Kaymu’ Fans Join in World Cup Celebration

The e-commerce boom kicked off in Nigeria and saw hundreds of online retail sites and e-businesses cutting across all fields spring forth.

These electronic businesses have in turn revolutionized marketing efforts targeted at the young and upwardly mobile.

Every celebration or observance presents an opportunity for e-commerce firms to explore their creativity and come up with unique marketing communications targeted at their consumers.

The World Cup is not left out of the funfair with online marketplaces like Kaymu.com.ng strategizing online and offline marketing strategies such as the watch a Match with a Celebrity event organized by Kaymu.com.ng in partnership with Nigezie TV for the viewing of the Nigeria versus Bosnia Herzegovina match held recently.

The initiative provided Kaymu and Nigezie TV fans fully kitted in the Nigerian Jerseys, an exclusive viewing of the match with their favorite celebrities amongst which were popular Nigerian afro-pop musicians Reminisce and Olamide.

Kaymu and Nigezie brought the world cup to Lagos in an electrifying environment with football lovers showing their support and admiration for the Super Eagles. The fans were rewarded by a 1-0 victory in favor of the Super Eagles as well as the opportunity to socialize with their favorite celebrities.