCOMSAT) Ltd. and the Federal University of Technology (FUT), Minna has entered into collaboration with the signing of a Memorandum of Understanding (MoU) with the view to strengthening technological innovations in the country by ensuring that all technological products are duly registered in Nigeria and at the international level before it reaches the market following several breakthroughs the country has achieved in technological innovations.

Abimbola Alale, managing director, Chief Executive Officer, NIGCOMSAT Ltd also said the collaboration is aimed at ensuring that the two government agencies reached out to customers with their products.

While welcoming the Vice Chancellor, Professor Bala Abdullahi at the Ground Control Centre in Abuja, Alale, said that all technology innovations should be registered through the relevant regulatory bodies believing that if scientific research and technological products are duly registered, the country can claim ownership of such products and make money from it.

She noted that FUT Minna, has distinguished itself in research innovations having won many grants and recognitions at the global and national levels.

Alale believes that NIGCOMSAT products and services like Staff Attendance And Control System (SAACS), ‘Internet of thing’, Internet Services, e-voting, etc are very much available to impact positively place the country at par with other technology driven economy emphasising that the collaboration will further be opened to the academic community.

In his remark, the Vice Chancellor, Professor Bala Abdullahi expressed happiness on the collaboration between his institution and NIGCOMSAT saying that FUT, Minna is doing its best to improve the quality of education in the country.

The Vice Chancellor also noted that the MoU is an opportunity for the two government agencies to leverage on what they are doing and ‘NIGCOMSAT is the right outlet to market research products’, the VC said.

In his contribution, the Executive Director, Technical Services, Engr. Kolawole Raji expressed optimism on the MoU and urged all parties to fully implement the terms and letters to encourage home grown technology in line with Executive order 003-005.

Also contributing, the Executive Director, Marketing and Business Development, Hon. Samson Osagie, urged the two agencies to be agents of change and commended those who proposed federal universities of technologies all over the country.

One of the highlights of the MoU is the establishment of an African Centre of Excellence mainly with the view for the academic exchange of post graduates.

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Swift, Courteous Delivery Responsible for Konga’s Rise to E-commerce Summit

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Following the unbeatable deals and price slashes it offered during its recent 2018 Black Friday sales tagged Konga Yakata, it has emerged that an amazingly swift and responsive delivery was another factor that set e-commerce giants Konga apart before and after the month-long shopping fiesta and responsible for its rise as Nigeria’s biggest e-commerce outfit.

 

Konga Yakata, which ran from Thursday November 8th through Friday November 30th  2018 online @ Konga.com and offline in Konga stores nationwide, broke all sales projections as the company enjoyed huge hits and footfalls on its composite platforms.

 

Interestingly, a strong point which has made Konga stand out since its acquisition by the Zinox Group and merger with Yudala in May 2018 has been the ease with which it has solved the thorny issue of logistics/delivery which has remained a stumbling block for many players in the sector.

 

Aligned to this is the highly professional and courteous disposition of its well-trained delivery and customer experience team – a factor that has made the company a firm favourite for millions of shoppers in Nigeria.

 

“Before Yakata, I had been impressed with Konga for the speed of delivery. All the items I bought up until that time never exceeded 48 hours before they were delivered,” stated Emmanuel Oki, a small business owner.

 

“During Yakata, Í was even more than impressed as I expected them to encounter some challenges with the increased volume of orders.

 

“Instead, I even enjoyed 24 hours and same day delivery of most of the items I shopped.

 

“Their delivery guys are also very professional,  respectful and smiling all through, even when I was not immediately around to receive my items and kept then waiting for a bit.”

 

According to Stella Dim, an engineer with an oil-servicing company, “Konga has won the hearts of many sceptical shoppers as a result of its integrity, quality-focused approach to e-commerce and professionalism.

 

“Nowhere is this professionalism better demonstrated than in the conduct of their customer-facing staff – the delivery guys, store attendants and customer service team.

 

“Every interaction only goes to reinforce this confidence in the company, especially for many disgruntled shoppers who have had nasty experiences from other companies.

 

“Confidence is very important in an industry such as e-commerce where some unscrupulous players even sell fake items or treat customers shabbily, “ she said.

 

Recently, a number of shoppers had taken to popular microblogging site, Twitter to send positive shout-outs to Konga, commending the company for its quality products, responsive, professional service and swift delivery.

 

According to Michael Adjei, a social media enthusiast, the show of love further goes to justify how well the management of the new Konga has done in capturing the minds of a demanding populace.

 

“Nigerians are very smart, savvy and demanding shoppers who also recognize quality and can go out of their way to pay over the odds to get it.

 

“With the new Konga, we are beginning to see the rise of a truly quality-conscious and professional e-commerce outfit whose management not only understand the business but also care deeply about its customers and do their utmost to please them. We should be proud indeed,” he concluded.

 

 

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